On Designing National Pavilions: Power and Identity at Universal ExhibitionsSave this picture!Czech Pavilion Expo 2025 Osaka / Apropos Architects Image © boysplayniceWhat can a pavilion’s architecture reveal about its country? At major World Expos, national pavilions are designed to answer this question, transforming into spaces laden with symbolism. Though temporary, these structures are rich in meaning, functioning as architectural expressions of political identity. Their forms and materials encapsulate national ambitions. Expo Osaka 2025, the latest chapter in this ongoing narrative, showcases how nations increasingly use built space to construct global images of themselves—sustainable, technological, culturally distinct, and geopolitically relevant. Save this picture!Over the decades, these pavilions have evolved into meticulously curated narratives where architecture, politics, and culture intersect to shape national identity. At Osaka 2025, this symbolic and diplomatic function becomes even more pronounced. Pavilions communicate not only who a nation is, but who it aspires to be. The environmental agenda, for example, has become a compelling vector of soft power. Japan’s pavilion exemplifies this shift, employing local wood, parametric design, and natural ventilation not just for function, but as metaphors of circularity and harmony with nature.Save this picture!Meanwhile, countries like Saudi Arabia and the United Arab Emirates are embracing immersive technologies—augmented reality, responsive facades, and AI—to reframe their narratives. No longer defined solely by oil economies, they seek to position themselves as innovation-driven futurescapes. In this context, national identity is staged like a multisensory installation. Materials, sounds, aromas, lighting, and spatial choreography become tools for storytelling—none of them neutral, all of them charged with intent. Related Article Are World's Fairs a Thing of the Past? The Role that Architecture Played on One of History's Biggest Stages Architecture as a Political StatementPavilions transcend cultural or technological display to become instruments of political messaging. Architectural choices convey nuanced—or at times overt—signals about values, ambitions, and worldviews. Denmark’s Expo 2020 Dubai pavilion, with open ramps and fluid circulation, subtly suggests democratic transparency and inclusion, while Russia’s monumental spiral structure evokes nationalism and technological command. Here, architecture becomes a codified discourse: every curve, void, and surface reads like a political sign.Save this picture!This language continues at Osaka 2025. Israel’s pavilion, inspired by the ecological resilience of deserts, presents a narrative of innovation and perseverance amid adversity—an architectural response to both climate challenges and regional geopolitics. Bahrain’s contribution, by Lina Ghotmeh Architecture, focuses on the adaptability of maritime cultures. South Korea’s high-tech, futuristic pavilion reinforces its position as a rising digital powerhouse.In some instances, however, absence speaks just as loudly. In previous editions, countries like North Korea and Syria have boycotted the Expo as a form of political protest. These silent gestures are part of the same strategic vocabulary, where presence, form, and even withdrawal shape the geopolitical stage set by architecture.Save this picture!Sustainability on DisplayAmid the global climate crisis, national pavilions have also become key arenas for environmental diplomacy. Sustainability—once a peripheral concern—is now central to the architectural narrative of Expos. It’s no longer only about meeting green standards, but about crafting a spatial language that embodies ecological responsibility. This shift also challenges the very notion of ephemerality: where temporariness once defined these structures, reuse, intelligent disassembly, and material reintegration now drive their conception.This ecological turn is particularly evident at Expo Osaka 2025. With the theme “Designing Future Society for Our Lives,” the event encourages models of regenerative, cooperative, and resilient living. Sweden’s and Germany’s pavilions are designed for a second life, to be repurposed as schools or community centers. The U.S. pavilion, designed by Trahan Architects, incorporates steel, fabric, and HVAC components repurposed from Tokyo 2020 Olympics structures—materials slated for further reuse across Japan. In this framework, the Expo becomes a laboratory of environmental geopolitics, where sustainability itself is a form of soft power.Save this picture!Technological Spectacle as a National StrategyIn contemporary Universal Exhibitions, technology is no longer displayed as an end in itself but has become a narrative and experiential medium. Immersive installations, sensory interfaces, and AI-driven storytelling transform pavilions into interactive ecosystems, where visitors are both spectators and agents. This shift signals a significant change: it is no longer just about showcasing innovation, but about embedding technology into the dramaturgy of space. Architecture, in this context, ceases to be a static backdrop and merges with experience design, dissolving the boundaries between the built and the digital. Moreover, the way each country orchestrates these elements reveals its ability to envision desirable futures—and to position itself as a protagonist in the global technological transformation.Save this picture!At Expo Osaka 2025, this race for technological affirmation takes clear shape in pavilions such as that of the United Arab Emirates, which offers an interactive journey through environments responsive to human presence, narrative artificial intelligence, and real-time sensors that react to visitors’ actions—demonstrating a sophisticated technical mastery with implications across multiple spheres. In a similar vein, the Uzbekistan Pavilion stands out with an exhibition focused on empowerment, highlighting the country’s openness to innovation and its commitment to preparing for the future.Yet this immersion presents a growing tension: how to balance technological spectacle with architectural integrity. In some cases, architecture risks being overshadowed by its digital overlay, losing spatial coherence. The most compelling pavilions are those that fuse form, function, and innovation into a seamless whole, where technology becomes not an add-on, but an intrinsic architectural language.Save this picture!Intercultural Collaborations: The True LegacyWhile Universal Exhibitions are organized around national representation, they have also emerged as vital platforms for cultural exchange. Increasingly, national pavilions are designed by multicultural teams, resulting in more nuanced, inclusive, and inventive expressions of identity, not as a fixed essence, but as something fluid and co-constructed.Save this picture!At Osaka 2025, this collaborative ethos is exemplified by pavilions such as Switzerland’s, designed by an international team, and Indonesia’s, which brings together local architects and foreign consultants. These collaborations offer more than design efficiency—they signal gestures of quiet diplomacy. In a climate of resurgent nationalism, such exchanges underscore that innovation thrives through openness and dialogue. Each pavilion becomes a space of mutual learning, expanding the very meaning of global belonging.Save this picture!Ultimately, the lasting value of Expos may not lie in reinforcing national brands, but in fostering encounters—shared spaces where ideas, technologies, and cultures converge to respond to urgent global challenges. As architect Manuel Herz, designer of the Swiss Pavilion, puts it: “In a moment of global tension, every possibility for us to physically meet in a shared space and celebrate something that can still be described as a cosmopolitan spirit needs to be valued and utilized.” Amid so many crises, pavilions remind us that architecture is more than shelter or style—it is a vessel for connection, a space for learning, and a rehearsal for futures we must build together.We invite you to check out ArchDaily's comprehensive coverage of the Expo Osaka 2025. Image gallerySee allShow less About this authorCamilla GhisleniAuthor••• Cite: Ghisleni, Camilla. "On Designing National Pavilions: Power and Identity at Universal Exhibitions" [Projetando Pavilhões Nacionais: Poder e Identidade nas Exposições Universais] 30 May 2025. ArchDaily. (Trans. Simões, Diogo) Accessed . <https://www.archdaily.com/1030539/on-designing-national-pavilions-power-and-identity-at-universal-exhibitions&gt ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否 You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream

Comments from NISTA’s Matthew Vickerstaff come as ministers weigh up benefits of relaunching initiative next monthThe government’s new infrastructure advisory body has said ministers would need to “learn from the mistakes” of the past if a new generation of PFI contracts are launched as part of the upcoming infrastructure strategy. Matthew Vickerstaff, deputy chief executive of the The National Infrastructure and Service Transformation Authority (NISTA), said there was still a “constant drumbeat” of construction issues on schools built through private finance initiatives (PFI). Matthew Vickerstaff speaking at the Public Accounts Committee yesterday afternoon Chancellor Rachel Reeves is understood to be considering reinstating a form of private financing to pay for public projects, including social infrastructure schemes such as schools, ahead of the launch of its 10-Year Infrastructure Strategy next month. It would be the first major rollout of PFI in England since 2018, when then chancellor Philip Hammond declared the successor scheme to the original PFI programme as “inflexible and overly complex”. >> See also: PFI: Do the numbers add up? Speaking at a meeting of the Public Accounts Committee in Parliament yesterday, Vickerstaff highlighted issues that had blighted historic PFI schemes where construction risk had been transferred to the private sector. “Just what we’re seeing on school projects, leaking roofs is a consistent, constant drum beat, fire door stopping, acoustics, lighting levels, the ability of classrooms to be operable in a white board environment, problems around leisure centres or sports facilities, contamination of land, latent defects of refurbishments on old buildings creating real problems,” he said. “The dash to get the schools ready for September, I cannot tell you how many PFI schools have that problem, and we need to get the private sector to fix it.” But while Vickerstaff said he was “ambivalent” about a new generation of PFI contracts, he argued contractual arrangements on new schemes could contain less risk for the public purse if the government did decide to opt for this route in its infrastructure strategy. “I would say that compared with 25 years ago, the asset management, the building information systems and computer aided facilities management has vastly improved so we’re dealing with a generation of contracts that would certainly by improved whether it’s public sector or private sector,” he said. “I’m ambivalent but what we need to make sure is that we learn from the mistakes and definitely get them to fix what we’re experiencing in some situations.” Vickerstaff added: “In terms of lessons learned, making sure construction is monitored by a clerk of works and independently certified would be a really important factor moving forward, because construction defects have been a problem because the construction contracts whether it be public sector or private sector have not been well monitored or controlled.” Meanwhile, a new report by PwC has called on the government to explore a new generation of public-private finance in order to address the deficit in infrastructure including schools and healthcare. The research, published today, found “strong market appetite” for a new model of public-private partnerships which could be based on the Mutual Investment Model developed in Wales. PwC corporate finance associate director Dan Whittle said: “There is a strong view that public-private finance has a valuable role to play as a strategic tool to close the UK’s infrastructure gap, particularly at a time when we are constrained by fiscal rules. “There is no need to reinvent the fundamentals of the PPP model. What must continue to evolve is how we implement this model with refined risk allocation to reflect the current appetite of the market, smarter contract management, and a genuine partnership approach.” The government is expected to unveil its infrastructure strategy alongside its spending review in June.