Like a good pair of Basquiat Crocs, there are innumerable bad ways to license an artist’s work. So when Airstream looked to partner up on a project with the Frank Lloyd Wright Foundation, the aluminum-clad trailer brand could have just printed one of the architect’s famous patterns on a limited run of its vehicles and called it a day. It probably would have even sold well. But that is decidedly what Bob Wheeler, Airstream’s president and CEO, did not want to do.  “We said, ‘All right, let’s make sure that everything has a purpose and a function—that way it’s not just a pastiche, or some kind of lame attempt to mimic something,’” Wheeler recalls. “We didn’t want it to seem overdone or kitschy.” Instead, the brand embarked on a multiyear collaboration with the experts at Wright’s Taliesin West home and studio in Scottsdale, Arizona, and today the two are rolling out the 28-foot Airstream Frank Lloyd Wright Usonian Limited Edition Travel Trailer. With just 200 numbered vehicles that retail for $184,900 on offer, you—like me—might not be able to afford one at the moment, but they just might also restore your faith in the art of the artist collab at large.  [Photo: Airstream] BETTER LATE THAN NEVER Wheeler has a passion for midcentury design (as you might expect of Airstream’s CEO), so it tracks that he’d be a natural fan of Wright’s organic architecture. “Honestly, this has been a dream of mine for the last 20 years, which is about as long as I’ve been president of Airstream,” he says. “Why are Wright’s designs so celebrated today? It’s because they’re timeless. I think there are values there that incentivize someone to buy an Airstream that overlap in some meaningful ways.” Though Wright and Airstream founder Wally Byam were active at the same time and likely shared some of the same design fan base, there’s no record of them ever meeting. But a collaboration between the two ultimately proved inevitable when Wheeler reached out to Wright’s foundation in 2022. Foundation historian Sally Russell says her team wasn’t initially sure how robust a joint project could be. They eventually toured the Airstream factory in Ohio where the trailers are handmade using 3,000 rivets over the course of 350 hours, and saw how much customization was truly possible. Then she realized that it could be a great showcase of Wright’s work.  Beyond an Airstream’s signature aluminum exterior, Wheeler says the trailer is essentially a blank canvas. “And that’s where we can really flex some design muscle and allow others to do so.”  Russell says the foundation first explored whether to make the trailer feel like an adaptation of a specific Frank Lloyd Wright home. “The answer to that was no,” she says. “We didn’t want to try to re-create the Rosenbaum House and shove it into the size of a trailer. It didn’t make sense, because Frank Lloyd Wright certainly designed for each of his individual projects—he created something new, something that expressed the individual forms of the project, the needs of the client. So there was a great awareness of wanting to continue that legacy through the work that we did on the trailer.” The two teams ultimately homed in on the concept of Usonian design, a style that aimed to democratize design via small, affordable homes with a focus on efficient floor plans, functionality, and modularity.  In other words: an ideal fit for an Airstream. [Photo: Airstream] COLLAPSIBLE CHAIRS AND CLERESTORY WINDOWS When you approach the trailer, the connection to Wright is immediate on the custom front door featuring the Gordon leaf pattern, which the architect commissioned his apprentice Eugene Masselink to design in 1956. It’s a tip of the hat to nature, presumably an Airstreamer’s destination, and can be found subtly throughout the trailer in elements like sconces and cabinet pulls—but not too much, per the design mission at the outset. (“At one point we had a lot more of that Gordon leaf in there,” Wheeler notes. “We dialed that way back.”) With the push of a button, the bench seating converts into a king-size bed—one of Wheeler’s favorite elements. It is the largest bed in any Airstream, and is a first for the company, he says.  [Photo: Airstream] Another convertible element, in line with that focus on modularity, is the living space at the front of the trailer. Here, a dining table, desk, and seating inspired by the slant-back chairs that Wright used throughout his career collapse into a wall cabinet. Wheeler says Airstream used to deploy clever features like this in the midcentury era, before modern preferences trended toward built-in furniture. “So in some ways, this is a bit of a flashback to an earlier design in the ’50s, which is appropriate.” The teams also honored Wright’s focus on natural light, relocating Airstream’s usual overhead storage in favor of clerestory windows, which are prominent in Usonian homes. Meanwhile, the overall color palette comes from a 1955 Wright-curated Martin-Senour paint line. Russell says the team selected it for its harmonious blend with the natural settings where the trailer is likely headed, featuring ocher, red, and turquoise.  Ultimately, “It’s like a Frank Lloyd Wright home, where you walk into it, and it’s a completely different experience from any other building,” Russell says. “I hope that he would be very happy to see that design legacy continue, because he certainly did that with his own fellowship and the apprentices that he worked with.” [Photo: Airstream] USONIAN LIFE Starting today, the limited-edition, numbered trailers will be available for order at Airstream dealerships. Wheeler says the company was originally going to release just 100 of them, but got so much positive feedback from dealers and others that they doubled the run.  On the whole, the collaboration comes in the wake of a boom time for Airstream, which is owned by Thor Industries. Airstream experienced a surge during the pandemic, resulting in a 22% jump in sales in 2021 as people embraced remote work or realigned their relationship to the world.  “We’ve come back to earth now, and now we’re much more tied to actual market retail rates, which is what we know,” Wheeler says. In its third-quarter financials, Thor reported $2.89 billion in revenue (up 3.3% from previous year). While the company declined to provide Airstream-specific numbers, its overall North American towable RV division is up 9.1% from the same period in 2024. But there’s a problem afoot: The current administration’s tariffs, which Wheeler says made settling on the price for the Frank Lloyd Wright collaboration tricky. He adds that the company is struggling with shortages caused by the disruption in the supply chain, and high interest rates are also a problem.  [Photo: Airstream] “Look, we’re 94 years old,” he says. “We’ve been through more of these cycles than we can count, so we’re fine, and we’ll continue to trade on authenticity, quality, great service and support, a great dealer network, and a brand that really has become part of the fabric of the U.S. traveling adventure.”

The security operations centre (SOC) has served public sector cyber teams well over the years but is fundamentally a reactive tool and now needs to be superseded by something else in order to address not just alerts about in-progress security events but the underlying risks that lead to them, all in the service of ‘doing’ cyber more efficiently and, crucially, cheaper. This is the view of Qualys CEO Sumedh Thakar, who, speaking at an event for federal government IT leaders hosted in the Washington DC suburbs at the end of May, defined the new-generation SOC as a ROC, where the letter R stands for risk. Thakar said that things needed to change in the cyber security world. “Continuing in the way that we have where we would scan every week or two and those scans were dumped somewhere on a hard drive somewhere and then someone goes and triages those manually and then you try to fix everything that comes your way – that approach is not really a success,” he said. “Continuing that approach is just not in the future.” He urged CISOs to stop putting so much effort into attack surface management and refocus on risk surface management, where risk management is defined as the mitigation of risk – or transfer of it to someone else – for the most plausible losses that could affect the organisation. It is not possible to get risk down to zero, so it is important to figure out how to address the most plausible factors and address those instead. For a company the most plausible loss will likely be a dollar revenue or profit figure. However, public sector organisations have it tough because they have a very different perspective on what ‘loss’ looks like beyond the financial cost. For example, they could and should be more worried about the safety of the general public or frontline personnel, national security, critical infrastructure security, economic stability, or public health, said Thakar, referencing attacks such as the infamous Colonial Pipeline incident, which paralysed petrol stations across a swathe of the US in 2022. “For most agencies it is really about aligning factors to what is the potential disruption to the mission, to the programme, that currently is important,” he said. Translating this into action for public sector buyers – wherever they may be located – Jonathan Trull, CISO and senior vice president of security solution architecture, and Mayuresh Ektare, vice president of product management at Qualys, said they wanted to help public sector CISOs make the most of the limited resources they have available to them in the face of a mountain of security data  “Our larger customers are having to deal with not a million findings, but hundreds of millions of findings on a daily basis. It is not humanly possible to go and patch or mitigate them all. This is where the concept of a risk operation centre is absolutely needed,” said Ektare. “You’ve got a limited number of resources at your disposal – how do you point them in the right direction so that you can actually reduce the risk that matters to your agencies the most.” Ektare described running an ROC as being a “peacetime” activity for defenders, comparing it to an SOC which is more akin to a wartime situation room. Trull, who spent 12 years working in cyber roles for the state of Colorado, rising to the post of CISO, said: “If this was a capability I’d have had back in the day … an ability to continuously aggregate [and] normalise, whatever standard they were using, because we didn’t dictate – it was very much you decide what tooling you want  and you use that tooling effectively. But what I needed was an accurate picture to advise the governor and the legislature what risks we’re facing on a monthly basis – that wasn’t available. “If you’re a customer a lot of this is built and in the solution, so in these federated environments in which you’re trying to gain control I can’t think of a better option than looking at this concept of an ROC,” he said. Read more about risk management Data risk management identifies, assesses and mitigates threats to organisational data, safeguarding sensitive information from unauthorised access. Knowing the types of risks businesses commonly face and their applicability to your company is a first step toward effective risk management. Every facet of business operations is exposed to risks, requiring a risk management team that's composed of a diverse mix of corporate executives and managers.

If you thought Crocs couldn’t get any more unexpected, think again. The garden-to-streetwear comfort shoe just got a head-to-toe print refresh courtesy of Finnish lifestyle design house Marimekko, known for its unapologetically bold patterns and color-happy aesthetic. This cheerful collaboration puts the iconic Unikko blooms front and center. Whether you’re running errands or planning a poolside outfit moment, these Crocs are ready to brighten your step. The capsule collection includes four comfy silhouettes: the Classic Sandal, Classic Clog, Platform Clog, and Kids Clog – each reimagined with Marimekko’s signature Unikko, the abstract flower pattern designed by Maija Isola in 1964 that has become a symbol of joy and creativity. For this collaboration, the print is refreshed in different scales and vibrant colorways, making each pair feel both timeless and brand new. Footwear isn’t the only thing getting a dose of joy, though. Marimekko and Crocs have also released a matching printed tote bag, coordinating socks (in orange and green), and a 5-pack of Jibbitz charms for extra personalization. Whether you’re going full maximalist or just adding a pop of pattern, the accessories make it easy to extend the optimistic, playful vibe beyond your feet. While the shoes themselves feature Marimekko’s beloved Unikko print, the campaign visuals got an extra dose of playful energy thanks to artist Ellen Porteus. Known for her punchy, tongue-in-cheek aesthetic, Porteus created bold illustrations inspired by the product packaging and Croc features to bring the spirit of brands to life. Whether you’re team platform or team classic clog, this collaboration brings together the best of both worlds: design that doesn’t take itself too seriously, and comfort you’ll want to live in. Limited-edition and full of feel-good vibes, these Crocs are worth clearing closet space for. To shop the Marimekko x Crocs collaboration, visit crocs.com or shop in person at select Crocs stores.

Gen Alpha, the youngest generation of active consumers in the market, are teetering on the onset of teen angst. For many of them, an unavoidable trigger of it will be those pesky hormonal-triggered breakouts. It’s a moment for the skincare industry to once again swoop in and offer tweens and teens a smorgasbord of problem-skin creams, gels, patches and facemasks treatments. That part hasn’t changed for generations of consumers. What’s evolved are the strategies brands are using today to reach the youngest of them. Previous generations of teens, for instance, would see ads for acne brands in glossy magazines, newspaper inserts, on TV during Nickelodeon commercial breaks and on the radio.  None of this will effectively work with Gen Alpha, a fully digitally native cohort. They live and breathe the internet, gaming and social media.  So in March, Switzerland-based Galderma, maker of skincare brand Cetaphil and Differin (a popular over-the-counter acne treatment sold in Walmart, Target, Ulta and on Amazon), for the first time took its acne brand to one of Gen Alpha’s most popular hangouts—the gaming platform Roblox. Roblox has about 98 million active daily users, with 80% of them below the age of 25. On average, users spent a total of 21.7 billion hours on the platform just in its first quarter this year, up 30% from a year ago. “The when, the where and the why of [our] effort is very rooted in data,” says Tara Loftis, global president of dermatological skincare at Galderma. “Acne impacts 85% of people between the ages of 12 and 24. Where are tweens and younger GenZers spending most of their time? The answer is gaming.” Loftis and her team partnered with marketing agency Dentsu and “dreamed up what it would look like for Differin to integrate directly into Roblox.” [Screenshot: Galderma] A novel approach for skincare Walmart, Fenty Beauty, Crocs, H&M, PacSun, Nike and e.l.f. Beauty are among dozens of major brands that have created their presence in the Roblox metaverse. However, Differin’s entry, according to industry experts, makes it one of the first brands in the acne-care category to now be on Roblox. It is a novel approach by skincare brands trying to connect with young consumers, says Larissa Jensen, senior vice president and global beauty industry advisor at market research firm Circana. “Cosmetics brands, such as e.l.f, have been turning to Roblox to reach a very specific younger demographic. That isn’t new. But, for skincare [brands], it’s a little bit more challenging to integrate skincare into a gaming platform,” Jensen says. “With makeup, you can engage with the brand through gameplay where you put makeup on your avatar. It’s harder to interact in the metaverse with skincare. If Galderma has success with this strategy, you can bet that other brands will be paying attention.” The Roblox activation for Differin involves three mini games (for players ages 13 and up) as part of the brand’s “Level Up Lobby.”  [Screenshot: Galderma] In one game called “Foam Blaster,” the challenge is to use a blaster to clean hovering faces with Differin’s 10% benzoyl peroxide maximum strength foaming cleanser. Players in “Power Patch Splat” launch Differin power patches at the right moment to splat pimples. In “Zit Zapper,” the objective is to zap zits as they appear on hovering faces with Differin’s 10% Benzoyl Peroxide spot treatment. The goal with these roblox games, said Loftis, is to create brand awareness and educate “Gen Zalpa” (Gen Alpha and younger GenZers) about skincare through gamifying acne care and integrating Differin into that experience. Although players can’t buy Differin products on Roblox, they are able to upload their receipt for any Differin purchase to unlock virtual rewards in the games. “What we didn’t want to do was to have this look like ad necessarily, in the traditional sense,” says Loftis. “Two reasons for that. We are not able to target anyone under the age of 13, or to target people specifically that have acne. But what we can do is make that assumption about where 80% of acne sufferers are. They are Gen Zalpa and they’re on Roblox. [Screenshot: Galderma] Chasing the Roblox “Gold Rush” Clay Colarusso, head of TeenVoice, a teen market research and insights company, is very familiar with the “Gold Rush” of brands to the Roblox metaverse as they strive to capture the attention of the youngest shoppers and influence their future spending habits. Marketers trying to unlock the tween and teen markets and the billions of household dollars that they’re either influencing their parents to spend, or the dollars they’re spending directly, has been happening for decades, says Colarusso. “I’m a child of the 80s and I distinctly remember the toy and breakfast cereal commercials that would play one after another as I watched Saturday morning cartoons,” says Colarusso. “Kids back then would go to mom and dad and ask them to put the toy on the birthday wishlist.” The difference today, he says, is that the path to purchase is much shorter through digital marketing than it was with traditional media in the 80s. “If I’m on Roblox and I have an opportunity to buy, and maybe even have my parent’s credit card already preloaded in there, I can purchase immediately. Or, I can influence my parents to buy it for me,” Colarusso says. “It’s a marketer’s dream. But where it gets tricky is on the data side.” Brands have to be careful when they target young consumers. The Federal Trade Commission, through its Children’s Online Privacy Protection Rule (COPPA), prohibits companies, websites and online services from collecting personal information of children under 13 without parental approval. “The concern is really less about brands marketing to this demographic, with certain obvious exceptions, and more about data collection and privacy concerns especially when dealing with consumers under 13,” Colarusso says. “This is why folks get really nervous when they think about marketing or how to market to kids, and rightfully so. They need to behave in a judicious and prudent way.”Roblox says on its website that the platform is “compliant with the Children’s Online Privacy Protection Rule (COPPA) and other international regulatory standards.” For people 13 and older who are eligible to see ads, Roblox said ads “must be clearly and prominently disclosed using simple and understandable language.” “Hate to be sold to” According to Galderma, in less than 30 days after the Differin Roblox games launched, the Differin “Level Up Lobby” campaign (which ends on May 31) has attracted more than three million visits with more than 365,000 mini games and nearly 12,000 hours of brand engagement on the gaming platform. “We know that Gen Zalpha hates being sold to. These are games. If they struggle with acne, we hope to educate them about skincare through gaming that resonates,” says Loftis. “If not, it’s still a fun game.” So far, she says a fairly high number of people playing the games are “playing them completely.” “We went big on our gaming, which means we basically moved away 100% from traditional advertising for Differin,” Loftis says. “Gen Zalpha isn’t going to buy an acne patch because they see an ad. They’re going to buy it because they see a really compelling before and after result that their favorite gamer or TikToker talks about.”

Until now, Crocs and G-Shock had only one thing in common: Durability. While the watch brand personifies toughness with timeless design, the footwear manufacturer has really revolutionized clogs for ruggedness and comfort. Starting May 27 (more on why the date is significant later), G-Shock and Crocs will be sharing more than just resilience: A dual branding and a pair of clogs that comes with its own timepiece. All of that sounds confusing and made up. Frankly, it’s not at all fictitious. Casio has actually unveiled a partnership between G-Shock and Crocs. The limited-edition collaborative effort dubbed G-Shock x Crocs Echo Wave is a one-of-a-kind footwear collection, designed to glow in the dark and tell its own time. Designer: G-Shock x Crocs Featuring a cream silhouette with an interesting glow-in-the-dark finish to flaunt, the Crocs comes with a detachable G-Shock, which you can clip on and off the footwear and wear on the wrist as well. The Echo Wave collective marries the brilliance and resilience of the two cultural powerhouses (in a first-ever partnership) into one feasible design that none of us fans, from either quarter, saw coming. At least I can speak for myself, I wouldn’t have in the wildest dream imagined to own a pair of Crocs with a G-Shock as a clip-on decoration, instead of the Jibbitz. But here it is. And for an obvious reason, the limited-edition footwear features an exclusive design, which is highlighted by the modular watch case, which can be either worn on the wrist or attached directly onto the clog’s rivet system. A custom marbled ankle strap inspired by G-Shock’s durable material holds the foot in place in the footwear and detaches to hold the watch snug on the wrist. “Whether on your wrist or integrated into your footwear, the timepiece is designed to move with you, boldly and on your terms,” Casio informs in the press release. While the Crocs Echo Wave is redefining ‘how and where a watch can be worn,’ the basics of the G-Shock remain preserved. The timepiece, like its counterparts, has a shock-resistant body and is provided with all the key features. It touts 200-meter water resistance, world clock with 48 cities and 31 time zones, five daily alarm settings, and a Countdown timer. The modular G-Shock watch also has a 1/100-sSecond Stopwatch, and a double LED light. An interesting blend of rugged utility and street-ready design, the G-Shock x Crocs Echo Wave is designed to give users a chance to break the norms and transcend the boundaries of self-expression and functional fashion. If you’re interested, the collection is slated to drop in Crocs stores and on its official website starting May 27. The ultimate G-Shock x Crocs Echo Wave will set you back $200. The stock’s going to be limited, so hurry! The post G-Shock and Crocs partner for a pair of clogs that glow in the dark and tells its own time first appeared on Yanko Design.