The hardest part about finding games like Hollow Knight is knowing where to start. The overwhelming success of Team Cherry's award-winning 2017 game--and anticipation of its long-awaited sequel, Silksong--prompted a flood of similar games all looking to capture the magic of combining soulslike combat with deep exploration. Some are more inventive than others, building on Hollow Knight's foundations to push that style of game forward in new or unexpected ways. Others take a specific aspect, such as grueling boss fights, and run with it. We've combed through the lot and picked out 15 of the best games like Hollow Knight to get you started in this impressively varied sub-genre.If you're not as excited about combat and want puzzles and exploration instead, head over to our list of the best metroidvania games. Nine Sols Platforms: PC, Xbox Series X|S, PlayStation 5Release Date: May 29, 2024Developer: Red Candle GamesIf Hollow Knight is the Dark Souls of metroidvanias, then Nine Sols is the genre's Sekiro: Shadows Die Twice. Parrying is at the core of almost everything you do in Nine Sols, from dealing with standard enemies to wearing down some of its relentless bosses. Among games like Hollow Knight, it's also one of the most thematically and visually distinct. Developer Red Candle Games call Nine Sols a "Taopunk," a blend of sci-fi punk with traditional Taoist architecture and symbolism. Most protagonists in games like these are blank slates, but Nine Sols adds a personal touch by making the personality of its hero, Yi, an important part of the story. Yi starts out seeking revenge, and ends up on a journey to save the world and himself, becoming a reluctant hero in the process. See at Humble Animal Well Platforms: PC, Nintendo Switch, Xbox Series X|S, PlayStation 5Release Date: May 9, 2024Developer: Billy Basso, Shared Memory LLCAnimal Well is a puzzle, or more accurately, a lot of puzzles. There's a bit of combat and some platforming, but mostly, it's about trying to unravel dozens of mysteries big and small as you delve ever further into a maze that wouldn't be out of place in Lewis Carrol's Wonderland stories. Explaining too much about what's going on would spoil what makes Animal Well special, but the most interesting and even subversive parts of it is that you have almost nothing to guide you and can make discoveries in any order. That freedom creates a sense of discovery and wonder that's often absent from the procedural methods inherent in these kinds of games.Read our Animal Well review. See at Steam Ultros Platforms: PC, PlayStation 5Release Date: February 13, 2024Developer: HadoqueOf all the games like Hollow Knight, Ultros takes the most organic approach to metroidvanias, and we mean that literally. You, an intergalactic explorer, arrive on a psychedelic space colony called The Sarcophagus and find it teeming with exotic life and mysterious spiritual energies. You use the life force and remains of enemies to nourish your mind and unlock new abilities, and there's a scoring system that ranks how efficiently you defeat your foes. That determines the quality of the loot they drop, so if you want to unlock and improve your skills, you have to plan each encounter carefully. Ultros is also absolutely beautiful, a dream-like blend of esoteric architecture and wild ecosystems with closer ties to the Sarcophagus' secrets than Ultros initially suggests. Read our Ultros review. See at Fanatical Blasphemous 2 Platforms: PlayStation 5, PC, Xbox Series X|S, Nintendo SwitchRelease Date: August 24, 2023Developer: The Game KitchenBlasphemous 2's big addition over its predecessor--apart from even more ghoulish and gory moments--is the inclusion of more platforming. The first Blasphemous is a bit one-note, which is great if you're just here for the combat, but not so much if you want, well, anything else. Blasphemous 2 throws in some challenging and smartly-designed platforming as well, bringing it closer to the likes of Hollow Knight. Better still, developer The Game Kitchen was more ambitious with its environment design as well, with more complex layouts, better backgrounds and lighting, and even colors that aren't brown, grey, and blood.Read our Blasphemous 2 review. See at Fanatical Elden Ring Platforms: PlayStation 5, PlayStation 4, Xbox One, Xbox Series X|S, PCRelease Date: February 25, 2022Developer: FromSoftwareOkay, so Elden Ring doesn't have the exploration style of Hollow Knight, but it does have the kind of grueling combat that inspired Team Cherry's spectacular boss fights, and lots of it. It's FromSoftware's first open-world game, one that follows a lone, nameless warrior in their bid to bring salvation to a shattered land--or make its ruin everlasting. Mostly, though, it's a giant playground for dozens of exceptionally well-designed and challenging bosses to stomp (you) around in, with enemies ranging from fire-spewing land dragons to the spirits of an ancient civilization and a gigantic, greatsword-wielding prince on his favorite little horsey. Read our Elden Ring review. See at Fanatical Cuphead Platforms: PlayStation 4, Xbox One, PCRelease Date: September 29, 2017Developer: Studio MDHRIf you really like boss fights and are less bothered about exploration and all the other Hollow Knight-y bits, Cuphead is definitely worth checking out. Don't let Studio MDHR's retro cartoon style give you the wrong impression, either. Cuphead's cutesy bosses demand careful planning, precise execution, and a lot of patience. The battles aren't the only thing Cuphead has going for it, though. Studio MDHR's exquisite animation, the soundtrack, even period-specific cartoon-style sound effects--the entire game is a spectacle in the best way. Read our Cuphead review. See at Fanatical Castlevania Advance Collection Platforms: Xbox Series X|S, Nintendo Switch, PlayStation 5, PCRelease Date: September 23, 2021Developer: KonamiAny of the Castlevania bundles are strong picks, but the Castlevania Advance Collection should be your go-to choice for the kind of classic action that Hollow Knight builds on. The collection includes Circle of the Moon--low on our list of the best Castlevania games only on account of it not really doing anything that Symphony of the Night didn't--the excellent Harmony of Dissonance, and the even better Aria of Sorrow. Sorrow is the standout inclusion, one that radically shook up the Castlevania formula by removing the Belmonts from the equation, telling an entirely new story set in the distant (at the time) future, and giving the protagonist, Soma, an ability that absorbed enemy souls for use in combat. It helps that Sorrow, as well as Harmony, have an excellent selection of bosses and some fantastically moody settings, too. See at Humble Ori and the Blind Forest Platforms: PlayStation 4, Xbox One, Nintendo Switch, PCRelease Date: March 11, 2015Developer: Moon StudiosOri and the Blind Forest starts like the end of a Disney movie. A cute little creature finds a family in the middle of a dream-like forest, and that family gets taken away from them. Your job is to figure out why and find a way to save the woods. Ori takes Hollow Knight's demanding platforming even further with some segments that wouldn't feel out of place in something like Celeste, but the real stand-out feature is the map. In addition to being a well-designed metroidvania world, it's absolutely gorgeous and a delight to explore. Blind Forest is a modern classic, and its sequel, Ori and the Will of the Wisps manages to improve it even further.Read our Ori and the Blind Forest review and Ori and the Will of the Wisps review. See at Fanatical Ender Magnolia: Bloom in the Mist Platforms: PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, PC, Nintendo SwitchRelease Date: March 25, 2024Developer: AdiglobeIn the onslaught of games like Hollow Knight that released following Team Cherry's success, developer Adiglobe decided to shake up the formula first with Ender Lilies and then with the more refined Ender Magnolia. You've got your standard elements, such as gigantic bosses that force you to learn their patterns and a puzzle-like map that unfolds as you gain more powers. Those powers, however, are the spirits of fallen friends who also aid you in combat. You find several, but can only recruit a handful at a time, which adds a layer of strategy to exploration and combat. There's also a strong sense of emotional attachment, since you and your ghostly allies have history and connection of a kind that's often missing in these games when you just play as an outside observer. See at Steam Metroid Dread Platforms: Nintendo SwitchRelease Date: October 8, 2021Developer: Nintendo EADAny Metroid game is going to have something of that Hollow Knight feel, since the sci-fi series is a big part of where the genre and Hollow Knight in particular came from. However, the easiest to get your hands on without having to pay for a subscription is Metroid Dread. It's the culmination of the 2D Metroid saga that started in 1986, but you can get by just fine if this is your first. Dread follows bounty hunter Samus Aran as she searches for evidence of a deadly parasite, only to find herself hunted by rogue robots--sometimes. The stealth segments that have you hiding from your metal hunters only take place in specific areas. The rest of Metroid Dread takes you across sprawling subterranean research labs, sunken testing stations, and extravagant dwellings, featuring the series' biggest map ever, stuffed with secrets and formidable bosses. If you really enjoy those bosses, Dread has a boss rush mode you can test yourself against as well.Read our Metroid Dread review. See at Amazon Lone Fungus Platforms: PCRelease Date: September 21, 2021Developer: Basti GamesThese types of games tend to lean more toward the edgy, dark, and broody side of things, which makes Lone Fungus a gem in the genre. You're the last mushroom on Earth, exploring a vast network of tunnels and temples in search of treasure and using magic skills that change form depending on how you swing your sword. A ball of energy is damaging to one enemy, for example, but you can smack it and shatter it into several projectiles to clear out lots of foes at once. Best of all, though, Lone Fungus has a robust Assist Mode that lets people of all skill levels enjoy the game and just makes it more relaxed in general, with features such as extra platforms, no costs for spells, slower platforms, and invincibility so your little fungus won't die. See at Humble Dead Cells Platforms: PlayStation 4, Xbox One, Nintendo Switch, PCRelease Date: May 10, 2027Developer: Motion TwinDead Cells throws roguelite randomness into the metroidvania mix and ratchets up the challenge as well. You're a spirit determined to figure out why you died, and in the absence of a tangible vessel for your ethereal self, you pilot shambling corpses in a bid to make it through streets, swamps, dungeons, and horrors untold. These corpses aren't the sturdiest, so when you fail, they fall apart and you start again. Eventually, you can unlock permanent upgrades, but with no checkpoints at any stage of the journey, you'll have to rely on your skill with weapons and knowledge of enemy behavior to make it through. If you enjoy Dead Cells, you can pick up DLC packs that add new locations, weapons, and enemies, and there's even a Castlevania-themed expansion as well. Read our Dead Cells review. See at Fanatical Monster Sanctuary Platforms: Nintendo Switch, Xbox Series One, PCRelease Date: August 28, 2019Developer: DeveloperIf you like a bit of Pokemon with your Hollow Knight, Monster Sanctuary might be for you. You play as a fledgling monster tamer out to explore the vast world with just a single critter by your side. You'll find and tame more, training them into the best versions of themselves and using their abilities not just to deal with threats in the sanctuary, but to explore its secrets and hidden areas as well. Monster Sanctuary is lighter and breezier than some games on this list, but if something more intense is to your liking, there's a robust PvP element where you can challenge other players and their monster teams too. See at Fanatical Salt and Sanctuary Platforms: PC, PlayStation 4, Xbox One, Nintendo SwitchRelease Date: March 15, 2016Developer: Ska StudiosUpgrades and customization are usually rather limited in games like Hollow Knight, which makes Salt and Sanctuary, with its more in-depth RPG components, something special. You play as a sailor, washed up on some evil-looking, godforsaken island and foolish enough to go exploring the mysterious labyrinth underneath. What you find is a parade of nightmares and some spectacular, bone-crunchingly hard 2D boss fights that are among the best Soulslike challenges out there. Read our Salt and Sanctuary review. See at Humble Bō: Path of the Teal Lotus Platforms: PC, Xbox Series X|S, PlayStation 5, Nintendo SwitchRelease Date: July 17, 2024Developer: Squid Shock StudiosMovement is often a means to an end in video games--a double jump that propels you higher, for example, or a dash that lets you avoid dangerous terrain. In Bō: Path of the Teal Lotus, it's no exaggeration to say movement is everything. Bouncing, flying, gliding, moving with magical speed, and navigating the hand-drawn world is just as important as battling the myths and monsters inspired by Japanese folklore. Path of the Teal Lotus is one of the most elegant platformers around, and it even has a reset system where you can pause or rewind a failed jump to try again, perfect for learning some of the more difficult segments. Read our Path of the Teal Lotus review. See at Fanatical

Il y a quelques jours, un nouveau studio de motion capture a ouvert ses portes à Strasbourg : Ex Persona. Basé à 10 minutes du centre (et donc de la gare) de façon à faciliter l’accès du plateau pour les talents, Ex Persona dispose d’un p

JKR's Lisa Smith explains the art of the rebrand.

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In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.Preppy fonts capture that quintessential East Coast elite vibe – think Nantucket summers, yacht clubs, and monogrammed everything. These typefaces embody the perfect balance of tradition and refinement that makes preppy design so timeless and aspirational. But here’s the thing: not all fonts can pull off that coveted preppy aesthetic. The best preppy fonts have a certain je ne sais quoi – they’re classic without being stuffy, elegant without being pretentious, and refined without being inaccessible. In this comprehensive guide, we’ll explore the most gorgeous preppy fonts that’ll have your designs looking like they belong in the pages of Town & Country magazine. So grab your pearls and let’s dive into this typographic treasure trove! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »The Preppiest Fonts That Define 2025 Let’s start with the crème de la crème – the fonts that truly embody that preppy spirit. I’ve curated this list based on their ability to channel that classic New England charm while remaining versatile enough for modern design needs. Gatsby Prelude Gatsby Prelude is an elegant and modern Art Deco font duo. It combines sans-serif characters with decorative elements, perfect for creating sophisticated designs with a touch of vintage glamour.Burtuqol Burtuqol is a vintage slab serif font that exudes a retro charm. Its bold, chunky serifs and aged appearance make it ideal for projects requiring a nostalgic or timeworn aesthetic.Gafler Gafler is a classy vintage serif font with decorative elements. It combines elegance with a touch of old-world charm, making it perfect for high-end branding and classic design projects.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Kagnue Kagnue is a modern and classy serif font. It offers a fresh take on traditional serif typefaces, blending contemporary design with timeless elegance for versatile use in various design contexts.The Blendinroom The Blendinroom is a retro serif typeface featuring luxurious ligatures. Its vintage-inspired design and intricate details make it ideal for creating sophisticated, old-world aesthetics in design projects.MODER BULES MODER BULES is a playful sans-serif font with a fun, childlike appeal. Its quirky design makes it perfect for kids-oriented projects or Halloween-themed designs, adding a touch of whimsy to typography.Nickey Vintage Nickey Vintage is a decorative display font with a strong vintage flair. Its bold, eye-catching characters make it ideal for headlines, logos, and designs that require a striking retro aesthetic.Ladger Ladger is a casual script font that exudes luxury and elegance. Its flowing lines and graceful curves make it perfect for logo designs, high-end branding, and projects requiring a touch of sophistication.Hadnich Hadnich is a modern script font with a brush-like quality. Its versatile design makes it suitable for various applications, from signage to branding, offering a contemporary take on handwritten typography.Belly and Park Belly and Park is a condensed beauty classic font family featuring both serif and sans-serif styles. Its vintage-inspired design and narrow characters make it ideal for creating elegant, space-efficient layouts.Loubag Loubag is a modern retro font family encompassing sans-serif, serif, and decorative styles. Its bold, fashion-forward design makes it perfect for creating eye-catching headlines and trendy branding materials.Petter And Sons Petter And Sons is a romantic beauty script font with decorative elements. Its elegant, flowing design makes it ideal for wedding invitations, luxury branding, and projects requiring a touch of refined beauty.Preteoria Preteoria is a modern cursive font with a sleek, contemporary feel. Its smooth curves and clean lines make it versatile for various design applications, from branding to digital media projects.Delauney Delauney is an Art Deco-inspired sans-serif font that captures the essence of the roaring twenties. Its geometric shapes and sleek lines make it perfect for creating designs with a bold, metropolitan flair.Amadi Vintage Amadi Vintage is a chic and beautiful serif font with a timeless appeal. Its elegant design and vintage-inspired details make it ideal for creating sophisticated, classic-looking designs and branding materials.LEDERSON LEDERSON is a vintage-inspired shadow font. Its weathered look and strong character make it perfect for designs requiring an authentic, aged aesthetic.Fancyou Fancyou is a versatile serif font with alternate characters. Its elegant design and customizable options make it suitable for a wide range of projects, from formal invitations to modern branding materials.Catterpie Font Catterpie is a handwritten script font that mimics natural handlettering. Its fluid, signature-like style makes it perfect for creating personal, authentic-looking designs and branding materials.Jemmy Wonder Jemmy Wonder is a Victorian-inspired serif font with a strong vintage character. Its ornate details and old-world charm make it ideal for creating designs with a classic, nostalgic feel.Monthey Monthey is a bold, elegant vintage display serif font. Its chunky characters and 70s-inspired design make it perfect for creating eye-catching headlines and retro-themed branding materials.Madville Madville is a classy script font with a versatile design. Its elegant curves and smooth transitions make it suitable for a wide range of projects, from formal invitations to modern branding materials.Crowk Crowk is a luxury serif font with a timeless, elegant appeal. Its refined design and classic proportions make it ideal for high-end branding, editorial layouts, and sophisticated design projects.Peachy Fantasy Peachy Fantasy is an Art Nouveau-inspired display font with decorative elements. Its vintage charm and unique character make it perfect for creating eye-catching headlines and artistic design projects.Cormier Cormier is a decorative sans-serif font with a strong artistic flair. Its unique design and fashion-forward aesthetic make it ideal for creating bold, attention-grabbing headlines and branding materials.Syntage Syntage is a decorative modern luxury font with both serif and ornamental elements. Its retro-inspired design and luxurious details make it perfect for high-end branding and sophisticated design projects.Jeniffer Selfies Jeniffer Selfies is a retro-inspired bold font combining sans-serif and script styles. Its playful design and vintage feel make it ideal for creating nostalgic, fun-loving designs and branding materials.The Rilman The Rilman is a ligature-rich rounded sans-serif font with a 90s-inspired design. Its retro charm and smooth edges make it perfect for creating playful, nostalgic designs and branding materials.Milky Croffle Milky Croffle is a classic beauty elegant serif font. Its refined design and timeless appeal make it ideal for creating sophisticated layouts, high-end branding, and projects requiring a touch of traditional elegance. What Makes a Font Feel Preppy? You might be wondering what exactly gives a font that unmistakable preppy vibe. After years of working with typography, I’ve identified several key characteristics that define the preppy aesthetic: Classic Serif Structure: Most preppy fonts are serifs, drawing inspiration from traditional typography used in prestigious publications and academic institutions. These serifs aren’t just decorative – they’re a nod to centuries of refined typographic tradition. Elegant Proportions: Preppy fonts tend to have well-balanced letterforms with moderate contrast between thick and thin strokes. They’re neither too delicate nor too bold – just perfectly poised, like a well-tailored blazer. Timeless Appeal: The best preppy fonts don’t scream “trendy.” Instead, they whisper “timeless.” They’re the typography equivalent of a strand of pearls – always appropriate, never out of style. Sophisticated Details: Look for subtle refinements in letterforms – graceful curves, well-crafted terminals, and thoughtful spacing. These details separate truly preppy fonts from their more pedestrian cousins. Heritage Inspiration: Many preppy fonts draw inspiration from historical typefaces used by Ivy League universities, prestigious publishing houses, and old-money families. This connection to tradition is what gives them their authentic preppy pedigree. Where to Use Preppy Fonts (And Where Not To) Preppy fonts aren’t one-size-fits-all solutions, but when used appropriately, they’re absolutely magical. Here’s where they shine brightest: Wedding Invitations: Nothing says “elegant affair” quite like a beautifully chosen preppy serif. These fonts are perfect for formal invitations, save-the-dates, and wedding stationery that needs to feel sophisticated and timeless. Luxury Branding: Brands targeting affluent audiences or positioning themselves as premium often benefit from preppy typography. Think boutique hotels, high-end fashion, or artisanal goods. Editorial Design: Magazines, newsletters, and publications focusing on lifestyle, fashion, or culture can leverage preppy fonts to establish credibility and sophistication. Corporate Identity: Professional services, law firms, financial institutions, and consulting companies often choose preppy fonts to convey trustworthiness and establishment credibility. Academic Materials: Universities, prep schools, and educational institutions naturally gravitate toward preppy typography that reflects their traditional values and heritage. However, preppy fonts might not be the best choice for: Tech Startups: The traditional nature of preppy fonts can feel at odds with innovation and disruption. Modern sans serifs usually work better for tech companies. Children’s Brands: While elegant, preppy fonts might feel too formal for products targeting young children. Playful, rounded fonts are typically more appropriate. Casual Brands: If your brand personality is laid-back and approachable, overly formal preppy fonts might create distance between you and your audience. How to Choose the Perfect Preppy Font Selecting the right preppy font requires careful consideration of several factors. Here’s my tried-and-true process: Consider Your Audience: Are you designing for actual prep school alumni, or are you trying to capture that aspirational preppy aesthetic for a broader audience? Your target demographic should influence how traditional or accessible your font choice is. Evaluate the Context: A wedding invitation can handle more ornate details than a business card. Consider where your text will appear and how much personality the context can support. Test Readability: Preppy doesn’t mean hard to read. Always test your chosen font at various sizes to ensure it remains legible. Your typography should enhance communication, not hinder it. Think About Pairing: Will you be using this font alone or pairing it with others? Consider how your preppy serif will work alongside sans serifs for body text or script fonts for accents. Consider Your Medium: Some preppy fonts work beautifully in print but struggle on screens. Others are optimized for digital use but lose their charm in print. Choose accordingly. Pairing Preppy Fonts Like a Pro The magic of preppy typography often lies in thoughtful font pairing. Here are some winning combinations that never fail: Classic Serif + Clean Sans Serif: Pair your preppy serif headline font with a crisp, readable sans serif for body text. This creates hierarchy while maintaining sophistication. Traditional Serif + Script Accent: Use a refined script font sparingly for special elements like signatures or decorative text, balanced by a solid preppy serif for main content. Serif + Serif Variation: Sometimes pairing two serifs from the same family – perhaps a regular weight for body text and a bold condensed version for headlines – creates beautiful, cohesive designs. Remember, less is often more with preppy design. Stick to two or three fonts maximum, and let the inherent elegance of your chosen typefaces do the heavy lifting. The Psychology Behind Preppy Typography Understanding why preppy fonts work so well psychologically can help you use them more effectively. These typefaces tap into powerful associations: Trust and Reliability: The traditional nature of preppy fonts suggests stability and permanence. When people see these fonts, they subconsciously associate them with established institutions and time-tested values. Sophistication and Education: Preppy fonts are reminiscent of academic institutions and intellectual pursuits. They suggest refinement, education, and cultural awareness. Exclusivity and Status: Let’s be honest – part of the preppy aesthetic’s appeal is its association with privilege and exclusivity. These fonts can make designs feel more premium and aspirational. Quality and Craftsmanship: The careful attention to typographic detail in preppy fonts suggests similar attention to quality in whatever they’re representing. Modern Takes on Classic Preppy Style While preppy fonts are rooted in tradition, the best designers know how to give them contemporary flair. Here are some ways to modernize preppy typography: Unexpected Color Palettes: Pair traditional preppy fonts with modern colors. Think sage green and cream instead of navy and white, or soft blush tones for a fresh take. Generous White Space: Give your preppy fonts room to breathe with plenty of white space. This modern approach to layout keeps traditional fonts feeling fresh and uncluttered. Mixed Media Integration: Combine preppy typography with photography, illustrations, or graphic elements for a more contemporary feel while maintaining that sophisticated foundation. Strategic Contrast: Pair your refined preppy fonts with unexpected elements – maybe a bold geometric shape or modern photography – to create dynamic tension. Preppy Font Alternatives for Every Budget Not every preppy project has a premium font budget, and that’s okay! Here are some strategies for achieving that coveted preppy look without breaking the bank: Google Fonts Gems: Fonts like Playfair Display, Crimson Text, and Libre Baskerville offer sophisticated serif options that can work beautifully for preppy designs. Font Pairing Magic: Sometimes combining two free fonts thoughtfully can create a more expensive-looking result than using a single premium font poorly. Focus on Execution: A free font used with excellent spacing, hierarchy, and layout will always look better than an expensive font used carelessly. Common Preppy Font Mistakes to Avoid Even with the perfect preppy font, poor execution can ruin the effect. Here are the most common mistakes I see designers make: Overdoing the Decoration: Just because a font has elegant details doesn’t mean you need to add more flourishes. Let the typeface’s inherent sophistication speak for itself. Ignoring Hierarchy: Preppy design relies on clear, elegant hierarchy. Don’t make everything the same size or weight – create visual flow through thoughtful typography scaling. Poor Spacing: Cramped text kills the elegant feel of preppy fonts. Give your typography generous leading and appropriate margins. Wrong Context: Using an ultra-formal preppy font for a casual pizza restaurant’s menu will feel jarring and inappropriate. Match your font choice to your content and audience. The Future of Preppy Typography As we look ahead in 2025, preppy fonts continue to evolve while maintaining their classic appeal. We’re seeing interesting trends emerge: Variable Font Technology: Modern preppy fonts are increasingly available as variable fonts, allowing designers to fine-tune weight, width, and optical size for perfect customization. Screen Optimization: Classic preppy fonts are being redrawn and optimized for digital screens without losing their traditional charm. Inclusive Preppy: Designers are expanding the preppy aesthetic beyond its traditional boundaries, creating fonts that maintain sophistication while feeling more accessible and diverse. Sustainable Design: The timeless nature of preppy fonts aligns perfectly with sustainable design principles – these typefaces won’t look dated next year, making them environmentally responsible choices. Conclusion: Embracing Timeless Elegance Preppy fonts represent more than just letterforms – they’re a gateway to timeless elegance and sophisticated communication. Whether you’re designing wedding invitations for a Martha’s Vineyard ceremony or creating brand identity for a boutique law firm, the right preppy font can elevate your work from merely professional to genuinely distinguished. The beauty of preppy typography lies in its ability to feel both traditional and fresh, formal yet approachable. These fonts have stood the test of time because they tap into something fundamental about how we perceive quality, tradition, and sophistication. As you explore the world of preppy fonts, remember that the best typography choices support your message rather than overshadowing it. Choose fonts that enhance your content’s inherent qualities and speak to your audience’s aspirations and values. So whether you’re channeling that old-money aesthetic or simply want to add a touch of refined elegance to your designs, preppy fonts offer a wealth of possibilities. After all, good typography, like good manners, never goes out of style.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Microsoft 365 security in the spotlight after Washington Post hack Paul Hill Neowin @ziks_99 · Jun 16, 2025 03:36 EDT The Washington Post has come under cyberattack which saw Microsoft email accounts of several journalists get compromised. The attack, which was discovered last Thursday, is believed to have been conducted by a foreign government due to the topics the journalists cover, including national security, economic policy, and China. Following the hack, the passwords on the affected accounts were reset to prevent access. The fact that a Microsoft work email account was potentially hacked strongly suggests The Washington Post utilizes Microsoft 365, which makes us question the security of Microsoft’s widely used enterprise services. Given that Microsoft 365 is very popular, it is a hot target for attackers. Microsoft's enterprise security offerings and challenges As the investigation into the cyberattack is still ongoing, just how attackers gained access to the accounts of the journalists is unknown, however, Microsoft 365 does have multiple layers of protection that ought to keep journalists safe. One of the security tools is Microsoft Defender for Office 365. If the hackers tried to gain access with malicious links, Defender provides protection against any malicious attachments, links, or email-based phishing attempts with the Advanced Threat Protection feature. Defender also helps to protect against malware that could be used to target journalists at The Washington Post. Another security measure in place is Entra ID which helps enterprises defend against identity-based attacks. Some key features of Entra ID include multi-factor authentication which protects accounts even if a password is compromised, and there are granular access policies that help to limit logins from outside certain locations, unknown devices, or limit which apps can be used. While Microsoft does offer plenty of security technologies with M365, hacks can still take place due to misconfiguration, user-error, or through the exploitation of zero-day vulnerabilities. Essentially, it requires efforts from both Microsoft and the customer to maintain security. Lessons for organizations using Microsoft 365 The incident over at The Washington Post serves as a stark reminder that all organizations, not just news organizations, should audit and strengthen their security setups. Some of the most important security measures you can put in place include mandatory multi-factor authentication (MFA) for all users, especially for privileged accounts; strong password rules such as using letters, numbers, and symbols; regular security awareness training; and installing any security updates in a timely manner. Many of the cyberattacks that we learn about from companies like Microsoft involve hackers taking advantage of the human in the equation, such as being tricked into sharing passwords or sharing sensitive information due to trickery on behalf of the hackers. This highlights that employee training is crucial in protecting systems and that Microsoft’s technologies, as advanced as they are, can’t mitigate all attacks 100 percent of the time. Tags Report a problem with article Follow @NeowinFeed

Reading Time: 9 minutes In marketing, data isn’t a buzzword. It’s the lifeblood of all successful campaigns. But are you truly harnessing its power, or are you drowning in a sea of information? To answer this question (and many others), we sat down with Ankur Kothari, a seasoned Martech expert, to dive deep into this crucial topic. This interview, originally conducted for Chapter 6 of “The Customer Engagement Book: Adapt or Die” explores how businesses can translate raw data into actionable insights that drive real results. Ankur shares his wealth of knowledge on identifying valuable customer engagement data, distinguishing between signal and noise, and ultimately, shaping real-time strategies that keep companies ahead of the curve.   Ankur Kothari Q&A Interview 1. What types of customer engagement data are most valuable for making strategic business decisions? Primarily, there are four different buckets of customer engagement data. I would begin with behavioral data, encompassing website interaction, purchase history, and other app usage patterns. Second would be demographic information: age, location, income, and other relevant personal characteristics. Third would be sentiment analysis, where we derive information from social media interaction, customer feedback, or other customer reviews. Fourth would be the customer journey data. We track touchpoints across various channels of the customers to understand the customer journey path and conversion. Combining these four primary sources helps us understand the engagement data. 2. How do you distinguish between data that is actionable versus data that is just noise? First is keeping relevant to your business objectives, making actionable data that directly relates to your specific goals or KPIs, and then taking help from statistical significance. Actionable data shows clear patterns or trends that are statistically valid, whereas other data consists of random fluctuations or outliers, which may not be what you are interested in. You also want to make sure that there is consistency across sources. Actionable insights are typically corroborated by multiple data points or channels, while other data or noise can be more isolated and contradictory. Actionable data suggests clear opportunities for improvement or decision making, whereas noise does not lead to meaningful actions or changes in strategy. By applying these criteria, I can effectively filter out the noise and focus on data that delivers or drives valuable business decisions. 3. How can customer engagement data be used to identify and prioritize new business opportunities? First, it helps us to uncover unmet needs. By analyzing the customer feedback, touch points, support interactions, or usage patterns, we can identify the gaps in our current offerings or areas where customers are experiencing pain points. Second would be identifying emerging needs. Monitoring changes in customer behavior or preferences over time can reveal new market trends or shifts in demand, allowing my company to adapt their products or services accordingly. Third would be segmentation analysis. Detailed customer data analysis enables us to identify unserved or underserved segments or niche markets that may represent untapped opportunities for growth or expansion into newer areas and new geographies. Last is to build competitive differentiation. Engagement data can highlight where our companies outperform competitors, helping us to prioritize opportunities that leverage existing strengths and unique selling propositions. 4. Can you share an example of where data insights directly influenced a critical decision? I will share an example from my previous organization at one of the financial services where we were very data-driven, which made a major impact on our critical decision regarding our credit card offerings. We analyzed the customer engagement data, and we discovered that a large segment of our millennial customers were underutilizing our traditional credit cards but showed high engagement with mobile payment platforms. That insight led us to develop and launch our first digital credit card product with enhanced mobile features and rewards tailored to the millennial spending habits. Since we had access to a lot of transactional data as well, we were able to build a financial product which met that specific segment’s needs. That data-driven decision resulted in a 40% increase in our new credit card applications from this demographic within the first quarter of the launch. Subsequently, our market share improved in that specific segment, which was very crucial. 5. Are there any other examples of ways that you see customer engagement data being able to shape marketing strategy in real time? When it comes to using the engagement data in real-time, we do quite a few things. In the recent past two, three years, we are using that for dynamic content personalization, adjusting the website content, email messaging, or ad creative based on real-time user behavior and preferences. We automate campaign optimization using specific AI-driven tools to continuously analyze performance metrics and automatically reallocate the budget to top-performing channels or ad segments. Then we also build responsive social media engagement platforms like monitoring social media sentiments and trending topics to quickly adapt the messaging and create timely and relevant content. With one-on-one personalization, we do a lot of A/B testing as part of the overall rapid testing and market elements like subject lines, CTAs, and building various successful variants of the campaigns. 6. How are you doing the 1:1 personalization? We have advanced CDP systems, and we are tracking each customer’s behavior in real-time. So the moment they move to different channels, we know what the context is, what the relevance is, and the recent interaction points, so we can cater the right offer. So for example, if you looked at a certain offer on the website and you came from Google, and then the next day you walk into an in-person interaction, our agent will already know that you were looking at that offer. That gives our customer or potential customer more one-to-one personalization instead of just segment-based or bulk interaction kind of experience. We have a huge team of data scientists, data analysts, and AI model creators who help us to analyze big volumes of data and bring the right insights to our marketing and sales team so that they can provide the right experience to our customers. 7. What role does customer engagement data play in influencing cross-functional decisions, such as with product development, sales, and customer service? Primarily with product development — we have different products, not just the financial products or products whichever organizations sell, but also various products like mobile apps or websites they use for transactions. So that kind of product development gets improved. The engagement data helps our sales and marketing teams create more targeted campaigns, optimize channel selection, and refine messaging to resonate with specific customer segments. Customer service also gets helped by anticipating common issues, personalizing support interactions over the phone or email or chat, and proactively addressing potential problems, leading to improved customer satisfaction and retention. So in general, cross-functional application of engagement improves the customer-centric approach throughout the organization. 8. What do you think some of the main challenges marketers face when trying to translate customer engagement data into actionable business insights? I think the huge amount of data we are dealing with. As we are getting more digitally savvy and most of the customers are moving to digital channels, we are getting a lot of data, and that sheer volume of data can be overwhelming, making it very difficult to identify truly meaningful patterns and insights. Because of the huge data overload, we create data silos in this process, so information often exists in separate systems across different departments. We are not able to build a holistic view of customer engagement. Because of data silos and overload of data, data quality issues appear. There is inconsistency, and inaccurate data can lead to incorrect insights or poor decision-making. Quality issues could also be due to the wrong format of the data, or the data is stale and no longer relevant. As we are growing and adding more people to help us understand customer engagement, I’ve also noticed that technical folks, especially data scientists and data analysts, lack skills to properly interpret the data or apply data insights effectively. So there’s a lack of understanding of marketing and sales as domains. It’s a huge effort and can take a lot of investment. Not being able to calculate the ROI of your overall investment is a big challenge that many organizations are facing. 9. Why do you think the analysts don’t have the business acumen to properly do more than analyze the data? If people do not have the right idea of why we are collecting this data, we collect a lot of noise, and that brings in huge volumes of data. If you cannot stop that from step one—not bringing noise into the data system—that cannot be done by just technical folks or people who do not have business knowledge. Business people do not know everything about what data is being collected from which source and what data they need. It’s a gap between business domain knowledge, specifically marketing and sales needs, and technical folks who don’t have a lot of exposure to that side. Similarly, marketing business people do not have much exposure to the technical side — what’s possible to do with data, how much effort it takes, what’s relevant versus not relevant, and how to prioritize which data sources will be most important. 10. Do you have any suggestions for how this can be overcome, or have you seen it in action where it has been solved before? First, cross-functional training: training different roles to help them understand why we’re doing this and what the business goals are, giving technical people exposure to what marketing and sales teams do. And giving business folks exposure to the technology side through training on different tools, strategies, and the roadmap of data integrations. The second is helping teams work more collaboratively. So it’s not like the technology team works in a silo and comes back when their work is done, and then marketing and sales teams act upon it. Now we’re making it more like one team. You work together so that you can complement each other, and we have a better strategy from day one. 11. How do you address skepticism or resistance from stakeholders when presenting data-driven recommendations? We present clear business cases where we demonstrate how data-driven recommendations can directly align with business objectives and potential ROI. We build compelling visualizations, easy-to-understand charts and graphs that clearly illustrate the insights and the implications for business goals. We also do a lot of POCs and pilot projects with small-scale implementations to showcase tangible results and build confidence in the data-driven approach throughout the organization. 12. What technologies or tools have you found most effective for gathering and analyzing customer engagement data? I’ve found that Customer Data Platforms help us unify customer data from various sources, providing a comprehensive view of customer interactions across touch points. Having advanced analytics platforms — tools with AI and machine learning capabilities that can process large volumes of data and uncover complex patterns and insights — is a great value to us. We always use, or many organizations use, marketing automation systems to improve marketing team productivity, helping us track and analyze customer interactions across multiple channels. Another thing is social media listening tools, wherever your brand is mentioned or you want to measure customer sentiment over social media, or track the engagement of your campaigns across social media platforms. Last is web analytical tools, which provide detailed insights into your website visitors’ behaviors and engagement metrics, for browser apps, small browser apps, various devices, and mobile apps. 13. How do you ensure data quality and consistency across multiple channels to make these informed decisions? We established clear guidelines for data collection, storage, and usage across all channels to maintain consistency. Then we use data integration platforms — tools that consolidate data from various sources into a single unified view, reducing discrepancies and inconsistencies. While we collect data from different sources, we clean the data so it becomes cleaner with every stage of processing. We also conduct regular data audits — performing periodic checks to identify and rectify data quality issues, ensuring accuracy and reliability of information. We also deploy standardized data formats. On top of that, we have various automated data cleansing tools, specific software to detect and correct data errors, redundancies, duplicates, and inconsistencies in data sets automatically. 14. How do you see the role of customer engagement data evolving in shaping business strategies over the next five years? The first thing that’s been the biggest trend from the past two years is AI-driven decision making, which I think will become more prevalent, with advanced algorithms processing vast amounts of engagement data in real-time to inform strategic choices. Somewhat related to this is predictive analytics, which will play an even larger role, enabling businesses to anticipate customer needs and market trends with more accuracy and better predictive capabilities. We also touched upon hyper-personalization. We are all trying to strive toward more hyper-personalization at scale, which is more one-on-one personalization, as we are increasingly capturing more engagement data and have bigger systems and infrastructure to support processing those large volumes of data so we can achieve those hyper-personalization use cases. As the world is collecting more data, privacy concerns and regulations come into play. I believe in the next few years there will be more innovation toward how businesses can collect data ethically and what the usage practices are, leading to more transparent and consent-based engagement data strategies. And lastly, I think about the integration of engagement data, which is always a big challenge. I believe as we’re solving those integration challenges, we are adding more and more complex data sources to the picture. So I think there will need to be more innovation or sophistication brought into data integration strategies, which will help us take a truly customer-centric approach to strategy formulation.   This interview Q&A was hosted with Ankur Kothari, a previous Martech Executive, for Chapter 6 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Ankur Kothari Q&A: Customer Engagement Book Interview appeared first on MoEngage.

One of the four pillars of good conversation is levity. You needn’t be a comedian, you can but have some funTetra Images, LLC/Alamy Conversation lies at the heart of our relationships – yet many of us find it surprisingly hard to talk to others. We may feel anxious at the thought of making small talk with strangers and struggle to connect with the people who are closest to us. If that sounds familiar, Alison Wood Brooks hopes to help. She is a professor at Harvard Business School, where she teaches an oversubscribed course called “TALK: How to talk gooder in business and life”, and the author of a new book, Talk: The science of conversation and the art of being ourselves. Both offer four key principles for more meaningful exchanges. Conversations are inherently unpredictable, says Wood Brooks, but they follow certain rules – and knowing their architecture makes us more comfortable with what is outside of our control. New Scientist asked her about the best ways to apply this research to our own chats. David Robson: Talking about talking feels quite meta. Do you ever find yourself critiquing your own performance? Alison Wood Brooks: There are so many levels of “meta-ness”. I have often felt like I’m floating over the room, watching conversations unfold, even as I’m involved in them myself. I teach a course at Harvard, and [my students] all get to experience this feeling as well. There can be an uncomfortable period of hypervigilance, but I hope that dissipates over time as they develop better habits. There is a famous quote from Charlie Parker, who was a jazz saxophonist. He said something like, “Practise, practise, practise, and then when you get on stage, let it all go and just wail.” I think that’s my approach to conversation. Even when you’re hyper-aware of conversation dynamics, you have to remember the true delight of being with another human mind, and never lose the magic of being together. Think ahead, but once you’re talking, let it all go and just wail. Reading your book, I learned that a good way to enliven a conversation is to ask someone why they are passionate about what they do. So, where does your passion for conversation come from? I have two answers to this question. One is professional. Early in my professorship at Harvard, I had been studying emotions by exploring how people talk about their feelings and the balance between what we feel inside and how we express that to others. And I realised I just had this deep, profound interest in figuring out how people talk to each other about everything, not just their feelings. We now have scientific tools that allow us to capture conversations and analyse them at large scale. Natural language processing, machine learning, the advent of AI – all this allows us to take huge swathes of transcript data and process it much more efficiently. Receive a weekly dose of discovery in your inbox. Sign up to newsletter The personal answer is that I’m an identical twin, and I spent my whole life, from the moment I opened my newborn eyes, existing next to a person who’s an exact copy of myself. It was like observing myself at very close range, interacting with the world, interacting with other people. I could see when she said and did things well, and I could try to do that myself. And I saw when her jokes failed, or she stumbled over her words – I tried to avoid those mistakes. It was a very fortunate form of feedback that not a lot of people get. And then, as a twin, you’ve got this person sharing a bedroom, sharing all your clothes, going to all the same parties and playing on the same sports teams, so we were just constantly in conversation with each other. You reached this level of shared reality that is so incredible, and I’ve spent the rest of my life trying to help other people get there in their relationships, too. “TALK” cleverly captures your framework for better conversations: topics, asking, levity and kindness. Let’s start at the beginning. How should we decide what to talk about? My first piece of advice is to prepare. Some people do this naturally. They already think about the things that they should talk about with somebody before they see them. They should lean into this habit. Some of my students, however, think it’s crazy. They think preparation will make the conversation seem rigid and forced and overly scripted. But just because you’ve thought ahead about what you might talk about doesn’t mean you have to talk about those things once the conversation is underway. It does mean, however, that you always have an idea waiting for you when you’re not sure what to talk about next. Having just one topic in your back pocket can help you in those anxiety-ridden moments. It makes things more fluent, which is important for establishing a connection. Choosing a topic is not only important at the start of a conversation. We’re constantly making decisions about whether we should stay on one subject, drift to something else or totally shift gears and go somewhere wildly different. Sometimes the topic of conversation is obvious. Even then, knowing when to switch to a new one can be trickyMartin Parr/Magnum Photos What’s your advice when making these decisions? There are three very clear signs that suggest that it’s time to switch topics. The first is longer mutual pauses. The second is more uncomfortable laughter, which we use to fill the space that we would usually fill excitedly with good content. And the third sign is redundancy. Once you start repeating things that have already been said on the topic, it’s a sign that you should move to something else. After an average conversation, most people feel like they’ve covered the right number of topics. But if you ask people after conversations that didn’t go well, they’ll more often say that they didn’t talk about enough things, rather than that they talked about too many things. This suggests that a common mistake is lingering too long on a topic after you’ve squeezed all the juice out of it. The second element of TALK is asking questions. I think a lot of us have heard the advice to ask more questions, yet many people don’t apply it. Why do you think that is? Many years of research have shown that the human mind is remarkably egocentric. Often, we are so focused on our own perspective that we forget to even ask someone else to share what’s in their mind. Another reason is fear. You’re interested in the other person, and you know you should ask them questions, but you’re afraid of being too intrusive, or that you will reveal your own incompetence, because you feel you should know the answer already. What kinds of questions should we be asking – and avoiding? In the book, I talk about the power of follow-up questions that build on anything that your partner has just said. It shows that you heard them, that you care and that you want to know more. Even one follow-up question can springboard us away from shallow talk into something deeper and more meaningful. There are, however, some bad patterns of question asking, such as “boomerasking”. Michael Yeomans [at Imperial College London] and I have a recent paper about this, and oh my gosh, it’s been such fun to study. It’s a play on the word boomerang: it comes back to the person who threw it. If I ask you what you had for breakfast, and you tell me you had Special K and banana, and then I say, “Well, let me tell you about my breakfast, because, boy, was it delicious” – that’s boomerasking. Sometimes it’s a thinly veiled way of bragging or complaining, but sometimes I think people are genuinely interested to hear from their partner, but then the partner’s answer reminds them so much of their own life that they can’t help but start sharing their perspective. In our research, we have found that this makes your partner feel like you weren’t interested in their perspective, so it seems very insincere. Sharing your own perspective is important. It’s okay at some point to bring the conversation back to yourself. But don’t do it so soon that it makes your partner feel like you didn’t hear their answer or care about it. Research by Alison Wood Brooks includes a recent study on “boomerasking”, a pitfall you should avoid to make conversations flowJanelle Bruno What are the benefits of levity? When we think of conversations that haven’t gone well, we often think of moments of hostility, anger or disagreement, but a quiet killer of conversation is boredom. Levity is the antidote. These small moments of sparkle or fizz can pull us back in and make us feel engaged with each other again. Our research has shown that we give status and respect to people who make us feel good, so much so that in a group of people, a person who can land even one appropriate joke is more likely to be voted as the leader. And the joke doesn’t even need to be very funny! It’s the fact that they were confident enough to try it and competent enough to read the room. Do you have any practical steps that people can apply to generate levity, even if they’re not a natural comedian? Levity is not just about being funny. In fact, aiming to be a comedian is not the right goal. When we watch stand-up on Netflix, comedians have rehearsed those jokes and honed them and practised them for a long time, and they’re delivering them in a monologue to an audience. It’s a completely different task from a live conversation. In real dialogue, what everybody is looking for is to feel engaged, and that doesn’t require particularly funny jokes or elaborate stories. When you see opportunities to make it fun or lighten the mood, that’s what you need to grab. It can come through a change to a new, fresh topic, or calling back to things that you talked about earlier in the conversation or earlier in your relationship. These callbacks – which sometimes do refer to something funny – are such a nice way of showing that you’ve listened and remembered. A levity move could also involve giving sincere compliments to other people. When you think nice things, when you admire someone, make sure you say it out loud. This brings us to the last element of TALK: kindness. Why do we so often fail to be as kind as we would like? Wobbles in kindness often come back to our egocentrism. Research shows that we underestimate how much other people’s perspectives differ from our own, and we forget that we have the tools to ask other people directly in conversation for their perspective. Being a kinder conversationalist is about trying to focus on your partner’s perspective and then figuring what they need and helping them to get it. Finally, what is your number one tip for readers to have a better conversation the next time they speak to someone? Every conversation is surprisingly tricky and complex. When things don’t go perfectly, give yourself and others more grace. There will be trips and stumbles and then a little grace can go very, very far. Topics:

First Enchantment The Sims 4 Enchanted by Nature gets an official reveal trailer confirming that fairies are so back As promised, Maxis has dropped the first trailer for the next major expansion to The Sims 4, coming this July. Image credit: EA / Maxis News by Sherif Saed Contributing Editor Additional contributions by Rebecca Jones Published on June 12, 2025 Our first look at Enchanted by Nature, the new expansion coming to The Sims 4 next month, has officially arrived. Maxis and EA previously confirmed that the first trailer would be dropping today, before we get a deep look at gameplay on June 26. This is the game’s first major expansion since Businesses & Hobbies arrived in March, and as the name suggests, adds nature-inspired content. To see this content please enable targeting cookies. The major reveal, of course, is the long-anticipated return of fairies to The Sims, and it looks as though plenty of notes have been taken from their extremely well-received debut as a playable occult type back in The Sims 3. We all kind of saw that one coming though, since EA are surely too canny to blatantly tease Simmers with a popular returning feature only to pull the rug out. More unexpectedly, it seems that your Sims will soon be able to reject indoor life entirely by foraging for their meals, wild bathing, and sleeping out under the stars. All fun and games until they run afoul of one of several new and interesting ailments being introduced in the pack; fortunately, treating said ailments with traditional remedies also seems to have a big role to play as part of the new Apothecary... crafting type? Skill? Career? We'll surely find out more in that gameplay trailer, due out later this month. All of this takes place the new world of Innisgreen, which is partially inspired by Ireland, but only if you squint through a heavy layer of folklore and fantasy theming. It's definitely more Hobbiton than 21st century hometown for the most part, unless our Irish cousins have started living in whimsical treehouses and neglected to tell us; although one neighbourhood does seem to be based on the more down-to-earth setting of Cobh, County Cork — home of the famous "Deck of Cards" painted houses. To see this content please enable targeting cookies. Enchanted by Nature is part of a larger nature-themed season for The Sims 4. Though the expansion itself doesn’t arrive until July 10, the limited-time event, Nature’s Calling, kicks off June 24 to set the scene for what’s to come. Then, on July 1, the game’s next update will arrive, bringing with it more nature-themed skins and other customisation options. This is all part of The Sims 4’s June-August roadmap, which developer Maxis outlined just last week. The roadmap also revealed another major update is scheduled for August 19, itself adding even more customisation options to the game. Next up, of course, is the proper Enchanted by Nature gameplay reveal, which takes place just two weeks from now, on Thursday, June 26.