A Microsoft-backed AI startup that relied on hundreds of human workers posing as chatbots has collapsed into bankruptcy amid fraud allegations. ISSOUF SANOGO/AFP via Getty Images A once-hyped AI startup backed by Microsoft has filed for bankruptcy after it was revealed that its so-called artificial intelligence was actually hundreds of human workers in India pretending to be chatbots.Builder.ai, a London-based company previously valued at $1.5 billion, marketed its platform as an AI-powered solution that made building apps as simple as ordering pizza. Its virtual assistant, "Natasha," was supposed to generate software using artificial intelligence.In reality, nearly 700 engineers in India were manually coding customer requests behind the scenes, the Times of India reported.The ruse began to collapse in May when lender Viola Credit seized $37 million from the company's accounts, uncovering that Builder.ai had inflated its 2024 revenue projections by 300%. An audit revealed the company generated just $50 million in revenue, far below the $220 million it claimed to investors.A Wall Street Journal report from 2019 had already questioned Builder.ai's AI claims, and a former executive sued the company that same year for allegedly misleading investors and overstating its technical capabilities.Despite that, the company raised over $445 million from big names including Microsoft and the Qatar Investment Authority. Builder.ai's collapse has triggered a federal investigation in the U.S., with prosecutors in New York requesting financial documents and customer records.Founder Sachin Dev Duggal stepped down earlier this year and was replaced by Manpreet Ratia, who reportedly uncovered the company's internal misrepresentations.The company now owes millions to Amazon and Microsoft in cloud computing costs and has laid off around 1,000 employees. On LinkedIn, the company announced its entry into insolvency proceedings, citing "historic challenges and past decisions" that strained its finances.The fallout is seen as one of the biggest failures of the post-ChatGPT AI investment boom and has renewed scrutiny of "AI washing"—the trend of rebranding manual services as artificial intelligence to secure funding.© 2025 Latin Times. All rights reserved. Do not reproduce without permission.

In Sequoia and Kings Canyon National Parks in California, trees that have persisted through rain and shine for thousands of years are now facing multiple threats triggered by a changing climate. Scientists and park managers once thought giant sequoia forests were nearly impervious to stressors like wildfire, drought and pests. Yet, even very large trees are proving vulnerable, particularly when those stressors are amplified by rising temperatures and increasing weather extremes. The rapid pace of climate change—combined with threats like the spread of invasive species and diseases—can affect ecosystems in ways that defy expectations based on past experiences. As a result, Western forests are transitioning to grasslands or shrublands after unprecedented wildfires. Woody plants are expanding into coastal wetlands. Coral reefs are being lost entirely. To protect these places, which are valued for their natural beauty and the benefits they provide for recreation, clean water and wildlife, forest and land managers increasingly must anticipate risks they have never seen before. And they must prepare for what those risks will mean for stewardship as ecosystems rapidly transform. As ecologists and a climate scientist, we’re helping them figure out how to do that. Managing changing ecosystems Traditional management approaches focus on maintaining or restoring how ecosystems looked and functioned historically. However, that doesn’t always work when ecosystems are subjected to new and rapidly shifting conditions. Ecosystems have many moving parts—plants, animals, fungi, and microbes; and the soil, air and water in which they live—that interact with one another in complex ways. When the climate changes, it’s like shifting the ground on which everything rests. The results can undermine the integrity of the system, leading to ecological changes that are hard to predict. To plan for an uncertain future, natural resource managers need to consider many different ways changes in climate and ecosystems could affect their landscapes. Essentially, what scenarios are possible? Preparing for multiple possibilities At Sequoia and Kings Canyon, park managers were aware that climate change posed some big risks to the iconic trees under their care. More than a decade ago, they undertook a major effort to explore different scenarios that could play out in the future. It’s a good thing they did, because some of the more extreme possibilities they imagined happened sooner than expected. In 2014, drought in California caused the giant sequoias’ foliage to die back, something never documented before. In 2017, sequoia trees began dying from insect damage. And, in 2020 and 2021, fires burned through sequoia groves, killing thousands of ancient trees. While these extreme events came as a surprise to many people, thinking through the possibilities ahead of time meant the park managers had already begun to take steps that proved beneficial. One example was prioritizing prescribed burns to remove undergrowth that could fuel hotter, more destructive fires. The key to effective planning is a thoughtful consideration of a suite of strategies that are likely to succeed in the face of many different changes in climates and ecosystems. That involves thinking through wide-ranging potential outcomes to see how different strategies might fare under each scenario—including preparing for catastrophic possibilities, even those considered unlikely. For example, prescribed burning may reduce risks from both catastrophic wildfire and drought by reducing the density of plant growth, whereas suppressing all fires could increase those risks in the long run. Strategies undertaken today have consequences for decades to come. Managers need to have confidence that they are making good investments when they put limited resources toward actions like forest thinning, invasive species control, buying seeds or replanting trees. Scenarios can help inform those investment choices. Constructing credible scenarios of ecological change to inform this type of planning requires considering the most important unknowns. Scenarios look not only at how the climate could change, but also how complex ecosystems could react and what surprises might lay beyond the horizon. Scientists at the North Central Climate Adaptation Science Center are collaborating with managers in the Nebraska Sandhills to develop scenarios of future ecological change under different climate conditions, disturbance events like fires and extreme droughts, and land uses like grazing. [Photos: T. Walz, M. Lavin, C. Helzer, O. Richmond, NPS (top to bottom)., CC BY] Key ingredients for crafting ecological scenarios To provide some guidance to people tasked with managing these landscapes, we brought together a group of experts in ecology, climate science, and natural resource management from across universities and government agencies. We identified three key ingredients for constructing credible ecological scenarios: 1. Embracing ecological uncertainty: Instead of banking on one “most likely” outcome for ecosystems in a changing climate, managers can better prepare by mapping out multiple possibilities. In Nebraska’s Sandhills, we are exploring how this mostly intact native prairie could transform, with outcomes as divergent as woodlands and open dunes. 2. Thinking in trajectories: It’s helpful to consider not just the outcomes, but also the potential pathways for getting there. Will ecological changes unfold gradually or all at once? By envisioning different pathways through which ecosystems might respond to climate change and other stressors, natural resource managers can identify critical moments where specific actions, such as removing tree seedlings encroaching into grasslands, can steer ecosystems toward a more desirable future. 3. Preparing for surprises: Planning for rare disasters or sudden species collapses helps managers respond nimbly when the unexpected strikes, such as a severe drought leading to widespread erosion. Being prepared for abrupt changes and having contingency plans can mean the difference between quickly helping an ecosystem recover and losing it entirely. Over the past decade, access to climate model projections through easy-to-use websites has revolutionized resource managers’ ability to explore different scenarios of how the local climate might change. What managers are missing today is similar access to ecological model projections and tools that can help them anticipate possible changes in ecosystems. To bridge this gap, we believe the scientific community should prioritize developing ecological projections and decision-support tools that can empower managers to plan for ecological uncertainty with greater confidence and foresight. Ecological scenarios don’t eliminate uncertainty, but they can help to navigate it more effectively by identifying strategic actions to manage forests and other ecosystems. Kyra Clark-Wolf is a research scientist in ecological transformation at the University of Colorado Boulder. Brian W. Miller is a research ecologist at the U.S. Geological Survey. Imtiaz Rangwala is a research scientist in climate at the Cooperative Institute for Research in Environmental Sciences at the University of Colorado Boulder. This article is republished from The Conversation under a Creative Commons license. Read the original article.

Apple — and almost everybody else — has gotten a slight reprieve as a US court yesterday set aside the Trump tariff tax. But conflict and confusion continue to batter global trade, and while the news will provide a glimmer of relief, it will probably be short-lived. There’s always another dead cat to throw into the flames. Three judges from the US Court of International Trade found that the US International Emergency Economic Powers Act, which the Trump administration invoked to justify the imposition of these tariffs, does not give the president the authority to levy these taxes on trade. “The court does not read IEEPA to confer such unbounded authority and sets aside the challenged tariffs imposed thereunder,” they wrote. The judgement does not impact the 25% “trafficking tariffs” imposed on Mexican and Canadian products and does not prevent the 20% trafficking tariff in place on Chinese goods. It does, however, end the “worldwide and retaliatory” 10-50% tariffs the administration threw at 57 countries. A coalition of small businesses took the case to court, arguing that only Congress has the authority to levy tariffs under the law used by the president’s office. They seem to have prevailed in the argument — at least, so far. It is interesting to note that the administration wanted all the tariff-related lawsuits moved to this particular court, as it felt it would receptive to the administration’s arguments.  This turned out to be an error. What is an emergency? Responding, a White House statement from spokesperson Kush Desai maintained the need for these tariffs, calling US trade deficits a “national emergency that has decimated American communities, left our workers behind and weakened our defense industrial base — facts that the court did not dispute.”  But can a trade in cheap consumer goods be seen as an unusual threat after it has been part of US culture for decades? Not according to the US Court of International Trade. The judges say the trade deficit does not meet the Nixon-era International Emergency Economic Powers Act requirement that an emergency can only be triggered by an “unusual and extraordinary threat.”  The journey is by no means over, of course. With the president recently threatening additional tariffs on iPhones made in India (“I have a bit of a problem with my friend, Tim Cook”), the reprieve may be brief.  Desai’s statement said “unelected judges” are not the right people to decide how to handle what he calls a national emergency. “The administration is committed to using every lever of executive power to address this crisis and restore American greatness.”  It seems likely to end at the Supreme Court, even while the administration argues that it should not be bound by the checks and balances that still remain under the US Constitution. For now, an appeal has been lodged with the United States Court of Appeals for the Federal Circuit in Washington.  Where is the off-ramp? Apple, the world’s biggest consumer electronics company, which contributes a fortune to the US treasury and employs tens of thousands of Americans, will likely be relieved the tariffs have been set aside.  The reprieve implies that US consumers won’t need to pay more for their iPhones for a little longer yet and better reflects the reality that even if Apple were to shift iPhone manufacturing to the US, doing so would take years, cost billions, require engineering skills in quantities that do not yet exist in the US, would involve automation rather than large numbers of new jobs, and would be hampered by the availability of components and materials.  For the time being, at least, the judgment is a significant obstacle to the tariff taxes, albeit one that casts another spanner in the works for ongoing international trade talks. However, there is still scope for the administration to impose sector-specific taxes. All the same, “Tim Apple” will be acutely aware that the future will not look like the past, and the company’s $500 billion investment in the US will be part of the company’s future approach to manufacturing and trade. It suggests that while moving iPhone manufacturing to the US may be impractical, moving manufacture of some components and hardware may make sense. It is possible that as Apple and the US administration continue to negotiate, they may yet identify a road that enables both to declare some form of victory. You can follow me on social media! Join me on BlueSky,  LinkedIn, and Mastodon.

Long-time 9to5Mac readers will remember that the native Shortcuts app started as an indie project called Workflow, a clever, approachable tool that made automation fun and accessible to less technical users. Today, Shortcuts remains a powerful utility, particularly on the Mac. However, compared to how agentic AI tools have reshaped how we think about automation, it’s feeling a bit stagnant. That may be about to change. As reported by Mark Gurman in today’s Power On newsletter, Apple is preparing a significant overhaul of its Shortcuts app, integrating AI capabilities through its Apple Intelligence initiative: “A revamped version of its Shortcuts app, which today lets users create actions such as launching certain features within apps or playing a particular playlist. The new version will let consumers create those actions using Apple Intelligence models. (This had long been planned for 2025, but delays may push it to 2026.)” In other words, an AI-based Shortcuts app might allow more natural language interactions, further lowering the barrier for automation-curious users who might find the current interface a bit challenging to navigate. This move aligns with broader industry trends where AI is increasingly integrated into system-level functionalities. Microsoft’s Copilot+ PCs, for instance, feature an AI agent capable of performing actions and daisy-chaining system adjustments based on user requests through natural language commands. Imagine combining this capability with AI-generated automations triggered by simple voice or text prompts, such as: “When I start a Zoom, Teams, Meet, or FaceTime call, activate Do Not Disturb, dim the screen, and open Notes. During the meeting, capture participant names, job titles, and key discussion points. After the call, draft an email summarizing the meeting and outlining each person’s action items.” This might be trivial for you, but it sure isn’t for most users. And having this sort of stuff one voice command away could be really powerful. I’ll say it again: MCP And then there’s Anthropic’s MCP, an open standard designed to facilitate seamless integration between AI assistants and external data sources and tools. Against all odds, it has been adopted by major players, including Google and OpenAI (who also offer their own solutions), in a rare case of cross-industry collaboration. While it’s uncertain whether Apple will ever embrace MCP, its adoption would absolutely benefit users by enabling automation even further, beyond just system settings and limited local app control. Given Gurman’s report that this AI-powered Shortcuts feature, initially planned for 2025, might be delayed to 2026, it’s unlikely we’ll see it showcased at the June 9 WWDC keynote. Still, it’s a relief to know that Apple has been paying attention to this aspect of agentic AI. Whether it will deliver on its promise remains to be seen. Add 9to5Mac to your Google News feed.  FTC: We use income earning auto affiliate links. More.You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

3D printer manufacturer Bambu Lab has issued a new update after an early fix was withdrawn. Termed a critical calibration bug, the company has acted swiftly to deliver new code to its many users. The Shenzhen-based company has now released firmware version V01.01.02.07 for its H2D 3D printer through its Public Beta Program. Rolled out on May 23, this update introduces a comprehensive set of new features, performance enhancements, and critical bug fixes designed to elevate print quality, expand hardware compatibility, and offer users greater control. The release builds on feedback gathered from earlier beta phases. The Bambu Lab H2D Laser Full Combo in a workshop. Image via Bambu Lab. Features and Improvements Firmware V01.01.02.07 adds native support for the CyberBrick time-lapse kit. It also expands the H2D’s onboard AI failure detection system, now giving users the ability to individually toggle detection functions for nozzle clumping, spaghetti printing, air printing, and purge chute pile-ups from the printer’s interface. Hardware compatibility has been further extended. The AMS 2 Pro and AMS HT systems now support RFID-based automatic matching of drying parameters and can perform drying operations without rotating spools. Additionally, the Laser & Cut module can now initiate tasks directly from USB drive files, improving workflow support. Performance updates include improved foreign object detection on the smooth PEI plate, better regulation of heatbed temperatures, enhanced first-layer quality, more reliable chamber temperature checks before printing begins, and improved accuracy of laser module flame detection. The update also enhances the accuracy of nozzle clumping and nozzle camera dirty detection, while optimizing the pre-purging strategy. A collision issue between the nozzle flow blocker and nozzle wiper—previously triggered during flow dynamics calibration—has been resolved. Calibration reliability for the liveview camera has also improved, and issues with pre-extrusion lines sticking to prints during layer transitions have been addressed. Bambu Lab H2D Launch. Image via Bambu Lab. However, two known issues remain in this beta release: detection of filament PTFE tube detachment is currently disabled, and users cannot adjust heatbed temperature via the Bambu Handy app. The latter is expected to be fixed in a future app update. This version replaces V01.01.02.04, which was briefly released on May 20 before being withdrawn due to a critical calibration bug. That earlier version caused the right nozzle to crash into the wiper during left-nozzle calibration, damaging the printer. The firmware also temporarily disabled filament detachment detection. Bambu Lab quickly pulled the update and advised users to revert to the previous stable firmware while working on a corrected release—now realized in version V01.01.02.07. Accessing the Firmware To access the beta firmware, users can opt into the Public Beta Program through the Bambu Handy app by navigating to the “Me” section and selecting “Beta Firmware Program.” Once enrolled, the update will be rolled out gradually. Participants can leave the program at any time and revert to the most recent stable firmware version. Bambu Lab recommends updating Bambu Studio Presets before installing the firmware to ensure full compatibility. Full technical documentation and the official changelog are available on Bambu Lab’s website. Bambu Lab Hardware Line: H2D and Beyond The new firmware update applies to the H2D 3D printer, Bambu Lab’s flagship desktop manufacturing system unveiled in March 2025. Designed for professional users, the H2D offers the company’s largest build volume to date—350 x 320 x 325 mm—and includes two new AMS systems with integrated filament drying. Dual-nozzle extrusion and servo-driven precision deliver high accuracy, while a 350°C hotend and 65°C heated chamber allow reliable printing with high-performance, fiber-reinforced materials. With a toolhead speed of up to 1000 mm/s and acceleration of 20,000 mm/s², the H2D is built for productivity without compromising quality. The Bambu Lab H2D’s digital cutter. Image via Bambu Lab. Bambu Lab’s broader portfolio also includes the X1E, released in 2023 as an enterprise-grade upgrade to its X1 series. Developed with professional and engineering applications in mind, the X1E features LAN-only connectivity for secure, offline operation, enhanced air filtration, and precise thermal regulation. An increased maximum nozzle temperature expands its material compatibility, making it suitable for demanding industrial applications. At its core, the X1E builds on the proven performance of the X1 Carbon, extending the system’s capabilities for use in sensitive or regulated environments. Take the 3DPI Reader Survey — shape the future of AM reporting in under 5 minutes. Who won the 2024 3D Printing Industry Awards? Subscribe to the3D Printing Industry newsletter to keep up with the latest 3D printing news. You can also follow us on LinkedIn, and subscribe to the 3D Printing Industry Youtube channel to access more exclusive content. Featured image shows Bambu Lab H2D Launch. Image via Bambu Lab. Paloma Duran Paloma Duran holds a BA in International Relations and an MA in Journalism. Specializing in writing, podcasting, and content and event creation, she works across politics, energy, mining, and technology. With a passion for global trends, Paloma is particularly interested in the impact of technology like 3D printing on shaping our future.

Reading Time: 11 minutes Choosing the right drip email software can be a game-changer for your marketing strategy. With a variety of options available, understanding the pricing models and features each tool offers is key to making an informed decision. In this guide, we’ll walk you through essential factors to consider when evaluating pricing, so you can select the best solution that fits your needs and budget for your drip email campaigns. Ready to dive deeper? Let’s explore your options.   What Does Drip Email Marketing Software Cost? Drip email marketing software typically follows a few different pricing models, depending on the provider. Here’s a quick breakdown of the most common ones: Pricing Based on MAUs (Monthly Active Users): You pay based on how many unique subscribers actually engage with your emails (or your system) each month, not your entire list size. It’s a much fairer, scalable way to pay, especially if your audience fluctuates. You only pay for real activity. Flat-Rate Pricing: You pay a fixed monthly fee, regardless of usage, list size, or activity. But flat rates are often bloated to cover all usage types, so you’re likely overpaying if you’re not sending a massive volume of emails. It’s not cost-efficient for scaling brands. List-Based Pricing: You pay based on the total number of contacts in your database, whether they engage or not. However, you end up paying for cold leads, dead emails, and inactive contacts. This makes your costs climb unnecessarily as your list grows. Email Volume-Based Pricing: You’re charged based on how many emails you send each month. It can discourage you from running important nurturing campaigns or re-engagement flows because every email adds to your bill. It’s unpredictable and can spike costs during promotions. For email marketers, this model means added pressure to limit sends, often at the cost of customer experience and long-term engagement. Some platforms even bundle unnecessary features into expensive tiers, which bloats the pricing, especially for features you may not actually need. This is where MoEngage stands out. The platform offers a more transparent and scalable approach so that pricing is aligned to your actual usage and outcomes rather than inflated send limits.   6 Biggest Factors that Affect Drip Email Pricing Drip email pricing depends on several factors. Here are some of the biggest ones: 1. Number of active contacts Some platforms, particularly the ones that use the MAU pricing model, charge based on the number of customers who interact with your emails. The higher the number of active customers, the higher the pricing. 2. List size Managing an email list is easier said than done. Nevertheless, if you have a large database of contacts, you will be charged a higher monthly fee. In this case, pricing will remain the same even if you don’t have many active subscribers on your list. 3. Email volume The number of emails you send plays a big role in pricing. This is because high-volume automated email marketing campaigns require significant infrastructure for email delivery, tracking, and reporting. 4. Advanced features Platforms offering advanced features like RFM segmentation, automation, A/B testing, analytics, and AI-driven personalization typically charge more than others. Some pricing models allow you to opt for some or all of these features, depending on your business requirements. 5. Automation complexity If your drip campaign involves complex workflows, like different stages, conditions, triggers, etc., it can impact the pricing. Automation requires more resources to set up and maintain, which increases the price. 6. Integration with other tools Connecting your email platform with CRMs, Ecommerce tools, or analytics systems can drive up costs, especially if platforms charge extra for native integrations or require third-party connectors. Before signing up, ask yourself: how many of these tools are truly essential? Can any be replaced with ones that integrate more easily? A cluttered tech stack not only costs more but also complicates your workflows.   Top Features to Look For in a Drip Email Marketing Software Since you’re on the lookout for a drip email marketing software platform, focus on the features we’ve mentioned below. Core features that drip email software absolutely needs These features are the must-haves. They are the foundational tools required to automate, personalize, and optimize your email drip campaigns at scale. Journey designer: Easily set up multi-step workflows triggered by parameters like customer actions, behaviors, or time delays with minimal coding. Behavioral targeting: Send emails based on real-time customer behavior, such as cart additions, subscriptions, app activity, and more, for highly relevant messaging. Personalization engine: Dynamically include customer attributes based on past interactions and preferences to personalize emails at scale. High inbox deliverability: Tools and practices that ensure you have a healthy sender reputation and high inbox placement. Campaign optimization with A/B testing: Test different email versions to learn what drives higher engagement and optimize your drip flows continuously. Real-time analytics and insights: Access detailed reports and dashboards that track key drip email marketing metrics like opens, clicks, and conversions, and identify drop-offs in your drip journeys. Other features that are very useful to have These features aren’t absolutely necessary to run an effective campaign, but they can improve customer experience and operational efficiency. AI-based predictive segmentation: Leverage AI to predict customer behavior like churn or likelihood of conversion, and automatically adjust campaigns accordingly. Omnichannel messaging: Integrate messaging across various channels, like push notifications, SMS, WhatsApp, and in-app messaging for a cohesive customer journey. Pre-built templates: Quickly access pre-built, customizable email templates to launch campaigns faster without heavy design work.   9 Steps to Choosing a Drip Email Marketing Software With so many options available in the market, choosing the right drip email marketing software can seem like an uphill battle. No worries! We’ll even walk you through exactly how to evaluate and compare drip email tools for yourself. Once you’ve asked the right questions and gathered the facts during demos, it’s time to break down your decision-making process into clear, actionable steps. Step 1: Define Your Non-Negotiable Features The first step is to make a list of all the features that are necessary for you. For example, if your goal is to send behavior-triggered drip campaigns (like abandoned cart emails or re-engagement nudges), then features like behavioral targeting and multi-step customer journey automation are non-negotiable. On the other hand, if you only need basic scheduled newsletters, you might not need advanced workflow builders or AI recommendations. Once you have a list of non-negotiable features, it becomes easier to narrow down your platform choices. Step 2: Research and Compare All Viable Options Don’t just go with the most well-known or even the most affordable-looking tool. Research platforms that fit your business size and industry. Use peer reviews, comparison guides, and case studies to understand how the platform performs in real-world use cases. Also, remember that low entry pricing can be misleading. What matters is the total cost of ownership. Look for things like hidden fees, integration costs, or feature-based tier upgrades. These will add to the pricing later. Step 3: Book a Personalized Demo (and Demand Proof) When choosing your drip email marketing tool, make sure you request a personalized demo based on your business context, use cases, and workflows. A simple, generic walkthrough isn’t helpful because this is your first real glimpse into how the platform is going to support you long-term. If the demo isn’t tailored to your business, that’s a red flag—because if they can’t offer personalized attention when they’re trying to win your business, you’re unlikely to get it during onboarding or implementation. Ask to see features live, rather than just screenshots or slide decks. If a feature is critical, ask to see it in action. At times, sales teams may promise features that are still ‘in development’. Step 4: Attend the Demo with a List of Questions Once you’ve booked a demo, prepare a checklist of questions, like the one we shared above. This will help you stay focused and gain the clarity you need. Ask whether the features you care about are included in the base plan or locked behind premium tiers. Dig into pricing: will the costs scale predictably as you grow, or are there hidden fees that only show up later? Some platforms may offer attractive deals upfront but raise prices later or charge extra for essentials like API access, automation workflows, or deliverability support. The demo is your chance to surface all of this before signing anything. Step 5: Evaluate Ease of Use The drip email software you choose must be easy to use. Since marketers with little to no technical knowledge are most likely to use the platform, look for solutions that allow you to build email campaigns, segment audiences, and personalize messages easily. Say no to complicated or clunky interfaces that are not intuitive and require a steep learning curve. Step 6: Check for Advanced Capabilities Ask about AI features like predictive segmentation or email send-time optimization. Even if you don’t need them right now, having future-ready capabilities ensures you won’t outgrow the tool too soon. Step 7: Test for Scalability and Deliverability This is an important one. Look for solutions that can handle large volumes of emails with good email deliverability rates. Make sure the software you choose has a high inbox placement rate. Check if they have a solid infrastructure and dedicated IPs, should you need them. Also, consider scalability: will this platform still meet your needs when your contact list grows from 10,000 to 100,000? Make sure you’re not locked into expensive pricing jumps or performance bottlenecks. Step 8: Review Integration Options Make sure the tool you choose fits seamlessly into your existing workflow. It should integrate with your CRM, mobile app, Ecommerce system, and anything else in your ecosystem. Even if it doesn’t directly integrate, ensure that it offers flexible APIs and webhooks, or supports third-party connectors like Zapier, so you can still automate data flow without manual workarounds. Step 9: Compare Customer Support Quality Good software with bad support can be a nightmare. Check for onboarding help, technical support, availability, account management, and resources. Ask about how quickly the support team responds and resolves software issues to ensure that you have minimal downtime.   5 Best Email Drip Campaign Software and Tools It’s time to weigh your options in choosing an email drip campaign software for your business. Give this list a quick read! 1. MoEngage: Best for Omnichannel Engagement and Behavioral Targeting   MoEngage is a comprehensive customer engagement platform designed to deliver personalized and automated drip email campaigns at scale. Its powerful AI capabilities allow you to use behavioral targeting to reach customers at the right time with the right message at different stages of their customer journey. Why MoEngage is Best for Omnichannel Engagement and Behavioral Targeting: MoEngage offers multiple features that allow you to provide cohesive customer experiences across various touchpoints. You can reach out to customers via not just email, but also SMS, push notifications, in-app messages, and even ad networks without missing a beat. Features like advanced segmentation enable you to send hyper-personalized drip email campaigns tailored to individual customer actions, such as cart abandonment or inactivity. This ensures that messages are timely, relevant, and effective in driving engagement. How Pricing Works: MoEngage offers flexible drip email pricing based on the scale of your business and the exact features you’d need. You can always reach out to their sales team to learn more about their custom pricing plans. How to Set Up a Demo: To experience MoEngage firsthand, you need to book a demo first. Their team will then contact you to schedule a personalized walkthrough that showcases how the platform can meet your specific drip email marketing goals. 2. ActiveCampaign: Best for Email and Marketing Automation ActiveCampaign is a marketing automation platform that allows you to create email campaigns on channels your customers connect with. The platform offers predictive content features that help you show customers the most meaningful content. Why ActiveCampaign is Best for Email and Marketing Automation: ActiveCampaign excels in delivering sophisticated automation campaign workflows that can be tailored to various customer journeys. How Pricing Works: ActiveCampaign offers a four-tiered drip email pricing plan. The basic plan starts at $15/month for 1K contacts, while the Enterprise plan starts at $1,169/month for 50K contacts. If you have contacts upwards of that number, you need to talk to their sales team. 3. Kit: Best for Creators Using Emails Kit is tailored for creators, bloggers, and solo entrepreneurs who want to send customer relationship emails. It offers a user-friendly interface with powerful automation capabilities. Why Kit is Best for Creators and Solo Entrepreneurs: Kit’s email-first operating system allows creators to build long-term connections with customers. Its intuitive email designer can be used to create effective on-brand emails that are optimized for deliverability. Plus, it allows you to send email broadcasts for announcing product launches, sharing content updates, or promoting limited-time offers to your entire list in bulk. How Pricing Works: Kit offers a free Newsletter plan with basic features like visual automation, opt-in forms, and email broadcasts to up to 10K subscribers. But you can implement just 1 visual automation and an email sequence on the free plan. Advanced plans start at $25 per month for up to 1K subscribers, and go up to $2,166/month for 400K contacts. 4. Drip: Best for Ecommerce Marketing Automation Drip is a marketing automation platform designed specifically for Ecommerce brands. It offers tools to create personalized email campaigns that drive customer engagement and sales. Why Drip is Best for Ecommerce Marketing Automation: Drip provides deep integrations with Ecommerce platforms, allowing businesses to leverage customer data for targeted campaigns. Features like behavior-based automation and pre-built workflows help in crafting effective drip campaigns. How Pricing Works: Drip’s pricing starts at $39/month for up to 2,500 contacts. The cost scales up to $1,999/month based on the number of contacts, with custom pricing available for larger lists of over 180K subscribers. 5. Mailmodo: Best for Interactive Email Marketing Mailmodo is an email marketing platform that enables the creation of interactive drip emails using AMP technology. This allows recipients to take actions like filling out forms or booking appointments directly within the email. Why Mailmodo is Best for Interactive Email Marketing: Mailmodo stands out by offering interactive email capabilities that enhance customer engagement and conversion rates. Its drag-and-drop editor simplifies the creation of dynamic emails without any coding required. How Pricing Works: Like the other drip email marketing software on this list, Mailmodo’s pricing is based on the number of contacts and emails sent per month. Its three-tiered pricing model starts at $39/month for 500 contacts, going up to $939/month for 250K subscribers. Any more contacts, and you have to reach out to their sales team.   How to Get the Most Value Out of Your Drip Email Software Here are some of the ways in which you can leverage your drip email software to its maximum potential. Save time through automation: Automate welcome emails, follow-ups, and re-engagement campaigns to free up your team for more strategic work. Boost engagement with timely messaging: Set up triggers so that emails are automatically sent based on customers’ actions. This keeps your audience interested at every stage of their customer journey. Drive higher conversions with targeted sequences: Send the right email at the right time to move leads through the sales funnel towards a conversion. Personalize customer experiences at scale: Use segmentation and dynamic content to create a personalized customer experience without manually customizing every email. Continuously optimize with data-driven insights: Track performance metrics like open rates and conversions to refine your drip email campaigns and maximize results over time.   Maximize Engagement With MoEngage’s Drip Email Marketing Software To sum it up, drip email marketing can be quite powerful for engaging customers at different stages of their journey. Having the right drip email software in your tech stack ensures smooth, efficient workflows. Your team can focus on higher-value tasks while automating routine processes. It also ensures that your drip emails always reach the right person with the right message at the perfect time. MoEngage’s powerful email automation platform allows you to automate personalized campaigns that drive higher engagement and conversions. With advanced segmentation, behavior-triggered messaging, and seamless integration with your ecosystem, you can nurture relationships more effectively than ever. Curious to see how MoEngage can elevate your campaigns? Schedule a discovery call today. The post Drip Email Software: The Ultimate Pricing and Buying Guide appeared first on MoEngage.

Credit: Ian Moore / Mashable Composite; Goodboy Picture Company / E+ / pialhovik / iStock / Getty Images May is National Masturbation Month, and we're celebrating with Feeling Yourself, a series exploring the finer points of self-pleasure. When I look back at pictures of myself in my early 20s, I see a confident young woman who was willing to talk about anything with anyone. But behind closed doors, I was hiding a secret shame that totally contradicted my public brand. I couldn't orgasm — not with a partner, not on my own.There had been fleeting attempts over the years to get the ol' engine rolling. I thought I could reason my way to climax: the internet, with its endless resources in the form of Reddit threads, message boards, and YouTube videos, seemed like the place to go. I turned online for information, emotional (first-person narratives from others who struggled) and practical (sex toys and tutorials). Nothing helped. In fact, all the accumulating knowledge only served to make me feel worse. For it to finally happen, at the age of 25, I had to strip everything back and take my sex drive fully offline for the first time.Failing to climaxThere's a scene in Eve Ensler's legendary play The Vagina Monologues when the audience hears from a woman who didn't have an orgasm until she was 72. "When she finally found her clitoris, she said she cried," the introduction goes. I remember hearing those words at the age of 18 and feeling a fluttering sense of recognition. Then came the chaser: dear god, please let me have one before I'm a septuagenarian. You May Also Like At that age, the inability to orgasm wasn't something that surprised me all that much. I'd read enough teen magazines, seen enough Sex and the City, to know all about the orgasm gap, and that 61 percent of men orgasm every time they have sex compared to 30 percent of women.Multiple studies have found that women are more likely to orgasm during masturbation than intercourse; a similarly consistent finding is that 10 percent of women never orgasm, no matter the circumstances.Yet as I moved through my twenties and failed to rectify the problem, I realised the friends I'd once bonded over this experience with weren't struggling anymore. I felt likeBut as a forthright young feminist on the cusp between the Gen Z and millennial generations, I was also unofficially educated under the tutelage of sex education YouTubers like Shan Boodram, Laci Green, and Hannah Witton. They taught me about the importance of people with vulvas knowing their bodies and having the confidence to tell sexual partners if they weren't getting them off. I spread their message far and wide. Female pleasure was so my brand that a close male friend once gave me a T-shirt with the words "The Future is Female (Ejaculation)" as a Secret Santa gift. I laughed, then went to the bathroom and cried, so deeply full of shame at the disconnect between my public confidence and inward inadequacy.Theoretically speaking, I knew just about everything there was to know about the orgasm…apart from how to have one myself. Very few people, beyond a handful of friends and former partners, knew about my struggle with anorgasmia (where people struggle to climax even with the application of sexual stimulation). I was scared of speaking the words "I can't come" into reality, or of feeling like even more of a failure if they checked in on my progress in the future and I had to tell them that no, I still couldn't.  Theoretically speaking, I knew just about everything there was to know about the orgasm…apart from how to have one myself. As Emily Nagoski writes in her bestselling book Come As You Are, so much of the female orgasm is in the mind. Nagoski theorises that female sexual pleasure has dual controls — an accelerator to turn you on and a brake to turn you off — and that balance is needed to achieve orgasm. But my brake was hyper-sensitive thanks toSex toys felt like a good starting point (god forbid I actually touch myself!), and my limited student budget meant I wanted a vibrator that gave a good bang for my buck, so to speak. I'd spend hours trawling through positive customer reviews for phrases like "can't come" or "never usually orgasm," hoping the same would happen for me if I purchased a clitoral stimulator or CBD lube. When it didn't, I felt more frustrated than ever. Mashable Trend Report: Coming Soon! Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up! What I was searching for was a sense of recognition — an "oh, I'm not alone in this" feeling that my friends, while empathetic, understandably couldn't provide. (Yet whenever I now mention to friends that I didn't have an orgasm until I was 25, similar stories are divulged.) So I looked further afield, scouring message board threads and online articles for narratives from people who'd not been able to come either. The snatched moments of understanding made me feel less alone, albeit not necessarily always better.The next approach was more unconventional. Two friends bought me a subscription to OMGYes, the adult sex education website dedicated to facilitating female pleasure. Initially, I was embarrassed that it had come to this, but I gave it a go. A membership provided access to a library of practical (and extremely NSFW) tutorials on different masturbation techniques. I tried to follow along, but lacked perseverance and was quick to abandon the mission when things didn't happen immediately.At every stage, my attempts to orgasm were hindered by these deeply rooted feelings of shame and inadequacy, and a fear of feeling like even more of a failure should I try and not succeed. I knew I was missing out on an integral part of the human experience, but once the terrifying words "you're going to be on your deathbed never having had an orgasm" enter the mind, they're hard to shake. In order to halt this nihilistic spiral, I stopped trying altogether. It wasn't all bad. The sex, with both long-term and casual partners,So the problem bubbled away beneath the surface, rectifying it as simply not a priority. As with much of life, the arrival of COVID-19 changed things. I remember turning 25 and looking down the barrel of a new year and a third lockdown in the UK. I'm officially in my mid-twenties, I thought. If not now, when? Those interconnected feelings of embarrassment and failure were clearly holding me back. If I was going to figure out how to orgasm, that would only be achieved by removing expectation; expectation that, I realised, was coming directly from the internet aids I'd sought out for help. I needed to strip away the technological trappings and do the one very simple thing I'd been so scared to do: touch myself, and do it consistently. Related Stories What finally helped me orgasmI set myself a challenge. Every day, I would put my phone on the other side of the room and masturbate without sex toys.think these faint flutters were orgasms, and briefly returned to the message boards to see if others had experienced anything similar. Nobody described my exact feelings, but I kept at it.It was a conversation with a close friend, a doctor, that made the most marked difference. I told her about my current state, where I wasn't sure whether I was experiencing an orgasm or not. "You know if you want that to count, it counts," she told me. For the first time, someone was saying that I was on the right path, and not crashing into a wall. Without being dramatic (although said friend still laughs about how I credit her with my first orgasm), those words triggered a switch in my brain. As soon as I stopped feeling like I was foolish for even attempting to fight what I'd always perceived to be a losing battle, orgasms — proper ones, I was sure — came. I didn't cry or rush to text the friends greatly invested in my journey. Don't get me wrong, I was thrilled, but it felt like a wholly personal achievement, and one I wanted to sit in for a while. SEE ALSO: What is a ruined orgasm? Mostly, the feeling was one of relief, the lifting of a huge weight from my chest and the dissipation of so much secret shame. I remember thinking that if I never had an orgasm again, I would be happy. Given how easy I was now finding it once that bridge was crossed, though, I was pretty sure that wasn't going to be the case. I remember thinking that if I never had an orgasm again, I would be happy. If there's one thing I now know, it's that you can't intellectualise, let alone buy, an orgasm. Sure, products and internet resources may help, and in those most isolating moments, it was undoubtedly useful to see my experience reflected back in others. But over time, I found the accumulation of all this knowledge only added to my feelings of failure. I had to remove it all from my mind and do the thing I was most scared to — confront my own body — to make it happen. Given all that, I'm aware of the irony of writing my own "how I finally had an orgasm" narrative. But I know a story like mine, as long as it wasn't dwelled on too long or used as a point of comparison, would have helped my younger self. It's why I keep far less personal aspects of my life out of my work, yet have always known I wanted to write about this experience someday. There are so few narratives about a total inability to orgasm out there. If you're reading this now and see something of yourself in my story, I hope it can provide some. It can happen for you — I truly believe that — whether you're 25 or 72. You'll get there. Isobel Lewis Isobel Lewis is a freelance culture and lifestyle journalist based in London. Formerly of The Independent, she now regularly writes for The New York Times, Service95, and Time Out.

Reading Time: 9 minutes Did you know SMS open rates are as high as 98%, with 45% replying to branded SMS marketing? As texting continues to witness a steady rise, your brand could be missing out if you’re not leveraging automated text messaging for business! Text messaging is when your brand communicates with customers via SMS. These messages may be automated, that is, scheduled to be sent at opportune times. Interested in sending an automated text message for business? Keep reading.   What is SMS Marketing Automation? SMS marketing automation is the process of automatically sending text messages to recipients. It enables brands to send messages when certain trigger conditions are met. For instance, sending messages to a customer to confirm a purchase or remind them to complete a purchase when they have left items in the cart. What are the main benefits of automated SMS marketing? An automated text message for business can unlock many benefits, some of which are listed below: Saving time: Automated text message marketing saves time for core tasks rather than dedicating time for manual text responses for order confirmations, abandoned cart reminders, etc. Scalability: Using SMS marketing automation, brands can look to scale their SMS campaigns to a large customer base. Strategic communication: With SMS marketing automation, brands can deliver larger automated SMS drip campaigns tailored to specific target groups. Greater engagement: 90% of SMS messages are read within 3 minutes of delivery. With automated SMS marketing, brands can send timely responses and elevate customer experience. Higher open rates: Automated text messages typically have higher open rates than emails, making them a more favorable medium for reaching customers. Is sending automated text messages legal for businesses? Businesses can send automated text messages to customers as long as they follow the rules and regulations of the state where they are being sent. In the United States, automated text marketing requires following the Telephone Consumer Protection Act (TCPA), which requires brands to get written consent before sending messages to customers. The new TCPA rules also state that brands need to honor SMS opt-out requests within 10 business days. Additionally, the CAN-SPAM Act sets rules for commercial communications. Brands need to ensure that recipients have opted for an automated text message service, as spam messages can result in fines. Moving on, how can your brand implement SMS messaging? Here are some use cases for automated text messaging for business to help you get started.   5 Common Use Cases for Automated Text Messaging for Business From the many ways in which brands can tap SMS marketing automation, below are a few use cases: 1. Reminders and Confirmations You could send personalized reminders and notifications to customers in the form of an informative automated text message, be it for bill payments, restaurant bookings, or any other appointments. Example: “Hi [Customer Name], here’s a reminder of your appointment with Dr. XYZ at 2 PM tomorrow. Reply 1 to confirm, 2 to reschedule, and 3 to cancel.” 2. Order Confirmations SMS marketing automation can be used to send tailored order confirmations and update customers on shipping and delivery. Manually doing this may be cumbersome and lead to errors, making it impossible for brands to operate at scale. Text messaging automation software can solve this problem by automatically sending shipping and delivery updates to customers to keep them informed of the latest activity. Triggers can be scheduled depending on the movement of the shipment. 3. Abandoned Cart Reminders An often underrated use of automated text messages for business is nudging customers about items they left in their cart. Brands can incentivize customers to complete their purchase by sending them text messages with specific deals on items left in the cart. The result? Higher potential conversions! 4. Promotional Offers Sending customized offers to customers via SMS marketing automation can be another way to boost conversions. Brands must ensure a crisp message followed by a clear CTA to relevant product pages. In this case, automation can do what is not manually possible. With the use of customer behavioral data, the right customers can be targeted with their preferred products. 5. Customer Support and Feedback While your customer support may not be available 24/7, some customer queries can be handled automatically using automated text messages for business. For instance, your brand could answer frequently asked questions (FAQs). SMS marketing automation can also be used for gathering quick feedback from customers who have recently interacted with your brand by simply including a link in the message.   How to Set Up Automated Text Messages for Business Setting up SMS marketing automation is easy and can be accomplished in just 5 steps, as listed below. 1. Sign up for an automated text messaging service To begin your automated text messaging campaign, you would first need to select a platform that meets your requirements. It would be wise to pick a service that allows you to automate end-to-end workflows and empower your team. 2. Upload recipients’ contact details Next, upload the contact details of those who have opted to receive your texts. You can either drag your contact file onto the page or browse for it to upload it. Remember, just having the recipients’ phone numbers doesn’t mean you can start sending them SMS messages right away. They need to explicitly give you their consent first. 3. Create segmented lists Create segmented groups of recipients based on criteria such as demographics, customer type, and so on. This can help your brand send automated text messages to relevant audiences and raise the chances of engagement. 4. Compose messages This step can be highly crucial as the content of your SMS can make or break your connection with your customer. Leveraging data can help with hyper-personalizing your communication. Typically, a crisp message with a relevant CTA could boost your click-through rates. 5. Schedule, test, and deploy Once your text messages are ready, it’s time to set up a schedule to send them. Some messages may be on specific recurring dates like birthdays, while some may be triggered by certain customer actions like cart abandonment. Finally, don’t forget to test your SMS marketing automation before you deploy it!   5 Automated Text Message Examples and Templates for Campaign Inspiration Now that you know how to set up automated text messages for business, let’s get some much-needed inspiration for creating your own successful SMS marketing campaigns. 1. Lulus | Promoting Offers and Deals Source: https://smsarchives.com/messages/lulus-text-message-marketing-example-12-31-2021/ Notice how women’s wear brand Lulus strategically uses automated SMS marketing to remind customers of their ongoing holiday sale, with a link to finish the purchase. In this case, automation helps deliver personalized deals to customers who may have earlier browsed through the brand’s website. For those who dropped off the website due to the absence of offers, this SMS can work as a smart nudge to complete that purchase. 2. Old Navy | Wishing Customers on Special Days Source: https://smsarchives.com/messages/old-navy-text-message-marketing-example-05-09-2021/ In the example above, Old Navy not only wishes its customers Happy Mother’s Day, but also goes a step further in offering deals on women’s wear. In this case, an automated text message could be used to narrow the target audience to women who are or could be mothers. This also includes wishing them on their special days. 3. Gaspar | Appointment Confirmation and Reminders Source: https://support.opentable.com/servlet/rtaImage?eid=ka0UQ0000003ogD&feoid=00N0c00000Ay3y5&refid=0EMDn000001hK7V A practical use of automated text messages for business is to confirm appointment reservations and get a response from the customer if they are willing to make changes. To elevate the experience further, the brand could add options to reschedule or cancel the reservation on the SMS itself, using automated text messaging. 4. Amazon | Shipping and Tracking Source: https://www.wonderment.com/hubfs/Wonderment_September2021/image/amazon_sms_shipping_alerts_w720.jpg This template ticks all the boxes for a well-crafted automated text message for business. Amazon informs the customer of the product name, expected date, and order status, along with the tracking link. These kinds of informative messages tend to be super useful to customers. 5. The Perfect Jean | Retargeting via Cart Abandonment Messages Source This automated text message example can serve as a model template for cart abandonment notifications. The brand reminds the customer of the items left in the cart and encourages the purchase by offering a custom discount code and a link to complete the purchase.   Top 3 Automated Text Message Services for Businesses SMS marketing automation can be simple to set up with the right tools. Here are some leading services that can help you send automated text messages to your customer base. 1. MoEngage MoEngage’s SMS automation software can make targeted SMS campaigns seem like a breeze with ready-to-use campaign ideas, hyper-personalized messaging, and 360-degree customer views. Standout SMS Automation Feature: MoEngage’s automated text message marketing service stands out for its ability to integrate SMS into the overall customer journey and deliver insight-led, revenue-driven campaigns. How Pricing Works: Schedule a demo to know which of the two pricing plans works best for your business. 2. Textedly Textedly offers an easy-to-use automated text message software for real-time conversations with your customers. However, it lags behind in providing an omnichannel brand experience. Standout SMS Automation Feature: The service has an intuitive platform and also a shared team inbox to ensure timely automated responses for instant customer support. How Pricing Works: While the service offers a free plan with limited features, the basic plan starts at $26 a month and varies for other advanced plans. 3. Sender Sender enables SMS automation campaigns for bulk, personalized messages to customers. Standout SMS Automation Feature: Sender is an automated SMS software that offers affordable, easy-to-use templates for automating text messaging campaigns. However, it is limited to email and text message services, and does not offer integrated engagement solutions as part of the overall customer experience. How Pricing Works: Sender offers a free plan, with paid plans starting at $10 a month.   SMS Marketing Automation Strategies That Improve Campaign Performance Sure, you may be excited to launch your own automated SMS campaign. But hold on! There’s so much more you can get from automated text messaging, with some practical SMS marketing automation strategies listed below. 1. Make your automated text message conversational and interactive Customers love it when their brands are responsive to their needs! Using automated SMS services, you can make your text messages conversational. For instance, you can ask a series of questions to help customers reach informed decisions regarding your product or service. 2. Always ask for consent Before blasting automated text messages to your customers, it’s best to get their consent. Clear opt-in and opt-out options are necessary not only from a legal standpoint but also from the transparency angle. 3. Segment and personalize for your customer Nobody likes a random brand message that could be sent to just about anyone. You can use customer demographic and behavioral data to segment your customers into different groups. Armed with better insights, you can send more targeted and personalized text messages to your customers. 4. Grow your subscriber list with incentives Customers would be happy to consent to receiving your brand’s messages if they are offered something in return. Weaving smart opt-in messages with exclusive promotional deals and other perks can grow your subscriber base. 5. Review the little things A text message is one of the quickest ways to reach a customer. When done right, it can work wonders for your brand! But before you hurry to send out texts, remember to include crucial elements like a crisp main message, a valuable offer, a strong CTA, and a link to access the relevant offers or information. Finally, don’t forget to do automated SMS testing before sending the SMS.   Enhance Your Outreach with Automated SMS Marketing from MoEngage Brands can use the small but mighty SMS in many ways to deepen customer engagement. However, it is important to get subscriber consent and use other best practices to make the most of automated SMS marketing. MoEngage’s SMS marketing platform can help you have smoother interactions with your customers guided by detailed analytics, as part of a seamless omnichannel journey. Get a personalized demo to know how MoEngage can help you tap the massive potential of automated text messaging. The post Automated Text Messages for Business: A Marketer’s Guide appeared first on MoEngage.

While Europe races to phase out fossil fuels and electrify everything from cars to heating systems, it’s turning a blind eye to a reliable and proven source of clean energy lying right beneath our feet.  Geothermal energy offers exactly what the continent needs most: clean, local, always-on power. Yet, it only accounted for 0.2% of power generation on the continent in 2024. Something needs to change. The recent blackout in Spain, triggered by a failure in the high-voltage grid, serves as a warning shot. While solar and wind are vital pillars of decarbonisation, they’re variable by nature. Without steady, around-the-clock sources of electricity, Europe risks swapping one form of energy insecurity for another. A much bigger wake-up call came in 2022 when Russia launched a full-scale invasion of Ukraine. For years, European governments had built an energy system dependent on imports of natural gas. When that stack of cards shattered, it triggered an energy crisis that exposed the vulnerable underbelly of Europe’s power system.  The answer to these problems lies, in part, a few kilometres underground. According to the International Energy Agency, geothermal energy has the potential to power the planet 150 times over. But it’s not just about electricity — geothermal can also deliver clean, reliable heat. That makes it especially valuable in Europe, where millions of homes already rely on radiators and district heating systems, many of them still powered by natural gas. Geothermal plants also come with a smaller footprint. They require far less land than an equivalent solar farm or wind park. What’s more, the materials and infrastructure needed to build them — like drilling rigs and turbines — can be largely sourced locally. That’s a sharp contrast to solar panels and batteries, most of which are imported from China.   Geothermal energy is not theoretical. It doesn’t require scientific breakthroughs. We’ve been drilling wells and extracting energy from the Earth for centuries. The know-how exists, and so does the workforce. Decades of oil and gas exploration have built a deep bench of geologists, drillers, reservoir engineers, and project managers. Instead of letting this expertise fade, we can redeploy it to build geothermal plants. The infrastructure, such as drilling rigs, can also be repurposed for a cleaner cause. Geothermal could be the ultimate redemption arc for oil and gas. Sure, drilling deep isn’t cheap — yet. But a new crop of startups is rewriting the playbook. Armed with everything from plasma pulse drills to giant radiators, these companies could finally crack the cost barrier — and make geothermal available pretty much anywhere. Just as SpaceX disrupted a sclerotic rocket industry with its cheap launches, these startups are poised to succeed where the geothermal industry has failed.  All that’s missing is investment. While billions are being funnelled into high-risk technologies like fusion or nuclear fission reactors, funding for geothermal tech is minuscule in comparison, especially in Europe. Yet, unlike those technologies, geothermal is ready right now.   If Europe wants to achieve climate neutrality and energy sovereignty, it must stop ignoring geothermal. We need bold investment, regulatory reform, and a clear signal to industry: don’t let geothermal become a forgotten renewable. Grid failures, missed climate targets, deeper energy dependence — these are the risks Europe faces. It’s time to start drilling, before it’s too late.  Want to discover the next big thing in tech? Then take a trip to TNW Conference, where thousands of founders, investors, and corporate innovators will share their ideas. The event takes place on June 19–20 in Amsterdam and tickets are on sale now. Use the code TNWXMEDIA2025 at the checkout to get 30% off. Story by Siôn Geschwindt Siôn is a freelance science and technology reporter, specialising in climate and energy. From nuclear fusion breakthroughs to electric vehic (show all) Siôn is a freelance science and technology reporter, specialising in climate and energy. From nuclear fusion breakthroughs to electric vehicles, he's happiest sourcing a scoop, investigating the impact of emerging technologies, and even putting them to the test. He has five years of journalism experience and holds a dual degree in media and environmental science from the University of Cape Town, South Africa. When he's not writing, you can probably find Siôn out hiking, surfing, playing the drums or catering to his moderate caffeine addiction. You can contact him at: sion.geschwindt [at] protonmail [dot] com Get the TNW newsletter Get the most important tech news in your inbox each week. Also tagged with

Shenzhen-based 3D printer manufacturer Elegoo has introduced a new RFID Ecosystem for its upcoming printer line, including the upcoming Elegoo Saturn 4 Ultra. This system integrates RFID-tagged resin bottles, an Elegoo-designed scanner, and cloud-connected print profiles. Elegoo has opened a public feedback solicitation on its website and GitHub page to refine the implementation and encourage community input. The company is currently testing several use cases, such as automatic profile loading, material usage tracking, and batch traceability. Elegoo says these features aim to streamline workflow, reduce errors, and assist in quality assurance. However, in a GitHub post, the company emphasized that its RFID system is optional and will not lock users into proprietary materials. An open approach to a closed-loop trend? The Elegoo RFID Ecosystem enters a broader conversation in the additive manufacturing (AM) industry regarding material-locking strategies and proprietary ecosystems. As discussed in a recent 3D Printing Industry analysis, the proliferation of closed systems has triggered renewed debate about interoperability, user autonomy, and long-term value for manufacturers and end-users alike. Elegoo appears to be taking a middle-ground approach: providing automation and traceability features via RFID while maintaining support for third-party materials. In the Elegoo RFID Tag Guide, developers are encouraged to create and test custom tags, with detailed instructions and example code provided to the open-source community. Developer-centric rollout The Elegoo Saturn 4 Ultra, which serves as the first testbed for the RFID system, uses a dedicated RFID reader to retrieve data from tags affixed to resin bottles. These tags store encoded information such as resin name, type, batch number, and print profile metadata. The printer’s firmware can automatically sync this information with cloud-hosted slicer settings for optimal prints. According to the company, future updates may include compatibility with other Elegoo printers and additional features like usage history logging, tamper detection, and resin validation for regulatory compliance. Color scheme guide possibly used for tag classification or UI indication in Elegoo’s RFID material system. Image via Elegoo. A call for collaboration In its official blog post, Elegoo invited users, developers, and material manufacturers to contribute feedback and propose new applications. The company has not yet announced a formal launch date for the ecosystem or its associated hardware. Elegoo, known for its budget-friendly resin and FDM printers, has been expanding its R&D efforts in recent years. With the RFID ecosystem, it now joins other AM firms experimenting with embedded metadata and smart materials integration to support traceability, security, and ease of use. Interoperability and user autonomy The debate about open vs closed ecosystems has increasingly intensified in additive manufacturing discussions. For example, Bambu Lab’s controversial firmware update that introduced new authentication protocols, sparking concerns about third-party compatibility and user autonomy. Subsequent coverage highlighted pushback from the open-source community, including Orca Slicer developers, who rejected integration with Bambu Connect over transparency and access concerns. These cases underscore how interoperability is not only a technical issue, but a strategic and ideological one shaping the future of the AM sector.RFID in 3D printing While RFID integration is more common in logistics and supply chain management, researchers and companies are beginning to explore its potential in 3D printing. Scientists at Swinburne University developed biosensing RFID tags using 3D printed hybrid liquids, enabling applications in health diagnostics and environmental sensing. Meanwhile, materials firm Supernova unveiled a new resin cartridge system embedded with RFID to improve compatibility and process control in high-viscosity 3D printing platforms. These developments suggest that RFID could play a growing role in material authentication, traceability, and automated workflow management within additive manufacturing ecosystems.Subscribe to the 3D Printing Industry newsletter to keep up with the latest 3D printing news. You can also follow us onLinkedIn and subscribe to the 3D Printing Industry YouTube channel to access more exclusive content. At 3DPI, our mission is to deliver high-quality journalism, technical insight, and industry intelligence to professionals across the AM ecosystem.Help us shape the future of 3D printing industry news with our2025 reader survey. Featured image shows Elegoo RFID system displayed on a resin bottle, designed to communicate encoded material data to the printer. Image via Elegoo.