The security operations centre (SOC) has served public sector cyber teams well over the years but is fundamentally a reactive tool and now needs to be superseded by something else in order to address not just alerts about in-progress security events but the underlying risks that lead to them, all in the service of ‘doing’ cyber more efficiently and, crucially, cheaper. This is the view of Qualys CEO Sumedh Thakar, who, speaking at an event for federal government IT leaders hosted in the Washington DC suburbs at the end of May, defined the new-generation SOC as a ROC, where the letter R stands for risk. Thakar said that things needed to change in the cyber security world. “Continuing in the way that we have where we would scan every week or two and those scans were dumped somewhere on a hard drive somewhere and then someone goes and triages those manually and then you try to fix everything that comes your way – that approach is not really a success,” he said. “Continuing that approach is just not in the future.” He urged CISOs to stop putting so much effort into attack surface management and refocus on risk surface management, where risk management is defined as the mitigation of risk – or transfer of it to someone else – for the most plausible losses that could affect the organisation. It is not possible to get risk down to zero, so it is important to figure out how to address the most plausible factors and address those instead. For a company the most plausible loss will likely be a dollar revenue or profit figure. However, public sector organisations have it tough because they have a very different perspective on what ‘loss’ looks like beyond the financial cost. For example, they could and should be more worried about the safety of the general public or frontline personnel, national security, critical infrastructure security, economic stability, or public health, said Thakar, referencing attacks such as the infamous Colonial Pipeline incident, which paralysed petrol stations across a swathe of the US in 2022. “For most agencies it is really about aligning factors to what is the potential disruption to the mission, to the programme, that currently is important,” he said. Translating this into action for public sector buyers – wherever they may be located – Jonathan Trull, CISO and senior vice president of security solution architecture, and Mayuresh Ektare, vice president of product management at Qualys, said they wanted to help public sector CISOs make the most of the limited resources they have available to them in the face of a mountain of security data  “Our larger customers are having to deal with not a million findings, but hundreds of millions of findings on a daily basis. It is not humanly possible to go and patch or mitigate them all. This is where the concept of a risk operation centre is absolutely needed,” said Ektare. “You’ve got a limited number of resources at your disposal – how do you point them in the right direction so that you can actually reduce the risk that matters to your agencies the most.” Ektare described running an ROC as being a “peacetime” activity for defenders, comparing it to an SOC which is more akin to a wartime situation room. Trull, who spent 12 years working in cyber roles for the state of Colorado, rising to the post of CISO, said: “If this was a capability I’d have had back in the day … an ability to continuously aggregate [and] normalise, whatever standard they were using, because we didn’t dictate – it was very much you decide what tooling you want  and you use that tooling effectively. But what I needed was an accurate picture to advise the governor and the legislature what risks we’re facing on a monthly basis – that wasn’t available. “If you’re a customer a lot of this is built and in the solution, so in these federated environments in which you’re trying to gain control I can’t think of a better option than looking at this concept of an ROC,” he said. Read more about risk management Data risk management identifies, assesses and mitigates threats to organisational data, safeguarding sensitive information from unauthorised access. Knowing the types of risks businesses commonly face and their applicability to your company is a first step toward effective risk management. Every facet of business operations is exposed to risks, requiring a risk management team that's composed of a diverse mix of corporate executives and managers.

Smart TVs, take note Breaking down why Apple TVs are privacy advocates’ go-to streaming device Using the Apple TV app or an Apple account means giving Apple more data, though. Scharon Harding – Jun 1, 2025 7:35 am | 22 Credit: Aurich Lawson | Getty Images Credit: Aurich Lawson | Getty Images Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more Every time I write an article about the escalating advertising and tracking on today's TVs, someone brings up Apple TV boxes. Among smart TVs, streaming sticks, and other streaming devices, Apple TVs are largely viewed as a safe haven. "Just disconnect your TV from the Internet and use an Apple TV box." That's the common guidance you'll hear from Ars readers for those seeking the joys of streaming without giving up too much privacy. Based on our research and the experts we've consulted, that advice is pretty solid, as Apple TVs offer significantly more privacy than other streaming hardware providers. But how private are Apple TV boxes, really? Apple TVs don't use automatic content recognition (ACR, a user-tracking technology leveraged by nearly all smart TVs and streaming devices), but could that change? And what about the software that Apple TV users do use—could those apps provide information about you to advertisers or Apple? In this article, we'll delve into what makes the Apple TV's privacy stand out and examine whether users should expect the limited ads and enhanced privacy to last forever. Apple TV boxes limit tracking out of the box One of the simplest ways Apple TVs ensure better privacy is through their setup process, during which you can disable Siri, location tracking, and sending analytics data to Apple. During setup, users also receive several opportunities to review Apple's data and privacy policies. Also off by default is the boxes' ability to send voice input data to Apple. Most other streaming devices require users to navigate through pages of settings to disable similar tracking capabilities, which most people are unlikely to do. Apple’s approach creates a line of defense against snooping, even for those unaware of how invasive smart devices can be. Apple TVs running tvOS 14.5 and later also make third-party app tracking more difficult by requiring such apps to request permission before they can track users. "If you choose Ask App Not to Track, the app developer can’t access the system advertising identifier (IDFA), which is often used to track," Apple says. "The app is also not permitted to track your activity using other information that identifies you or your device, like your email address." Users can access the Apple TV settings and disable the ability of third-party apps to ask permission for tracking. However, Apple could further enhance privacy by enabling this setting by default. The Apple TV also lets users control which apps can access the set-top box's Bluetooth functionality, photos, music, and HomeKit data (if applicable), and the remote's microphone. "Apple’s primary business model isn’t dependent on selling targeted ads, so it has somewhat less incentive to harvest and monetize incredible amounts of your data," said RJ Cross, director of the consumer privacy program at the Public Interest Research Group (PIRG). "I personally trust them more with my data than other tech companies." What if you share analytics data? If you allow your Apple TV to share analytics data with Apple or app developers, that data won't be personally identifiable, Apple says. Any collected personal data is "not logged at all, removed from reports before they’re sent to Apple, or protected by techniques, such as differential privacy," Apple says. Differential privacy, which injects noise into collected data, is one of the most common methods used for anonymizing data. In support documentation (PDF), Apple details its use of differential privacy: The first step we take is to privatize the information using local differential privacy on the user’s device. The purpose of privatization is to assure that Apple’s servers don't receive clear data. Device identifiers are removed from the data, and it is transmitted to Apple over an encrypted channel. The Apple analysis system ingests the differentially private contributions, dropping IP addresses and other metadata. The final stage is aggregation, where the privatized records are processed to compute the relevant statistics, and the aggregate statistics are then shared with relevant Apple teams. Both the ingestion and aggregation stages are performed in a restricted access environment so even the privatized data isn’t broadly accessible to Apple employees. What if you use an Apple account with your Apple TV? Another factor to consider is Apple's privacy policy regarding Apple accounts, formerly Apple IDs. Apple support documentation says you "need" an Apple account to use an Apple TV, but you can use the hardware without one. Still, it's common for people to log into Apple accounts on their Apple TV boxes because it makes it easier to link with other Apple products. Another reason someone might link an Apple TV box with an Apple account is to use the Apple TV app, a common way to stream on Apple TV boxes. So what type of data does Apple harvest from Apple accounts? According to its privacy policy, the company gathers usage data, such as "data about your activity on and use of" Apple offerings, including "app launches within our services...; browsing history; search history; [and] product interaction." Other types of data Apple may collect from Apple accounts include transaction information (Apple says this is "data about purchases of Apple products and services or transactions facilitated by Apple, including purchases on Apple platforms"), account information ("including email address, devices registered, account status, and age"), device information (including serial number and browser type), contact information (including physical address and phone number), and payment information (including bank details). None of that is surprising considering the type of data needed to make an Apple account work. Many Apple TV users can expect Apple to gather more data from their Apple account usage on other devices, such as iPhones or Macs. However, if you use the same Apple account across multiple devices, Apple recognizes that all the data it has collected from, for example, your iPhone activity, also applies to you as an Apple TV user. A potential workaround could be maintaining multiple Apple accounts. With an Apple account solely dedicated to your Apple TV box and Apple TV hardware and software tracking disabled as much as possible, Apple would have minimal data to ascribe to you as an Apple TV owner. You can also use your Apple TV box without an Apple account, but then you won't be able to use the Apple TV app, one of the device's key features. Data collection via the Apple TV app You can download third-party apps like Netflix and Hulu onto an Apple TV box, but most TV and movie watching on Apple TV boxes likely occurs via the Apple TV app. The app is necessary for watching content on the Apple TV+ streaming service, but it also drives usage by providing access to the libraries of many (but not all) popular streaming apps in one location. So understanding the Apple TV app’s privacy policy is critical to evaluating how private Apple TV activity truly is. As expected, some of the data the app gathers is necessary for the software to work. That includes, according to the app's privacy policy, "information about your purchases, downloads, activity in the Apple TV app, the content you watch, and where you watch it in the Apple TV app and in connected apps on any of your supported devices." That all makes sense for ensuring that the app remembers things like which episode of Severance you're on across devices. Apple collects other data, though, that isn't necessary for functionality. It says it gathers data on things like the "features you use (for example, Continue Watching or Library)," content pages you view, how you interact with notifications, and approximate location information (that Apple says doesn't identify users) to help improve the app. Additionally, Apple tracks the terms you search for within the app, per its policy: We use Apple TV search data to improve models that power Apple TV. For example, aggregate Apple TV search queries are used to fine-tune the Apple TV search model. This data usage is less intrusive than that of other streaming devices, which might track your activity and then sell that data to third-party advertisers. But some people may be hesitant about having any of their activities tracked to benefit a multi-trillion-dollar conglomerate. Data collected from the Apple TV app used for ads By default, the Apple TV app also tracks "what you watch, your purchases, subscriptions, downloads, browsing, and other activities in the Apple TV app" to make personalized content recommendations. Content recommendations aren't ads in the traditional sense but instead provide a way for Apple to push you toward products by analyzing data it has on you. You can disable the Apple TV app's personalized recommendations, but it's a little harder than you might expect since you can't do it through the app. Instead, you need to go to the Apple TV settings and then select Apps > TV > Use Play History > Off. The most privacy-conscious users may wish that personalized recommendations were off by default. Darío Maestro, senior legal fellow at the nonprofit Surveillance Technology Oversight Project (STOP), noted to Ars that even though Apple TV users can opt out of personalized content recommendations, "many will not realize they can." Apple can also use data it gathers on you from the Apple TV app to serve traditional ads. If you allow your Apple TV box to track your location, the Apple TV app can also track your location. That data can "be used to serve geographically relevant ads," according to the Apple TV app privacy policy. Location tracking, however, is off by default on Apple TV boxes. Apple's tvOS doesn't have integrated ads. For comparison, some TV OSes, like Roku OS and LG's webOS, show ads on the OS's home screen and/or when showing screensavers. But data gathered from the Apple TV app can still help Apple's advertising efforts. This can happen if you allow personalized ads in other Apple apps serving targeted apps, such as Apple News, the App Store, or Stocks. In such cases, Apple may apply data gathered from the Apple TV app, "including information about the movies and TV shows you purchase from Apple, to serve ads in those apps that are more relevant to you," the Apple TV app privacy policy says. Apple also provides third-party advertisers and strategic partners with "non-personal data" gathered from the Apple TV app: We provide some non-personal data to our advertisers and strategic partners that work with Apple to provide our products and services, help Apple market to customers, and sell ads on Apple’s behalf to display on the App Store and Apple News and Stocks. Apple also shares non-personal data from the Apple TV with third parties, such as content owners, so they can pay royalties, gauge how much people are watching their shows or movies, "and improve their associated products and services," Apple says. Apple's policy notes: For example, we may share non-personal data about your transactions, viewing activity, and region, as well as aggregated user demographics[,] such as age group and gender (which may be inferred from information such as your name and salutation in your Apple Account), to Apple TV strategic partners, such as content owners, so that they can measure the performance of their creative work [and] meet royalty and accounting requirements. When reached for comment, an Apple spokesperson told Ars that Apple TV users can clear their play history from the app. All that said, the Apple TV app still shares far less data with third parties than other streaming apps. Netflix, for example, says it discloses some personal information to advertising companies "in order to select Advertisements shown on Netflix, to facilitate interaction with Advertisements, and to measure and improve effectiveness of Advertisements." Warner Bros. Discovery says it discloses information about Max viewers "with advertisers, ad agencies, ad networks and platforms, and other companies to provide advertising to you based on your interests." And Disney+ users have Nielsen tracking on by default. What if you use Siri? You can easily deactivate Siri when setting up an Apple TV. But those who opt to keep the voice assistant and the ability to control Apple TV with their voice take somewhat of a privacy hit. According to the privacy policy accessible in Apple TV boxes' settings, Apple boxes automatically send all Siri requests to Apple's servers. If you opt into using Siri data to "Improve Siri and Dictation," Apple will store your audio data. If you opt out, audio data won't be stored, but per the policy: In all cases, transcripts of your interactions will be sent to Apple to process your requests and may be stored by Apple. Apple TV boxes also send audio and transcriptions of dictation input to Apple servers for processing. Apple says it doesn't store the audio but may store transcriptions of the audio. If you opt to "Improve Siri and Dictation," Apple says your history of voice requests isn't tied to your Apple account or email. But Apple is vague about how long it may store data related to voice input performed with the Apple TV if you choose this option. The policy states: Your request history, which includes transcripts and any related request data, is associated with a random identifier for up to six months and is not tied to your Apple Account or email address. After six months, you request history is disassociated from the random identifier and may be retained for up to two years. Apple may use this data to develop and improve Siri, Dictation, Search, and limited other language processing functionality in Apple products ... Apple may also review a subset of the transcripts of your interactions and this ... may be kept beyond two years for the ongoing improvements of products and services. Apple promises not to use Siri and voice data to build marketing profiles or sell them to third parties, but it hasn't always adhered to that commitment. In January, Apple agreed to pay $95 million to settle a class-action lawsuit accusing Siri of recording private conversations and sharing them with third parties for targeted ads. In 2019, contractors reported hearing private conversations and recorded sex via Siri-gathered audio. Outside of Apple, we've seen voice request data used questionably, including in criminal trials and by corporate employees. Siri and dictation data also represent additional ways a person's Apple TV usage might be unexpectedly analyzed to fuel Apple's business. Automatic content recognition Apple TVs aren't preloaded with automatic content recognition (ACR), an Apple spokesperson confirmed to Ars, another plus for privacy advocates. But ACR is software, so Apple could technically add it to Apple TV boxes via a software update at some point. Sherman Li, the founder of Enswers, the company that first put ACR in Samsung TVs, confirmed to Ars that it's technically possible for Apple to add ACR to already-purchased Apple boxes. Years ago, Enswers retroactively added ACR to other types of streaming hardware, including Samsung and LG smart TVs. (Enswers was acquired by Gracenote, which Nielsen now owns.) In general, though, there are challenges to adding ACR to hardware that people already own, Li explained: Everyone believes, in theory, you can add ACR anywhere you want at any time because it's software, but because of the way [hardware is] architected... the interplay between the chipsets, like the SoCs, and the firmware is different in a lot of situations. Li pointed to numerous variables that could prevent ACR from being retroactively added to any type of streaming hardware, "including access to video frame buffers, audio streams, networking connectivity, security protocols, OSes, and app interface communication layers, especially at different levels of the stack in these devices, depending on the implementation." Due to the complexity of Apple TV boxes, Li suspects it would be difficult to add ACR to already-purchased Apple TVs. It would likely be simpler for Apple to release a new box with ACR if it ever decided to go down that route. If Apple were to add ACR to old or new Apple TV boxes, the devices would be far less private, and the move would be highly unpopular and eliminate one of the Apple TV's biggest draws. However, Apple reportedly has a growing interest in advertising to streaming subscribers. The Apple TV+ streaming service doesn't currently show commercials, but the company is rumored to be exploring a potential ad tier. The suspicions stem from a reported meeting between Apple and the United Kingdom's ratings body, Barb, to discuss how it might track ads on Apple TV+, according to a July report from The Telegraph. Since 2023, Apple has also hired several prominent names in advertising, including a former head of advertising at NBCUniversal and a new head of video ad sales. Further, Apple TV+ is one of the few streaming services to remain ad-free, and it's reported to be losing Apple $1 billion per year since its launch. One day soon, Apple may have much more reason to care about advertising in streaming and being able to track the activities of people who use its streaming offerings. That has implications for Apple TV box users. "The more Apple creeps into the targeted ads space, the less I’ll trust them to uphold their privacy promises. You can imagine Apple TV being a natural progression for selling ads," PIRG's Cross said. Somewhat ironically, Apple has marketed its approach to privacy as a positive for advertisers. "Apple’s commitment to privacy and personal relevancy builds trust amongst readers, driving a willingness to engage with content and ads alike," Apple's advertising guide for buying ads on Apple News and Stocks reads. The most private streaming gadget It remains technologically possible for Apple to introduce intrusive tracking or ads to Apple TV boxes, but for now, the streaming devices are more private than the vast majority of alternatives, save for dumb TVs (which are incredibly hard to find these days). And if Apple follows its own policies, much of the data it gathers should be kept in-house. However, those with strong privacy concerns should be aware that Apple does track certain tvOS activities, especially those that happen through Apple accounts, voice interaction, or the Apple TV app. And while most of Apple's streaming hardware and software settings prioritize privacy by default, some advocates believe there's room for improvement. For example, STOP's Maestro said: Unlike in the [European Union], where the upcoming Data Act will set clearer rules on transfers of data generated by smart devices, the US has no real legislation governing what happens with your data once it reaches Apple's servers. Users are left with little way to verify those privacy promises. Maestro suggested that Apple could address these concerns by making it easier for people to conduct security research on smart device software. "Allowing the development of alternative or modified software that can evaluate privacy settings could also increase user trust and better uphold Apple's public commitment to privacy," Maestro said. There are ways to limit the amount of data that advertisers can get from your Apple TV. But if you use the Apple TV app, Apple can use your activity to help make business decisions—and therefore money. As you might expect from a device that connects to the Internet and lets you stream shows and movies, Apple TV boxes aren't totally incapable of tracking you. But they're still the best recommendation for streaming users seeking hardware with more privacy and fewer ads. Scharon Harding Senior Technology Reporter Scharon Harding Senior Technology Reporter Scharon is a Senior Technology Reporter at Ars Technica writing news, reviews, and analysis on consumer gadgets and services. She's been reporting on technology for over 10 years, with bylines at Tom’s Hardware, Channelnomics, and CRN UK. 22 Comments

Menu Home News Hardware Gaming Mobile Finance Deals Reviews How To Wccftech Mobile Xiaomi Will Eventually Branch Out Its Custom Chipsets For Non-Flagship Smartphones, And Intends To Go Down Apple’s Path By Launching A 5G Solution Omar Sohail • May 27, 2025 at 01:08pm EDT The XRING 01 is just the base of what Xiaomi has in store for future smartphone releases, starting with the company making history by becoming the first Chinese firm to introduce a silicon mass produced on the 3nm process. Eventually, we shall witness the launch of more SoCs tailor-made for the affordable options, with an executive stating that these plans do not just stop here. Similar to Apple’s C1 5G modem, Xiaomi also wants to materialize a baseband chip, but has yet to provide a concrete launch timeline. While Xiaomi will open up its technology to various smartphone lineups, its core focus currently lies in the flagship range So far, the XRING 01 is currently found in the Xiaomi 15S Pro and the Pad 7 Ultra, and both of them are currently occupying the premium space of their respective categories. The company made the right decision to introduce a flagship custom SoC because it is solid proof that the silicon can compete with the heavy hitters from Qualcomm, MediaTek, and Apple, which have been developing solutions for years. However, Xiaomi will not keep itself limited to the top-end products, because @SKundojjala posted a statement on X from Lu Weibing, a company partner, regarding future plans. Currently, Xiaomi wants to focus on the flagship space, but will eventually extend its efforts to the more affordable range. Additionally, the statement mentions that the Chinese technology superstar wants to develop its modem, following in the footsteps of Apple and its C1 5G baseband chip. However, just because a plan is in the pipeline does not necessarily mean that it will be executed immediately, because the Xiaomi executive states that ‘we are just taking off.’ Xiaomi gives itself 5-10 years to achieve reasonable financial model with smartphone chips. XRING's initial focus is flagship only and Xiaomi will look into developing multi-mode 5G chips in the future. Says it's early to talk about incremental GM. pic.twitter.com/gimKuzFOX5 — Sravan Kundojjala (@SKundojjala) May 27, 2025 It could take several years before we witness a custom 5G modem, with Xiaomi likely running into the same development roadblocks as Apple. Another option for the company is to utilize existing technology, such as the XRING 01, in more affordable smartphones and tablets, but that is only when its successor arrives in the near future. Keep in mind that there is a binned version of the XRING 01 that currently fuels the Pad 7 Ultra, giving the company yet another alternative to reduce costs while equipping its non-flagship smartphones with top-end parts. News Source: @SKundojjala Subscribe to get an everyday digest of the latest technology news in your inbox Follow us on Topics Sections Company Some posts on wccftech.com may contain affiliate links. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com © 2025 WCCF TECH INC. 700 - 401 West Georgia Street, Vancouver, BC, Canada

These annual rankings were last updated on May 23, 2025. Want to see your firm on next year’s list? Continue reading for more on how you can improve your studio’s ranking. Split by the North China Sea into Peninsular Malaysia and Borneo’s East Malaysia, the country has a particular geographical location that has contributed to a diverse and forward-thinking architectural landscape. Its history originates from the Malay kingdoms, which were colonized by the British Empire in the 18th century. Ornate mosques adorned with intricate carvings to elegant colonial buildings lining the streets of George Town are testaments to the country’s architectural heritage. Malaysia’s modern architecture such as the Petronas Twin Towers, designed by César Pelli and the visionary works of Hijjas Kasturi that have reshaped the urban landscape of Kuala Lumpur exhibit technological prowess and sustainable designs. Malaysian architects today draw equal inspiration from traditional Malay, Chinese, Indian and indigenous motifs, infusing contemporary designs with elements that resonate with Malaysia’s diverse cultural fabric. The Islamic Arts Museum Malaysia for example is where traditional Islamic architecture harmonizes with modern museum design principles. Projects such as the Forest City development in Johor demonstrate the country’s commitment to integrating green spaces and innovative technologies to create eco-friendly communities of the future. With so many architecture firms to choose from, it’s challenging for clients to identify the industry leaders that will be an ideal fit for their project needs. Fortunately, Architizer is able to provide guidance on the top design firms in Malaysia based on more than a decade of data and industry knowledge. How are these architecture firms ranked? The following ranking has been created according to key statistics that demonstrate each firm’s level of architectural excellence. The following metrics have been accumulated to establish each architecture firm’s ranking, in order of priority: The number of A+Awards won (2013 to 2025) The number of A+Awards finalists (2013 to 2025) The number of projects selected as “Project of the Day” (2009 to 2025) The number of projects selected as “Featured Project” (2009 to 2025) The number of projects uploaded to Architizer (2009 to 2025) Each of these metrics is explained in more detail at the foot of this article. This ranking list will be updated annually, taking into account new achievements of Malaysia architecture firms throughout the year. Without further ado, here are the 20 best architecture firms in Malaysia: 20. Design Unit © Design Unit Sdn Bhd John Bulcock has 35 years experience working as an architect, planner, interior designer and landscape designer on a wide variety of projects in Europe, Turkey, India and Southeast Asia. His experience encompasses Architecture as well as Architectural, Master, Urban and Sustainable Planning. Since 1994 he has been commissioned to carry out a variety of projects in Malaysia, India and Southeast Asia including residential, commercial and institutional buildings and sustainable master planning of resorts and townships. Low energy and sustainable design is central to his philosophy and approach to architecture and he has received a number of awards for his work. Some of Design Unit’s most prominent projects include: Cantilever House, Kuala Lumpur, Malaysia The following statistics helped Design Unit Sdn Bhd achieve 20th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 1 Total Projects 1 19. Eowon Designs © Eowon Designs An integrated team of design professionals incorporating architects and interior designers. We believe exquisite designs are produced as a result of artistic judgement coupling with visional innovation. Dedicated to pursue perfection in every project through expressive creativity and committed professionalism. We design to impress! Some of Eowon Designs’ most prominent projects include: BSG Sales Gallery , Penang, Malaysia The following statistics helped Eowon Designs achieve 19th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 1 Total Projects 1 18. Hijjas Architects & Planners © H Lin Ho Formerly known as Hijjas Kasturi Associates; Hijjas Architect & Planners is the evolution of a long standing professional practice that values a holistic approach to design and building; combining multi-disiplinary approach with strong concept and contextual driven solutions. Some of Hijjas Architects & Planners’ most prominent projects include: Heriot Watt University, Putrajaya, Malaysia Heriot Watt University Malaysia, Putrajaya, Malaysia The following statistics helped Hijjas Architects & Planners achieve 18th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 1 Total Projects 2 17. Anuar Aziz Architect (a member of Arte Axis Design Group) © Anuar Aziz Architect (a member of Arte Axis Design Group) Arte Axis Design Group is a boutique multi-disciplinary design group specializing in green build environment. Central to the company philosophy is design excellence, achieved through extensive and active collaboration with our clients, consultants and specialists. The work emerges from an evolutionary design process, exploring and testing ideas, while focusing on the clients’ objectives, functional discipline and value based design. Some of Anuar Aziz Architect (a member of Arte Axis Design Group)’s most prominent projects include: SOCSO Rehabilitation Centre, Malacca, Malaysia PPR (People Housing Program) Gua Musang , Gua Musang, Malaysia UPSI Student Village, Tanjung Malim, Malaysia The following statistics helped Anuar Aziz Architect (a member of Arte Axis Design Group) achieve 17th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 1 Total Projects 3 16. Seshan Design © Rupajiwa Studio We are a boutique, design driven practice based in Petaling Jaya, Selangor, Malaysia, where we offer customized design solutions, tailor-made to suit our clients’ needs and exceed their expectations! We believe every project is unique and the best results are obtained from intimate discourse and development with our clients. We are passionate about our work and we seek equally passionate clients who will willingly work closely with us to push the limits of what is possible. We are a very versatility office- our projects range from masterplanning, architecture to interiors and in various categories: residential, commercial, food and beverage and hospitality. Some of Seshan Design’s most prominent projects include: “Chahna” – Glenhill, Shah Alam, Malaysia Menerung House, Bangsar, Kuala Lumpur, Malaysia SS3 House, Petaling Jaya, Malaysia The following statistics helped Seshan Design Sdn Bhd achieve 16th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 1 Total Projects 3 15. Kee Yen Architect © Pixelaw Photography We respond to the sensitivity and random at its artfulness for all reveries. – Ar. Lim Kee Yen “We are dedicated in using multi-perspective and rational means to intervene the development of contemporary living environment, committed to creative-thinking and thorough design solutions. In this complex era, the new ideas and inspirations are always come from the responsiveness and sensitiveness of the contextual study – a careful study of the unique needs, the constraints of each project as well as from continuous improvements in the process from conceptual to construction details. Some of Kee Yen Architect’s most prominent projects include: Project Conservatory, Kuala Lumpur, Malaysia KYA Studio, Shah Alam, Malaysia Fillet House, Kuala Lumpur, Malaysia Kemaris House, Kuala Lumpur, Malaysia 3-Juxta House, Malaysia The following statistics helped Kee Yen Architect achieve 15th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 1 Total Projects 5 14. D&P Associates © D&P Associates Founded by Romain Duval in 2004 after a successful career with top practices in Paris. We are band of makers — curious, industrious and experimental. We are architects, designers, creators and entrepreneurs working together across a wide range of landscapes and locations. We are futurists, making today what we believe will inspire and connect people tomorrow. Our philosophy is to work closely with client to refine designs and produce cost effective and elegant solutions. People entrust us with realizing the expression of themselves and to translate that into built form. Ours is an architecture of listening & understanding. This is what we know to do. Some of D&P Associates’ most prominent projects include: Spaces Rialto , Melbourne, Australia Regus HP Tower , Wellington, New Zealand Regus Center One, Seoul, South Korea Regus Center One, Seoul, South Korea La Table du Chef, Hanoi, Vietnam The following statistics helped D&P Associates achieve 14th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 1 Total Projects 36 13. TKCA Architect © TKCA Architect TKCA Architect is an award-winning architectural firm located in Kota Damansara, Selangor, Malaysia which provides complete architectural, planning and interior design services. Founded by Ar. Ts. IDr Rien Tan in year 2020, TKCA Architect has a diverse portfolio of outstanding community, adaptive reuse, industrial, commercial and residential projects. TKCA Architect fully embraces the Integrative Design Team and Integrative Design Process method of design and building which assures the most responsive, accurate and cost effective process for each client. Notably, TKCA Architect has recently earned recognition as one of the emerging architects in Malaysia under KLAF 2023. Some of TKCA Architect’s most prominent projects include: Skyblox Co-living, Kuala Lumpur, Malaysia Spectrum House, Subang Jaya, Malaysia SAMA Square, Kuala Lumpur, Malaysia ERASCAPE PAVILION, Kuala Lumpur, Malaysia The following statistics helped TKCA Architect achieve 13th place in the 20 Best Architecture Firms in Malaysia: A+Awards Finalist 1 Featured Projects 1 Total Projects 4 12. zlgdesign © zlgdesign zlgdesign was set up some 20 years ago by two architect both trained in London under the banner of zeidlerlim design. Susanne Zeidler had worked and studied under sir Peter Cook in London and Frankfurt, and later at the Bartlett, London, whereas Huat Lim trained at the Architectural Association London, and then went on to work at foster and partners in the UK (at the time the chelsea reach offices had not yet been built) in 1984 and for foster france at the time, in Nimes, south of France. Some of zlgdesign’s most prominent projects include: Point 92, Petaling Jaya, Malaysia Lantern Hotel, Kuala Lumpur, Malaysia BOH Tea Visitor’s Centre, Pahang, Malaysia The following statistics helped zlgdesign achieve 12th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 2 Total Projects 3 11. Fabian Tan Architect © Fabian Tan Architect Fabian Tan Architect is an architectural studio based in Kuala Lumpur, Malaysia. The firm has completed several notable houses which have garnered awards and favourable publication throughout Asia & Europe. Its approach to architecture has been one that involves evolution and flexibility. Ideas that are formed in the conception of a project never imposes anything on the site. Throughout, conventions are constantly reassessed, resulting in individual variations of concepts meant for a specific context. He believes that the essence and consistency of a space is a whole that reflects its constituent parts such as light, material, volume, and relationships. In this hectic and overly complicated times we exist in, restraint and refinement serve as his guiding philosophy to create buildings of subtle beauty. Some of Fabian Tan Architect’s most prominent projects include: Voila House, Kuala Lumpur, Malaysia Eigent House, Kuala Lumpur, Malaysia Ittka House, Kuala Lumpur, Malaysia Ottiqa House, Kuala Lumpur, Malaysia Tessera House, Kuala Lumpur, Malaysia The following statistics helped Fabian Tan Architect achieve 11th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 2 Total Projects 6 10. Eleena Jamil Architect © Marc Tey Ge Wai EJA was formed in 2005 by Eleena Jamil and is based in Kuala Lumpur, Malaysia. It has a breadth of experience in delivering successful and imaginative projects. With a dynamic and committed team of architects and assistants, it focusses on creating enduring architecture by seeking tactile spatial solutions with strong references to context and culture. Some of Eleena Jamil Architect’s most prominent projects include: Sepang House, Selangor, Malaysia The Buzz.ar, Malaysia Bamboo Playhouse, Kuala Lumpur, Malaysia Sri Rampai Pedestrian Bridge, Kuala Lumpur, Malaysia Shadow Garden Pavilion, Petaling Jaya, Malaysia The following statistics helped Eleena Jamil Architect achieve 10th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 2 Total Projects 8 9. S.PIN ARCHITECT © S.PIN ARCHITECT S. Pin Architect is an award-winning firm based in Kuala Lumpur. Founded by Ar. Tan Sih Pin, one of the alumni of ’30 Under 40 Emerging Malaysian Architects 2011′, the firm strives for holistic approach in architecture which includes urbanism, interior design & landscape design. It has vast experience in wide range of projects which include residential, commercial, hospitality, recreational, industrial and mixed development. Inspired by Malaysia’s rich nature & diverse culture, S.Pin’s architecture has been persistently spinning out from the following core visions: NATURE When architecture embraces & responses to the surrounding nature, magic happens, innovative solutions will emerge. We believe architecture & nature can symbiotically co-exist and mutually calibrate to reach a new sustainable balance for our challenged environment. CULTURE Architecture functions at its best when it works seamlessly with its surrounding socio-cultural and historical fabric. Some of S.PIN ARCHITECT’s most prominent projects include: The Skywalker House, Jalan Medang Tanduk, Bangsar, Kuala Lumpur, Malaysia The Concrete Cloud, Bayan Club, Seri Kembangan, Malaysia MINANGKABAU-LONIAL House at Subang Heights, Subang Jaya, Malaysia Pantech Corporation, Pasir Gudang, Malaysia The following statistics helped S.PIN ARCHITECT achieve 9th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 2 Total Projects 11 8. architects 61 © architects 61 sdn bhd Architects 61 was established in 1995 by Jeffrey Ling. The firm with 50 strong workforces has offices in Kuala Lumpur and Penang, and is associated to the regional architectural practice of Architects 61 which is one of the largest practice in Singapore that was founded in 1974. With a proven track record spanning over 25 years, our portfolio includes master planning, mixed use developments, hotels, residences, offices, civic buildings and urban heritage conversion. The Firm is registered with US Green Building Council (USBGC) and also member with GBI as we strongly believe GREEN would be direction to pursue in order that developments become sustainable. Some of architects 61’s most prominent projects include: Kia Peng Suites, Kuala Lumpur, Malaysia Troika Kota Bharu, Kelantan, Malaysia Continew, Kuala Lumpur, Malaysia Lakeville, Kuala Lumpur, Malaysia D’Sara Sentral, Sungai Buloh, Malaysia The following statistics helped architects 61 sdn bhd achieve 8th place in the 20 Best Architecture Firms in Malaysia: A+Awards Finalist 1 Featured Projects 2 Total Projects 6 7. Core Design Workshop © Core Design Workshop With experiences in new builds, remodeling design and adaptive reuse architecture, Core Design Workshop has been emphasizing on looking deep into the iNSIDE of Architecture, not in the context of interior design but simply representing architecture from the iNSIDE out. Putting Form and Function as the old norm, prioritising on defining the spatial quality within the context of architecture, with creating NEW spatial experiences as the top agenda of all the design programs, re-discovering the inner essence of what truly matters to the building users. Some of Core Design Workshop’s most prominent projects include: inTroVerse House, Subang Jaya, Malaysia inSight House, Malaysia inTerlace House, Petaling Jaya, Malaysia The following statistics helped Core Design Workshop achieve 7th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 2 Total Projects 3 6. Kuee Architecture © Kuee Architecture Kuee Architect(s) is a multiple PAM Award-winning ISO 9001 Architecture practice in Malaysia. With our design works spread across various countries, our focus is on delivering green, sustainable buildings with exquisite quality and functionality. Some of Kuee Architecture’s most prominent projects include: Rebranding of Pantai Hospital Ipoh, Ipoh, Malaysia 1 Lasam, Ipoh, Malaysia Galasa Event Place, Ipoh, Malaysia Kuee Architect’s Residence, Ipoh, Malaysia The following statistics helped Kuee Architecture achieve 6th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 2 Total Projects 4 5. SAVA Architects © SAVA Architects SAVA is a design consultancy firm based in Borneo, Malaysia and Danang, Vietnam. We are inspired by the mountains in Northern Borneo and coastlines in Central Vietnam. SAVA is formed with a commitment to designing spaces for people from every walk of life – by utilising locally-sourced materials and local building techniques. Our design intends to bring people closer to nature, especially in an urban environment. Our portfolio ranges from residential, hospitality, commercial to interior design, with past experience in masterplanning, housing and bamboo architecture in Asia and Europe. SAVA’s architecture is beyond aesthetics. Our aim is to raise awareness and appreciation for our surroundings through our thoughtful design process. Some of SAVA Architects’ most prominent projects include: Thavi Cosmetic Showroom, Vinh, Vietnam Red House, Kota Kinabalu, Malaysia The following statistics helped SAVA Architects achieve 5th place in the 20 Best Architecture Firms in Malaysia: A+Awards Winner 1 Featured Projects 2 Total Projects 2 4. Gibert&Tan © Gibert&Tan GIBERT&TAN is a design studio directed by Michael Gibert & Tan Seok Foong. The studio was founded on the premise that a small but expert group of individuals can deliver outstanding works. Our prism is in a permanent search for an accurate interaction with the present, attentive and non-arrogant, with collaboration standing at the core of our methodology. Our interest does range from the mundane to the spiritual and we endeavor to bring these two conditions together to truly impact those who experience our works in real time. Some of Gibert&Tan’s most prominent projects include: 181Chambers@Semantan, Kuala Lumpur, Malaysia BBR Headquarters, Kuala Lumpur, Malaysia Gale’s Residence, Kuala Lumpur, Malaysia Lotus KL Store, Kuala Lumpur, Malaysia The following statistics helped Gibert&Tan achieve 4th place in the 20 Best Architecture Firms in Malaysia: Featured Projects 3 Total Projects 4 3. ArchiCentre © Archicentre Sdn. Bhd. Founded in 1994, ArchiCentre is a multidisciplinary architecture design practice based in Malaysia. Archicentre’s work is driven by sustainable regionalism to create socially responsive built environments. Their portfolio of works range from large scale city and town planning through to commercial, hospitality, residential, and adaptive re-use projects. Archicentre’s multi award-winning designs are widely published in the region. Some of ArchiCentre’s most prominent projects include: Estuari Sport Complex, Iskandar Puteri, Malaysia Setia Corporate Headquarters, Shah Alam, Malaysia Glad Tidings Vision Centre, Petaling Jaya, Malaysia S14 House, Petaling Jaya, Malaysia Setia Eco Tower, Setia Alam, Shah Alam, Malaysia The following statistics helped Archicentre Sdn. Bhd. achieve 3rd place in the 20 Best Architecture Firms in Malaysia: Featured Projects 3 Total Projects 10 2. Code Red Studio © Utile, Inc. CRS also known as Code Red Studio, aim to be the key player of architecture, interior and illustration industry in Johor Bahru. Some of Code Red Studio’s most prominent projects include: Autodesk Boston Workspace Expansion , Boston, Massachusetts The Bunker House, Kulai, Malaysia 30° tilted terrace REJUVENATION, Taman Tasek, Johor Bahru, Malaysia POOL HOUSE @ Leisure Farm., Malaysia The following statistics helped Code Red Studio achieve 2nd place in the 20 Best Architecture Firms in Malaysia: A+Awards Finalist 3 Featured Projects 2 Total Projects 5 1. DRTAN LM Architect © H Lin Ho DRTAN LM Architect (DTLM) is an architectural design studio that operates out of Kuala Lumpur, Malaysia where they are involved in a large variety of high profile work. Ar. Dr. Tan Loke Mun is the principal of DrTan LM Architect (DTLM). DTLM’s works embrace and interpret regionalism in a modern social context. In a rapidly changing world landscape, they believe that well designed buildings and spaces create added value for all its users. Often working from the basis of typologies, they have managed to interpret and translate simple regional metaphors into their increasingly green architecture. DTLM’s notable projects include GTVC Centre, M Marini, No.19 Subang Jaya, Puchong Festival City, Nagaworld Phnom Penh Cambodia, Suen Galleries Bangsar, No.18 House, 23 Terrace and House 12H. Some of DRTAN LM Architect’s most prominent projects include: PJKita Community Centre, Petaling Jaya, Malaysia 23 Terrace, Kuala Lumpur, Malaysia House No.18, Petaling Jaya, Malaysia Clay Roof House, Petaling Jaya, Malaysia 8D House, Kuala Lumpur, Malaysia The following statistics helped DRTAN LM Architect achieve 1st place in the 20 Best Architecture Firms in Malaysia: Featured Projects 8 Total Projects 16 Why Should I Trust Architizer’s Ranking? With more than 30,000 architecture firms and over 130,000 projects within its database, Architizer is proud to host the world’s largest online community of architects and building product manufacturers. Its celebrated A+Awards program is also the largest celebration of architecture and building products, with more than 400 jurors and hundreds of thousands of public votes helping to recognize the world’s best architecture each year. Architizer also powers firm directories for a number of AIA (American Institute of Architects) Chapters nationwide, including the official directory of architecture firms for AIA New York. An example of a project page on Architizer with Project Award Badges highlighted A Guide to Project Awards The blue “+” badge denotes that a project has won a prestigious A+Award as described above. Hovering over the badge reveals details of the award, including award category, year, and whether the project won the jury or popular choice award. The orange Project of the Day and yellow Featured Project badges are awarded by Architizer’s Editorial team, and are selected based on a number of factors. The following factors increase a project’s likelihood of being featured or awarded Project of the Day status: Project completed within the last 3 years A well written, concise project description of at least 3 paragraphs Architectural design with a high level of both functional and aesthetic value High quality, in focus photographs At least 8 photographs of both the interior and exterior of the building Inclusion of architectural drawings and renderings Inclusion of construction photographs There are 7 Projects of the Day each week and a further 31 Featured Projects. Each Project of the Day is published on Facebook, Twitter and Instagram Stories, while each Featured Project is published on Facebook. Each Project of the Day also features in Architizer’s Weekly Projects Newsletter and shared with 170,000 subscribers.     We’re constantly look for the world’s best architects to join our community. If you would like to understand more about this ranking list and learn how your firm can achieve a presence on it, please don’t hesitate to reach out to us at editorial@architizer.com. The post 20 Best Architecture and Design Firms in Malaysia appeared first on Journal.

NVIDIA was rumored to team up with MediaTek to bring its cutting-edge ‘AI smartphone chip,’ with the word around the street being that the SoC would make an appearance during the Computex 2025 trade show. Unfortunately, the latest report states that while the Taiwanese fabless semiconductor manufacturer has shown to become a leading player in the smartphone chipset race, it is facing immense challenges in the Windows notebook category, with companies showing little to no interest in employing the silicon in their products. As for the Kompanio Ultra 910, which utilizes TSMC’s second-generation 3nm process, the firm does not appear to have any luck for this release either. Microsoft also does not appear to show any interest in supporting a MediaTek chipset, making Qualcomm the only player to exist in this space At Computex 2025, WinFuture was speaking to some long-time MediaTek employees at their booth and questioned them as to when the company’s chipset would make a debut. Unfortunately, these individuals did not have positive news to share, stating that it could be a while before we get our first look at the silicon, primarily because both Microsoft and other notebook manufacturers have shown little to no interest in adopting a MediaTek chipset. The report states that both companies do not have a robust relationship, which could be preventing another player from entering this category. This setback for MediaTek gives Qualcomm the opportunity to solidify its position in the ARM-based notebook market. The Kompanio Ultra 910, which was initially targeted at Chromebooks but has enough features, firepower, and efficiency attributes to find a place in Windows machines, will also not be making an appearance. The report does not go in-depth as to why this barrier is created, nor does it mention whether Microsoft or Qualcomm is making things difficult. However, years ago, MediaTek tried to supply its chipsets to power various Windows Phone models, but the report states that the software giant’s ‘strategic interests’ prevented talks from progressing further. Bear in mind that several Windows Phone smartphones featured Snapdragon SoCs, meaning that there is a possibility that Qualcomm had some part to play in keeping MediaTek at bay, though nothing is confirmed right now. With these obstacles, this AI smartphone chip will likely take some time to arrive, but when it does, we will update our readers, so stay tuned. News Source: WinFuture Deal of the Day

Photo Credit: YouTube/ Computex Taipei  Qualcomm unveiled the Snapdragon 8 Elite during its Snapdragon Tech Summit in October 2024 Highlights Qualcomm has revealed the dates for its next Snapdragon Summit The chipmaker will hold the event in late September The new chip is likely to support LPDDR5x and LPDDR6 RAM Advertisement Qualcomm announced the schedule for its upcoming Snapdragon Summit during Computex 2025 in Taipei. The annual launch event will take place in late September this year, slightly earlier than Qualcomm's typical launch window. The annual summit is expected to introduce the next-generation chipset, tentatively called the Snapdragon 8 Elite 2. For reference, the current Snapdragon 8 Elite was unveiled during last October's Snapdragon Summit. Devices featuring the new Snapdragon 8 Elite 2 are anticipated to arrive in the market by October.Snapdragon Summit Set to Take Place in SeptemberQualcomm President and CEO Cristiano Amon, during his keynote speech at Computex 2025, revealed that the next Snapdragon Summit will take place between September 23 and September 25 this year in Hawaii. That's ahead of schedule compared to previous years—for instance, last year's Snapdragon Summit was held in late October. The Snapdragon Summit has long served as Qualcomm's platform for unveiling its next-generation flagship smartphone SoCs. We can expect the company to follow suit this year with the Snapdragon 8 Elite 2 announcement.Handsets featuring the new chip could land in October. The new launch timeline of the Snapdragon 8 Elite 2 could give smartphone companies ample time to integrate the new chipset into their flagship devices.  The chip is rumoured to offer 25 percent improved performance over the Snapdragon 8 Elite. The Snapdragon 8 Elite 2 is said to use TSMC's advanced 3nm (N3P) process node. It is said to come with second-generation Oryon CPU cores and offer a base frequency of 4.4GHz. It is said to support LPDDR5x and LPDDR6 RAM.Xiaomi 16 and Xiaomi 16 Pro are believed to be the first handsets to arrive with the Snapdragon 8 Elite 2 chipset. The OnePlus 15, Realme GT 8,  iQOO 14, Vivo X300 Ultra and Samsung Galaxy S26 series could also be among the first smartphones to feature the new Snapdragon chipset. The Xiaomi 15 series was the first to feature Qualcomm's Snapdragon 8 Elite SoC last year. For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube. Further reading: Qualcomm, Snapdragon 8 Elite 2, Snapdragon 8 Elite, Snapdragon Summit Nithya P Nair Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More Related Stories

The CPU market experienced its most tumultuous quarter in some time, decreasing as a whole for AMD and Intel in terms of unit shipments. As Intel struggles, however, its competitors are seizing opportunity where they can. Mercury Research released its report for the CPU market for the first quarter of 2025, and behind the numbers are multiple stories to tell. Arm’s market share has finally broken into double digits. AMD, meanwhile, is all over the place: strong in servers, especially strong in desktop PCs, but unexpectedly weak in notebook shipments. Overall X86 processor units declined, Mercury said. That’s normal for the second quarter, as hardware sales tend to crest in the fall and drop in the spring or summer. (Mercury saves this precise information for its paid clients.) Total X86 share — including PCs, embedded processors and systems-on-a-chip (SOCs) like game processors, again favors AMD, as it grew 1.5 percentage points to 27.1 percent. Intel holds the remaining 72.9 percent. Subtract embedded and SOC numbers, however, and AMD lost slightly, shrinking 0.3 percentage points to 24.4 percent and leaving Intel with the remainder. Mercury Research Both AMD and Intel also saw sequential increases in server processors, as well, supporting what seems to be Wall Street’s belief that the more silicon shipped into the enterprise and AI space, the better. Compared to the same quarter last year, server processor unit shipments grew a whopping 20 percent, Mercury found. Arm continues to surge And Arm? That’s on the the rise, too, reaching double-digit market share in the client PC market, which includes PCs and Chromebooks. PCs, Chromebooks, and Apple Mac PCs with Arm chips inside them now make up 13.9 percent of the market, up from 10.9 percent in the fourth quarter of 2024. It’s the first time Arm has reached double digits in overall share, including servers — that climbed from 9.6 percent in the fourth quarter to 11.9 percent in the first quarter of 2024. Mercury Research “While Apple’s Mac shipments were lower, we noted a modest increase in ARM CPUs going into Copilot enabled PCs,” Mercury principal analyst Dean McCarron said in an emailed statement. “However, the overall estimate for ARM client was much higher in the quarter primarily to what we believe was a large increase in shipments of processors into Chromebooks.” Mercury acknowledged, as it has in the past, that it has more difficulty tracking the Chromebook processor market than the major PC vendors. Still, he said, “the increase in ARM Chromebook activity in the past quarter also strongly supports a large increase in ARM CPU shipments into the segment” alongside wins for Intel’s X86-based N-series chips as well. AMD: up and down, all at once Intel, of course, has weathered the departure of one CEO, the hiring of another, and layoffs which have stitched together both administrations. Both AMD and Qualcomm have benefited. The unexpected surge in AMD’s desktop shipments took an unexpected turn. Normally, consumers buy PC processors during holiday sales. But Mercury found that consumers snapped up AMD’s Ryzen 9000 (Granite Ridge) as well as the 9000X3D versions of those CPUs, pushing the selling price of AMD’s desktop (and overall client) to record levels. The average selling price actually exceeded Intel’s ASP for the first time ever, McCarron said. Mercury Research “The average price increase [was] so large that AMD’s revenues were up substantially and set new records even though desktop unit shipments declined and are less than half of AMD’s peak for the segment,” Mercury’s McCarron wrote. AMD’s growth in the server space was “multiples” of Intel’s own, McCarron said, setting a new record high at 27.2 percent overall, AMD, however, couldn’t keep up with the competition in mobile. Though AMD and Intel both declined, Intel’s declines were much smaller than AMD, and so it gained 1.2 percentage points of market share. Mercury attributed that to Intel capitalizing on its traditional success in business PCs, and AMD suffering normal declines. (PC vendors and especially Microsoft have pushed hard for customers to replace their Windows 10 PCs with a Windows 11 machine when Windows 10 support ends this October.) Mercury Research Qualcomm has yet to launch a desktop CPU, too, meaning that Arm’s influence in the PC market has focused solely on notebook PCs. However, that drop was partially offset in AMD’s growth in SOCs, which basically equate to the processors found in game consoles. Here, AMD gained 1.5 percentage points. The one word which didn’t appear in Mercury’s report: tariffs. PC vendors have said previously that the CPU market is one segment that does not suffer from tariffs, as the three top CPU vendors all have their “point of origin” in the United States.