Urban populations are expected to double by 2050, which means around 2.5 billion people could be added to urban areas by the middle of the century, driving the need for more sustainable urban planning and public services. Cities across the globe are turning to digital twins and AI agents for urban planning scenario analysis and data-driven operational decisions. Building a digital twin of a city and testing smart city AI agents within it, however, is a complex and resource-intensive endeavor, fraught with technical and operational challenges. To address those challenges, NVIDIA today announced the NVIDIA Omniverse Blueprint for smart city AI, a reference framework that combines the NVIDIA Omniverse, Cosmos, NeMo and Metropolis platforms to bring the benefits of physical AI to entire cities and their critical infrastructure. Using the blueprint, developers can build simulation-ready, or SimReady, photorealistic digital twins of cities to build and test AI agents that can help monitor and optimize city operations. Leading companies including XXII, AVES Reality, Akila, Blyncsy, Bentley, Cesium, K2K, Linker Vision, Milestone Systems, Nebius, SNCF Gares&Connexions, Trimble and Younite AI are among the first to use the new blueprint. NVIDIA Omniverse Blueprint for Smart City AI  The NVIDIA Omniverse Blueprint for smart city AI provides the complete software stack needed to accelerate the development and testing of AI agents in physically accurate digital twins of cities. It includes: NVIDIA Omniverse to build physically accurate digital twins and run simulations at city scale. NVIDIA Cosmos to generate synthetic data at scale for post-training AI models. NVIDIA NeMo to curate high-quality data and use that data to train and fine-tune vision language modelsand large language models. NVIDIA Metropolis to build and deploy video analytics AI agents based on the NVIDIA AI Blueprint for video search and summarization, helping process vast amounts of video data and provide critical insights to optimize business processes. The blueprint workflow comprises three key steps. First, developers create a SimReady digital twin of locations and facilities using aerial, satellite or map data with Omniverse and Cosmos. Second, they can train and fine-tune AI models, like computer vision models and VLMs, using NVIDIA TAO and NeMo Curator to improve accuracy for vision AI use cases​. Finally, real-time AI agents powered by these customized models are deployed to alert, summarize and query camera and sensor data using the Metropolis VSS blueprint. NVIDIA Partner Ecosystem Powers Smart Cities Worldwide The blueprint for smart city AI enables a large ecosystem of partners to use a single workflow to build and activate digital twins for smart city use cases, tapping into a combination of NVIDIA’s technologies and their own. SNCF Gares&Connexions, which operates a network of 3,000 train stations across France and Monaco, has deployed a digital twin and AI agents to enable real-time operational monitoring, emergency response simulations and infrastructure upgrade planning. This helps each station analyze operational data such as energy and water use, and enables predictive maintenance capabilities, automated reporting and GDPR-compliant video analytics for incident detection and crowd management. Powered by Omniverse, Metropolis and solutions from ecosystem partners Akila and XXII, SNCF Gares&Connexions’ physical AI deployment at the Monaco-Monte-Carlo and Marseille stations has helped SNCF Gares&Connexions achieve a 100% on-time preventive maintenance completion rate, a 50% reduction in downtime and issue response time, and a 20% reduction in energy consumption. The city of Palermo in Sicily is using AI agents and digital twins from its partner K2K to improve public health and safety by helping city operators process and analyze footage from over 1,000 public video streams at a rate of nearly 50 billion pixels per second. Tapped by Sicily, K2K’s AI agents — built with the NVIDIA AI Blueprint for VSS and cloud solutions from Nebius — can interpret and act on video data to provide real-time alerts on public events. To accurately predict and resolve traffic incidents, K2K is generating synthetic data with Cosmos world foundation models to simulate different driving conditions. Then, K2K uses the data to fine-tune the VLMs powering the AI agents with NeMo Curator. These simulations enable K2K’s AI agents to create over 100,000 predictions per second. Milestone Systems — in collaboration with NVIDIA and European cities — has launched Project Hafnia, an initiative to build an anonymized, ethically sourced video data platform for cities to develop and train AI models and applications while maintaining regulatory compliance. Using a combination of Cosmos and NeMo Curator on NVIDIA DGX Cloud and Nebius’ sovereign European cloud infrastructure, Project Hafnia scales up and enables European-compliant training and fine-tuning of video-centric AI models, including VLMs, for a variety of smart city use cases. The project’s initial rollout, taking place in Genoa, Italy, features one of the world’s first VLM models for intelligent transportation systems. Linker Vision was among the first to partner with NVIDIA to deploy smart city digital twins and AI agents for Kaohsiung City, Taiwan — powered by Omniverse, Cosmos and Metropolis. Linker Vision worked with AVES Reality, a digital twin company, to bring aerial imagery of cities and infrastructure into 3D geometry and ultimately into SimReady Omniverse digital twins. Linker Vision’s AI-powered application then built, trained and tested visual AI agents in a digital twin before deployment in the physical city. Now, it’s scaling to analyze 50,000 video streams in real time with generative AI to understand and narrate complex urban events like floods and traffic accidents. Linker Vision delivers timely insights to a dozen city departments through a single integrated AI-powered platform, breaking silos and reducing incident response times by up to 80%. Bentley Systems is joining the effort to bring physical AI to cities with the NVIDIA blueprint. Cesium, the open 3D geospatial platform, provides the foundation for visualizing, analyzing and managing infrastructure projects and ports digital twins to Omniverse. The company’s AI platform Blyncsy uses synthetic data generation and Metropolis to analyze road conditions and improve maintenance. Trimble, a global technology company that enables essential industries including construction, geospatial and transportation, is exploring ways to integrate components of the Omniverse blueprint into its reality capture workflows and Trimble Connect digital twin platform for surveying and mapping applications for smart cities. Younite AI, a developer of AI and 3D digital twin solutions, is adopting the blueprint to accelerate its development pipeline, enabling the company to quickly move from operational digital twins to large-scale urban simulations, improve synthetic data generation, integrate real-time IoT sensor data and deploy AI agents. Learn more about the NVIDIA Omniverse Blueprint for smart city AI by attending this GTC Paris session or watching the on-demand video after the event. Sign up to be notified when the blueprint is available. Watch the NVIDIA GTC Paris keynote from NVIDIA founder and CEO Jensen Huang at VivaTech, and explore GTC Paris sessions. #nvidia #brings #physical #european #cities

News Science & Society A common parenting practice may be hindering teen development Teens need independence on vacation, but many don't get it Parents are reluctant to let teens go off alone during vacation, according to a new poll. But experts say teens need independence. Cavan Images/Getty Images By Sujata Gupta 2 hours ago Vacation season is upon us. But that doesn’t necessarily translate to teens roaming free. A new poll finds that less than half of U.S. parents feel comfortable leaving their teenager alone in a hotel room while they grab breakfast. Fewer than a third would let their teen walk alone to a coffee shop. And only 1 in 5 would be okay with their teen wandering solo around an amusement park. Those results, released June 16, are troubling, says Sarah Clark, a public health expert and codirector of the C.S. Mott Children’s Hospital National Poll on Children’s Health, which conducted the survey. Teenagers, she says, need the freedom to develop the confidence that they can navigate the world on their own. Sign up for our newsletter We summarize the week's scientific breakthroughs every Thursday. #common #parenting #practice #hindering #teen

News Health & Medicine A genetic test may predict which weight loss drugs work best for patients Clinical trials show people with different “genetic scores” lose more weight on specific drugs Genetics tests may help predict whether GLP-1 drugs, such as semaglutide and liraglutide, or a different type of medication may work better for some people. © Obesity Action Coalition By Tina Hesman Saey June 13, 2025 at 9:00 am People trying to lose weight often count calories, carbs, steps and reps and watch the scales. Soon, they may have another number to consider: a genetic score indicating how many calories a person needs to feel full during a meal. This score may help predict whether someone will lose more weight on the drugs liraglutide or phentermine-topiramate, researchers report June 6 in Cell Metabolism. A separate study, posted to medRXiv.org in November, suggests that individuals with a higher genetic propensity for obesity benefit less from semaglutide compared to those with a lower genetic predisposition. Sign up for our newsletter We summarize the week's scientific breakthroughs every Thursday. #genetic #test #predict #which #weight

ChatGPT is rapidly changing the world. The process is already happening, and it’s only going to accelerate as the technology improves, as more people gain access to it, and as more learn how to use it. What’s shocking is just how many tasks ChatGPT is already capable of managing for you. While the naysayers may still look down their noses at the potential of AI assistants, I’ve been using it to handle all kinds of menial tasks for me. Here are my favorite examples. Further reading: This tiny ChatGPT feature helps me tackle my days more productively Write your emails for you Dave Parrack / Foundry We’ve all been faced with the tricky task of writing an email—whether personal or professional—but not knowing quite how to word it. ChatGPT can do the heavy lifting for you, penning theperfect email based on whatever information you feed it. Let’s assume the email you need to write is of a professional nature, and wording it poorly could negatively affect your career. By directing ChatGPT to write the email with a particular structure, content, and tone of voice, you can give yourself a huge head start. A winning tip for this is to never accept ChatGPT’s first attempt. Always read through it and look for areas of improvement, then request tweaks to ensure you get the best possible email. You canalso rewrite the email in your own voice. Learn more about how ChatGPT coached my colleague to write better emails. Generate itineraries and schedules Dave Parrack / Foundry If you’re going on a trip but you’re the type of person who hates planning trips, then you should utilize ChatGPT’s ability to generate trip itineraries. The results can be customized to the nth degree depending on how much detail and instruction you’re willing to provide. As someone who likes to get away at least once a year but also wants to make the most of every trip, leaning on ChatGPT for an itinerary is essential for me. I’ll provide the location and the kinds of things I want to see and do, then let it handle the rest. Instead of spending days researching everything myself, ChatGPT does 80 percent of it for me. As with all of these tasks, you don’t need to accept ChatGPT’s first effort. Use different prompts to force the AI chatbot to shape the itinerary closer to what you want. You’d be surprised at how many cool ideas you’ll encounter this way—simply nix the ones you don’t like. Break down difficult concepts Dave Parrack / Foundry One of the best tasks to assign to ChatGPT is the explanation of difficult concepts. Ask ChatGPT to explain any concept you can think of and it will deliver more often than not. You can tailor the level of explanation you need, and even have it include visual elements. Let’s say, for example, that a higher-up at work regularly lectures everyone about the importance of networking. But maybe they never go into detail about what they mean, just constantly pushing the why without explaining the what. Well, just ask ChatGPT to explain networking! Okay, most of us know what “networking” is and the concept isn’t very hard to grasp. But you can do this with anything. Ask ChatGPT to explain augmented reality, multi-threaded processing, blockchain, large language models, what have you. It will provide you with a clear and simple breakdown, maybe even with analogies and images. Analyze and make tough decisions Dave Parrack / Foundry We all face tough decisions every so often. The next time you find yourself wrestling with a particularly tough one—and you just can’t decide one way or the other—try asking ChatGPT for guidance and advice. It may sound strange to trust any kind of decision to artificial intelligence, let alone an important one that has you stumped, but doing so actually makes a lot of sense. While human judgment can be clouded by emotions, AI can set that aside and prioritize logic. It should go without saying: you don’t have to accept ChatGPT’s answers. Use the AI to weigh the pros and cons, to help you understand what’s most important to you, and to suggest a direction. Who knows? If you find yourself not liking the answer given, that in itself might clarify what you actually want—and the right answer for you. This is the kind of stuff ChatGPT can do to improve your life. Plan complex projects and strategies Dave Parrack / Foundry Most jobs come with some level of project planning and management. Even I, as a freelance writer, need to plan tasks to get projects completed on time. And that’s where ChatGPT can prove invaluable, breaking projects up into smaller, more manageable parts. ChatGPT needs to know the nature of the project, the end goal, any constraints you may have, and what you have done so far. With that information, it can then break the project up with a step-by-step plan, and break it down further into phases. If ChatGPT doesn’t initially split your project up in a way that suits you, try again. Change up the prompts and make the AI chatbot tune in to exactly what you’re looking for. It takes a bit of back and forth, but it can shorten your planning time from hours to mere minutes. Compile research notes Dave Parrack / Foundry If you need to research a given topic of interest, ChatGPT can save you the hassle of compiling that research. For example, ahead of a trip to Croatia, I wanted to know more about the Croatian War of Independence, so I asked ChatGPT to provide me with a brief summary of the conflict with bullet points to help me understand how it happened. After absorbing all that information, I asked ChatGPT to add a timeline of the major events, further helping me to understand how the conflict played out. ChatGPT then offered to provide me with battle maps and/or summaries, plus profiles of the main players. You can go even deeper with ChatGPT’s Deep Research feature, which is now available to free users, up to 5 Deep Research tasks per month. With Deep Research, ChatGPT conducts multi-step research to generate comprehensive reportsbased on large amounts of information across the internet. A Deep Research task can take up to 30 minutes to complete, but it’ll save you hours or even days. Summarize articles, meetings, and more Dave Parrack / Foundry There are only so many hours in the day, yet so many new articles published on the web day in and day out. When you come across extra-long reads, it can be helpful to run them through ChatGPT for a quick summary. Then, if the summary is lacking in any way, you can go back and plow through the article proper. As an example, I ran one of my own PCWorld articlesthrough ChatGPT, which provided a brief summary of my points and broke down the best X alternative based on my reasons given. Interestingly, it also pulled elements from other articles.If you don’t want that, you can tell ChatGPT to limit its summary to the contents of the link. This is a great trick to use for other long-form, text-heavy content that you just don’t have the time to crunch through. Think transcripts for interviews, lectures, videos, and Zoom meetings. The only caveat is to never share private details with ChatGPT, like company-specific data that’s protected by NDAs and the like. Create Q&A flashcards for learning Dave Parrack / Foundry Flashcards can be extremely useful for drilling a lot of information into your brain, such as when studying for an exam, onboarding in a new role, prepping for an interview, etc. And with ChatGPT, you no longer have to painstakingly create those flashcards yourself. All you have to do is tell the AI the details of what you’re studying. You can specify the format, as well as various other elements. You can also choose to keep things broad or target specific sub-topics or concepts you want to focus on. You can even upload your own notes for ChatGPT to reference. You can also use Google’s NotebookLM app in a similar way. Provide interview practice Dave Parrack / Foundry Whether you’re a first-time jobseeker or have plenty of experience under your belt, it’s always a good idea to practice for your interviews when making career moves. Years ago, you might’ve had to ask a friend or family member to act as your mock interviewer. These days, ChatGPT can do it for you—and do it more effectively. Inform ChatGPT of the job title, industry, and level of position you’re interviewing for, what kind of interview it’ll be, and anything else you want it to take into consideration. ChatGPT will then conduct a mock interview with you, providing feedback along the way. When I tried this out myself, I was shocked by how capable ChatGPT can be at pretending to be a human in this context. And the feedback it provides for each answer you give is invaluable for knocking off your rough edges and improving your chances of success when you’re interviewed by a real hiring manager. Further reading: Non-gimmicky AI apps I actually use every day #menial #tasks #chatgpt #can #handle

Reading Time: 9 minutes In the ever-evolving landscape of customer engagement, staying ahead of the curve is not just advantageous, it’s essential. That’s why, for Chapter 7 of “The Customer Engagement Book: Adapt or Die,” we sat down with Mirela Cialai, a seasoned expert in CRM and Martech strategies at brands like Equinox. Mirela brings a wealth of knowledge in aligning technology roadmaps with business goals, shifting organizational focuses from acquisition to retention, and leveraging hyper-personalization to drive success. In this interview, Mirela dives deep into building robust customer engagement technology roadmaps. She unveils the “PAPER” framework—Plan, Audit, Prioritize, Execute, Refine—a simple yet effective strategy for marketers. You’ll gain insights into identifying gaps in your Martech stack, ensuring data accuracy, and prioritizing initiatives that deliver the greatest impact and ROI. Whether you’re navigating data silos, striving for cross-functional alignment, or aiming for seamless tech integration, Mirela’s expertise provides practical solutions and actionable takeaways.   Mirela Cialai Q&A Interview 1. How do you define the vision for a customer engagement platform roadmap in alignment with the broader business goals? Can you share any examples of successful visions from your experience? Defining the vision for the roadmap in alignment with the broader business goals involves creating a strategic framework that connects the team’s objectives with the organization’s overarching mission or primary objectives. This could be revenue growth, customer retention, market expansion, or operational efficiency. We then break down these goals into actionable areas where the team can contribute, such as improving engagement, increasing lifetime value, or driving acquisition. We articulate how the team will support business goals by defining the KPIs that link CRM outcomes — the team’s outcomes — to business goals. In a previous role, the CRM team I was leading faced significant challenges due to the lack of attribution capabilities and a reliance on surface-level metrics such as open rates and click-through rates to measure performance. This approach made it difficult to quantify the impact of our efforts on broader business objectives such as revenue growth. Recognizing this gap, I worked on defining a vision for the CRM team to address these shortcomings. Our vision was to drive measurable growth through enhanced data accuracy and improved attribution capabilities, which allowed us to deliver targeted, data-driven, and personalized customer experiences. To bring this vision to life, I developed a roadmap that focused on first improving data accuracy, building our attribution capabilities, and delivering personalization at scale. By aligning the vision with these strategic priorities, we were able to demonstrate the tangible impact of our efforts on the key business goals. 2. What steps did you take to ensure data accuracy? The data team was very diligent in ensuring that our data warehouse had accurate data. So taking that as the source of truth, we started cleaning the data in all the other platforms that were integrated with our data warehouse — our CRM platform, our attribution analytics platform, etc. That’s where we started, looking at all the different integrations and ensuring that the data flows were correct and that we had all the right flows in place. And also validating and cleaning our email database — that helped, having more accurate data. 3. How do you recommend shifting organizational focus from acquisition to retention within a customer engagement strategy? Shifting an organization’s focus from acquisition to retention requires a cultural and strategic shift, emphasizing the immense value that existing customers bring to long-term growth and profitability. I would start by quantifying the value of retention, showcasing how retaining customers is significantly more cost-effective than acquiring new ones. Research consistently shows that increasing retention rates by just 5% can boost profits by at least 25 to 95%. This data helps make a compelling case to stakeholders about the importance of prioritizing retention. Next, I would link retention to core business goals by demonstrating how enhancing customer lifetime value and loyalty can directly drive revenue growth. This involves shifting the organization’s focus to retention-specific metrics such as churn rate, repeat purchase rate, and customer LTV. These metrics provide actionable insights into customer behaviors and highlight the financial impact of retention initiatives, ensuring alignment with the broader company objectives. By framing retention as a driver of sustainable growth, the organization can see it not as a competing priority, but as a complementary strategy to acquisition, ultimately leading to a more balanced and effective customer engagement strategy. 4. What are the key steps in analyzing a brand’s current Martech stack capabilities to identify gaps and opportunities for improvement? Developing a clear understanding of the Martech stack’s current state and ensuring it aligns with a brand’s strategic needs and future goals requires a structured and strategic approach. The process begins with defining what success looks like in terms of technology capabilities such as scalability, integration, automation, and data accessibility, and linking these capabilities directly to the brand’s broader business objectives. I start by doing an inventory of all tools currently in use, including their purpose, owner, and key functionalities, assessing if these tools are being used to their full potential or if there are features that remain unused, and reviewing how well tools integrate with one another and with our core systems, the data warehouse. Also, comparing the capabilities of each tool and results against industry standards and competitor practices and looking for missing functionalities such as personalization, omnichannel orchestration, or advanced analytics, and identifying overlapping tools that could be consolidated to save costs and streamline workflows. Finally, review the costs of the current tools against their impact on business outcomes and identify technologies that could reduce costs, increase efficiency, or deliver higher ROI through enhanced capabilities. Establish a regular review cycle for the Martech stack to ensure it evolves alongside the business and the technological landscape. 5. How do you evaluate whether a company’s tech stack can support innovative customer-focused campaigns, and what red flags should marketers look out for? I recommend taking a structured approach and first ensure there is seamless integration across all tools to support a unified customer view and data sharing across the different channels. Determine if the stack can handle increasing data volumes, larger audiences, and additional channels as the campaigns grow, and check if it supports dynamic content, behavior-based triggers, and advanced segmentation and can process and act on data in real time through emerging technologies like AI/ML predictive analytics to enable marketers to launch responsive and timely campaigns. Most importantly, we need to ensure that the stack offers robust reporting tools that provide actionable insights, allowing teams to track performance and optimize campaigns. Some of the red flags are: data silos where customer data is fragmented across platforms and not easily accessible or integrated, inability to process or respond to customer behavior in real time, a reliance on manual intervention for tasks like segmentation, data extraction, campaign deployment, and poor scalability. If the stack struggles with growing data volumes or expanding to new channels, it won’t support the company’s evolving needs. 6. What role do hyper-personalization and timely communication play in a successful customer engagement strategy? How do you ensure they’re built into the technology roadmap? Hyper-personalization and timely communication are essential components of a successful customer engagement strategy because they create meaningful, relevant, and impactful experiences that deepen the relationship with customers, enhance loyalty, and drive business outcomes. Hyper-personalization leverages data to deliver tailored content that resonates with each individual based on their preferences, behavior, or past interactions, and timely communication ensures these personalized interactions occur at the most relevant moments, which ultimately increases their impact. Customers are more likely to engage with messages that feel relevant and align with their needs, and real-time triggers such as cart abandonment or post-purchase upsells capitalize on moments when customers are most likely to convert. By embedding these capabilities into the roadmap through data integration, AI-driven insights, automation, and continuous optimization, we can deliver impactful, relevant, and timely experiences that foster deeper customer relationships and drive long-term success. 7. What’s your approach to breaking down the customer engagement technology roadmap into manageable phases? How do you prioritize the initiatives? To create a manageable roadmap, we need to divide it into distinct phases, starting with building the foundation by addressing data cleanup, system integrations, and establishing metrics, which lays the groundwork for success. Next, we can focus on early wins and quick impact by launching behavior-based campaigns, automating workflows, and improving personalization to drive immediate value. Then we can move to optimization and expansion, incorporating predictive analytics, cross-channel orchestration, and refined attribution models to enhance our capabilities. Finally, prioritize innovation and scalability, leveraging AI/ML for hyper-personalization, scaling campaigns to new markets, and ensuring the system is equipped for future growth. By starting with foundational projects, delivering quick wins, and building towards scalable innovation, we can drive measurable outcomes while maintaining our agility to adapt to evolving needs. In terms of prioritizing initiatives effectively, I would focus on projects that deliver the greatest impact on business goals, on customer experience and ROI, while we consider feasibility, urgency, and resource availability. In the past, I’ve used frameworks like Impact Effort Matrix to identify the high-impact, low-effort initiatives and ensure that the most critical projects are addressed first. 8. How do you ensure cross-functional alignment around this roadmap? What processes have worked best for you? Ensuring cross-functional alignment requires clear communication, collaborative planning, and shared accountability. We need to establish a shared understanding of the roadmap’s purpose and how it ties to the company’s overall goals by clearly articulating the “why” behind the roadmap and how each team can contribute to its success. To foster buy-in and ensure the roadmap reflects diverse perspectives and needs, we need to involve all stakeholders early on during the roadmap development and clearly outline each team’s role in executing the roadmap to ensure accountability across the different teams. To keep teams informed and aligned, we use meetings such as roadmap kickoff sessions and regular check-ins to share updates, address challenges collaboratively, and celebrate milestones together. 9. If you were to outline a simple framework for marketers to follow when building a customer engagement technology roadmap, what would it look like? A simple framework for marketers to follow when building the roadmap can be summarized in five clear steps: Plan, Audit, Prioritize, Execute, and Refine. In one word: PAPER. Here’s how it breaks down. Plan: We lay the groundwork for the roadmap by defining the CRM strategy and aligning it with the business goals. Audit: We evaluate the current state of our CRM capabilities. We conduct a comprehensive assessment of our tools, our data, the processes, and team workflows to identify any potential gaps. Prioritize: initiatives based on impact, feasibility, and ROI potential. Execute: by implementing the roadmap in manageable phases. Refine: by continuously improving CRM performance and refining the roadmap. So the PAPER framework — Plan, Audit, Prioritize, Execute, and Refine — provides a structured, iterative approach allowing marketers to create a scalable and impactful customer engagement strategy. 10. What are the most common challenges marketers face in creating or executing a customer engagement strategy, and how can they address these effectively? The most critical is when the customer data is siloed across different tools and platforms, making it very difficult to get a unified view of the customer. This limits the ability to deliver personalized and consistent experiences. The solution is to invest in tools that can centralize data from all touchpoints and ensure seamless integration between different platforms to create a single source of truth. Another challenge is the lack of clear metrics and ROI measurement and the inability to connect engagement efforts to tangible business outcomes, making it very hard to justify investment or optimize strategies. The solution for that is to define clear KPIs at the outset and use attribution models to link customer interactions to revenue and other key outcomes. Overcoming internal silos is another challenge where there is misalignment between teams, which can lead to inconsistent messaging and delayed execution. A solution to this is to foster cross-functional collaboration through shared goals, regular communication, and joint planning sessions. Besides these, other challenges marketers can face are delivering personalization at scale, keeping up with changing customer expectations, resource and budget constraints, resistance to change, and others. While creating and executing a customer engagement strategy can be challenging, these obstacles can be addressed through strategic planning, leveraging the right tools, fostering collaboration, and staying adaptable to customer needs and industry trends. By tackling these challenges proactively, marketers can deliver impactful customer-centric strategies that drive long-term success. 11. What are the top takeaways or lessons that you’ve learned from building customer engagement technology roadmaps that others should keep in mind? I would say one of the most important takeaways is to ensure that the roadmap directly supports the company’s broader objectives. Whether the focus is on retention, customer lifetime value, or revenue growth, the roadmap must bridge the gap between high-level business goals and actionable initiatives. Another important lesson: The roadmap is only as effective as the data and systems it’s built upon. I’ve learned the importance of prioritizing foundational elements like data cleanup, integrations, and governance before tackling advanced initiatives like personalization or predictive analytics. Skipping this step can lead to inefficiencies or missed opportunities later on. A Customer Engagement Roadmap is a strategic tool that evolves alongside the business and its customers. So by aligning with business goals, building a solid foundation, focusing on impact, fostering collaboration, and remaining adaptable, you can create a roadmap that delivers measurable results and meaningful customer experiences.     This interview Q&A was hosted with Mirela Cialai, Director of CRM & MarTech at Equinox, for Chapter 7 of The Customer Engagement Book: Adapt or Die. Download the PDF or request a physical copy of the book here. The post Mirela Cialai Q&A: Customer Engagement Book Interview appeared first on MoEngage. #mirela #cialai #qampampa #customer #engagement

News Climate This paint ‘sweats’ to keep your house cool A new cement-based paint cools buildings by combining sunlight reflection and water evaporation A new cooling paint reflects sunlight and mimics sweat to reduce air-conditioning use. Marie LaFauci/Getty Images By Larissa G. Capella June 13, 2025 at 11:00 am A cool house without air conditioning may soon be possible. Scientists in Singapore have developed a new type of paint that reflects sunlight and cools surfaces by slowly evaporating water. Unlike other commercially available cooling paints, which are designed to repel water to protect the underlying material, the new one even works in hot, humid places, offering a low-energy way to stay cool, researchers report June 5 in Science. “The key is passive cooling,” which requires no energy input, says material scientist Li Hong In other words, it works without using electricity or mechanical systems. Right now, radiative cooling is the most common type of passive cooling used in materials, including certain paints. It works by reflecting sunlight and radiating heat from a surface such as walls or roofs, into the sky. But in humid places like Singapore, water vapor in the air traps heat near the surface, which prevents it from escaping into the atmosphere and keeps the surfaces warm. In response, Hong and two other material scientists from Nanyang Technological University developed a cement-based paint that combines three cooling strategies: radiative cooling, evaporative cooling, which our skin uses, and solar reflection. In the study, the scientists painted three small houses: one with regular white paint, one with commercial cooling paint that uses only radiative cooling and one with their new formula. After two years of sun and rain in Singapore, the first two paints had turned yellow. But “our paint was still white,” says coauthor Jipeng Fei. Unlike other colors, white helps materials maintain their high reflectivity and cooling performance. Sign up for our newsletter We summarize the week's scientific breakthroughs every Thursday. #this #paint #sweats #keep #your

June 13, 20255 min readFive Climate Issues to Watch When Trump Goes to CanadaPresident Trump will attend the G7 summit on Sunday in a nation he threatened to annex. He will also be an outlier on climate issuesBy Sara Schonhardt & E&E News Saul Loeb/AFP via Getty ImagesCLIMATEWIRE | The world’s richest nations are gathering Sunday in the Canadian Rockies for a summit that could reveal whether President Donald Trump's policies are shaking global climate efforts.The Group of Seven meeting comes at a challenging time for international climate policy. Trump’s tariff seesaw has cast a shade over the global economy, and his domestic policies have threatened billions of dollars in funding for clean energy programs. Those pressures are colliding with record-breaking temperatures worldwide and explosive demand for energy, driven by power-hungry data centers linked to artificial intelligence technologies.On top of that, Trump has threatened to annex the host of the meeting — Canada — and members of his Cabinet have taken swipes at Europe’s use of renewable energy. Rather than being aligned with much of the world's assertion that fossil fuels should be tempered, Trump embraces the opposite position — drill for more oil and gas and keep burning coal, while repealing environmental regulations on the biggest sources of U.S. carbon pollution.On supporting science journalismIf you're enjoying this article, consider supporting our award-winning journalism by subscribing. By purchasing a subscription you are helping to ensure the future of impactful stories about the discoveries and ideas shaping our world today.Those moves illustrate his rejection of climate science and underscore his outlying positions on global warming in the G7.Here are five things to know about the summit.Who will be there?The group comprises Canada, France, Germany, Italy, Japan, the United Kingdom and the United States — plus the European Union. Together they account for more than 40 percent of gross domestic product globally and around a quarter of all energy-related carbon dioxide pollution, according to the International Energy Agency. The U.S. is the only one among them that is not trying to hit a carbon reduction goal.Some emerging economies have also been invited, including Mexico, India, South Africa and Brazil, the host of this year’s COP30 climate talks in November.Ahead of the meeting, the office of Canada's prime minister, Mark Carney, said he and Brazilian President Luiz Inácio Lula da Silva agreed to strengthen cooperation on energy security and critical minerals. White House press secretary Karoline Leavitt said Trump would be having "quite a few" bilateral meetings but that his schedule was in flux.The G7 first came together 50 years ago following the Arab oil embargo. Since then, its seven members have all joined the United Nations Framework Convention on Climate Change and the Paris Agreement. The U.S. is the only nation in the group that has withdrawn from the Paris Agreement, which counts almost every country in the world as a signatory.What’s on the table?Among Canada’s top priorities as host are strengthening energy security and fortifying critical mineral supply chains. Carney would also like to see some agreement on joint wildfire action.Expanding supply chains for critical minerals — and competing more aggressively with China over those resources — could be areas of common ground among the leaders. Climate change is expected to remain divisive. Looming over the discussions will be tariffs — which Trump has applied across the board — because they will have an impact on the clean energy transition.“I think probably the majority of the conversation will be less about climate per se, or certainly not using climate action as the frame, but more about energy transition and infrastructure as a way of kind of bridging the known gaps between most of the G7 and where the United States is right now,” said Dan Baer, director of the Europe program at the Carnegie Endowment for International Peace.What are the possible outcomes?The leaders could issue a communique at the end of their meeting, but those statements are based on consensus, something that would be difficult to reach without other G7 countries capitulating to Trump. Bloomberg reported Wednesday that nations won’t try to reach a joint agreement, in part because bridging gaps on climate change could be too hard.Instead, Carney could issue a chair’s summary or joint statements based on certain issues.The question is how far Canada will go to accommodate the U.S., which could try to roll back past statements on advancing clean energy, said Andrew Light, former assistant secretary of Energy for international affairs, who led ministerial-level negotiations for the G7.“They might say, rather than watering everything down that we accomplished in the last four years, we just do a chair's statement, which summarizes the debate,” Light said. “That will show you that you didn't get consensus, but you also didn't get capitulation.”What to watch forIf there is a communique, Light says he’ll be looking for whether there is tougher language on China and any signal of support for science and the Paris Agreement. During his first term, Trump refused to support the Paris accord in the G7 and G20 declarations.The statement could avoid climate and energy issues entirely. But if it backtracks on those issues, that could be a sign that countries made a deal by trading climate-related language for something else, Light said.Baer of Carnegie said a statement framed around energy security and infrastructure could be seen as a “pragmatic adaptation” to the U.S. administration, rather than an indication that other leaders aren’t concerned about climate change.Climate activists have lower expectations.“Realistically, we can expect very little, if any, mention of climate change,” said Caroline Brouillette, executive director of Climate Action Network Canada.“The message we should be expecting from those leaders is that climate action remains a priority for the rest of the G7 … whether it's on the transition away from fossil fuels and supporting developing countries through climate finance,” she said. “Especially now that the U.S. is stepping back, we need countries, including Canada, to be stepping up.”Best- and worst-case scenariosThe challenge for Carney will be preventing any further rupture with Trump, analysts said.In 2018, Trump made a hasty exit from the G7 summit, also in Canada that year, due largely to trade disagreements. He retracted his support for the joint statement.“The best,realistic case outcome is that things don't get worse,” said Baer.The worst-case scenario? Some kind of “highly personalized spat” that could add to the sense of disorder, he added.“I think the G7 on the one hand has the potential to be more important than ever, as fewer and fewer platforms for international cooperation seem to be able to take action,” Baer said. “So it's both very important and also I don't have super-high expectations.”Reprinted from E&E News with permission from POLITICO, LLC. Copyright 2025. E&E News provides essential news for energy and environment professionals. #five #climate #issues #watch #when

News Planetary Science A possible new dwarf planet skirts the solar system’s edge The faraway object travels in a weird, wide orbit A newly discovered object called 2017 OF201, likely a dwarf planet, travels in an extremely wide elliptical orbit, a new study suggests. The orbit of the dwarf planets Sedna and Pluto are shown for reference. Tony873004/Wikimedia CommonsBy McKenzie Prillaman June 6, 2025 at 11:00 am A possible cousin of Pluto seems to be circling the far reaches of the solar system. The dwarf planet candidate 2017 OF201 travels in a superwide orbit, with the sun relatively near one end of its huge elliptical path, researchers report in a paper submitted May 21 to arXiv.org. Its route differs from those of other distant large objects in a way that may challenge the idea that the solar system houses an undiscovered planet. For around a decade, researchers have been hunting for a planet beyond Pluto, demoted to a dwarf planet in 2006. The gravitational pull of an unknown giant planet — dubbed Planet Nine or Planet X — could explain the clustered orbits of several faraway objects, whose routes are all roughly oriented the same way. Sign up for our newsletter We summarize the week's scientific breakthroughs every Thursday. #possible #new #dwarf #planet #skirts