• The nine-armed octopus and the oddities of the cephalopod nervous system

    Extra-sensory perception

    The nine-armed octopus and the oddities of the cephalopod nervous system

    A mix of autonomous and top-down control manage the octopus's limbs.

    Kenna Hughes-Castleberry



    Jun 7, 2025 8:00 am

    |

    19

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    Nikos Stavrinidis / 500px

    Credit:

    Nikos Stavrinidis / 500px

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    With their quick-change camouflage and high level of intelligence, it’s not surprising that the public and scientific experts alike are fascinated by octopuses. Their abilities to recognize faces, solve puzzles, and learn behaviors from other octopuses make these animals a captivating study.
    To perform these processes and others, like crawling or exploring, octopuses rely on their complex nervous system, one that has become a focus for neuroscientists. With about 500 million neurons—around the same number as dogs—octopuses’ nervous systems are the most complex of any invertebrate. But, unlike vertebrate organisms, the octopus’s nervous system is also decentralized, with around 350 million neurons, or 66 percent of it, located in its eight arms.
    “This means each arm is capable of independently processing sensory input, initiating movement, and even executing complex behaviors—without direct instructions from the brain,” explains Galit Pelled, a professor of Mechanical Engineering, Radiology, and Neuroscience at Michigan State University who studies octopus neuroscience. “In essence, the arms have their own ‘mini-brains.’”
    A decentralized nervous system is one factor that helps octopuses adapt to changes, such as injury or predation, as seen in the case of an Octopus vulgaris, or common octopus, that was observed with nine arms by researchers at the ECOBAR lab at the Institute of Marine Research in Spain between 2021 and 2022.
    By studying outliers like this cephalopod, researchers can gain insight into how the animal’s detailed scaffolding of nerves changes and regrows over time, uncovering more about how octopuses have evolved over millennia in our oceans.
    Brains, brains, and more brains
    Because each arm of an octopus contains its own bundle of neurons, the limbs can operate semi-independently from the central brain, enabling faster responses since signals don’t always need to travel back and forth between the brain and the arms. In fact, Pelled and her team recently discovered that “neural signals recorded in the octopus arm can predict movement type within 100 milliseconds of stimulation, without central brain involvement.” She notes that “that level of localized autonomy is unprecedented in vertebrate systems.”

    Though each limb moves on its own, the movements of the octopus’s body are smooth and conducted with a coordinated elegance that allows the animal to exhibit some of the broadest range of behaviors, adapting on the fly to changes in its surroundings.
    “That means the octopus can react quickly to its environment, especially when exploring, hunting, or defending itself,” Pelled says. “For example, one arm can grab food while another is feeling around a rock, without needing permission from the brain. This setup also makes the octopus more resilient. If one arm is injured, the others still work just fine. And because so much decision-making happens at the arms, the central brain is freed up to focus on the bigger picture—like navigating or learning new tasks.”
    As if each limb weren’t already buzzing with neural activity, things get even more intricate when researchers zoom in further—to the nerves within each individual sucker, a ring of muscular tissue, which octopuses use to sense and taste their surroundings.
    “There is a sucker ganglion, or nerve center, located in the stalk of every sucker. For some species of octopuses, that’s over a thousand ganglia,” says Cassady Olson, a graduate student at the University of Chicago who works with Cliff Ragsdale, a leading expert in octopus neuroscience.
    Given that each sucker has its own nerve centers—connected by a long axial nerve cord running down the limb—and each arm has hundreds of suckers, things get complicated very quickly, as researchers have historically struggled to study this peripheral nervous system, as it’s called, within the octopus’s body.
    “The large size of the brain makes it both really exciting to study and really challenging,” says Z. Yan Wang, an assistant professor of biology and psychology at the University of Washington. “Many of the tools available for neuroscience have to be adjusted or customized specifically for octopuses and other cephalopods because of their unique body plans.”

    While each limb acts independently, signals are transmitted back to the octopus’s central nervous system. The octopus’ brain sits between its eyes at the front of its mantle, or head, couched between its two optic lobes, large bean-shaped neural organs that help octopuses see the world around them. These optic lobes are just two of the over 30 lobes experts study within the animal’s centralized brain, as each lobe helps the octopus process its environment.
    This elaborate neural architecture is critical given the octopus’s dual role in the ecosystem as both predator and prey. Without natural defenses like a hard shell, octopuses have evolved a highly adaptable nervous system that allows them to rapidly process information and adjust as needed, helping their chances of survival.

    Some similarities remain
    While the octopus’s decentralized nervous system makes it a unique evolutionary example, it does have some structures similar to or analogous to the human nervous system.
    “The octopus has a central brain mass located between its eyes, and an axial nerve cord running down each arm,” says Wang. “The octopus has many sensory systems that we are familiar with, such as vision, touch, chemosensation, and gravity sensing.”
    Neuroscientists have homed in on these similarities to understand how these structures may have evolved across the different branches in the tree of life. As the most recent common ancestor for humans and octopuses lived around 750 million years ago, experts believe that many similarities, from similar camera-like eyes to maps of neural activities, evolved separately in a process known as convergent evolution.
    While these similarities shed light on evolution's independent paths, they also offer valuable insights for fields like soft robotics and regenerative medicine.
    Occasionally, unique individuals—like an octopus with an unexpected number of limbs—can provide even deeper clues into how this remarkable nervous system functions and adapts.

    Nine arms, no problem
    In 2021, researchers from the Institute of Marine Research in Spain used an underwater camera to follow a male Octopus vulgaris, or common octopus. On its left side, three arms were intact, while the others were reduced to uneven, stumpy lengths, sharply bitten off at varying points. Although the researchers didn’t witness the injury itself, they observed that the front right arm—known as R1—was regenerating unusually, splitting into two separate limbs and giving the octopus a total of nine arms.
    “In this individual, we believe this condition was a result of abnormal regenerationafter an encounter with a predator,” explains Sam Soule, one of the researchers and the first author on the corresponding paper recently published in Animals.
    The researchers named the octopus Salvador due to its bifurcated arm coiling up on itself like the two upturned ends of Salvador Dali’s moustache. For two years, the team studied the cephalopod’s behavior and found that it used its bifurcated arm less when doing “riskier” movements such as exploring or grabbing food, which would force the animal to stretch its arm out and expose it to further injury.
    “One of the conclusions of our research is that the octopus likely retains a long-term memory of the original injury, as it tends to use the bifurcated arms for less risky tasks compared to the others,” elaborates Jorge Hernández Urcera, a lead author of the study. “This idea of lasting memory brought to mind Dalí’s famous painting The Persistence of Memory, which ultimately became the title of the paper we published on monitoring this particular octopus.”
    While the octopus acted more protective of its extra limb, its nervous system had adapted to using the extra appendage, as the octopus was observed, after some time recovering from its injuries, using its ninth arm for probing its environment.
    “That nine-armed octopus is a perfect example of just how adaptable these animals are,” Pelled adds. “Most animals would struggle with an unusual body part, but not the octopus. In this case, the octopus had a bifurcatedarm and still used it effectively, just like any other arm. That tells us the nervous system didn’t treat it as a mistake—it figured out how to make it work.”
    Kenna Hughes-Castleberry is the science communicator at JILAand a freelance science journalist. Her main writing focuses are quantum physics, quantum technology, deep technology, social media, and the diversity of people in these fields, particularly women and people from minority ethnic and racial groups. Follow her on LinkedIn or visit her website.

    19 Comments
    #ninearmed #octopus #oddities #cephalopod #nervous
    The nine-armed octopus and the oddities of the cephalopod nervous system
    Extra-sensory perception The nine-armed octopus and the oddities of the cephalopod nervous system A mix of autonomous and top-down control manage the octopus's limbs. Kenna Hughes-Castleberry – Jun 7, 2025 8:00 am | 19 Credit: Nikos Stavrinidis / 500px Credit: Nikos Stavrinidis / 500px Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more With their quick-change camouflage and high level of intelligence, it’s not surprising that the public and scientific experts alike are fascinated by octopuses. Their abilities to recognize faces, solve puzzles, and learn behaviors from other octopuses make these animals a captivating study. To perform these processes and others, like crawling or exploring, octopuses rely on their complex nervous system, one that has become a focus for neuroscientists. With about 500 million neurons—around the same number as dogs—octopuses’ nervous systems are the most complex of any invertebrate. But, unlike vertebrate organisms, the octopus’s nervous system is also decentralized, with around 350 million neurons, or 66 percent of it, located in its eight arms. “This means each arm is capable of independently processing sensory input, initiating movement, and even executing complex behaviors—without direct instructions from the brain,” explains Galit Pelled, a professor of Mechanical Engineering, Radiology, and Neuroscience at Michigan State University who studies octopus neuroscience. “In essence, the arms have their own ‘mini-brains.’” A decentralized nervous system is one factor that helps octopuses adapt to changes, such as injury or predation, as seen in the case of an Octopus vulgaris, or common octopus, that was observed with nine arms by researchers at the ECOBAR lab at the Institute of Marine Research in Spain between 2021 and 2022. By studying outliers like this cephalopod, researchers can gain insight into how the animal’s detailed scaffolding of nerves changes and regrows over time, uncovering more about how octopuses have evolved over millennia in our oceans. Brains, brains, and more brains Because each arm of an octopus contains its own bundle of neurons, the limbs can operate semi-independently from the central brain, enabling faster responses since signals don’t always need to travel back and forth between the brain and the arms. In fact, Pelled and her team recently discovered that “neural signals recorded in the octopus arm can predict movement type within 100 milliseconds of stimulation, without central brain involvement.” She notes that “that level of localized autonomy is unprecedented in vertebrate systems.” Though each limb moves on its own, the movements of the octopus’s body are smooth and conducted with a coordinated elegance that allows the animal to exhibit some of the broadest range of behaviors, adapting on the fly to changes in its surroundings. “That means the octopus can react quickly to its environment, especially when exploring, hunting, or defending itself,” Pelled says. “For example, one arm can grab food while another is feeling around a rock, without needing permission from the brain. This setup also makes the octopus more resilient. If one arm is injured, the others still work just fine. And because so much decision-making happens at the arms, the central brain is freed up to focus on the bigger picture—like navigating or learning new tasks.” As if each limb weren’t already buzzing with neural activity, things get even more intricate when researchers zoom in further—to the nerves within each individual sucker, a ring of muscular tissue, which octopuses use to sense and taste their surroundings. “There is a sucker ganglion, or nerve center, located in the stalk of every sucker. For some species of octopuses, that’s over a thousand ganglia,” says Cassady Olson, a graduate student at the University of Chicago who works with Cliff Ragsdale, a leading expert in octopus neuroscience. Given that each sucker has its own nerve centers—connected by a long axial nerve cord running down the limb—and each arm has hundreds of suckers, things get complicated very quickly, as researchers have historically struggled to study this peripheral nervous system, as it’s called, within the octopus’s body. “The large size of the brain makes it both really exciting to study and really challenging,” says Z. Yan Wang, an assistant professor of biology and psychology at the University of Washington. “Many of the tools available for neuroscience have to be adjusted or customized specifically for octopuses and other cephalopods because of their unique body plans.” While each limb acts independently, signals are transmitted back to the octopus’s central nervous system. The octopus’ brain sits between its eyes at the front of its mantle, or head, couched between its two optic lobes, large bean-shaped neural organs that help octopuses see the world around them. These optic lobes are just two of the over 30 lobes experts study within the animal’s centralized brain, as each lobe helps the octopus process its environment. This elaborate neural architecture is critical given the octopus’s dual role in the ecosystem as both predator and prey. Without natural defenses like a hard shell, octopuses have evolved a highly adaptable nervous system that allows them to rapidly process information and adjust as needed, helping their chances of survival. Some similarities remain While the octopus’s decentralized nervous system makes it a unique evolutionary example, it does have some structures similar to or analogous to the human nervous system. “The octopus has a central brain mass located between its eyes, and an axial nerve cord running down each arm,” says Wang. “The octopus has many sensory systems that we are familiar with, such as vision, touch, chemosensation, and gravity sensing.” Neuroscientists have homed in on these similarities to understand how these structures may have evolved across the different branches in the tree of life. As the most recent common ancestor for humans and octopuses lived around 750 million years ago, experts believe that many similarities, from similar camera-like eyes to maps of neural activities, evolved separately in a process known as convergent evolution. While these similarities shed light on evolution's independent paths, they also offer valuable insights for fields like soft robotics and regenerative medicine. Occasionally, unique individuals—like an octopus with an unexpected number of limbs—can provide even deeper clues into how this remarkable nervous system functions and adapts. Nine arms, no problem In 2021, researchers from the Institute of Marine Research in Spain used an underwater camera to follow a male Octopus vulgaris, or common octopus. On its left side, three arms were intact, while the others were reduced to uneven, stumpy lengths, sharply bitten off at varying points. Although the researchers didn’t witness the injury itself, they observed that the front right arm—known as R1—was regenerating unusually, splitting into two separate limbs and giving the octopus a total of nine arms. “In this individual, we believe this condition was a result of abnormal regenerationafter an encounter with a predator,” explains Sam Soule, one of the researchers and the first author on the corresponding paper recently published in Animals. The researchers named the octopus Salvador due to its bifurcated arm coiling up on itself like the two upturned ends of Salvador Dali’s moustache. For two years, the team studied the cephalopod’s behavior and found that it used its bifurcated arm less when doing “riskier” movements such as exploring or grabbing food, which would force the animal to stretch its arm out and expose it to further injury. “One of the conclusions of our research is that the octopus likely retains a long-term memory of the original injury, as it tends to use the bifurcated arms for less risky tasks compared to the others,” elaborates Jorge Hernández Urcera, a lead author of the study. “This idea of lasting memory brought to mind Dalí’s famous painting The Persistence of Memory, which ultimately became the title of the paper we published on monitoring this particular octopus.” While the octopus acted more protective of its extra limb, its nervous system had adapted to using the extra appendage, as the octopus was observed, after some time recovering from its injuries, using its ninth arm for probing its environment. “That nine-armed octopus is a perfect example of just how adaptable these animals are,” Pelled adds. “Most animals would struggle with an unusual body part, but not the octopus. In this case, the octopus had a bifurcatedarm and still used it effectively, just like any other arm. That tells us the nervous system didn’t treat it as a mistake—it figured out how to make it work.” Kenna Hughes-Castleberry is the science communicator at JILAand a freelance science journalist. Her main writing focuses are quantum physics, quantum technology, deep technology, social media, and the diversity of people in these fields, particularly women and people from minority ethnic and racial groups. Follow her on LinkedIn or visit her website. 19 Comments #ninearmed #octopus #oddities #cephalopod #nervous
    ARSTECHNICA.COM
    The nine-armed octopus and the oddities of the cephalopod nervous system
    Extra-sensory perception The nine-armed octopus and the oddities of the cephalopod nervous system A mix of autonomous and top-down control manage the octopus's limbs. Kenna Hughes-Castleberry – Jun 7, 2025 8:00 am | 19 Credit: Nikos Stavrinidis / 500px Credit: Nikos Stavrinidis / 500px Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more With their quick-change camouflage and high level of intelligence, it’s not surprising that the public and scientific experts alike are fascinated by octopuses. Their abilities to recognize faces, solve puzzles, and learn behaviors from other octopuses make these animals a captivating study. To perform these processes and others, like crawling or exploring, octopuses rely on their complex nervous system, one that has become a focus for neuroscientists. With about 500 million neurons—around the same number as dogs—octopuses’ nervous systems are the most complex of any invertebrate. But, unlike vertebrate organisms, the octopus’s nervous system is also decentralized, with around 350 million neurons, or 66 percent of it, located in its eight arms. “This means each arm is capable of independently processing sensory input, initiating movement, and even executing complex behaviors—without direct instructions from the brain,” explains Galit Pelled, a professor of Mechanical Engineering, Radiology, and Neuroscience at Michigan State University who studies octopus neuroscience. “In essence, the arms have their own ‘mini-brains.’” A decentralized nervous system is one factor that helps octopuses adapt to changes, such as injury or predation, as seen in the case of an Octopus vulgaris, or common octopus, that was observed with nine arms by researchers at the ECOBAR lab at the Institute of Marine Research in Spain between 2021 and 2022. By studying outliers like this cephalopod, researchers can gain insight into how the animal’s detailed scaffolding of nerves changes and regrows over time, uncovering more about how octopuses have evolved over millennia in our oceans. Brains, brains, and more brains Because each arm of an octopus contains its own bundle of neurons, the limbs can operate semi-independently from the central brain, enabling faster responses since signals don’t always need to travel back and forth between the brain and the arms. In fact, Pelled and her team recently discovered that “neural signals recorded in the octopus arm can predict movement type within 100 milliseconds of stimulation, without central brain involvement.” She notes that “that level of localized autonomy is unprecedented in vertebrate systems.” Though each limb moves on its own, the movements of the octopus’s body are smooth and conducted with a coordinated elegance that allows the animal to exhibit some of the broadest range of behaviors, adapting on the fly to changes in its surroundings. “That means the octopus can react quickly to its environment, especially when exploring, hunting, or defending itself,” Pelled says. “For example, one arm can grab food while another is feeling around a rock, without needing permission from the brain. This setup also makes the octopus more resilient. If one arm is injured, the others still work just fine. And because so much decision-making happens at the arms, the central brain is freed up to focus on the bigger picture—like navigating or learning new tasks.” As if each limb weren’t already buzzing with neural activity, things get even more intricate when researchers zoom in further—to the nerves within each individual sucker, a ring of muscular tissue, which octopuses use to sense and taste their surroundings. “There is a sucker ganglion, or nerve center, located in the stalk of every sucker. For some species of octopuses, that’s over a thousand ganglia,” says Cassady Olson, a graduate student at the University of Chicago who works with Cliff Ragsdale, a leading expert in octopus neuroscience. Given that each sucker has its own nerve centers—connected by a long axial nerve cord running down the limb—and each arm has hundreds of suckers, things get complicated very quickly, as researchers have historically struggled to study this peripheral nervous system, as it’s called, within the octopus’s body. “The large size of the brain makes it both really exciting to study and really challenging,” says Z. Yan Wang, an assistant professor of biology and psychology at the University of Washington. “Many of the tools available for neuroscience have to be adjusted or customized specifically for octopuses and other cephalopods because of their unique body plans.” While each limb acts independently, signals are transmitted back to the octopus’s central nervous system. The octopus’ brain sits between its eyes at the front of its mantle, or head, couched between its two optic lobes, large bean-shaped neural organs that help octopuses see the world around them. These optic lobes are just two of the over 30 lobes experts study within the animal’s centralized brain, as each lobe helps the octopus process its environment. This elaborate neural architecture is critical given the octopus’s dual role in the ecosystem as both predator and prey. Without natural defenses like a hard shell, octopuses have evolved a highly adaptable nervous system that allows them to rapidly process information and adjust as needed, helping their chances of survival. Some similarities remain While the octopus’s decentralized nervous system makes it a unique evolutionary example, it does have some structures similar to or analogous to the human nervous system. “The octopus has a central brain mass located between its eyes, and an axial nerve cord running down each arm (similar to a spinal cord),” says Wang. “The octopus has many sensory systems that we are familiar with, such as vision, touch (somatosensation), chemosensation, and gravity sensing.” Neuroscientists have homed in on these similarities to understand how these structures may have evolved across the different branches in the tree of life. As the most recent common ancestor for humans and octopuses lived around 750 million years ago, experts believe that many similarities, from similar camera-like eyes to maps of neural activities, evolved separately in a process known as convergent evolution. While these similarities shed light on evolution's independent paths, they also offer valuable insights for fields like soft robotics and regenerative medicine. Occasionally, unique individuals—like an octopus with an unexpected number of limbs—can provide even deeper clues into how this remarkable nervous system functions and adapts. Nine arms, no problem In 2021, researchers from the Institute of Marine Research in Spain used an underwater camera to follow a male Octopus vulgaris, or common octopus. On its left side, three arms were intact, while the others were reduced to uneven, stumpy lengths, sharply bitten off at varying points. Although the researchers didn’t witness the injury itself, they observed that the front right arm—known as R1—was regenerating unusually, splitting into two separate limbs and giving the octopus a total of nine arms. “In this individual, we believe this condition was a result of abnormal regeneration [a genetic mutation] after an encounter with a predator,” explains Sam Soule, one of the researchers and the first author on the corresponding paper recently published in Animals. The researchers named the octopus Salvador due to its bifurcated arm coiling up on itself like the two upturned ends of Salvador Dali’s moustache. For two years, the team studied the cephalopod’s behavior and found that it used its bifurcated arm less when doing “riskier” movements such as exploring or grabbing food, which would force the animal to stretch its arm out and expose it to further injury. “One of the conclusions of our research is that the octopus likely retains a long-term memory of the original injury, as it tends to use the bifurcated arms for less risky tasks compared to the others,” elaborates Jorge Hernández Urcera, a lead author of the study. “This idea of lasting memory brought to mind Dalí’s famous painting The Persistence of Memory, which ultimately became the title of the paper we published on monitoring this particular octopus.” While the octopus acted more protective of its extra limb, its nervous system had adapted to using the extra appendage, as the octopus was observed, after some time recovering from its injuries, using its ninth arm for probing its environment. “That nine-armed octopus is a perfect example of just how adaptable these animals are,” Pelled adds. “Most animals would struggle with an unusual body part, but not the octopus. In this case, the octopus had a bifurcated (split) arm and still used it effectively, just like any other arm. That tells us the nervous system didn’t treat it as a mistake—it figured out how to make it work.” Kenna Hughes-Castleberry is the science communicator at JILA (a joint physics research institute between the National Institute of Standards and Technology and the University of Colorado Boulder) and a freelance science journalist. Her main writing focuses are quantum physics, quantum technology, deep technology, social media, and the diversity of people in these fields, particularly women and people from minority ethnic and racial groups. Follow her on LinkedIn or visit her website. 19 Comments
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  • Senate response to White House budget for NASA: Keep SLS, nix science

    Congress loves SLS

    Senate response to White House budget for NASA: Keep SLS, nix science

    Gateway is back, baby.

    Eric Berger



    Jun 5, 2025 7:55 pm

    |

    77

    Senate Commerce Committee Chairman Ted Cruzat a hearing on Tuesday, January 28, 2025.

    Credit:

    Getty Images | Tom Williams

    Senate Commerce Committee Chairman Ted Cruzat a hearing on Tuesday, January 28, 2025.

    Credit:

    Getty Images | Tom Williams

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    Negotiations over the US federal budget for fiscal year 2026 are in the beginning stages, but when it comes to space, the fault lines are already solidifying in the Senate.
    The Trump White House released its budget request last Friday, and this included detailed information about its plans for NASA. On Thursday, just days later, the US Senate shot back with its own budget priorities for the space agency.
    The US budget process is complicated and somewhat broken in recent years, as Congress has failed to pass a budget on time. So, we are probably at least several months away from seeing a final fiscal year 2026 budget from Congress. But we got our first glimpse of the Senate's thinking when the chair of the Committee on Commerce, Science, and Transportation, Sen. Ted Cruzreleased his "legislative directives" for NASA on Thursday
    These specific directives concern "reconciliation" for the current budget year, which are supplemental appropriations for NASA and other federal agencies under the purview of Cruz's committee. And this committee does not actually write the budget; that's left to appropriations committees in the House and Senate.
    Senate space priorities
    However, Cruz is one of the most important voices in the US Senate on space policy, and the directives released Thursday indicate where he intends to line up on NASA during the upcoming budget fights.
    Here is how his budget ideas align with the White House priorities in three key areas:

    Science: The Trump White House budget sought to significantly cut the space agency's science budget, from billion to billion, including the cancellation of some major missions. Cruz makes no comment on most of the science budget, but in calling for a Mars Telecommunications Orbiter, he is signaling support for a Mars Sample Return Mission.
    Lunar Gateway: The Trump administration called for the cancellation of a small space station to be built in an elongated lunar orbit. There is very uneven support for this in the space community, but it is being led at Johnson Space Center, in Cruz's home state. Cruz says Congress should "fully fund" the Gateway as "critical" infrastructure.
    Space Launch System and Orion: The Trump administration sought to cancel the large expensive rocket and spacecraft after Artemis III, the first lunar landing. Cruz calls for additional funding for at least Artemis IV and Artemis V.

    This legislation, the committee said in a messaging document, "Dedicates almost billion to win the new space race with China and ensure America dominates space. Makes targeted, critical investments in Mars-forward technology, Artemis Missions and Moon to Mars program, and the International Space Station."
    The reality is that it signals that Republicans in the US Senate are not particularly interested in sending humans to Mars, probably are OK with the majority of cuts to science programs at NASA, and want to keep the status quo on Artemis, including the Space Launch System rocket.
    Where things go from here
    It is difficult to forecast where US space policy will go from here. The very public breakup between President Trump and SpaceX founder Elon Musk on Thursday significantly complicates the equation. At one point, Trump and Musk were both championing sending humans to Mars, but Musk is gone from the administration, and Trump may abandon that idea due to their rift.
    For what it's worth, a political appointee in NASA Communications said on Thursday that the president's vision for space—Trump spoke of landing humans on Mars frequently during his campaign speeches—will continue to be implemented.
    "NASA will continue to execute upon the President’s vision for the future of space," NASA's press secretary, Bethany Stevens, said on X. "We will continue to work with our industry partners to ensure the President’s objectives in space are met."
    Congress, it seems, may be heading in a different direction.

    Eric Berger
    Senior Space Editor

    Eric Berger
    Senior Space Editor

    Eric Berger is the senior space editor at Ars Technica, covering everything from astronomy to private space to NASA policy, and author of two books: Liftoff, about the rise of SpaceX; and Reentry, on the development of the Falcon 9 rocket and Dragon. A certified meteorologist, Eric lives in Houston.

    77 Comments
    #senate #response #white #house #budget
    Senate response to White House budget for NASA: Keep SLS, nix science
    Congress loves SLS Senate response to White House budget for NASA: Keep SLS, nix science Gateway is back, baby. Eric Berger – Jun 5, 2025 7:55 pm | 77 Senate Commerce Committee Chairman Ted Cruzat a hearing on Tuesday, January 28, 2025. Credit: Getty Images | Tom Williams Senate Commerce Committee Chairman Ted Cruzat a hearing on Tuesday, January 28, 2025. Credit: Getty Images | Tom Williams Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more Negotiations over the US federal budget for fiscal year 2026 are in the beginning stages, but when it comes to space, the fault lines are already solidifying in the Senate. The Trump White House released its budget request last Friday, and this included detailed information about its plans for NASA. On Thursday, just days later, the US Senate shot back with its own budget priorities for the space agency. The US budget process is complicated and somewhat broken in recent years, as Congress has failed to pass a budget on time. So, we are probably at least several months away from seeing a final fiscal year 2026 budget from Congress. But we got our first glimpse of the Senate's thinking when the chair of the Committee on Commerce, Science, and Transportation, Sen. Ted Cruzreleased his "legislative directives" for NASA on Thursday These specific directives concern "reconciliation" for the current budget year, which are supplemental appropriations for NASA and other federal agencies under the purview of Cruz's committee. And this committee does not actually write the budget; that's left to appropriations committees in the House and Senate. Senate space priorities However, Cruz is one of the most important voices in the US Senate on space policy, and the directives released Thursday indicate where he intends to line up on NASA during the upcoming budget fights. Here is how his budget ideas align with the White House priorities in three key areas: Science: The Trump White House budget sought to significantly cut the space agency's science budget, from billion to billion, including the cancellation of some major missions. Cruz makes no comment on most of the science budget, but in calling for a Mars Telecommunications Orbiter, he is signaling support for a Mars Sample Return Mission. Lunar Gateway: The Trump administration called for the cancellation of a small space station to be built in an elongated lunar orbit. There is very uneven support for this in the space community, but it is being led at Johnson Space Center, in Cruz's home state. Cruz says Congress should "fully fund" the Gateway as "critical" infrastructure. Space Launch System and Orion: The Trump administration sought to cancel the large expensive rocket and spacecraft after Artemis III, the first lunar landing. Cruz calls for additional funding for at least Artemis IV and Artemis V. This legislation, the committee said in a messaging document, "Dedicates almost billion to win the new space race with China and ensure America dominates space. Makes targeted, critical investments in Mars-forward technology, Artemis Missions and Moon to Mars program, and the International Space Station." The reality is that it signals that Republicans in the US Senate are not particularly interested in sending humans to Mars, probably are OK with the majority of cuts to science programs at NASA, and want to keep the status quo on Artemis, including the Space Launch System rocket. Where things go from here It is difficult to forecast where US space policy will go from here. The very public breakup between President Trump and SpaceX founder Elon Musk on Thursday significantly complicates the equation. At one point, Trump and Musk were both championing sending humans to Mars, but Musk is gone from the administration, and Trump may abandon that idea due to their rift. For what it's worth, a political appointee in NASA Communications said on Thursday that the president's vision for space—Trump spoke of landing humans on Mars frequently during his campaign speeches—will continue to be implemented. "NASA will continue to execute upon the President’s vision for the future of space," NASA's press secretary, Bethany Stevens, said on X. "We will continue to work with our industry partners to ensure the President’s objectives in space are met." Congress, it seems, may be heading in a different direction. Eric Berger Senior Space Editor Eric Berger Senior Space Editor Eric Berger is the senior space editor at Ars Technica, covering everything from astronomy to private space to NASA policy, and author of two books: Liftoff, about the rise of SpaceX; and Reentry, on the development of the Falcon 9 rocket and Dragon. A certified meteorologist, Eric lives in Houston. 77 Comments #senate #response #white #house #budget
    ARSTECHNICA.COM
    Senate response to White House budget for NASA: Keep SLS, nix science
    Congress loves SLS Senate response to White House budget for NASA: Keep SLS, nix science Gateway is back, baby. Eric Berger – Jun 5, 2025 7:55 pm | 77 Senate Commerce Committee Chairman Ted Cruz (R-Texas) at a hearing on Tuesday, January 28, 2025. Credit: Getty Images | Tom Williams Senate Commerce Committee Chairman Ted Cruz (R-Texas) at a hearing on Tuesday, January 28, 2025. Credit: Getty Images | Tom Williams Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more Negotiations over the US federal budget for fiscal year 2026 are in the beginning stages, but when it comes to space, the fault lines are already solidifying in the Senate. The Trump White House released its budget request last Friday, and this included detailed information about its plans for NASA. On Thursday, just days later, the US Senate shot back with its own budget priorities for the space agency. The US budget process is complicated and somewhat broken in recent years, as Congress has failed to pass a budget on time. So, we are probably at least several months away from seeing a final fiscal year 2026 budget from Congress. But we got our first glimpse of the Senate's thinking when the chair of the Committee on Commerce, Science, and Transportation, Sen. Ted Cruz (R-Texas) released his "legislative directives" for NASA on Thursday These specific directives concern "reconciliation" for the current budget year, which are supplemental appropriations for NASA and other federal agencies under the purview of Cruz's committee. And this committee does not actually write the budget; that's left to appropriations committees in the House and Senate. Senate space priorities However, Cruz is one of the most important voices in the US Senate on space policy, and the directives released Thursday indicate where he intends to line up on NASA during the upcoming budget fights. Here is how his budget ideas align with the White House priorities in three key areas: Science: The Trump White House budget sought to significantly cut the space agency's science budget, from $7.33 billion to $3.91 billion, including the cancellation of some major missions. Cruz makes no comment on most of the science budget, but in calling for a Mars Telecommunications Orbiter, he is signaling support for a Mars Sample Return Mission. Lunar Gateway: The Trump administration called for the cancellation of a small space station to be built in an elongated lunar orbit. There is very uneven support for this in the space community, but it is being led at Johnson Space Center, in Cruz's home state. Cruz says Congress should "fully fund" the Gateway as "critical" infrastructure. Space Launch System and Orion: The Trump administration sought to cancel the large expensive rocket and spacecraft after Artemis III, the first lunar landing. Cruz calls for additional funding for at least Artemis IV and Artemis V. This legislation, the committee said in a messaging document, "Dedicates almost $10 billion to win the new space race with China and ensure America dominates space. Makes targeted, critical investments in Mars-forward technology, Artemis Missions and Moon to Mars program, and the International Space Station." The reality is that it signals that Republicans in the US Senate are not particularly interested in sending humans to Mars, probably are OK with the majority of cuts to science programs at NASA, and want to keep the status quo on Artemis, including the Space Launch System rocket. Where things go from here It is difficult to forecast where US space policy will go from here. The very public breakup between President Trump and SpaceX founder Elon Musk on Thursday significantly complicates the equation. At one point, Trump and Musk were both championing sending humans to Mars, but Musk is gone from the administration, and Trump may abandon that idea due to their rift. For what it's worth, a political appointee in NASA Communications said on Thursday that the president's vision for space—Trump spoke of landing humans on Mars frequently during his campaign speeches—will continue to be implemented. "NASA will continue to execute upon the President’s vision for the future of space," NASA's press secretary, Bethany Stevens, said on X. "We will continue to work with our industry partners to ensure the President’s objectives in space are met." Congress, it seems, may be heading in a different direction. Eric Berger Senior Space Editor Eric Berger Senior Space Editor Eric Berger is the senior space editor at Ars Technica, covering everything from astronomy to private space to NASA policy, and author of two books: Liftoff, about the rise of SpaceX; and Reentry, on the development of the Falcon 9 rocket and Dragon. A certified meteorologist, Eric lives in Houston. 77 Comments
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  • Manus has kick-started an AI agent boom in China

    Last year, China saw a boom in foundation models, the do-everything large language models that underpin the AI revolution. This year, the focus has shifted to AI agents—systems that are less about responding to users’ queries and more about autonomously accomplishing things for them. 

    There are now a host of Chinese startups building these general-purpose digital tools, which can answer emails, browse the internet to plan vacations, and even design an interactive website. Many of these have emerged in just the last two months, following in the footsteps of Manus—a general AI agent that sparked weeks of social media frenzy for invite codes after its limited-release launch in early March. 

    These emerging AI agents aren’t large language models themselves. Instead, they’re built on top of them, using a workflow-based structure designed to get things done. A lot of these systems also introduce a different way of interacting with AI. Rather than just chatting back and forth with users, they are optimized for managing and executing multistep tasks—booking flights, managing schedules, conducting research—by using external tools and remembering instructions. 

    China could take the lead on building these kinds of agents. The country’s tightly integrated app ecosystems, rapid product cycles, and digitally fluent user base could provide a favorable environment for embedding AI into daily life. 

    For now, its leading AI agent startups are focusing their attention on the global market, because the best Western models don’t operate inside China’s firewalls. But that could change soon: Tech giants like ByteDance and Tencent are preparing their own AI agents that could bake automation directly into their native super-apps, pulling data from their vast ecosystem of programs that dominate many aspects of daily life in the country. 

    As the race to define what a useful AI agent looks like unfolds, a mix of ambitious startups and entrenched tech giants are now testing how these tools might actually work in practice—and for whom.

    Set the standard

    It’s been a whirlwind few months for Manus, which was developed by the Wuhan-based startup Butterfly Effect. The company raised million in a funding round led by the US venture capital firm Benchmark, took the product on an ambitious global roadshow, and hired dozens of new employees. 

    Even before registration opened to the public in May, Manus had become a reference point for what a broad, consumer‑oriented AI agent should accomplish. Rather than handling narrow chores for businesses, this “general” agent is designed to be able to help with everyday tasks like trip planning, stock comparison, or your kid’s school project. 

    Unlike previous AI agents, Manus uses a browser-based sandbox that lets users supervise the agent like an intern, watching in real time as it scrolls through web pages, reads articles, or codes actions. It also proactively asks clarifying questions, supports long-term memory that would serve as context for future tasks.

    “Manus represents a promising product experience for AI agents,” says Ang Li, cofounder and CEO of Simular, a startup based in Palo Alto, California, that’s building computer use agents, AI agents that control a virtual computer. “I believe Chinese startups have a huge advantage when it comes to designing consumer products, thanks to cutthroat domestic competition that leads to fast execution and greater attention to product details.”

    In the case of Manus, the competition is moving fast. Two of the most buzzy follow‑ups, Genspark and Flowith, for example, are already boasting benchmark scores that match or edge past Manus’s. 

    Genspark, led by former Baidu executives Eric Jing and Kay Zhu, links many small “super agents” through what it calls multi‑component prompting. The agent can switch among several large language models, accepts both images and text, and carries out tasks from making slide decks to placing phone calls. Whereas Manus relies heavily on Browser Use, a popular open-source product that lets agents operate a web browser in a virtual window like a human, Genspark directly integrates with a wide array of tools and APIs. Launched in April, the company says that it already has over 5 million users and over million in yearly revenue.

    Flowith, the work of a young team that first grabbed public attention in April 2025 at a developer event hosted by the popular social media app Xiaohongshu, takes a different tack. Marketed as an “infinite agent,” it opens on a blank canvas where each question becomes a node on a branching map. Users can backtrack, take new branches, and store results in personal or sharable “knowledge gardens”—a design that feels more like project management softwarethan a typical chat interface. Every inquiry or task builds its own mind-map-like graph, encouraging a more nonlinear and creative interaction with AI. Flowith’s core agent, NEO, runs in the cloud and can perform scheduled tasks like sending emails and compiling files. The founders want the app to be a “knowledge marketbase”, and aims to tap into the social aspect of AI with the aspiration of becoming “the OnlyFans of AI knowledge creators”.

    What they also share with Manus is the global ambition. Both Genspark and Flowith have stated that their primary focus is the international market.

    A global address

    Startups like Manus, Genspark, and Flowith—though founded by Chinese entrepreneurs—could blend seamlessly into the global tech scene and compete effectively abroad. Founders, investors, and analysts that MIT Technology Review has spoken to believe Chinese companies are moving fast, executing well, and quickly coming up with new products. 

    Money reinforces the pull to launch overseas. Customers there pay more, and there are plenty to go around. “You can price in USD, and with the exchange rate that’s a sevenfold multiplier,” Manus cofounder Xiao Hong quipped on a podcast. “Even if we’re only operating at 10% power because of cultural differences overseas, we’ll still make more than in China.”

    But creating the same functionality in China is a challenge. Major US AI companies including OpenAI and Anthropic have opted out of mainland China because of geopolitical risks and challenges with regulatory compliance. Their absence initially created a black market as users resorted to VPNs and third-party mirrors to access tools like ChatGPT and Claude. That vacuum has since been filled by a new wave of Chinese chatbots—DeepSeek, Doubao, Kimi—but the appetite for foreign models hasn’t gone away. 

    Manus, for example, uses Anthropic’s Claude Sonnet—widely considered the top model for agentic tasks. Manus cofounder Zhang Tao has repeatedly praised Claude’s ability to juggle tools, remember contexts, and hold multi‑round conversations—all crucial for turning chatty software into an effective executive assistant.

    But the company’s use of Sonnet has made its agent functionally unusable inside China without a VPN. If you open Manus from a mainland IP address, you’ll see a notice explaining that the team is “working on integrating Qwen’s model,” a special local version that is built on top of Alibaba’s open-source model. 

    An engineer overseeing ByteDance’s work on developing an agent, who spoke to MIT Technology Review anonymously to avoid sanction, said that the absence of Claude Sonnet models “limits everything we do in China.” DeepSeek’s open models, he added, still hallucinate too often and lack training on real‑world workflows. Developers we spoke with rank Alibaba’s Qwen series as the best domestic alternative, yet most say that switching to Qwen knocks performance down a notch.

    Jiaxin Pei, a postdoctoral researcher at Stanford’s Institute for Human‑Centered AI, thinks that gap will close: “Building agentic capabilities in base LLMs has become a key focus for many LLM builders, and once people realize the value of this, it will only be a matter of time.”

    For now, Manus is doubling down on audiences it can already serve. In a written response, the company said its “primary focus is overseas expansion,” noting that new offices in San Francisco, Singapore, and Tokyo have opened in the past month.

    A super‑app approach

    Although the concept of AI agents is still relatively new, the consumer-facing AI app market in China is already crowded with major tech players. DeepSeek remains the most widely used, while ByteDance’s Doubao and Moonshot’s Kimi have also become household names. However, most of these apps are still optimized for chat and entertainment rather than task execution. This gap in the local market has pushed China’s big tech firms to roll out their own user-facing agents, though early versions remain uneven in quality and rough around the edges. 

    ByteDance is testing Coze Space, an AI agent based on its own Doubao model family that lets users toggle between “plan” and “execute” modes, so they can either directly guide the agent’s actions or step back and watch it work autonomously. It connects up to 14 popular apps, including GitHub, Notion, and the company’s own Lark office suite. Early reviews say the tool can feel clunky and has a high failure rate, but it clearly aims to match what Manus offers.

    Meanwhile, Zhipu AI has released a free agent called AutoGLM Rumination, built on its proprietary ChatGLM models. Shanghai‑based Minimax has launched Minimax Agent. Both products look almost identical to Manus and demo basic tasks such as building a simple website, planning a trip, making a small Flash game, or running quick data analysis.

    Despite the limited usability of most general AI agents launched within China, big companies have plans to change that. During a May 15 earnings call, Tencent president Liu Zhiping teased an agent that would weave automation directly into China’s most ubiquitous app, WeChat. 

    Considered the original super-app, WeChat already handles messaging, mobile payments, news, and millions of mini‑programs that act like embedded apps. These programs give Tencent, its developer, access to data from millions of services that pervade everyday life in China, an advantage most competitors can only envy.

    Historically, China’s consumer internet has splintered into competing walled gardens—share a Taobao link in WeChat and it resolves as plaintext, not a preview card. Unlike the more interoperable Western internet, China’s tech giants have long resisted integration with one another, choosing to wage platform war at the expense of a seamless user experience.

    But the use of mini‑programs has given WeChat unprecedented reach across services that once resisted interoperability, from gym bookings to grocery orders. An agent able to roam that ecosystem could bypass the integration headaches dogging independent startups.

    Alibaba, the e-commerce giant behind the Qwen model series, has been a front-runner in China’s AI race but has been slower to release consumer-facing products. Even though Qwen was the most downloaded open-source model on Hugging Face in 2024, it didn’t power a dedicated chatbot app until early 2025. In March, Alibaba rebranded its cloud storage and search app Quark into an all-in-one AI search tool. By June, Quark had introduced DeepResearch—a new mode that marks its most agent-like effort to date. 

    ByteDance and Alibaba did not reply to MIT Technology Review’s request for comments.

    “Historically, Chinese tech products tend to pursue the all-in-one, super-app approach, and the latest Chinese AI agents reflect just that,” says Li of Simular, who previously worked at Google DeepMind on AI-enabled work automation. “In contrast, AI agents in the US are more focused on serving specific verticals.”

    Pei, the researcher at Stanford, says that existing tech giants could have a huge advantage in bringing the vision of general AI agents to life—especially those with built-in integration across services. “The customer-facing AI agent market is still very early, with tons of problems like authentication and liability,” he says. “But companies that already operate across a wide range of services have a natural advantage in deploying agents at scale.”
    #manus #has #kickstarted #agent #boom
    Manus has kick-started an AI agent boom in China
    Last year, China saw a boom in foundation models, the do-everything large language models that underpin the AI revolution. This year, the focus has shifted to AI agents—systems that are less about responding to users’ queries and more about autonomously accomplishing things for them.  There are now a host of Chinese startups building these general-purpose digital tools, which can answer emails, browse the internet to plan vacations, and even design an interactive website. Many of these have emerged in just the last two months, following in the footsteps of Manus—a general AI agent that sparked weeks of social media frenzy for invite codes after its limited-release launch in early March.  These emerging AI agents aren’t large language models themselves. Instead, they’re built on top of them, using a workflow-based structure designed to get things done. A lot of these systems also introduce a different way of interacting with AI. Rather than just chatting back and forth with users, they are optimized for managing and executing multistep tasks—booking flights, managing schedules, conducting research—by using external tools and remembering instructions.  China could take the lead on building these kinds of agents. The country’s tightly integrated app ecosystems, rapid product cycles, and digitally fluent user base could provide a favorable environment for embedding AI into daily life.  For now, its leading AI agent startups are focusing their attention on the global market, because the best Western models don’t operate inside China’s firewalls. But that could change soon: Tech giants like ByteDance and Tencent are preparing their own AI agents that could bake automation directly into their native super-apps, pulling data from their vast ecosystem of programs that dominate many aspects of daily life in the country.  As the race to define what a useful AI agent looks like unfolds, a mix of ambitious startups and entrenched tech giants are now testing how these tools might actually work in practice—and for whom. Set the standard It’s been a whirlwind few months for Manus, which was developed by the Wuhan-based startup Butterfly Effect. The company raised million in a funding round led by the US venture capital firm Benchmark, took the product on an ambitious global roadshow, and hired dozens of new employees.  Even before registration opened to the public in May, Manus had become a reference point for what a broad, consumer‑oriented AI agent should accomplish. Rather than handling narrow chores for businesses, this “general” agent is designed to be able to help with everyday tasks like trip planning, stock comparison, or your kid’s school project.  Unlike previous AI agents, Manus uses a browser-based sandbox that lets users supervise the agent like an intern, watching in real time as it scrolls through web pages, reads articles, or codes actions. It also proactively asks clarifying questions, supports long-term memory that would serve as context for future tasks. “Manus represents a promising product experience for AI agents,” says Ang Li, cofounder and CEO of Simular, a startup based in Palo Alto, California, that’s building computer use agents, AI agents that control a virtual computer. “I believe Chinese startups have a huge advantage when it comes to designing consumer products, thanks to cutthroat domestic competition that leads to fast execution and greater attention to product details.” In the case of Manus, the competition is moving fast. Two of the most buzzy follow‑ups, Genspark and Flowith, for example, are already boasting benchmark scores that match or edge past Manus’s.  Genspark, led by former Baidu executives Eric Jing and Kay Zhu, links many small “super agents” through what it calls multi‑component prompting. The agent can switch among several large language models, accepts both images and text, and carries out tasks from making slide decks to placing phone calls. Whereas Manus relies heavily on Browser Use, a popular open-source product that lets agents operate a web browser in a virtual window like a human, Genspark directly integrates with a wide array of tools and APIs. Launched in April, the company says that it already has over 5 million users and over million in yearly revenue. Flowith, the work of a young team that first grabbed public attention in April 2025 at a developer event hosted by the popular social media app Xiaohongshu, takes a different tack. Marketed as an “infinite agent,” it opens on a blank canvas where each question becomes a node on a branching map. Users can backtrack, take new branches, and store results in personal or sharable “knowledge gardens”—a design that feels more like project management softwarethan a typical chat interface. Every inquiry or task builds its own mind-map-like graph, encouraging a more nonlinear and creative interaction with AI. Flowith’s core agent, NEO, runs in the cloud and can perform scheduled tasks like sending emails and compiling files. The founders want the app to be a “knowledge marketbase”, and aims to tap into the social aspect of AI with the aspiration of becoming “the OnlyFans of AI knowledge creators”. What they also share with Manus is the global ambition. Both Genspark and Flowith have stated that their primary focus is the international market. A global address Startups like Manus, Genspark, and Flowith—though founded by Chinese entrepreneurs—could blend seamlessly into the global tech scene and compete effectively abroad. Founders, investors, and analysts that MIT Technology Review has spoken to believe Chinese companies are moving fast, executing well, and quickly coming up with new products.  Money reinforces the pull to launch overseas. Customers there pay more, and there are plenty to go around. “You can price in USD, and with the exchange rate that’s a sevenfold multiplier,” Manus cofounder Xiao Hong quipped on a podcast. “Even if we’re only operating at 10% power because of cultural differences overseas, we’ll still make more than in China.” But creating the same functionality in China is a challenge. Major US AI companies including OpenAI and Anthropic have opted out of mainland China because of geopolitical risks and challenges with regulatory compliance. Their absence initially created a black market as users resorted to VPNs and third-party mirrors to access tools like ChatGPT and Claude. That vacuum has since been filled by a new wave of Chinese chatbots—DeepSeek, Doubao, Kimi—but the appetite for foreign models hasn’t gone away.  Manus, for example, uses Anthropic’s Claude Sonnet—widely considered the top model for agentic tasks. Manus cofounder Zhang Tao has repeatedly praised Claude’s ability to juggle tools, remember contexts, and hold multi‑round conversations—all crucial for turning chatty software into an effective executive assistant. But the company’s use of Sonnet has made its agent functionally unusable inside China without a VPN. If you open Manus from a mainland IP address, you’ll see a notice explaining that the team is “working on integrating Qwen’s model,” a special local version that is built on top of Alibaba’s open-source model.  An engineer overseeing ByteDance’s work on developing an agent, who spoke to MIT Technology Review anonymously to avoid sanction, said that the absence of Claude Sonnet models “limits everything we do in China.” DeepSeek’s open models, he added, still hallucinate too often and lack training on real‑world workflows. Developers we spoke with rank Alibaba’s Qwen series as the best domestic alternative, yet most say that switching to Qwen knocks performance down a notch. Jiaxin Pei, a postdoctoral researcher at Stanford’s Institute for Human‑Centered AI, thinks that gap will close: “Building agentic capabilities in base LLMs has become a key focus for many LLM builders, and once people realize the value of this, it will only be a matter of time.” For now, Manus is doubling down on audiences it can already serve. In a written response, the company said its “primary focus is overseas expansion,” noting that new offices in San Francisco, Singapore, and Tokyo have opened in the past month. A super‑app approach Although the concept of AI agents is still relatively new, the consumer-facing AI app market in China is already crowded with major tech players. DeepSeek remains the most widely used, while ByteDance’s Doubao and Moonshot’s Kimi have also become household names. However, most of these apps are still optimized for chat and entertainment rather than task execution. This gap in the local market has pushed China’s big tech firms to roll out their own user-facing agents, though early versions remain uneven in quality and rough around the edges.  ByteDance is testing Coze Space, an AI agent based on its own Doubao model family that lets users toggle between “plan” and “execute” modes, so they can either directly guide the agent’s actions or step back and watch it work autonomously. It connects up to 14 popular apps, including GitHub, Notion, and the company’s own Lark office suite. Early reviews say the tool can feel clunky and has a high failure rate, but it clearly aims to match what Manus offers. Meanwhile, Zhipu AI has released a free agent called AutoGLM Rumination, built on its proprietary ChatGLM models. Shanghai‑based Minimax has launched Minimax Agent. Both products look almost identical to Manus and demo basic tasks such as building a simple website, planning a trip, making a small Flash game, or running quick data analysis. Despite the limited usability of most general AI agents launched within China, big companies have plans to change that. During a May 15 earnings call, Tencent president Liu Zhiping teased an agent that would weave automation directly into China’s most ubiquitous app, WeChat.  Considered the original super-app, WeChat already handles messaging, mobile payments, news, and millions of mini‑programs that act like embedded apps. These programs give Tencent, its developer, access to data from millions of services that pervade everyday life in China, an advantage most competitors can only envy. Historically, China’s consumer internet has splintered into competing walled gardens—share a Taobao link in WeChat and it resolves as plaintext, not a preview card. Unlike the more interoperable Western internet, China’s tech giants have long resisted integration with one another, choosing to wage platform war at the expense of a seamless user experience. But the use of mini‑programs has given WeChat unprecedented reach across services that once resisted interoperability, from gym bookings to grocery orders. An agent able to roam that ecosystem could bypass the integration headaches dogging independent startups. Alibaba, the e-commerce giant behind the Qwen model series, has been a front-runner in China’s AI race but has been slower to release consumer-facing products. Even though Qwen was the most downloaded open-source model on Hugging Face in 2024, it didn’t power a dedicated chatbot app until early 2025. In March, Alibaba rebranded its cloud storage and search app Quark into an all-in-one AI search tool. By June, Quark had introduced DeepResearch—a new mode that marks its most agent-like effort to date.  ByteDance and Alibaba did not reply to MIT Technology Review’s request for comments. “Historically, Chinese tech products tend to pursue the all-in-one, super-app approach, and the latest Chinese AI agents reflect just that,” says Li of Simular, who previously worked at Google DeepMind on AI-enabled work automation. “In contrast, AI agents in the US are more focused on serving specific verticals.” Pei, the researcher at Stanford, says that existing tech giants could have a huge advantage in bringing the vision of general AI agents to life—especially those with built-in integration across services. “The customer-facing AI agent market is still very early, with tons of problems like authentication and liability,” he says. “But companies that already operate across a wide range of services have a natural advantage in deploying agents at scale.” #manus #has #kickstarted #agent #boom
    WWW.TECHNOLOGYREVIEW.COM
    Manus has kick-started an AI agent boom in China
    Last year, China saw a boom in foundation models, the do-everything large language models that underpin the AI revolution. This year, the focus has shifted to AI agents—systems that are less about responding to users’ queries and more about autonomously accomplishing things for them.  There are now a host of Chinese startups building these general-purpose digital tools, which can answer emails, browse the internet to plan vacations, and even design an interactive website. Many of these have emerged in just the last two months, following in the footsteps of Manus—a general AI agent that sparked weeks of social media frenzy for invite codes after its limited-release launch in early March.  These emerging AI agents aren’t large language models themselves. Instead, they’re built on top of them, using a workflow-based structure designed to get things done. A lot of these systems also introduce a different way of interacting with AI. Rather than just chatting back and forth with users, they are optimized for managing and executing multistep tasks—booking flights, managing schedules, conducting research—by using external tools and remembering instructions.  China could take the lead on building these kinds of agents. The country’s tightly integrated app ecosystems, rapid product cycles, and digitally fluent user base could provide a favorable environment for embedding AI into daily life.  For now, its leading AI agent startups are focusing their attention on the global market, because the best Western models don’t operate inside China’s firewalls. But that could change soon: Tech giants like ByteDance and Tencent are preparing their own AI agents that could bake automation directly into their native super-apps, pulling data from their vast ecosystem of programs that dominate many aspects of daily life in the country.  As the race to define what a useful AI agent looks like unfolds, a mix of ambitious startups and entrenched tech giants are now testing how these tools might actually work in practice—and for whom. Set the standard It’s been a whirlwind few months for Manus, which was developed by the Wuhan-based startup Butterfly Effect. The company raised $75 million in a funding round led by the US venture capital firm Benchmark, took the product on an ambitious global roadshow, and hired dozens of new employees.  Even before registration opened to the public in May, Manus had become a reference point for what a broad, consumer‑oriented AI agent should accomplish. Rather than handling narrow chores for businesses, this “general” agent is designed to be able to help with everyday tasks like trip planning, stock comparison, or your kid’s school project.  Unlike previous AI agents, Manus uses a browser-based sandbox that lets users supervise the agent like an intern, watching in real time as it scrolls through web pages, reads articles, or codes actions. It also proactively asks clarifying questions, supports long-term memory that would serve as context for future tasks. “Manus represents a promising product experience for AI agents,” says Ang Li, cofounder and CEO of Simular, a startup based in Palo Alto, California, that’s building computer use agents, AI agents that control a virtual computer. “I believe Chinese startups have a huge advantage when it comes to designing consumer products, thanks to cutthroat domestic competition that leads to fast execution and greater attention to product details.” In the case of Manus, the competition is moving fast. Two of the most buzzy follow‑ups, Genspark and Flowith, for example, are already boasting benchmark scores that match or edge past Manus’s.  Genspark, led by former Baidu executives Eric Jing and Kay Zhu, links many small “super agents” through what it calls multi‑component prompting. The agent can switch among several large language models, accepts both images and text, and carries out tasks from making slide decks to placing phone calls. Whereas Manus relies heavily on Browser Use, a popular open-source product that lets agents operate a web browser in a virtual window like a human, Genspark directly integrates with a wide array of tools and APIs. Launched in April, the company says that it already has over 5 million users and over $36 million in yearly revenue. Flowith, the work of a young team that first grabbed public attention in April 2025 at a developer event hosted by the popular social media app Xiaohongshu, takes a different tack. Marketed as an “infinite agent,” it opens on a blank canvas where each question becomes a node on a branching map. Users can backtrack, take new branches, and store results in personal or sharable “knowledge gardens”—a design that feels more like project management software (think Notion) than a typical chat interface. Every inquiry or task builds its own mind-map-like graph, encouraging a more nonlinear and creative interaction with AI. Flowith’s core agent, NEO, runs in the cloud and can perform scheduled tasks like sending emails and compiling files. The founders want the app to be a “knowledge marketbase”, and aims to tap into the social aspect of AI with the aspiration of becoming “the OnlyFans of AI knowledge creators”. What they also share with Manus is the global ambition. Both Genspark and Flowith have stated that their primary focus is the international market. A global address Startups like Manus, Genspark, and Flowith—though founded by Chinese entrepreneurs—could blend seamlessly into the global tech scene and compete effectively abroad. Founders, investors, and analysts that MIT Technology Review has spoken to believe Chinese companies are moving fast, executing well, and quickly coming up with new products.  Money reinforces the pull to launch overseas. Customers there pay more, and there are plenty to go around. “You can price in USD, and with the exchange rate that’s a sevenfold multiplier,” Manus cofounder Xiao Hong quipped on a podcast. “Even if we’re only operating at 10% power because of cultural differences overseas, we’ll still make more than in China.” But creating the same functionality in China is a challenge. Major US AI companies including OpenAI and Anthropic have opted out of mainland China because of geopolitical risks and challenges with regulatory compliance. Their absence initially created a black market as users resorted to VPNs and third-party mirrors to access tools like ChatGPT and Claude. That vacuum has since been filled by a new wave of Chinese chatbots—DeepSeek, Doubao, Kimi—but the appetite for foreign models hasn’t gone away.  Manus, for example, uses Anthropic’s Claude Sonnet—widely considered the top model for agentic tasks. Manus cofounder Zhang Tao has repeatedly praised Claude’s ability to juggle tools, remember contexts, and hold multi‑round conversations—all crucial for turning chatty software into an effective executive assistant. But the company’s use of Sonnet has made its agent functionally unusable inside China without a VPN. If you open Manus from a mainland IP address, you’ll see a notice explaining that the team is “working on integrating Qwen’s model,” a special local version that is built on top of Alibaba’s open-source model.  An engineer overseeing ByteDance’s work on developing an agent, who spoke to MIT Technology Review anonymously to avoid sanction, said that the absence of Claude Sonnet models “limits everything we do in China.” DeepSeek’s open models, he added, still hallucinate too often and lack training on real‑world workflows. Developers we spoke with rank Alibaba’s Qwen series as the best domestic alternative, yet most say that switching to Qwen knocks performance down a notch. Jiaxin Pei, a postdoctoral researcher at Stanford’s Institute for Human‑Centered AI, thinks that gap will close: “Building agentic capabilities in base LLMs has become a key focus for many LLM builders, and once people realize the value of this, it will only be a matter of time.” For now, Manus is doubling down on audiences it can already serve. In a written response, the company said its “primary focus is overseas expansion,” noting that new offices in San Francisco, Singapore, and Tokyo have opened in the past month. A super‑app approach Although the concept of AI agents is still relatively new, the consumer-facing AI app market in China is already crowded with major tech players. DeepSeek remains the most widely used, while ByteDance’s Doubao and Moonshot’s Kimi have also become household names. However, most of these apps are still optimized for chat and entertainment rather than task execution. This gap in the local market has pushed China’s big tech firms to roll out their own user-facing agents, though early versions remain uneven in quality and rough around the edges.  ByteDance is testing Coze Space, an AI agent based on its own Doubao model family that lets users toggle between “plan” and “execute” modes, so they can either directly guide the agent’s actions or step back and watch it work autonomously. It connects up to 14 popular apps, including GitHub, Notion, and the company’s own Lark office suite. Early reviews say the tool can feel clunky and has a high failure rate, but it clearly aims to match what Manus offers. Meanwhile, Zhipu AI has released a free agent called AutoGLM Rumination, built on its proprietary ChatGLM models. Shanghai‑based Minimax has launched Minimax Agent. Both products look almost identical to Manus and demo basic tasks such as building a simple website, planning a trip, making a small Flash game, or running quick data analysis. Despite the limited usability of most general AI agents launched within China, big companies have plans to change that. During a May 15 earnings call, Tencent president Liu Zhiping teased an agent that would weave automation directly into China’s most ubiquitous app, WeChat.  Considered the original super-app, WeChat already handles messaging, mobile payments, news, and millions of mini‑programs that act like embedded apps. These programs give Tencent, its developer, access to data from millions of services that pervade everyday life in China, an advantage most competitors can only envy. Historically, China’s consumer internet has splintered into competing walled gardens—share a Taobao link in WeChat and it resolves as plaintext, not a preview card. Unlike the more interoperable Western internet, China’s tech giants have long resisted integration with one another, choosing to wage platform war at the expense of a seamless user experience. But the use of mini‑programs has given WeChat unprecedented reach across services that once resisted interoperability, from gym bookings to grocery orders. An agent able to roam that ecosystem could bypass the integration headaches dogging independent startups. Alibaba, the e-commerce giant behind the Qwen model series, has been a front-runner in China’s AI race but has been slower to release consumer-facing products. Even though Qwen was the most downloaded open-source model on Hugging Face in 2024, it didn’t power a dedicated chatbot app until early 2025. In March, Alibaba rebranded its cloud storage and search app Quark into an all-in-one AI search tool. By June, Quark had introduced DeepResearch—a new mode that marks its most agent-like effort to date.  ByteDance and Alibaba did not reply to MIT Technology Review’s request for comments. “Historically, Chinese tech products tend to pursue the all-in-one, super-app approach, and the latest Chinese AI agents reflect just that,” says Li of Simular, who previously worked at Google DeepMind on AI-enabled work automation. “In contrast, AI agents in the US are more focused on serving specific verticals.” Pei, the researcher at Stanford, says that existing tech giants could have a huge advantage in bringing the vision of general AI agents to life—especially those with built-in integration across services. “The customer-facing AI agent market is still very early, with tons of problems like authentication and liability,” he says. “But companies that already operate across a wide range of services have a natural advantage in deploying agents at scale.”
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  • New F37 typeface launches with “deadpan” posters celebrating Manchester

    Type foundry F37 has launched a new typeface inspired by one of Manchester’s last wooden street signs. And they worked with designer Craig Oldham and copywriter Ellen Ling to bring it to life on a series of billboards celebrating the city’s particular brand of pride.
    F37 Mancunio is based on the typeface on the sign underneath the railway in St Michael’s Place. F37 founder Rick Banks was drawn to the uneven stroke endings on the ‘C’ and the ‘S’ and designer Rodrigo Fuenzalida worked it into a full typeface with nine weights and “a width axis for flexibility.”
    Mancunio is named after the Roman fort that once stood in present-day Castlefield.
    “Rick found the reference ages ago and always wanted to turn it into a font,” says F37’s Keelin Wright. “We wanted to take something from the city, and create a font that represents the history of Manchester, but still feels quite modern as well.”
    The sign in St Michael’s Place that inspired F37’s Mancunio typeface
    Wright explains that although there are a lot grotesque sans serif fonts in the F37 library, the “quirky” letter endings and old-style numerals create “ a more human type of grotesque.”
    When it came to launching the typeface, Wright says they wanted to celebrate its connection to Manchester – where F37 is based – in the right way.
    “We thought because we’ve taken something physical from the city in terms of the sign, we want to give something physical back,” she explains. “We felt that the billboards would give something typographic to the city, especially around springtime, when Manchester is coming out of the gloom.”
    F37’s Mancunio typeface
    Banks and Oldham had worked together on several previous projects and bought in Ling to develop the copy-led campaign.
    She admits it was a daunting brief in some ways, given some high-profile misfires with localised campaigns in Manchester in recent years.
    In 2022, locals ridiculed a Magnum advert which misrepresented one of the city’s more insalubrious squares, while a recent Adidas billboard for Manchester United proclaiming that “Manneh is Red” was equally derided.
    Writing on LinkedIn, designer and United fan Andrew Whitehead said he had never once heard the club referred to as Manneh. “It’s not a nickname. It’s not Manchester United. It’s just… off,” he wrote. “This is what fake authenticity looks like.”
    “There is all this localised stuff that just bombs,” Ling says. “The pressure is on not to do something that feels tired and out of touch.”
    F37’s Mancunio typeface
    The team all felt it was important to steer away from many of the well-worn Manchester motifs, which many people feel have been co-opted by commercial interests looking to exploit the city’s creative soul.
    “When we were putting the brief together, we found pages and pages of reference for things that we didn’t want,” Wright says. “It was much harder to find things that showed what we actually wanted.”
    “A lot of this stuff feels like it was made by outsiders,” Oldham says. “History didn’t start here in the 1980s – there’s a wealth of culture and community spirit.” It was exciting, he says, to avoid cliches around Tony Wilson, the Hacienda stripes, and the city’s bee symbol and try and capture “the stoicism, the acerbic wit and the self-deprecating pride.”
    Some of the posters do take familiar topics – like the city’s famously bad weather or Ian Brown’s quote that Manchester has “Everything but a beach” – but Ling says they worked hard to find “a sting in the tail” and “reclaim” these tropes.
    Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair.
    Other references are extremely local and deliberately perplexing to outsiders, such as the celebration of Boombox Barry, an iconic local personality.
    “He’s part of our everyday experience of being in Manchester,” Ling says. “It was nice to give him his flowers in terms of the joy that he brings, and the enigma that he is.”
    One poster even references the Magnum-advert debacle, celebrating “alfresco tinnies on a piss-soaked Piccadilly G.”
    For the design, they tried several approaches, including using acid colours, but Oldham says he and Banks realised at one point they were “trying too hard.” The stark white text on black background was the perfect way to showcase the typeface, Oldham says, and stands out in the cityscape.
    “This dense spot of black cuts through this ocean of visual clutter,” he explains. “It confronts people, and forces them to read the words.”
    Ling adds that the design works perfectly to communicate the deadpan tone of her copy lines.
    Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair.
    Manchester’s creative scene has been struggling with the changes wrought by the city’s rapid growth and development in recent years. Designers have even taken to remixing the city’s famous visual language to protest against “incessant gentrification.”
    Oldham recognises the tension, although he thinks it’s happening in many cities.
    “I think as cities grow and change rapidly, you get to a crossroads,” he says. “What are we going to change into? What are we going to take with us? And what have we got to leave behind?
    “I think that’s a universal worry, but Manchester’s very much at that point in its life cycle right now.”
    Ling agrees. “It’s not that the city’s independent spirit is being crushed, it’s more like it’s being Last Of Us fungi-d,” she says, in reference to the hit HBO show. “It does feel that everything that you know in your bones makes Manchester great is being commoditised.”
    F37’s Mancunio typeface
    Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair.
    Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair.
    Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair.
    Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair.
    #new #f37 #typeface #launches #with
    New F37 typeface launches with “deadpan” posters celebrating Manchester
    Type foundry F37 has launched a new typeface inspired by one of Manchester’s last wooden street signs. And they worked with designer Craig Oldham and copywriter Ellen Ling to bring it to life on a series of billboards celebrating the city’s particular brand of pride. F37 Mancunio is based on the typeface on the sign underneath the railway in St Michael’s Place. F37 founder Rick Banks was drawn to the uneven stroke endings on the ‘C’ and the ‘S’ and designer Rodrigo Fuenzalida worked it into a full typeface with nine weights and “a width axis for flexibility.” Mancunio is named after the Roman fort that once stood in present-day Castlefield. “Rick found the reference ages ago and always wanted to turn it into a font,” says F37’s Keelin Wright. “We wanted to take something from the city, and create a font that represents the history of Manchester, but still feels quite modern as well.” The sign in St Michael’s Place that inspired F37’s Mancunio typeface Wright explains that although there are a lot grotesque sans serif fonts in the F37 library, the “quirky” letter endings and old-style numerals create “ a more human type of grotesque.” When it came to launching the typeface, Wright says they wanted to celebrate its connection to Manchester – where F37 is based – in the right way. “We thought because we’ve taken something physical from the city in terms of the sign, we want to give something physical back,” she explains. “We felt that the billboards would give something typographic to the city, especially around springtime, when Manchester is coming out of the gloom.” F37’s Mancunio typeface Banks and Oldham had worked together on several previous projects and bought in Ling to develop the copy-led campaign. She admits it was a daunting brief in some ways, given some high-profile misfires with localised campaigns in Manchester in recent years. In 2022, locals ridiculed a Magnum advert which misrepresented one of the city’s more insalubrious squares, while a recent Adidas billboard for Manchester United proclaiming that “Manneh is Red” was equally derided. Writing on LinkedIn, designer and United fan Andrew Whitehead said he had never once heard the club referred to as Manneh. “It’s not a nickname. It’s not Manchester United. It’s just… off,” he wrote. “This is what fake authenticity looks like.” “There is all this localised stuff that just bombs,” Ling says. “The pressure is on not to do something that feels tired and out of touch.” F37’s Mancunio typeface The team all felt it was important to steer away from many of the well-worn Manchester motifs, which many people feel have been co-opted by commercial interests looking to exploit the city’s creative soul. “When we were putting the brief together, we found pages and pages of reference for things that we didn’t want,” Wright says. “It was much harder to find things that showed what we actually wanted.” “A lot of this stuff feels like it was made by outsiders,” Oldham says. “History didn’t start here in the 1980s – there’s a wealth of culture and community spirit.” It was exciting, he says, to avoid cliches around Tony Wilson, the Hacienda stripes, and the city’s bee symbol and try and capture “the stoicism, the acerbic wit and the self-deprecating pride.” Some of the posters do take familiar topics – like the city’s famously bad weather or Ian Brown’s quote that Manchester has “Everything but a beach” – but Ling says they worked hard to find “a sting in the tail” and “reclaim” these tropes. Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair. Other references are extremely local and deliberately perplexing to outsiders, such as the celebration of Boombox Barry, an iconic local personality. “He’s part of our everyday experience of being in Manchester,” Ling says. “It was nice to give him his flowers in terms of the joy that he brings, and the enigma that he is.” One poster even references the Magnum-advert debacle, celebrating “alfresco tinnies on a piss-soaked Piccadilly G.” For the design, they tried several approaches, including using acid colours, but Oldham says he and Banks realised at one point they were “trying too hard.” The stark white text on black background was the perfect way to showcase the typeface, Oldham says, and stands out in the cityscape. “This dense spot of black cuts through this ocean of visual clutter,” he explains. “It confronts people, and forces them to read the words.” Ling adds that the design works perfectly to communicate the deadpan tone of her copy lines. Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair. Manchester’s creative scene has been struggling with the changes wrought by the city’s rapid growth and development in recent years. Designers have even taken to remixing the city’s famous visual language to protest against “incessant gentrification.” Oldham recognises the tension, although he thinks it’s happening in many cities. “I think as cities grow and change rapidly, you get to a crossroads,” he says. “What are we going to change into? What are we going to take with us? And what have we got to leave behind? “I think that’s a universal worry, but Manchester’s very much at that point in its life cycle right now.” Ling agrees. “It’s not that the city’s independent spirit is being crushed, it’s more like it’s being Last Of Us fungi-d,” she says, in reference to the hit HBO show. “It does feel that everything that you know in your bones makes Manchester great is being commoditised.” F37’s Mancunio typeface Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair. Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair. Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair. Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair. #new #f37 #typeface #launches #with
    WWW.DESIGNWEEK.CO.UK
    New F37 typeface launches with “deadpan” posters celebrating Manchester
    Type foundry F37 has launched a new typeface inspired by one of Manchester’s last wooden street signs. And they worked with designer Craig Oldham and copywriter Ellen Ling to bring it to life on a series of billboards celebrating the city’s particular brand of pride. F37 Mancunio is based on the typeface on the sign underneath the railway in St Michael’s Place. F37 founder Rick Banks was drawn to the uneven stroke endings on the ‘C’ and the ‘S’ and designer Rodrigo Fuenzalida worked it into a full typeface with nine weights and “a width axis for flexibility.” Mancunio is named after the Roman fort that once stood in present-day Castlefield. “Rick found the reference ages ago and always wanted to turn it into a font,” says F37’s Keelin Wright. “We wanted to take something from the city, and create a font that represents the history of Manchester, but still feels quite modern as well.” The sign in St Michael’s Place that inspired F37’s Mancunio typeface Wright explains that although there are a lot grotesque sans serif fonts in the F37 library, the “quirky” letter endings and old-style numerals create “ a more human type of grotesque.” When it came to launching the typeface, Wright says they wanted to celebrate its connection to Manchester – where F37 is based – in the right way. “We thought because we’ve taken something physical from the city in terms of the sign, we want to give something physical back,” she explains. “We felt that the billboards would give something typographic to the city, especially around springtime, when Manchester is coming out of the gloom.” F37’s Mancunio typeface Banks and Oldham had worked together on several previous projects and bought in Ling to develop the copy-led campaign. She admits it was a daunting brief in some ways, given some high-profile misfires with localised campaigns in Manchester in recent years. In 2022, locals ridiculed a Magnum advert which misrepresented one of the city’s more insalubrious squares, while a recent Adidas billboard for Manchester United proclaiming that “Manneh is Red” was equally derided. Writing on LinkedIn, designer and United fan Andrew Whitehead said he had never once heard the club referred to as Manneh. “It’s not a nickname. It’s not Manchester United. It’s just… off,” he wrote. “This is what fake authenticity looks like.” “There is all this localised stuff that just bombs,” Ling says. “The pressure is on not to do something that feels tired and out of touch.” F37’s Mancunio typeface The team all felt it was important to steer away from many of the well-worn Manchester motifs, which many people feel have been co-opted by commercial interests looking to exploit the city’s creative soul. “When we were putting the brief together, we found pages and pages of reference for things that we didn’t want,” Wright says. “It was much harder to find things that showed what we actually wanted.” “A lot of this stuff feels like it was made by outsiders,” Oldham says. “History didn’t start here in the 1980s – there’s a wealth of culture and community spirit.” It was exciting, he says, to avoid cliches around Tony Wilson, the Hacienda stripes, and the city’s bee symbol and try and capture “the stoicism, the acerbic wit and the self-deprecating pride.” Some of the posters do take familiar topics – like the city’s famously bad weather or Ian Brown’s quote that Manchester has “Everything but a beach” – but Ling says they worked hard to find “a sting in the tail” and “reclaim” these tropes. Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair. Other references are extremely local and deliberately perplexing to outsiders, such as the celebration of Boombox Barry, an iconic local personality. “He’s part of our everyday experience of being in Manchester,” Ling says. “It was nice to give him his flowers in terms of the joy that he brings, and the enigma that he is.” One poster even references the Magnum-advert debacle, celebrating “alfresco tinnies on a piss-soaked Piccadilly G.” For the design, they tried several approaches, including using acid colours, but Oldham says he and Banks realised at one point they were “trying too hard.” The stark white text on black background was the perfect way to showcase the typeface, Oldham says, and stands out in the cityscape. “This dense spot of black cuts through this ocean of visual clutter,” he explains. “It confronts people, and forces them to read the words.” Ling adds that the design works perfectly to communicate the deadpan tone of her copy lines. Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair. Manchester’s creative scene has been struggling with the changes wrought by the city’s rapid growth and development in recent years. Designers have even taken to remixing the city’s famous visual language to protest against “incessant gentrification.” Oldham recognises the tension, although he thinks it’s happening in many cities. “I think as cities grow and change rapidly, you get to a crossroads,” he says. “What are we going to change into? What are we going to take with us? And what have we got to leave behind? “I think that’s a universal worry, but Manchester’s very much at that point in its life cycle right now.” Ling agrees. “It’s not that the city’s independent spirit is being crushed, it’s more like it’s being Last Of Us fungi-d,” she says, in reference to the hit HBO show. “It does feel that everything that you know in your bones makes Manchester great is being commoditised.” F37’s Mancunio typeface Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair. Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair. Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair. Ellen Ling and Craig Oldham’s posters to launch F37’s Mancunio typeface. Photo by Tim Sinclair.
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  • NUS researchers 3D print self-powered photonic skin for underwater communication and safety

    Researchers from the National University of Singaporehave developed a 3D printed, self-powered mechanoluminescentphotonic skin designed for communication and safety monitoring in underwater environments. The stretchable device emits light in response to mechanical deformation, requires no external power source, and remains functional under conditions such as high salinity and extreme temperatures.
    The findings were published in Advanced Materials by Xiaolu Sun, Shaohua Ling, Zhihang Qin, Jinrun Zhou, Quangang Shi, Zhuangjian Liu, and Yu Jun Tan. The research was conducted at NUS and Singapore’s Agency for Science, Technology and Research.
    Schematic of the 3D printed mechanoluminescent photonic skin showing fabrication steps and light emission under deformation. Image via Sun et al., Advanced Materials.
    3D printing stretchable light-emitting skins with auxetic geometry
    The photonic skin was produced using a 3D printing method called direct-ink-writing, which involves extruding a specially formulated ink through a fine nozzle to build up complex structures layer by layer. In this case, the ink was made by mixing tiny particles of zinc sulfide doped with copper, a material that glows when stretched, with a flexible silicone rubber. These particles serve as the active ingredient that lights up when the material is deformed, while the silicone acts as a soft, stretchable support structure.
    To make the device more adaptable to movement and curved surfaces, like human skin or underwater equipment, the researchers printed it using auxetic designs. Auxetic structures have a rare mechanical property known as a negative Poisson’s ratio. Unlike most materials, which become thinner when stretched, auxetic designs expand laterally under tension. This makes them ideal for conforming to curved or irregular surfaces, such as joints, flexible robots, or underwater gear, without wrinkling or detaching.
    Encapsulating the printed skin in a clear silicone layer further improves performance by distributing mechanical stress evenly. This prevents localized tearing and ensures that the light emission remains bright and uniform, even after 10,000 cycles of stretching and relaxing. In previous stretchable light-emitting devices, uneven stress often led to dimming, flickering, or early material failure.
    Mechanical and optical performance of encapsulated photonic skin across 10,000 stretch cycles. Image via Sun et al., Advanced Materials.
    Underwater signaling, robotics, and gas leak detection
    The team demonstrated multiple applications for the photonic skin. When integrated into wearable gloves, the skin enabled light-based Morse code communication through simple finger gestures. Bending one or more fingers activated the mechanoluminescence, emitting visible flashes that corresponded to messages such as “UP,” “OK,” or “SOS.” The system remained fully functional when submerged in cold water, simulating deep-sea conditions.
    In a separate test, the skin was applied to a gas tank mock-up to monitor for leaks. A pinhole defect was covered with the printed skin and sealed using stretchable tape. When pressurized air escaped through the leak, the localized mechanical force caused a bright cyan glow at the exact leak site, offering a passive, electronics-free alternative to conventional gas sensors.
    To test performance on soft and mobile platforms, the researchers also mounted the photonic skin onto a robotic fish. As the robot swam through water tanks at different temperatures, the skin continued to light up reliably, demonstrating its resilience and utility for marine robotics.
    Comparison of printed photonic skin structures with different geometries and their conformability to complex surfaces. Image via Sun et al., Advanced Materials.
    Toward electronics-free underwater communication
    While LEDs and optical fibers are widely used in underwater lighting systems, their dependence on rigid form factors and external power makes them unsuitable for dynamic, flexible applications. In contrast, the stretchable ML photonic skin developed by NUS researchers provides a self-powered, adaptable alternative for diver signaling, robotic inspection, and leak detection, potentially transforming the toolkit for underwater communication and safety systems.
    Future directions include enhanced sensory integration and robotic applications, as the team continues exploring robust photonic systems for extreme environments.
    Photonic skin integrated into gloves for Morse code signaling and applied to robotic fish and gas tanks for underwater safety monitoring. Image via Sun et al., Advanced Materials.
    The rise of 3D printed multifunctional materials
    The development of the photonic skin reflects a broader trend in additive manufacturing toward multifunctional materials, structures that serve more than a structural role. Researchers are increasingly using multimaterial 3D printing to embed sensing, actuation, and signaling functions directly into devices. For example, recent work by SUSTech and City University of Hong Kong on thick-panel origami structures showed how multimaterial printing can enable large, foldable systems with high strength and motion control. These and other advances, including conductive FDM processes and Lithoz’s multimaterial ceramic tools, mark a shift toward printing entire systems. The NUS photonic skin fits squarely within this movement, combining mechanical adaptability, environmental durability, and real-time optical output into a single printable form.
    Read the full article in Advanced Materials
    Subscribe to the 3D Printing Industry newsletter to keep up with the latest 3D printing news.
    You can also follow us onLinkedIn and subscribe to the 3D Printing Industry YouTube channel to access more exclusive content. At 3DPI, our mission is to deliver high-quality journalism, technical insight, and industry intelligence to professionals across the AM ecosystem.Help us shape the future of 3D printing industry news with our2025 reader survey.
    Featured image shows a schematic of the 3D printed mechanoluminescent photonic skin showing fabrication steps and light emission under deformation. Image via Sun et al., Advanced Materials.
    #nus #researchers #print #selfpowered #photonic
    NUS researchers 3D print self-powered photonic skin for underwater communication and safety
    Researchers from the National University of Singaporehave developed a 3D printed, self-powered mechanoluminescentphotonic skin designed for communication and safety monitoring in underwater environments. The stretchable device emits light in response to mechanical deformation, requires no external power source, and remains functional under conditions such as high salinity and extreme temperatures. The findings were published in Advanced Materials by Xiaolu Sun, Shaohua Ling, Zhihang Qin, Jinrun Zhou, Quangang Shi, Zhuangjian Liu, and Yu Jun Tan. The research was conducted at NUS and Singapore’s Agency for Science, Technology and Research. Schematic of the 3D printed mechanoluminescent photonic skin showing fabrication steps and light emission under deformation. Image via Sun et al., Advanced Materials. 3D printing stretchable light-emitting skins with auxetic geometry The photonic skin was produced using a 3D printing method called direct-ink-writing, which involves extruding a specially formulated ink through a fine nozzle to build up complex structures layer by layer. In this case, the ink was made by mixing tiny particles of zinc sulfide doped with copper, a material that glows when stretched, with a flexible silicone rubber. These particles serve as the active ingredient that lights up when the material is deformed, while the silicone acts as a soft, stretchable support structure. To make the device more adaptable to movement and curved surfaces, like human skin or underwater equipment, the researchers printed it using auxetic designs. Auxetic structures have a rare mechanical property known as a negative Poisson’s ratio. Unlike most materials, which become thinner when stretched, auxetic designs expand laterally under tension. This makes them ideal for conforming to curved or irregular surfaces, such as joints, flexible robots, or underwater gear, without wrinkling or detaching. Encapsulating the printed skin in a clear silicone layer further improves performance by distributing mechanical stress evenly. This prevents localized tearing and ensures that the light emission remains bright and uniform, even after 10,000 cycles of stretching and relaxing. In previous stretchable light-emitting devices, uneven stress often led to dimming, flickering, or early material failure. Mechanical and optical performance of encapsulated photonic skin across 10,000 stretch cycles. Image via Sun et al., Advanced Materials. Underwater signaling, robotics, and gas leak detection The team demonstrated multiple applications for the photonic skin. When integrated into wearable gloves, the skin enabled light-based Morse code communication through simple finger gestures. Bending one or more fingers activated the mechanoluminescence, emitting visible flashes that corresponded to messages such as “UP,” “OK,” or “SOS.” The system remained fully functional when submerged in cold water, simulating deep-sea conditions. In a separate test, the skin was applied to a gas tank mock-up to monitor for leaks. A pinhole defect was covered with the printed skin and sealed using stretchable tape. When pressurized air escaped through the leak, the localized mechanical force caused a bright cyan glow at the exact leak site, offering a passive, electronics-free alternative to conventional gas sensors. To test performance on soft and mobile platforms, the researchers also mounted the photonic skin onto a robotic fish. As the robot swam through water tanks at different temperatures, the skin continued to light up reliably, demonstrating its resilience and utility for marine robotics. Comparison of printed photonic skin structures with different geometries and their conformability to complex surfaces. Image via Sun et al., Advanced Materials. Toward electronics-free underwater communication While LEDs and optical fibers are widely used in underwater lighting systems, their dependence on rigid form factors and external power makes them unsuitable for dynamic, flexible applications. In contrast, the stretchable ML photonic skin developed by NUS researchers provides a self-powered, adaptable alternative for diver signaling, robotic inspection, and leak detection, potentially transforming the toolkit for underwater communication and safety systems. Future directions include enhanced sensory integration and robotic applications, as the team continues exploring robust photonic systems for extreme environments. Photonic skin integrated into gloves for Morse code signaling and applied to robotic fish and gas tanks for underwater safety monitoring. Image via Sun et al., Advanced Materials. The rise of 3D printed multifunctional materials The development of the photonic skin reflects a broader trend in additive manufacturing toward multifunctional materials, structures that serve more than a structural role. Researchers are increasingly using multimaterial 3D printing to embed sensing, actuation, and signaling functions directly into devices. For example, recent work by SUSTech and City University of Hong Kong on thick-panel origami structures showed how multimaterial printing can enable large, foldable systems with high strength and motion control. These and other advances, including conductive FDM processes and Lithoz’s multimaterial ceramic tools, mark a shift toward printing entire systems. The NUS photonic skin fits squarely within this movement, combining mechanical adaptability, environmental durability, and real-time optical output into a single printable form. Read the full article in Advanced Materials Subscribe to the 3D Printing Industry newsletter to keep up with the latest 3D printing news. You can also follow us onLinkedIn and subscribe to the 3D Printing Industry YouTube channel to access more exclusive content. At 3DPI, our mission is to deliver high-quality journalism, technical insight, and industry intelligence to professionals across the AM ecosystem.Help us shape the future of 3D printing industry news with our2025 reader survey. Featured image shows a schematic of the 3D printed mechanoluminescent photonic skin showing fabrication steps and light emission under deformation. Image via Sun et al., Advanced Materials. #nus #researchers #print #selfpowered #photonic
    3DPRINTINGINDUSTRY.COM
    NUS researchers 3D print self-powered photonic skin for underwater communication and safety
    Researchers from the National University of Singapore (NUS) have developed a 3D printed, self-powered mechanoluminescent (ML) photonic skin designed for communication and safety monitoring in underwater environments. The stretchable device emits light in response to mechanical deformation, requires no external power source, and remains functional under conditions such as high salinity and extreme temperatures. The findings were published in Advanced Materials by Xiaolu Sun, Shaohua Ling, Zhihang Qin, Jinrun Zhou, Quangang Shi, Zhuangjian Liu, and Yu Jun Tan. The research was conducted at NUS and Singapore’s Agency for Science, Technology and Research (A*STAR). Schematic of the 3D printed mechanoluminescent photonic skin showing fabrication steps and light emission under deformation. Image via Sun et al., Advanced Materials. 3D printing stretchable light-emitting skins with auxetic geometry The photonic skin was produced using a 3D printing method called direct-ink-writing (DIW), which involves extruding a specially formulated ink through a fine nozzle to build up complex structures layer by layer. In this case, the ink was made by mixing tiny particles of zinc sulfide doped with copper (ZnS:Cu), a material that glows when stretched, with a flexible silicone rubber. These particles serve as the active ingredient that lights up when the material is deformed, while the silicone acts as a soft, stretchable support structure. To make the device more adaptable to movement and curved surfaces, like human skin or underwater equipment, the researchers printed it using auxetic designs. Auxetic structures have a rare mechanical property known as a negative Poisson’s ratio. Unlike most materials, which become thinner when stretched, auxetic designs expand laterally under tension. This makes them ideal for conforming to curved or irregular surfaces, such as joints, flexible robots, or underwater gear, without wrinkling or detaching. Encapsulating the printed skin in a clear silicone layer further improves performance by distributing mechanical stress evenly. This prevents localized tearing and ensures that the light emission remains bright and uniform, even after 10,000 cycles of stretching and relaxing. In previous stretchable light-emitting devices, uneven stress often led to dimming, flickering, or early material failure. Mechanical and optical performance of encapsulated photonic skin across 10,000 stretch cycles. Image via Sun et al., Advanced Materials. Underwater signaling, robotics, and gas leak detection The team demonstrated multiple applications for the photonic skin. When integrated into wearable gloves, the skin enabled light-based Morse code communication through simple finger gestures. Bending one or more fingers activated the mechanoluminescence, emitting visible flashes that corresponded to messages such as “UP,” “OK,” or “SOS.” The system remained fully functional when submerged in cold water (~7°C), simulating deep-sea conditions. In a separate test, the skin was applied to a gas tank mock-up to monitor for leaks. A pinhole defect was covered with the printed skin and sealed using stretchable tape. When pressurized air escaped through the leak, the localized mechanical force caused a bright cyan glow at the exact leak site, offering a passive, electronics-free alternative to conventional gas sensors. To test performance on soft and mobile platforms, the researchers also mounted the photonic skin onto a robotic fish. As the robot swam through water tanks at different temperatures (24°C, 50°C, and 7°C), the skin continued to light up reliably, demonstrating its resilience and utility for marine robotics. Comparison of printed photonic skin structures with different geometries and their conformability to complex surfaces. Image via Sun et al., Advanced Materials. Toward electronics-free underwater communication While LEDs and optical fibers are widely used in underwater lighting systems, their dependence on rigid form factors and external power makes them unsuitable for dynamic, flexible applications. In contrast, the stretchable ML photonic skin developed by NUS researchers provides a self-powered, adaptable alternative for diver signaling, robotic inspection, and leak detection, potentially transforming the toolkit for underwater communication and safety systems. Future directions include enhanced sensory integration and robotic applications, as the team continues exploring robust photonic systems for extreme environments. Photonic skin integrated into gloves for Morse code signaling and applied to robotic fish and gas tanks for underwater safety monitoring. Image via Sun et al., Advanced Materials. The rise of 3D printed multifunctional materials The development of the photonic skin reflects a broader trend in additive manufacturing toward multifunctional materials, structures that serve more than a structural role. Researchers are increasingly using multimaterial 3D printing to embed sensing, actuation, and signaling functions directly into devices. For example, recent work by SUSTech and City University of Hong Kong on thick-panel origami structures showed how multimaterial printing can enable large, foldable systems with high strength and motion control. These and other advances, including conductive FDM processes and Lithoz’s multimaterial ceramic tools, mark a shift toward printing entire systems. The NUS photonic skin fits squarely within this movement, combining mechanical adaptability, environmental durability, and real-time optical output into a single printable form. Read the full article in Advanced Materials Subscribe to the 3D Printing Industry newsletter to keep up with the latest 3D printing news. You can also follow us onLinkedIn and subscribe to the 3D Printing Industry YouTube channel to access more exclusive content. At 3DPI, our mission is to deliver high-quality journalism, technical insight, and industry intelligence to professionals across the AM ecosystem.Help us shape the future of 3D printing industry news with our2025 reader survey. Featured image shows a schematic of the 3D printed mechanoluminescent photonic skin showing fabrication steps and light emission under deformation. Image via Sun et al., Advanced Materials.
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  • RoadCraft Explained: Your Complete Guide to Building Roads

    The developers of SnowRunner have combined its vehicular physics simulator gameplay with design elements from the building simulator genre, to bring us Roadcraft, a unique game that requires you to use an array of vehicles and construction machinery to do everything from clearing debris to rebuilding roads and laying cable. Road construction is a primary aspect of gameplay, and involves multiple steps: resource collection, logistical transport, route planning, and actual road building.

    While there is a very in-depth tutorial in-game that holds your hand every step of the way, there are a lot of nuances to road construction that you may not be aware of, and this RoadCraft guide has everything you need to know about those game mechanics.

    Scout Vehicle Selection

    The Scout is a critical vehicle for its scanning and winching capabilities, and while there are 7 to choose from, only 2 are available initially. Between these first two Scouts, the Armiger Thunder IV should be your preferred choice, due to its higher mobility and shorter wheelbase. Your eventual Scout vehicle should be the Tuz 119 “Lynx” which becomes available in the Deluge campaign for a price of nearly 25,000. The winch capability will come in handy as you clear debris to establish routes, and scan for terrain and objects.

    Field Recovery Vehicles

    These vehicles serve the purpose of behaving as spawn points for your other utility vehicles. This will be tremendously helpful in situations where you will require multiple pieces of equipment at a given location. Simply drive one of these to the work site such as a road construction objective, and you can simply spawn all task-related vehicles there, at the cost of Recovery Tokens. The free KHAN Lo “Strannik” Field Service Vehicle will more than suffice for this purpose, while also being equipped with a winch for manual towing.

    Equipment Transporters

    In the absence of fuel tokens, vehicle haulers can also be used to accomplish the task of manually delivering multiple vehicles to a work site. The Zikz 605E Heavy Equipment Transporter will be your preferred choice at a cost of 25,000, and will serve you well throughout the campaign. However, the Step 39331 “Pike” Light Equipment Transporter can function just as well, since it can use both its flatbed and its winch to haul two vehicles at a time, with maximum tonnage capability being the true limitation.

    Crane Trucks

    A great deal of what you will be doing in the game will involve picking stuff up off of the ground with a crane and placing it onto a flatbed for transportation. While you will be provided with two separate vehicles to accomplish this, it will be quite a tedious process especially for solo players. This is where the Mule T1 Cargo Crane Truck comes in immediately useful, at a price of 27,000. It will save you a great deal of time and effort over multiple instances in the campaign. Eventually, you will purchase better Craned vehicles, but the older ones will never use utility, as you can leave them in place at your various facilities to act as on-site loaders.

    In a pinch, Crane Trucks can serve as a winch vehicle for any situation that may arise.

    Road Construction

    Your AI convoys are going to get hung up on every little obstacle along their dirt path routes, and this is where good road building comes into play. Locate a quarry source for sand, and begin filling in the route with your loaded Dump Truck.

    Next, use your Dozer set to sand leveling or better yet, your Roller, to perform multiple passes in order to flatten the sand, with two passes being an absolute minimum. Be sure to proceed as slowly and carefully as you can on the second and further passes, listening carefully for audio feedback while traversing the route, which will sound different when traveling over fully flattened ground compared to slightly uneven terrain.

    A recommended method is to go down the center twice, once in each direction, in order to perfect the two ends. Then travel once along each side to spread the sand evenly, followed by a single final pass down the center again.

    Asphalt Paving

    Strictly speaking, asphalt paving is unnecessary in the vast majority of situations, unless required by mission objectives. However, if you do elect to pave all your roads, there are some important steps to take.

    The sand must be perfectly flattened, else the paving machines will frequently snag on unseen obstacles. One way to mitigate this, is to use the Paver while traveling in reverse. While this may seem odd, since the asphalt is deposited from the front and flattened by the rear, the game still allows it.

    An even better option is to hoist the Paver with a mobile Crane and float it low over the planned route, and then drive the Crane along the path instead, which is significantly faster and avoids physics bugs.

    Deploy the Roller next, and use the same leveling process as you do with sand: down the center once in each direction, then each side once, and one last time down the center again.

    Leveling Uneven Roads

    Failure to properly level the sand before laying down asphalt can lead to significantly large bumps in your roads. You can still recover from a situation like this without having to resort to using your Dozer’s Asphalt Destruction grader mode. Take your Roller out instead and perform multiple passes over the bump with it, and it will flatten out eventually.

    Plotting Routes For AI Convoys

    While creating routes for your transport vehicles to follow, be sure to set them along one side of the road rather than down the center. This will mitigate head-on collisions between AI traffic traveling in opposite directions, as their pathing can be quite poor. Also avoid placing an excessive number of waypoints wherever possible as this is interpreted as a direction change. While the vehicles will not get turned completely around, they can bug out and end up in an environmental hazard.

    Be sure to delete the routes once you have completed the related objectives and collected all of the rewards, in order to maintain a clean infrastructure map.

    That is everything you need to know about constructing proper roads in RoadCraft.
    #roadcraft #explained #your #complete #guide
    RoadCraft Explained: Your Complete Guide to Building Roads
    The developers of SnowRunner have combined its vehicular physics simulator gameplay with design elements from the building simulator genre, to bring us Roadcraft, a unique game that requires you to use an array of vehicles and construction machinery to do everything from clearing debris to rebuilding roads and laying cable. Road construction is a primary aspect of gameplay, and involves multiple steps: resource collection, logistical transport, route planning, and actual road building. While there is a very in-depth tutorial in-game that holds your hand every step of the way, there are a lot of nuances to road construction that you may not be aware of, and this RoadCraft guide has everything you need to know about those game mechanics. Scout Vehicle Selection The Scout is a critical vehicle for its scanning and winching capabilities, and while there are 7 to choose from, only 2 are available initially. Between these first two Scouts, the Armiger Thunder IV should be your preferred choice, due to its higher mobility and shorter wheelbase. Your eventual Scout vehicle should be the Tuz 119 “Lynx” which becomes available in the Deluge campaign for a price of nearly 25,000. The winch capability will come in handy as you clear debris to establish routes, and scan for terrain and objects. Field Recovery Vehicles These vehicles serve the purpose of behaving as spawn points for your other utility vehicles. This will be tremendously helpful in situations where you will require multiple pieces of equipment at a given location. Simply drive one of these to the work site such as a road construction objective, and you can simply spawn all task-related vehicles there, at the cost of Recovery Tokens. The free KHAN Lo “Strannik” Field Service Vehicle will more than suffice for this purpose, while also being equipped with a winch for manual towing. Equipment Transporters In the absence of fuel tokens, vehicle haulers can also be used to accomplish the task of manually delivering multiple vehicles to a work site. The Zikz 605E Heavy Equipment Transporter will be your preferred choice at a cost of 25,000, and will serve you well throughout the campaign. However, the Step 39331 “Pike” Light Equipment Transporter can function just as well, since it can use both its flatbed and its winch to haul two vehicles at a time, with maximum tonnage capability being the true limitation. Crane Trucks A great deal of what you will be doing in the game will involve picking stuff up off of the ground with a crane and placing it onto a flatbed for transportation. While you will be provided with two separate vehicles to accomplish this, it will be quite a tedious process especially for solo players. This is where the Mule T1 Cargo Crane Truck comes in immediately useful, at a price of 27,000. It will save you a great deal of time and effort over multiple instances in the campaign. Eventually, you will purchase better Craned vehicles, but the older ones will never use utility, as you can leave them in place at your various facilities to act as on-site loaders. In a pinch, Crane Trucks can serve as a winch vehicle for any situation that may arise. Road Construction Your AI convoys are going to get hung up on every little obstacle along their dirt path routes, and this is where good road building comes into play. Locate a quarry source for sand, and begin filling in the route with your loaded Dump Truck. Next, use your Dozer set to sand leveling or better yet, your Roller, to perform multiple passes in order to flatten the sand, with two passes being an absolute minimum. Be sure to proceed as slowly and carefully as you can on the second and further passes, listening carefully for audio feedback while traversing the route, which will sound different when traveling over fully flattened ground compared to slightly uneven terrain. A recommended method is to go down the center twice, once in each direction, in order to perfect the two ends. Then travel once along each side to spread the sand evenly, followed by a single final pass down the center again. Asphalt Paving Strictly speaking, asphalt paving is unnecessary in the vast majority of situations, unless required by mission objectives. However, if you do elect to pave all your roads, there are some important steps to take. The sand must be perfectly flattened, else the paving machines will frequently snag on unseen obstacles. One way to mitigate this, is to use the Paver while traveling in reverse. While this may seem odd, since the asphalt is deposited from the front and flattened by the rear, the game still allows it. An even better option is to hoist the Paver with a mobile Crane and float it low over the planned route, and then drive the Crane along the path instead, which is significantly faster and avoids physics bugs. Deploy the Roller next, and use the same leveling process as you do with sand: down the center once in each direction, then each side once, and one last time down the center again. Leveling Uneven Roads Failure to properly level the sand before laying down asphalt can lead to significantly large bumps in your roads. You can still recover from a situation like this without having to resort to using your Dozer’s Asphalt Destruction grader mode. Take your Roller out instead and perform multiple passes over the bump with it, and it will flatten out eventually. Plotting Routes For AI Convoys While creating routes for your transport vehicles to follow, be sure to set them along one side of the road rather than down the center. This will mitigate head-on collisions between AI traffic traveling in opposite directions, as their pathing can be quite poor. Also avoid placing an excessive number of waypoints wherever possible as this is interpreted as a direction change. While the vehicles will not get turned completely around, they can bug out and end up in an environmental hazard. Be sure to delete the routes once you have completed the related objectives and collected all of the rewards, in order to maintain a clean infrastructure map. That is everything you need to know about constructing proper roads in RoadCraft. #roadcraft #explained #your #complete #guide
    GAMINGBOLT.COM
    RoadCraft Explained: Your Complete Guide to Building Roads
    The developers of SnowRunner have combined its vehicular physics simulator gameplay with design elements from the building simulator genre, to bring us Roadcraft, a unique game that requires you to use an array of vehicles and construction machinery to do everything from clearing debris to rebuilding roads and laying cable. Road construction is a primary aspect of gameplay, and involves multiple steps: resource collection, logistical transport, route planning, and actual road building. While there is a very in-depth tutorial in-game that holds your hand every step of the way, there are a lot of nuances to road construction that you may not be aware of, and this RoadCraft guide has everything you need to know about those game mechanics. Scout Vehicle Selection The Scout is a critical vehicle for its scanning and winching capabilities, and while there are 7 to choose from, only 2 are available initially. Between these first two Scouts, the Armiger Thunder IV should be your preferred choice, due to its higher mobility and shorter wheelbase. Your eventual Scout vehicle should be the Tuz 119 “Lynx” which becomes available in the Deluge campaign for a price of nearly 25,000. The winch capability will come in handy as you clear debris to establish routes, and scan for terrain and objects. Field Recovery Vehicles These vehicles serve the purpose of behaving as spawn points for your other utility vehicles. This will be tremendously helpful in situations where you will require multiple pieces of equipment at a given location. Simply drive one of these to the work site such as a road construction objective, and you can simply spawn all task-related vehicles there, at the cost of Recovery Tokens. The free KHAN Lo “Strannik” Field Service Vehicle will more than suffice for this purpose, while also being equipped with a winch for manual towing. Equipment Transporters In the absence of fuel tokens, vehicle haulers can also be used to accomplish the task of manually delivering multiple vehicles to a work site. The Zikz 605E Heavy Equipment Transporter will be your preferred choice at a cost of 25,000, and will serve you well throughout the campaign. However, the Step 39331 “Pike” Light Equipment Transporter can function just as well, since it can use both its flatbed and its winch to haul two vehicles at a time, with maximum tonnage capability being the true limitation. Crane Trucks A great deal of what you will be doing in the game will involve picking stuff up off of the ground with a crane and placing it onto a flatbed for transportation. While you will be provided with two separate vehicles to accomplish this, it will be quite a tedious process especially for solo players. This is where the Mule T1 Cargo Crane Truck comes in immediately useful, at a price of 27,000. It will save you a great deal of time and effort over multiple instances in the campaign. Eventually, you will purchase better Craned vehicles, but the older ones will never use utility, as you can leave them in place at your various facilities to act as on-site loaders. In a pinch, Crane Trucks can serve as a winch vehicle for any situation that may arise. Road Construction Your AI convoys are going to get hung up on every little obstacle along their dirt path routes, and this is where good road building comes into play. Locate a quarry source for sand, and begin filling in the route with your loaded Dump Truck. Next, use your Dozer set to sand leveling or better yet, your Roller, to perform multiple passes in order to flatten the sand, with two passes being an absolute minimum. Be sure to proceed as slowly and carefully as you can on the second and further passes, listening carefully for audio feedback while traversing the route, which will sound different when traveling over fully flattened ground compared to slightly uneven terrain. A recommended method is to go down the center twice, once in each direction, in order to perfect the two ends. Then travel once along each side to spread the sand evenly, followed by a single final pass down the center again. Asphalt Paving Strictly speaking, asphalt paving is unnecessary in the vast majority of situations, unless required by mission objectives. However, if you do elect to pave all your roads, there are some important steps to take. The sand must be perfectly flattened, else the paving machines will frequently snag on unseen obstacles. One way to mitigate this, is to use the Paver while traveling in reverse. While this may seem odd, since the asphalt is deposited from the front and flattened by the rear, the game still allows it. An even better option is to hoist the Paver with a mobile Crane and float it low over the planned route, and then drive the Crane along the path instead, which is significantly faster and avoids physics bugs. Deploy the Roller next, and use the same leveling process as you do with sand: down the center once in each direction, then each side once, and one last time down the center again. Leveling Uneven Roads Failure to properly level the sand before laying down asphalt can lead to significantly large bumps in your roads. You can still recover from a situation like this without having to resort to using your Dozer’s Asphalt Destruction grader mode. Take your Roller out instead and perform multiple passes over the bump with it, and it will flatten out eventually. Plotting Routes For AI Convoys While creating routes for your transport vehicles to follow, be sure to set them along one side of the road rather than down the center. This will mitigate head-on collisions between AI traffic traveling in opposite directions, as their pathing can be quite poor. Also avoid placing an excessive number of waypoints wherever possible as this is interpreted as a direction change. While the vehicles will not get turned completely around, they can bug out and end up in an environmental hazard. Be sure to delete the routes once you have completed the related objectives and collected all of the rewards, in order to maintain a clean infrastructure map. That is everything you need to know about constructing proper roads in RoadCraft.
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  • Design can make you feel things

    Lyse Martel is a Berlin-based “Color, Materials, and Finish”designer and strategist in the mobility and consumer electronics industries. Her work combines craftsmanship and emerging technology to shape design strategy, drive material innovation, and create new sensory experiences. Lyse is fascinated by design’s power to shape how people feel and act. She believes design can foster emotional connection and wellbeing at a time when AI and automation are making their way into many new consumer product experiences, from the car to the living room. Below, Martel explores the emotional dimension of circular design and how the CMF field is evolving to meet the global challenges of circularity and sustainability. Fast Company: Please introduce yourself to our readers.Lyse MartelLyse Martel: I’m Lyse Martel, a CMF designer and design strategist, working primarily in automotive and consumer electronics. CMF, which stands for Color, Materials, and Finish, is about how a product looks, feels, and connects emotionally. So my work focuses on those elements as well as on strategy, brand identity, and sustainability. Although I mainly work in automotive and consumer electronics, CMF can apply to many different areas. Over the years I’ve worked with brands like Bang & Olufsen, Hopium, and NIO. And most recently I was directing a circular design project at Volkswagen Group—designing for circularity from the start with a large team of designers from different disciplines. How did you find your way into this field? It was step by step. My love for design was always there, even before I knew what to call it. It was shaped by my family’s craftsmanship, as well as my own curiosity for shapes, textures, colors, and sensory experiences. On my father’s side, I grew up around a lot of woodworking and carpentry. And on my mother’s side are generations of tailors. So that gave me an appreciation for textiles and textures and detailing and crafts. And I’ve always loved illustration and drawing and building small architectures with natural elements—everything that could involve materials and aesthetics. And I think that brought me to materiality and storytelling and eventually to CMF design. Were you able to find an educational path that encouraged your interests? I went to a specialized high school for applied arts and design, where I grew immensely as a creative person, and had a teacher who supported me and saw my potential with conceptual thinking. At university another teacher encouraged me to apply to a design internship in the automotive sector in Paris, and that’s how I formally entered the CMF design field. I was immediately drawn to the innovation and complexity of using material and color to shape the brand identity for a mobility project. How do you stay on top of trends in color and material?Much of it is intuitive, but we also learn to connect the dots and see trends. I’m very much inspired by psychology and by what’s going on in the world—anything that could possibly impact human experiences and emotions. I’m paying attention to developments in architecture, interiors, digital and physical design, and material innovation. I’m also looking at global trends that have nothing to do with the design industry, including culture and the natural world. Nature plays a big role because you can look at how light interacts, how materials evolve with time, the functioning of ecosystems, and agriculture. I’m also very interested in how CMF design intersects with concepts like wellbeing and happiness, so I follow influential practitioners like Ivy Ross from Google, and Susan Magsamen, who works on neuroaesthetics, and Carol Gilligan, the psychologist and philosopher. Could you share more about neuroaesthetics? Neuroaesthetics looks at how design makes people feel: how beauty and art and design influence our brain, and how things like color, textures, light, and sound make us react cognitively or emotionally. We know that certain visual experiences will calm or excite us, while others make us feel uncomfortable. Designers can leverage those insights to create more meaningful and intuitive interactions. I’ve always been fascinated by how design makes people feel, and neuroaesthetics gives us the scientific reasoning behind those ideas. For instance, when I’m working with color and material for a car interior, I can decide to craft a more calming atmosphere with natural materials, or use soft lighting or a color gradient that can guide the user’s eye. I can think about how textures and tactility will influence the user’s feeling of comfort, or their perception of product quality or durability. When it comes to sustainability, there are a lot of materials that may not be readily acceptable to a user. In that case it can be helpful to lean into the authenticity of that material, perhaps by making it warmer or softer, or relating it to nature through colors or grain. So if we can somehow elevate or upscale the experience with that material, then we can start to shift the mindset to embrace sustainable materials or choices. Earlier you mentioned your work in circular design. Could you share more about that? Circular design is rethinking how we create and use products. It means designing for longevity, adaptability, and regeneration. We seek out the right materials, we design for easy reuse and repair, and we try to ensure that the product stays in circulation for as long as possible. Longevity is the number one criteria, because the longer you use a product, the less impact it has in terms of greenhouse gas emissions and other waste metrics. With circularity do you encounter pushback from industries that simply need consumers to keep buying more stuff? It does clash with short-term profit models, so it’s not easy for businesses to embrace it completely. But there is momentum for circular design, which is driven by consumer expectations, tighter regulations, and a growing recognition that resource efficiency is also smart business. I’ve seen mobility and consumer electronics firms try out concepts like modularity, repairability, and designing with disassembly in mind. Neuroaesthetics seems to be a strategy for tapping into people’s innate preferences for certain colors, materials, and finishes. But could also instigate behavior change, by tapping into the emotional layer of circularity? Absolutely, it can be surprisingly comforting, even if the materials are unexpected. When designing a circular product, you’re often working with waste, like a polymer that’s meant to circulate between cars. The challenge is making that material feel good, both emotionally and physically. What works is embracing the material’s character, maybe it has a soft texture or a slight irregularity, like a grain or uneven thread. Or it comes in a natural color that feels ultra-fresh. These little details shift the focus from what it is to how it makes you feel. You might not even realize it’s recycled plastic, but it just feels right. Sometimes, a car interior can feel like a cozy cabin, all because of the right textures and tones. That emotional layer is what really connects circularity.How could neuroaesthetics help make people comfortable with something new, like self-driving cars? It’s really about how shapes, colors and textures support the digital experience; all the micro-details working together to help the user feel at ease. I’ve been testing self-driving vehicles recently, and it’s surprising how much the environment impacts your reaction. In one case, the layout was minimal, with just the right number of buttons, and that simplicity helped me relax. But I also tested a car that was entirely gray, and it felt dull and dated. Light tones or soft gradients, something that evokes a sunrise or sunset, can go a long way in making the space feel more inviting.With automation, trust becomes a key part of the brief. How easily will someone understand what’s happening? Are they okay letting go of the wheel? That’s where CMF design needs to be fully integrated. I have to work closely with the interior and UX designers so that everything speaks the same language. If I propose a soft, natural palette and the shapes are cold or aggressive, it creates a disconnect.Can you share how you use AI in your work, or how AI factors into the CMF design process? It’s part of my creative process in that it helps me visualize materials, colors, and sensory experiences I’m considering for a project. It’s a great way to communicate an idea visually, and also to put it out there so someone else can pick it up and build on it. So for me, it’s really a tool that helps us be more precise in how we express and share ideas.There are also really promising use cases in circular design, where AI can help us map local resources and integrate them more intelligently into products. For example, there’s a lot of bamboo in China, linen in the north of France, or paper waste around Berlin. So what can we do with that knowledge? We can see where materials are available, but also think about how to reduce waste, predict life cycles, or imagine new reuse scenarios. Anything that involves localizing or optimizing can be supported by AI.And as the digital world increasingly shapes the physical one, I think there’s real potential in using these new, hyper-sensory AI-generated visuals to inspire physical experiences. Neuroaesthetics helps us design for emotion, and AI can help translate those emotional cues into visual concepts that, when made real, feel meaningful and multi-sensory. Do you ever get any pushback for the decisions that you or your team might make as CMF designers? Sometimes there’s a strong reaction to a particular color or material choice. I remember working on a concept car called Eve, developed with a strong focus on emerging markets and innovative design languages. I proposed an exterior in a rose gold tone, which could be read as pink. That sparked some discomfort in the room. I think it challenged certain expectations of what a car should look like, especially in Western automotive culture. But in China, rose gold is often associated with refinement and quality. It’s not seen as gendered in the same way. So for me, it was an opportunity to bring a fresh, culturally relevant aesthetic into the project. I understood the hesitation, but that’s part of the role. Sometimes CMF invites us to gently shift the visual language and open up new emotional possibilities.Are there certain colors and finishes that are timeless and others that are more transitory? In the last decade we used a lot of neutrals, like beige and gray. Many brands also decided to shape themselves around their core colors—“our black,” “our white,” etc. And they would build up from there to include more exciting colors into their identity. Today I see those approaches being challenged. Gen Z is coming in and they have other ideas about what’s fresh. In the past few years we saw a lot of yellows. Recently, dark reds have been popping up everywhere, and they’re a powerful, timeless choice that adds richness and sophistication. These colors grab attention and can work well, but we need to be mindful of their relevance for long-term products.I believe there is still a need for that core timelessness. You might use black as a core color, but you might tint it blue to make it more interesting or less intense. When I was at Bang & Olufsen, we often discussed how to stand out from typical black consumer electronics. For a more lifestyle-oriented, subtle design in the home, why not use gray?Are you ever surprised when a particular color takes off? The latest Pantone color of the year is a brown-beige shade, which honestly surprised me. I’ve used warm grays before when I wanted to give a product a cozier, inviting feel, but this one doesn’t feel as fresh to me. I’m not sure it resonates with the moment in the same way other trends do. I love when a heritage brand takes an unexpected turn, like the paper company GF Smith, which recently rebranded with vibrant, poppy colors and introduced a bespoke, rounded sans-serif typeface, GF Smith Homie. I like to see they are brushing off the history to embrace different values and just be human. They want to stand for inclusivity, so they’re going to speak up about that and make sure it’s seen in the brand.Where do you draw creative inspiration? It’s really what makes me burn, what is calling my heart. I also need to talk to people—not only creatives, but people from all walks of life. I enjoy traveling through my city and looking at how people live. I learn a lot simply from riding the train, overhearing conversations, and observing how the mood changes with the seasons. I also read the news and check out certain magazines. There’s one I like, Imagine5, that focuses on how to make sustainability joyful. It explores that from all angles and it’s very accessible. You don’t have to be a sustainability expert to enjoy it. Could you share some of the projects you’ve worked on that you’re most proud of? I joined the global smart EV brand NIO in its early stages, when the brand vision was still taking shape, and contributed to the initial direction of color, materials, and finishes as part of the design team. The objective was to align with their vision of “Blue Sky Coming,” so we had to come up with progressive aesthetics and human-centered design, which later evolved into design principles. Shaping that brand was extremely rich for me in terms of learning and collaborating with so many talented designers. I also led a couple of projects – one was the previously mentioned concept car called Eve. I had the opportunity to introduce more natural materials and different colors that were not commonly used in the automotive space.Introducing new aesthetics became an important theme for my later work with Bang & Olufsen, which was about connecting the dots between sound and material and design. And then more recently, the circularity project I’ve been leading for Volkswagen Group is really close to my heart. The brief was to introduce longevity, adaptability, and recyclability across all design touch points for Volkswagen. To that end we provided creative direction that considered everything from exterior design, interior, user experience, and materiality.It was an interesting challenge to find the emotional layer of circularity, while staying on brand for Volkswagen. Circularity has a lot of very technical aspects, but as designers we can make circularity tangible. How do you deal with mistakes or failure in the creative process? I view mistakes or failure as an opportunity to test more, to rethink, and to reframe. If a design doesn’t work, how can we regroup and find a solution that’s way more interesting and beyond the obvious? In the creative process there can be a lot of fear associated with going against the grain. What I’ve noticed is that if we stay in that fear space, we close ourselves off to opportunities. It’s important to be in an open space of creativity and curiosity. Allow mistakes and failure to happen. When there is joy in the process and a strong intuition, you produce better results in the end. What advice would you give to aspiring designers, but also anyone who wants to enter the world you inhabit? Great design comes from a constantly growing and inspired mind. Stay curious and know that inspiration comes from everywhere. Embrace your uniqueness, but also be able to evolve from that. Be open to change and to new perspectives. There will be tough feedback and creative disagreements, but the important thing is how you receive those situations. Maintain a mindset of abundance and try to see the positive in anything you do. Finally, as creatives it’s important for us to take time alone to recharge, to reflect, and to work on our magic. When you’re feeling well and thriving individually, your creativity also does. At that point it’s crucial to rejoin the collective, where you have a chance to collaborate and experience the diversity of perspectives that fuels creativity. It can be a tough road for aspiring designers, but I would encourage them to proceed with care and openness, and to leave their fears behind. 
    #design #can #make #you #feel
    Design can make you feel things
    Lyse Martel is a Berlin-based “Color, Materials, and Finish”designer and strategist in the mobility and consumer electronics industries. Her work combines craftsmanship and emerging technology to shape design strategy, drive material innovation, and create new sensory experiences. Lyse is fascinated by design’s power to shape how people feel and act. She believes design can foster emotional connection and wellbeing at a time when AI and automation are making their way into many new consumer product experiences, from the car to the living room. Below, Martel explores the emotional dimension of circular design and how the CMF field is evolving to meet the global challenges of circularity and sustainability. Fast Company: Please introduce yourself to our readers.Lyse MartelLyse Martel: I’m Lyse Martel, a CMF designer and design strategist, working primarily in automotive and consumer electronics. CMF, which stands for Color, Materials, and Finish, is about how a product looks, feels, and connects emotionally. So my work focuses on those elements as well as on strategy, brand identity, and sustainability. Although I mainly work in automotive and consumer electronics, CMF can apply to many different areas. Over the years I’ve worked with brands like Bang & Olufsen, Hopium, and NIO. And most recently I was directing a circular design project at Volkswagen Group—designing for circularity from the start with a large team of designers from different disciplines. How did you find your way into this field? It was step by step. My love for design was always there, even before I knew what to call it. It was shaped by my family’s craftsmanship, as well as my own curiosity for shapes, textures, colors, and sensory experiences. On my father’s side, I grew up around a lot of woodworking and carpentry. And on my mother’s side are generations of tailors. So that gave me an appreciation for textiles and textures and detailing and crafts. And I’ve always loved illustration and drawing and building small architectures with natural elements—everything that could involve materials and aesthetics. And I think that brought me to materiality and storytelling and eventually to CMF design. Were you able to find an educational path that encouraged your interests? I went to a specialized high school for applied arts and design, where I grew immensely as a creative person, and had a teacher who supported me and saw my potential with conceptual thinking. At university another teacher encouraged me to apply to a design internship in the automotive sector in Paris, and that’s how I formally entered the CMF design field. I was immediately drawn to the innovation and complexity of using material and color to shape the brand identity for a mobility project. How do you stay on top of trends in color and material?Much of it is intuitive, but we also learn to connect the dots and see trends. I’m very much inspired by psychology and by what’s going on in the world—anything that could possibly impact human experiences and emotions. I’m paying attention to developments in architecture, interiors, digital and physical design, and material innovation. I’m also looking at global trends that have nothing to do with the design industry, including culture and the natural world. Nature plays a big role because you can look at how light interacts, how materials evolve with time, the functioning of ecosystems, and agriculture. I’m also very interested in how CMF design intersects with concepts like wellbeing and happiness, so I follow influential practitioners like Ivy Ross from Google, and Susan Magsamen, who works on neuroaesthetics, and Carol Gilligan, the psychologist and philosopher. Could you share more about neuroaesthetics? Neuroaesthetics looks at how design makes people feel: how beauty and art and design influence our brain, and how things like color, textures, light, and sound make us react cognitively or emotionally. We know that certain visual experiences will calm or excite us, while others make us feel uncomfortable. Designers can leverage those insights to create more meaningful and intuitive interactions. I’ve always been fascinated by how design makes people feel, and neuroaesthetics gives us the scientific reasoning behind those ideas. For instance, when I’m working with color and material for a car interior, I can decide to craft a more calming atmosphere with natural materials, or use soft lighting or a color gradient that can guide the user’s eye. I can think about how textures and tactility will influence the user’s feeling of comfort, or their perception of product quality or durability. When it comes to sustainability, there are a lot of materials that may not be readily acceptable to a user. In that case it can be helpful to lean into the authenticity of that material, perhaps by making it warmer or softer, or relating it to nature through colors or grain. So if we can somehow elevate or upscale the experience with that material, then we can start to shift the mindset to embrace sustainable materials or choices. Earlier you mentioned your work in circular design. Could you share more about that? Circular design is rethinking how we create and use products. It means designing for longevity, adaptability, and regeneration. We seek out the right materials, we design for easy reuse and repair, and we try to ensure that the product stays in circulation for as long as possible. Longevity is the number one criteria, because the longer you use a product, the less impact it has in terms of greenhouse gas emissions and other waste metrics. With circularity do you encounter pushback from industries that simply need consumers to keep buying more stuff? It does clash with short-term profit models, so it’s not easy for businesses to embrace it completely. But there is momentum for circular design, which is driven by consumer expectations, tighter regulations, and a growing recognition that resource efficiency is also smart business. I’ve seen mobility and consumer electronics firms try out concepts like modularity, repairability, and designing with disassembly in mind. Neuroaesthetics seems to be a strategy for tapping into people’s innate preferences for certain colors, materials, and finishes. But could also instigate behavior change, by tapping into the emotional layer of circularity? Absolutely, it can be surprisingly comforting, even if the materials are unexpected. When designing a circular product, you’re often working with waste, like a polymer that’s meant to circulate between cars. The challenge is making that material feel good, both emotionally and physically. What works is embracing the material’s character, maybe it has a soft texture or a slight irregularity, like a grain or uneven thread. Or it comes in a natural color that feels ultra-fresh. These little details shift the focus from what it is to how it makes you feel. You might not even realize it’s recycled plastic, but it just feels right. Sometimes, a car interior can feel like a cozy cabin, all because of the right textures and tones. That emotional layer is what really connects circularity.How could neuroaesthetics help make people comfortable with something new, like self-driving cars? It’s really about how shapes, colors and textures support the digital experience; all the micro-details working together to help the user feel at ease. I’ve been testing self-driving vehicles recently, and it’s surprising how much the environment impacts your reaction. In one case, the layout was minimal, with just the right number of buttons, and that simplicity helped me relax. But I also tested a car that was entirely gray, and it felt dull and dated. Light tones or soft gradients, something that evokes a sunrise or sunset, can go a long way in making the space feel more inviting.With automation, trust becomes a key part of the brief. How easily will someone understand what’s happening? Are they okay letting go of the wheel? That’s where CMF design needs to be fully integrated. I have to work closely with the interior and UX designers so that everything speaks the same language. If I propose a soft, natural palette and the shapes are cold or aggressive, it creates a disconnect.Can you share how you use AI in your work, or how AI factors into the CMF design process? It’s part of my creative process in that it helps me visualize materials, colors, and sensory experiences I’m considering for a project. It’s a great way to communicate an idea visually, and also to put it out there so someone else can pick it up and build on it. So for me, it’s really a tool that helps us be more precise in how we express and share ideas.There are also really promising use cases in circular design, where AI can help us map local resources and integrate them more intelligently into products. For example, there’s a lot of bamboo in China, linen in the north of France, or paper waste around Berlin. So what can we do with that knowledge? We can see where materials are available, but also think about how to reduce waste, predict life cycles, or imagine new reuse scenarios. Anything that involves localizing or optimizing can be supported by AI.And as the digital world increasingly shapes the physical one, I think there’s real potential in using these new, hyper-sensory AI-generated visuals to inspire physical experiences. Neuroaesthetics helps us design for emotion, and AI can help translate those emotional cues into visual concepts that, when made real, feel meaningful and multi-sensory. Do you ever get any pushback for the decisions that you or your team might make as CMF designers? Sometimes there’s a strong reaction to a particular color or material choice. I remember working on a concept car called Eve, developed with a strong focus on emerging markets and innovative design languages. I proposed an exterior in a rose gold tone, which could be read as pink. That sparked some discomfort in the room. I think it challenged certain expectations of what a car should look like, especially in Western automotive culture. But in China, rose gold is often associated with refinement and quality. It’s not seen as gendered in the same way. So for me, it was an opportunity to bring a fresh, culturally relevant aesthetic into the project. I understood the hesitation, but that’s part of the role. Sometimes CMF invites us to gently shift the visual language and open up new emotional possibilities.Are there certain colors and finishes that are timeless and others that are more transitory? In the last decade we used a lot of neutrals, like beige and gray. Many brands also decided to shape themselves around their core colors—“our black,” “our white,” etc. And they would build up from there to include more exciting colors into their identity. Today I see those approaches being challenged. Gen Z is coming in and they have other ideas about what’s fresh. In the past few years we saw a lot of yellows. Recently, dark reds have been popping up everywhere, and they’re a powerful, timeless choice that adds richness and sophistication. These colors grab attention and can work well, but we need to be mindful of their relevance for long-term products.I believe there is still a need for that core timelessness. You might use black as a core color, but you might tint it blue to make it more interesting or less intense. When I was at Bang & Olufsen, we often discussed how to stand out from typical black consumer electronics. For a more lifestyle-oriented, subtle design in the home, why not use gray?Are you ever surprised when a particular color takes off? The latest Pantone color of the year is a brown-beige shade, which honestly surprised me. I’ve used warm grays before when I wanted to give a product a cozier, inviting feel, but this one doesn’t feel as fresh to me. I’m not sure it resonates with the moment in the same way other trends do. I love when a heritage brand takes an unexpected turn, like the paper company GF Smith, which recently rebranded with vibrant, poppy colors and introduced a bespoke, rounded sans-serif typeface, GF Smith Homie. I like to see they are brushing off the history to embrace different values and just be human. They want to stand for inclusivity, so they’re going to speak up about that and make sure it’s seen in the brand.Where do you draw creative inspiration? It’s really what makes me burn, what is calling my heart. I also need to talk to people—not only creatives, but people from all walks of life. I enjoy traveling through my city and looking at how people live. I learn a lot simply from riding the train, overhearing conversations, and observing how the mood changes with the seasons. I also read the news and check out certain magazines. There’s one I like, Imagine5, that focuses on how to make sustainability joyful. It explores that from all angles and it’s very accessible. You don’t have to be a sustainability expert to enjoy it. Could you share some of the projects you’ve worked on that you’re most proud of? I joined the global smart EV brand NIO in its early stages, when the brand vision was still taking shape, and contributed to the initial direction of color, materials, and finishes as part of the design team. The objective was to align with their vision of “Blue Sky Coming,” so we had to come up with progressive aesthetics and human-centered design, which later evolved into design principles. Shaping that brand was extremely rich for me in terms of learning and collaborating with so many talented designers. I also led a couple of projects – one was the previously mentioned concept car called Eve. I had the opportunity to introduce more natural materials and different colors that were not commonly used in the automotive space.Introducing new aesthetics became an important theme for my later work with Bang & Olufsen, which was about connecting the dots between sound and material and design. And then more recently, the circularity project I’ve been leading for Volkswagen Group is really close to my heart. The brief was to introduce longevity, adaptability, and recyclability across all design touch points for Volkswagen. To that end we provided creative direction that considered everything from exterior design, interior, user experience, and materiality.It was an interesting challenge to find the emotional layer of circularity, while staying on brand for Volkswagen. Circularity has a lot of very technical aspects, but as designers we can make circularity tangible. How do you deal with mistakes or failure in the creative process? I view mistakes or failure as an opportunity to test more, to rethink, and to reframe. If a design doesn’t work, how can we regroup and find a solution that’s way more interesting and beyond the obvious? In the creative process there can be a lot of fear associated with going against the grain. What I’ve noticed is that if we stay in that fear space, we close ourselves off to opportunities. It’s important to be in an open space of creativity and curiosity. Allow mistakes and failure to happen. When there is joy in the process and a strong intuition, you produce better results in the end. What advice would you give to aspiring designers, but also anyone who wants to enter the world you inhabit? Great design comes from a constantly growing and inspired mind. Stay curious and know that inspiration comes from everywhere. Embrace your uniqueness, but also be able to evolve from that. Be open to change and to new perspectives. There will be tough feedback and creative disagreements, but the important thing is how you receive those situations. Maintain a mindset of abundance and try to see the positive in anything you do. Finally, as creatives it’s important for us to take time alone to recharge, to reflect, and to work on our magic. When you’re feeling well and thriving individually, your creativity also does. At that point it’s crucial to rejoin the collective, where you have a chance to collaborate and experience the diversity of perspectives that fuels creativity. It can be a tough road for aspiring designers, but I would encourage them to proceed with care and openness, and to leave their fears behind.  #design #can #make #you #feel
    WWW.FASTCOMPANY.COM
    Design can make you feel things
    Lyse Martel is a Berlin-based “Color, Materials, and Finish” (CMF) designer and strategist in the mobility and consumer electronics industries. Her work combines craftsmanship and emerging technology to shape design strategy, drive material innovation, and create new sensory experiences. Lyse is fascinated by design’s power to shape how people feel and act. She believes design can foster emotional connection and wellbeing at a time when AI and automation are making their way into many new consumer product experiences, from the car to the living room. Below, Martel explores the emotional dimension of circular design and how the CMF field is evolving to meet the global challenges of circularity and sustainability. Fast Company: Please introduce yourself to our readers.Lyse MartelLyse Martel: I’m Lyse Martel, a CMF designer and design strategist, working primarily in automotive and consumer electronics. CMF, which stands for Color, Materials, and Finish, is about how a product looks, feels, and connects emotionally. So my work focuses on those elements as well as on strategy, brand identity, and sustainability. Although I mainly work in automotive and consumer electronics, CMF can apply to many different areas. Over the years I’ve worked with brands like Bang & Olufsen, Hopium, and NIO. And most recently I was directing a circular design project at Volkswagen Group—designing for circularity from the start with a large team of designers from different disciplines. How did you find your way into this field? It was step by step. My love for design was always there, even before I knew what to call it. It was shaped by my family’s craftsmanship, as well as my own curiosity for shapes, textures, colors, and sensory experiences. On my father’s side, I grew up around a lot of woodworking and carpentry. And on my mother’s side are generations of tailors. So that gave me an appreciation for textiles and textures and detailing and crafts. And I’ve always loved illustration and drawing and building small architectures with natural elements—everything that could involve materials and aesthetics. And I think that brought me to materiality and storytelling and eventually to CMF design. Were you able to find an educational path that encouraged your interests? I went to a specialized high school for applied arts and design, where I grew immensely as a creative person, and had a teacher who supported me and saw my potential with conceptual thinking. At university another teacher encouraged me to apply to a design internship in the automotive sector in Paris, and that’s how I formally entered the CMF design field. I was immediately drawn to the innovation and complexity of using material and color to shape the brand identity for a mobility project. [Photo: Lyse Martel]How do you stay on top of trends in color and material?Much of it is intuitive, but we also learn to connect the dots and see trends. I’m very much inspired by psychology and by what’s going on in the world—anything that could possibly impact human experiences and emotions. I’m paying attention to developments in architecture, interiors, digital and physical design, and material innovation. I’m also looking at global trends that have nothing to do with the design industry, including culture and the natural world. Nature plays a big role because you can look at how light interacts, how materials evolve with time, the functioning of ecosystems, and agriculture. I’m also very interested in how CMF design intersects with concepts like wellbeing and happiness, so I follow influential practitioners like Ivy Ross from Google, and Susan Magsamen, who works on neuroaesthetics, and Carol Gilligan, the psychologist and philosopher. Could you share more about neuroaesthetics? Neuroaesthetics looks at how design makes people feel: how beauty and art and design influence our brain, and how things like color, textures, light, and sound make us react cognitively or emotionally. We know that certain visual experiences will calm or excite us, while others make us feel uncomfortable. Designers can leverage those insights to create more meaningful and intuitive interactions. I’ve always been fascinated by how design makes people feel, and neuroaesthetics gives us the scientific reasoning behind those ideas. For instance, when I’m working with color and material for a car interior, I can decide to craft a more calming atmosphere with natural materials, or use soft lighting or a color gradient that can guide the user’s eye. I can think about how textures and tactility will influence the user’s feeling of comfort, or their perception of product quality or durability. When it comes to sustainability, there are a lot of materials that may not be readily acceptable to a user. In that case it can be helpful to lean into the authenticity of that material, perhaps by making it warmer or softer, or relating it to nature through colors or grain. So if we can somehow elevate or upscale the experience with that material, then we can start to shift the mindset to embrace sustainable materials or choices. Earlier you mentioned your work in circular design. Could you share more about that? Circular design is rethinking how we create and use products. It means designing for longevity, adaptability, and regeneration. We seek out the right materials, we design for easy reuse and repair, and we try to ensure that the product stays in circulation for as long as possible. Longevity is the number one criteria, because the longer you use a product, the less impact it has in terms of greenhouse gas emissions and other waste metrics. With circularity do you encounter pushback from industries that simply need consumers to keep buying more stuff? It does clash with short-term profit models, so it’s not easy for businesses to embrace it completely. But there is momentum for circular design, which is driven by consumer expectations, tighter regulations, and a growing recognition that resource efficiency is also smart business. I’ve seen mobility and consumer electronics firms try out concepts like modularity, repairability, and designing with disassembly in mind. Neuroaesthetics seems to be a strategy for tapping into people’s innate preferences for certain colors, materials, and finishes. But could also instigate behavior change, by tapping into the emotional layer of circularity? Absolutely, it can be surprisingly comforting, even if the materials are unexpected. When designing a circular product, you’re often working with waste, like a polymer that’s meant to circulate between cars. The challenge is making that material feel good, both emotionally and physically. What works is embracing the material’s character, maybe it has a soft texture or a slight irregularity, like a grain or uneven thread. Or it comes in a natural color that feels ultra-fresh. These little details shift the focus from what it is to how it makes you feel. You might not even realize it’s recycled plastic, but it just feels right. Sometimes, a car interior can feel like a cozy cabin, all because of the right textures and tones. That emotional layer is what really connects circularity.How could neuroaesthetics help make people comfortable with something new, like self-driving cars? It’s really about how shapes, colors and textures support the digital experience; all the micro-details working together to help the user feel at ease. I’ve been testing self-driving vehicles recently, and it’s surprising how much the environment impacts your reaction. In one case, the layout was minimal, with just the right number of buttons, and that simplicity helped me relax. But I also tested a car that was entirely gray, and it felt dull and dated. Light tones or soft gradients, something that evokes a sunrise or sunset, can go a long way in making the space feel more inviting.With automation, trust becomes a key part of the brief. How easily will someone understand what’s happening? Are they okay letting go of the wheel? That’s where CMF design needs to be fully integrated. I have to work closely with the interior and UX designers so that everything speaks the same language. If I propose a soft, natural palette and the shapes are cold or aggressive, it creates a disconnect.[AI Image: courtesy Lyse Martel]Can you share how you use AI in your work, or how AI factors into the CMF design process? It’s part of my creative process in that it helps me visualize materials, colors, and sensory experiences I’m considering for a project. It’s a great way to communicate an idea visually, and also to put it out there so someone else can pick it up and build on it. So for me, it’s really a tool that helps us be more precise in how we express and share ideas.There are also really promising use cases in circular design, where AI can help us map local resources and integrate them more intelligently into products. For example, there’s a lot of bamboo in China, linen in the north of France, or paper waste around Berlin. So what can we do with that knowledge? We can see where materials are available, but also think about how to reduce waste, predict life cycles, or imagine new reuse scenarios. Anything that involves localizing or optimizing can be supported by AI.And as the digital world increasingly shapes the physical one, I think there’s real potential in using these new, hyper-sensory AI-generated visuals to inspire physical experiences. Neuroaesthetics helps us design for emotion, and AI can help translate those emotional cues into visual concepts that, when made real, feel meaningful and multi-sensory. Do you ever get any pushback for the decisions that you or your team might make as CMF designers? Sometimes there’s a strong reaction to a particular color or material choice. I remember working on a concept car called Eve, developed with a strong focus on emerging markets and innovative design languages. I proposed an exterior in a rose gold tone, which could be read as pink. That sparked some discomfort in the room. I think it challenged certain expectations of what a car should look like, especially in Western automotive culture. But in China, rose gold is often associated with refinement and quality. It’s not seen as gendered in the same way. So for me, it was an opportunity to bring a fresh, culturally relevant aesthetic into the project. I understood the hesitation, but that’s part of the role. Sometimes CMF invites us to gently shift the visual language and open up new emotional possibilities.[Image: Felix Godard Design]Are there certain colors and finishes that are timeless and others that are more transitory? In the last decade we used a lot of neutrals, like beige and gray. Many brands also decided to shape themselves around their core colors—“our black,” “our white,” etc. And they would build up from there to include more exciting colors into their identity. Today I see those approaches being challenged. Gen Z is coming in and they have other ideas about what’s fresh. In the past few years we saw a lot of yellows. Recently, dark reds have been popping up everywhere, and they’re a powerful, timeless choice that adds richness and sophistication. These colors grab attention and can work well, but we need to be mindful of their relevance for long-term products.I believe there is still a need for that core timelessness. You might use black as a core color, but you might tint it blue to make it more interesting or less intense. When I was at Bang & Olufsen, we often discussed how to stand out from typical black consumer electronics. For a more lifestyle-oriented, subtle design in the home, why not use gray?[Image: courtesy NIO]Are you ever surprised when a particular color takes off? The latest Pantone color of the year is a brown-beige shade, which honestly surprised me. I’ve used warm grays before when I wanted to give a product a cozier, inviting feel, but this one doesn’t feel as fresh to me. I’m not sure it resonates with the moment in the same way other trends do. I love when a heritage brand takes an unexpected turn, like the paper company GF Smith, which recently rebranded with vibrant, poppy colors and introduced a bespoke, rounded sans-serif typeface, GF Smith Homie. I like to see they are brushing off the history to embrace different values and just be human. They want to stand for inclusivity, so they’re going to speak up about that and make sure it’s seen in the brand.Where do you draw creative inspiration? It’s really what makes me burn, what is calling my heart. I also need to talk to people—not only creatives, but people from all walks of life. I enjoy traveling through my city and looking at how people live. I learn a lot simply from riding the train, overhearing conversations, and observing how the mood changes with the seasons. I also read the news and check out certain magazines. There’s one I like, Imagine5, that focuses on how to make sustainability joyful. It explores that from all angles and it’s very accessible. You don’t have to be a sustainability expert to enjoy it. [Image: courtesy NIO]Could you share some of the projects you’ve worked on that you’re most proud of? I joined the global smart EV brand NIO in its early stages, when the brand vision was still taking shape, and contributed to the initial direction of color, materials, and finishes as part of the design team. The objective was to align with their vision of “Blue Sky Coming,” so we had to come up with progressive aesthetics and human-centered design, which later evolved into design principles. Shaping that brand was extremely rich for me in terms of learning and collaborating with so many talented designers. I also led a couple of projects – one was the previously mentioned concept car called Eve. I had the opportunity to introduce more natural materials and different colors that were not commonly used in the automotive space.Introducing new aesthetics became an important theme for my later work with Bang & Olufsen, which was about connecting the dots between sound and material and design. And then more recently, the circularity project I’ve been leading for Volkswagen Group is really close to my heart. The brief was to introduce longevity, adaptability, and recyclability across all design touch points for Volkswagen. To that end we provided creative direction that considered everything from exterior design, interior, user experience, and materiality.It was an interesting challenge to find the emotional layer of circularity, while staying on brand for Volkswagen. Circularity has a lot of very technical aspects, but as designers we can make circularity tangible. How do you deal with mistakes or failure in the creative process? I view mistakes or failure as an opportunity to test more, to rethink, and to reframe. If a design doesn’t work, how can we regroup and find a solution that’s way more interesting and beyond the obvious? In the creative process there can be a lot of fear associated with going against the grain. What I’ve noticed is that if we stay in that fear space, we close ourselves off to opportunities. It’s important to be in an open space of creativity and curiosity. Allow mistakes and failure to happen. When there is joy in the process and a strong intuition, you produce better results in the end. What advice would you give to aspiring designers, but also anyone who wants to enter the world you inhabit? Great design comes from a constantly growing and inspired mind. Stay curious and know that inspiration comes from everywhere. Embrace your uniqueness, but also be able to evolve from that. Be open to change and to new perspectives. There will be tough feedback and creative disagreements, but the important thing is how you receive those situations. Maintain a mindset of abundance and try to see the positive in anything you do. Finally, as creatives it’s important for us to take time alone to recharge, to reflect, and to work on our magic. When you’re feeling well and thriving individually, your creativity also does. At that point it’s crucial to rejoin the collective, where you have a chance to collaborate and experience the diversity of perspectives that fuels creativity. It can be a tough road for aspiring designers, but I would encourage them to proceed with care and openness, and to leave their fears behind. 
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  • Mafell's Crazy Pull-Push Portable Table Saw

    This portable Erika 85 table saw, by German manufacturer Mafell, has a number of tricks up its sleeve. First off, it's designed to be easy for one person to set up:One of the feet has an instant height-adjustment feature, making uneven floors quickly dealt with:And while you can push material through the saw, the conventional way……it also performs this magic trick:When crosscutting or cutting miters, rather than pushing the workpiece on a sled, you hold the piece stationary and the saw slides towards you. The company reckons this is easier and more precise than doing it the other way around. It's also easier than sliding chunky workpieces towards the saw:Lastly, a simple but desirable feature. The saw has a built-in light that illuminates exactly where you want to see:I think the pull feature would take some getting used to, because I've never seen a table saw that had this feature. But that's because I'm based in the 'States. Mafell has been producing this design for a whopping 40 years.
    #mafell039s #crazy #pullpush #portable #table
    Mafell's Crazy Pull-Push Portable Table Saw
    This portable Erika 85 table saw, by German manufacturer Mafell, has a number of tricks up its sleeve. First off, it's designed to be easy for one person to set up:One of the feet has an instant height-adjustment feature, making uneven floors quickly dealt with:And while you can push material through the saw, the conventional way……it also performs this magic trick:When crosscutting or cutting miters, rather than pushing the workpiece on a sled, you hold the piece stationary and the saw slides towards you. The company reckons this is easier and more precise than doing it the other way around. It's also easier than sliding chunky workpieces towards the saw:Lastly, a simple but desirable feature. The saw has a built-in light that illuminates exactly where you want to see:I think the pull feature would take some getting used to, because I've never seen a table saw that had this feature. But that's because I'm based in the 'States. Mafell has been producing this design for a whopping 40 years. #mafell039s #crazy #pullpush #portable #table
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    Mafell's Crazy Pull-Push Portable Table Saw
    This portable Erika 85 table saw, by German manufacturer Mafell, has a number of tricks up its sleeve. First off, it's designed to be easy for one person to set up:One of the feet has an instant height-adjustment feature, making uneven floors quickly dealt with:And while you can push material through the saw, the conventional way……it also performs this magic trick:When crosscutting or cutting miters, rather than pushing the workpiece on a sled, you hold the piece stationary and the saw slides towards you. The company reckons this is easier and more precise than doing it the other way around. It's also easier than sliding chunky workpieces towards the saw:Lastly, a simple but desirable feature. The saw has a built-in light that illuminates exactly where you want to see:I think the pull feature would take some getting used to, because I've never seen a table saw that had this feature. But that's because I'm based in the 'States. Mafell has been producing this design for a whopping 40 years.
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  • Parametric Design And a Guide to Creating Adaptable, High-Performance Products with Algorithms

    Parametric design is a transformative approach to product development that integrates interconnected parameters to enhance a product’s performance and adaptability. This approach maximizes the relationships between parameters like color, size, and material by defining and adjusting them to improve design results. In contrast to conventional design systems, parametric design encourages creativity by making it possible to create adaptable and dynamic solutions that are suited to changing requirements.
    The use of sophisticated algorithms makes it easier to create intricate patterns and structures, changing the way engineers and designers approach architectural, industrial, and urban planning projects. Parametric design is based on systems that are naturally based on parametric principles and are inspired by biological and natural patterns.

    The Flip chair, inspired by the natural beauty of wind-blown grass, combines asymmetry and craftsmanship to create a unique seating experience. Designers focused on the “flip” as the central element, allowing the bent wood to flow through gradual transitions, and infusing the piece with vitality. The challenging process of steam-bending thick wood was repeated multiple times, ensuring that each chair is handmade, one-of-a-kind, and exhibits a distinctive form, making it an elegant yet functional addition to any space.

    Developed with the support of the National Taiwan Craft Research and Development Institute, the Flip chair seamlessly blends traditional craftsmanship with modern parametric design. The result is a chair that not only offers aesthetic appeal but also carries a story of innovation and meticulous workmanship. Its organic texture and thoughtful design make it a statement piece that is ideal for those seeking a functional yet artistic element to complement their home or office decor.
    What are the Applications of Parametric Design?
    Parametric design enables the creation of customized product designs by allowing users to adjust shape, size, and functionality based on specific inputs. This approach combines various algorithms and parameters to create and refine designs that enhance the functionality and aesthetics of the product. Designers begin by defining key parameters, which can then be adjusted to optimize efficiency and performance.
    CAD software and similar tools are commonly used in this process and by utilizing parameters, the design process becomes more controlled and enables innovative solutions. Multiple design options can be explored quickly which heps in reducing time and waste, and making parametric design a powerful tool for innovation.

    Located in Jakarta’s business district, the Stalk Tree-Hugger, designed by RAD+ar, integrates five existing tall trees with a parametric fabric structure that creates an engaging play of light and shadows. This innovative design combines a restaurant and lounge, offering a unique spatial experience while blending seamlessly with the surrounding greenery. The shifting shadows from the trees foster an intimate, inviting atmosphere, while the dynamic tensile structures, swaying with the wind, create a nature-centric ambiance.

    The 750-square-meter bar restaurant showcases minimal intervention in nature, providing a versatile space for commercial activities. The lightweight steel-timber thatch roof offers both shade and support to the parametric fabric, transforming into a lantern at night, enhancing the cityscape and event ambiance. Designed by Antonius Richard and the RAD+ar team, the project emphasizes reducing environmental impact while maintaining the commercial value of the land. With constant movement and changing lighting, the design creates a relaxing, tranquil space, where visitors can observe and interact with nature.

    The Generico Chair, created by Marco Hemmerling and Ulrich Nether, exemplifies the power of generative algorithms in computational or parametric design. This innovative process allows the software to optimize the design to meet specific parameters and results in a lightweight yet strong structure. The chair’s Voronoi-inspired design reduces material usage significantly while maintaining strength and flexibility in the backrest. The careful application of generative design principles ensures the chair’s efficiency without compromising its functionality.

    Designed for both performance and comfort, the Generico Chair retains its ergonomic qualities despite its reduced volume. The chair is 3D printed to accommodate the complexities of its generative design, which introduces specific manufacturing constraints. The result is a visually captivating piece with a skeletal charm that blends creativity and precision. Its unique form showcases how software-aided design can produce functional and aesthetically pleasing furniture pieces while adhering to sustainability, precision, and material efficiency goals.
    How does Parametric design bring innovation to product design?
    Parametric design, powered by CAD software, achieves a harmonious balance between complexity and simplicity, streamlining the processes of product creation and modification. By defining specific parameters, designers can make adjustments with ease, minimizing waste and improving efficiency. This highly versatile approach adapts to various products, such as adjusting the height and tilt of a chair or modifying the color, angle, and brightness of lighting design.
    Therefore, parametric design promotes flexibility, providing a wide range of solutions to complex challenges. By establishing parameters at the outset, significant time is saved, enabling refinements during the design phase before creating a physical prototype. It excels in managing intricate shapes and patterns while opening new possibilities for innovation and creativity.

    John Mauriello, the designer behind the Coral Lighting Collection, articulates his creations as moments frozen in time. These lamps are the result of complex algorithms simulating natural growth, each one capturing a unique form by pausing the simulation at a precise point. The collection features three distinct designs namely Timor, Sargasso, and Celebes, each inspired by different types of coral. Mauriello’s deep connection to the ocean, fostered through his experience as a surfer, is reflected in his tribute to coral’s inherent beauty and vibrant life.

    The lamps are meticulously designed to be visually appealing both when illuminated and when turned off. Crafted from a white, ceramic-like material, they are 3D printed in the USA using sustainable methods that enable the recycling of any waste materials. The integrated LED lights interact with the lamp’s uneven cross-sections to produce dynamic lighting effects of brightness and shadow. The manufacturing process is eco-conscious and allows any waste material that is produced during the design process to be recycled.
    A Guide to Parametric Design Software
    Parametric modeling is a computer-aided designtool used to create and manipulate parametric models. Several software programs incorporate advanced algorithms for parametric design, combining computer software with AI to offer innovative design solutions. These sophisticated algorithms enable an interactive design process, allowing designers and engineers to input specific constraints directly within the software.
    This approach minimizes errors and ensures the creation of accurate digital models. Furthermore, the integration of virtual reality enhances the experience, providing immersive and interactive opportunities to visualize and refine concepts. Designers can explore complex geometries and design intricacies, enabling the creation of 3D shapes and models with greater precision and flexibility.

    CATIA’s Visual Scripting app, part of the 3DEXPERIENCE Platform, makes parametric design easier and more accessible. This no-code tool lets designers, engineers, and architects create complex designs without needing to write code. Using a simple, node-based interface, users can define parameters and generate detailed 3D models effortlessly.

    The tool’s Capture & Reuse feature boosts efficiency by allowing users to share and reuse design algorithms across different projects. By combining CATIA’s CAD software with a visual approach to parametric and generative modeling, Visual Scripting enhances creativity and speeds up design iterations. Its smooth integration with the 3DEXPERIENCE platform provides a streamlined workflow, making algorithmic design a built-in feature. Beyond traditional modeling, it also enables mesh manipulation and the creation of custom lattice structures—perfect for 3D printing in industries like aerospace, furniture, and jewelry design.
    Parametric design is transforming the product design industry by fostering creativity, improving efficiency, and enabling customization. Its seamless integration with digital manufacturing and sustainability efforts makes it an essential tool for modern designers. As technology continues to evolve, parametric design will remain at the forefront, driving ethical and innovative advancements in product development.The post Parametric Design And a Guide to Creating Adaptable, High-Performance Products with Algorithms first appeared on Yanko Design.
    #parametric #design #guide #creating #adaptable
    Parametric Design And a Guide to Creating Adaptable, High-Performance Products with Algorithms
    Parametric design is a transformative approach to product development that integrates interconnected parameters to enhance a product’s performance and adaptability. This approach maximizes the relationships between parameters like color, size, and material by defining and adjusting them to improve design results. In contrast to conventional design systems, parametric design encourages creativity by making it possible to create adaptable and dynamic solutions that are suited to changing requirements. The use of sophisticated algorithms makes it easier to create intricate patterns and structures, changing the way engineers and designers approach architectural, industrial, and urban planning projects. Parametric design is based on systems that are naturally based on parametric principles and are inspired by biological and natural patterns. The Flip chair, inspired by the natural beauty of wind-blown grass, combines asymmetry and craftsmanship to create a unique seating experience. Designers focused on the “flip” as the central element, allowing the bent wood to flow through gradual transitions, and infusing the piece with vitality. The challenging process of steam-bending thick wood was repeated multiple times, ensuring that each chair is handmade, one-of-a-kind, and exhibits a distinctive form, making it an elegant yet functional addition to any space. Developed with the support of the National Taiwan Craft Research and Development Institute, the Flip chair seamlessly blends traditional craftsmanship with modern parametric design. The result is a chair that not only offers aesthetic appeal but also carries a story of innovation and meticulous workmanship. Its organic texture and thoughtful design make it a statement piece that is ideal for those seeking a functional yet artistic element to complement their home or office decor. What are the Applications of Parametric Design? Parametric design enables the creation of customized product designs by allowing users to adjust shape, size, and functionality based on specific inputs. This approach combines various algorithms and parameters to create and refine designs that enhance the functionality and aesthetics of the product. Designers begin by defining key parameters, which can then be adjusted to optimize efficiency and performance. CAD software and similar tools are commonly used in this process and by utilizing parameters, the design process becomes more controlled and enables innovative solutions. Multiple design options can be explored quickly which heps in reducing time and waste, and making parametric design a powerful tool for innovation. Located in Jakarta’s business district, the Stalk Tree-Hugger, designed by RAD+ar, integrates five existing tall trees with a parametric fabric structure that creates an engaging play of light and shadows. This innovative design combines a restaurant and lounge, offering a unique spatial experience while blending seamlessly with the surrounding greenery. The shifting shadows from the trees foster an intimate, inviting atmosphere, while the dynamic tensile structures, swaying with the wind, create a nature-centric ambiance. The 750-square-meter bar restaurant showcases minimal intervention in nature, providing a versatile space for commercial activities. The lightweight steel-timber thatch roof offers both shade and support to the parametric fabric, transforming into a lantern at night, enhancing the cityscape and event ambiance. Designed by Antonius Richard and the RAD+ar team, the project emphasizes reducing environmental impact while maintaining the commercial value of the land. With constant movement and changing lighting, the design creates a relaxing, tranquil space, where visitors can observe and interact with nature. The Generico Chair, created by Marco Hemmerling and Ulrich Nether, exemplifies the power of generative algorithms in computational or parametric design. This innovative process allows the software to optimize the design to meet specific parameters and results in a lightweight yet strong structure. The chair’s Voronoi-inspired design reduces material usage significantly while maintaining strength and flexibility in the backrest. The careful application of generative design principles ensures the chair’s efficiency without compromising its functionality. Designed for both performance and comfort, the Generico Chair retains its ergonomic qualities despite its reduced volume. The chair is 3D printed to accommodate the complexities of its generative design, which introduces specific manufacturing constraints. The result is a visually captivating piece with a skeletal charm that blends creativity and precision. Its unique form showcases how software-aided design can produce functional and aesthetically pleasing furniture pieces while adhering to sustainability, precision, and material efficiency goals. How does Parametric design bring innovation to product design? Parametric design, powered by CAD software, achieves a harmonious balance between complexity and simplicity, streamlining the processes of product creation and modification. By defining specific parameters, designers can make adjustments with ease, minimizing waste and improving efficiency. This highly versatile approach adapts to various products, such as adjusting the height and tilt of a chair or modifying the color, angle, and brightness of lighting design. Therefore, parametric design promotes flexibility, providing a wide range of solutions to complex challenges. By establishing parameters at the outset, significant time is saved, enabling refinements during the design phase before creating a physical prototype. It excels in managing intricate shapes and patterns while opening new possibilities for innovation and creativity. John Mauriello, the designer behind the Coral Lighting Collection, articulates his creations as moments frozen in time. These lamps are the result of complex algorithms simulating natural growth, each one capturing a unique form by pausing the simulation at a precise point. The collection features three distinct designs namely Timor, Sargasso, and Celebes, each inspired by different types of coral. Mauriello’s deep connection to the ocean, fostered through his experience as a surfer, is reflected in his tribute to coral’s inherent beauty and vibrant life. The lamps are meticulously designed to be visually appealing both when illuminated and when turned off. Crafted from a white, ceramic-like material, they are 3D printed in the USA using sustainable methods that enable the recycling of any waste materials. The integrated LED lights interact with the lamp’s uneven cross-sections to produce dynamic lighting effects of brightness and shadow. The manufacturing process is eco-conscious and allows any waste material that is produced during the design process to be recycled. A Guide to Parametric Design Software Parametric modeling is a computer-aided designtool used to create and manipulate parametric models. Several software programs incorporate advanced algorithms for parametric design, combining computer software with AI to offer innovative design solutions. These sophisticated algorithms enable an interactive design process, allowing designers and engineers to input specific constraints directly within the software. This approach minimizes errors and ensures the creation of accurate digital models. Furthermore, the integration of virtual reality enhances the experience, providing immersive and interactive opportunities to visualize and refine concepts. Designers can explore complex geometries and design intricacies, enabling the creation of 3D shapes and models with greater precision and flexibility. CATIA’s Visual Scripting app, part of the 3DEXPERIENCE Platform, makes parametric design easier and more accessible. This no-code tool lets designers, engineers, and architects create complex designs without needing to write code. Using a simple, node-based interface, users can define parameters and generate detailed 3D models effortlessly. The tool’s Capture & Reuse feature boosts efficiency by allowing users to share and reuse design algorithms across different projects. By combining CATIA’s CAD software with a visual approach to parametric and generative modeling, Visual Scripting enhances creativity and speeds up design iterations. Its smooth integration with the 3DEXPERIENCE platform provides a streamlined workflow, making algorithmic design a built-in feature. Beyond traditional modeling, it also enables mesh manipulation and the creation of custom lattice structures—perfect for 3D printing in industries like aerospace, furniture, and jewelry design. Parametric design is transforming the product design industry by fostering creativity, improving efficiency, and enabling customization. Its seamless integration with digital manufacturing and sustainability efforts makes it an essential tool for modern designers. As technology continues to evolve, parametric design will remain at the forefront, driving ethical and innovative advancements in product development.The post Parametric Design And a Guide to Creating Adaptable, High-Performance Products with Algorithms first appeared on Yanko Design. #parametric #design #guide #creating #adaptable
    WWW.YANKODESIGN.COM
    Parametric Design And a Guide to Creating Adaptable, High-Performance Products with Algorithms
    Parametric design is a transformative approach to product development that integrates interconnected parameters to enhance a product’s performance and adaptability. This approach maximizes the relationships between parameters like color, size, and material by defining and adjusting them to improve design results. In contrast to conventional design systems, parametric design encourages creativity by making it possible to create adaptable and dynamic solutions that are suited to changing requirements. The use of sophisticated algorithms makes it easier to create intricate patterns and structures, changing the way engineers and designers approach architectural, industrial, and urban planning projects. Parametric design is based on systems that are naturally based on parametric principles and are inspired by biological and natural patterns. The Flip chair, inspired by the natural beauty of wind-blown grass, combines asymmetry and craftsmanship to create a unique seating experience. Designers focused on the “flip” as the central element, allowing the bent wood to flow through gradual transitions, and infusing the piece with vitality. The challenging process of steam-bending thick wood was repeated multiple times, ensuring that each chair is handmade, one-of-a-kind, and exhibits a distinctive form, making it an elegant yet functional addition to any space. Developed with the support of the National Taiwan Craft Research and Development Institute (NTCRI), the Flip chair seamlessly blends traditional craftsmanship with modern parametric design. The result is a chair that not only offers aesthetic appeal but also carries a story of innovation and meticulous workmanship. Its organic texture and thoughtful design make it a statement piece that is ideal for those seeking a functional yet artistic element to complement their home or office decor. What are the Applications of Parametric Design? Parametric design enables the creation of customized product designs by allowing users to adjust shape, size, and functionality based on specific inputs. This approach combines various algorithms and parameters to create and refine designs that enhance the functionality and aesthetics of the product. Designers begin by defining key parameters, which can then be adjusted to optimize efficiency and performance. CAD software and similar tools are commonly used in this process and by utilizing parameters, the design process becomes more controlled and enables innovative solutions. Multiple design options can be explored quickly which heps in reducing time and waste, and making parametric design a powerful tool for innovation. Located in Jakarta’s business district, the Stalk Tree-Hugger, designed by RAD+ar, integrates five existing tall trees with a parametric fabric structure that creates an engaging play of light and shadows. This innovative design combines a restaurant and lounge, offering a unique spatial experience while blending seamlessly with the surrounding greenery. The shifting shadows from the trees foster an intimate, inviting atmosphere, while the dynamic tensile structures, swaying with the wind, create a nature-centric ambiance. The 750-square-meter bar restaurant showcases minimal intervention in nature, providing a versatile space for commercial activities. The lightweight steel-timber thatch roof offers both shade and support to the parametric fabric, transforming into a lantern at night, enhancing the cityscape and event ambiance. Designed by Antonius Richard and the RAD+ar team, the project emphasizes reducing environmental impact while maintaining the commercial value of the land. With constant movement and changing lighting, the design creates a relaxing, tranquil space, where visitors can observe and interact with nature. The Generico Chair, created by Marco Hemmerling and Ulrich Nether, exemplifies the power of generative algorithms in computational or parametric design. This innovative process allows the software to optimize the design to meet specific parameters and results in a lightweight yet strong structure. The chair’s Voronoi-inspired design reduces material usage significantly while maintaining strength and flexibility in the backrest. The careful application of generative design principles ensures the chair’s efficiency without compromising its functionality. Designed for both performance and comfort, the Generico Chair retains its ergonomic qualities despite its reduced volume. The chair is 3D printed to accommodate the complexities of its generative design, which introduces specific manufacturing constraints. The result is a visually captivating piece with a skeletal charm that blends creativity and precision. Its unique form showcases how software-aided design can produce functional and aesthetically pleasing furniture pieces while adhering to sustainability, precision, and material efficiency goals. How does Parametric design bring innovation to product design? Parametric design, powered by CAD software, achieves a harmonious balance between complexity and simplicity, streamlining the processes of product creation and modification. By defining specific parameters, designers can make adjustments with ease, minimizing waste and improving efficiency. This highly versatile approach adapts to various products, such as adjusting the height and tilt of a chair or modifying the color, angle, and brightness of lighting design. Therefore, parametric design promotes flexibility, providing a wide range of solutions to complex challenges. By establishing parameters at the outset, significant time is saved, enabling refinements during the design phase before creating a physical prototype. It excels in managing intricate shapes and patterns while opening new possibilities for innovation and creativity. John Mauriello, the designer behind the Coral Lighting Collection, articulates his creations as moments frozen in time. These lamps are the result of complex algorithms simulating natural growth, each one capturing a unique form by pausing the simulation at a precise point. The collection features three distinct designs namely Timor, Sargasso, and Celebes, each inspired by different types of coral. Mauriello’s deep connection to the ocean, fostered through his experience as a surfer, is reflected in his tribute to coral’s inherent beauty and vibrant life. The lamps are meticulously designed to be visually appealing both when illuminated and when turned off. Crafted from a white, ceramic-like material, they are 3D printed in the USA using sustainable methods that enable the recycling of any waste materials. The integrated LED lights interact with the lamp’s uneven cross-sections to produce dynamic lighting effects of brightness and shadow. The manufacturing process is eco-conscious and allows any waste material that is produced during the design process to be recycled. A Guide to Parametric Design Software Parametric modeling is a computer-aided design (CAD) tool used to create and manipulate parametric models. Several software programs incorporate advanced algorithms for parametric design, combining computer software with AI to offer innovative design solutions. These sophisticated algorithms enable an interactive design process, allowing designers and engineers to input specific constraints directly within the software. This approach minimizes errors and ensures the creation of accurate digital models. Furthermore, the integration of virtual reality enhances the experience, providing immersive and interactive opportunities to visualize and refine concepts. Designers can explore complex geometries and design intricacies, enabling the creation of 3D shapes and models with greater precision and flexibility. CATIA’s Visual Scripting app, part of the 3DEXPERIENCE Platform, makes parametric design easier and more accessible. This no-code tool lets designers, engineers, and architects create complex designs without needing to write code. Using a simple, node-based interface, users can define parameters and generate detailed 3D models effortlessly. The tool’s Capture & Reuse feature boosts efficiency by allowing users to share and reuse design algorithms across different projects. By combining CATIA’s CAD software with a visual approach to parametric and generative modeling, Visual Scripting enhances creativity and speeds up design iterations. Its smooth integration with the 3DEXPERIENCE platform provides a streamlined workflow, making algorithmic design a built-in feature. Beyond traditional modeling, it also enables mesh manipulation and the creation of custom lattice structures—perfect for 3D printing in industries like aerospace, furniture, and jewelry design. Parametric design is transforming the product design industry by fostering creativity, improving efficiency, and enabling customization. Its seamless integration with digital manufacturing and sustainability efforts makes it an essential tool for modern designers. As technology continues to evolve, parametric design will remain at the forefront, driving ethical and innovative advancements in product development.The post Parametric Design And a Guide to Creating Adaptable, High-Performance Products with Algorithms first appeared on Yanko Design.
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  • 39 Summer Fonts That Really ‘Sizzle’

    39 Summer Fonts That Really ‘Sizzle’

    In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.As a graphic designer who lives for those long, lazy summer days, I can’t help but get excited when it’s time to break out the summer fonts. There’s something absolutely magical about typography that captures the essence of sunshine, beach vibes, and endless possibilities.
    Summer fonts are more than just pretty letters on a screen – they’re visual vacation postcards that transport viewers straight to sandy beaches, backyard barbecues, and those perfect golden hour moments. I’ve spent countless hourscurating the perfect collection of typefaces that embody everything we love about the warmest season of the year.
    Whether you’re designing festival posters, ice cream shop branding, or social media graphics that scream “summer vibes,” the right font can make all the difference. It’s not just about looking good; it’s about evoking that carefree, sun-kissed feeling that makes summer so special.
    In this comprehensive guide, we’ll dive deep into the most sizzling summer fonts of 2025, explore what makes a font feel summery, and discover how to use these typefaces to bring that vacation energy to any project. So grab your favorite cold drink, find a spot in the shade, and let’s embark on this typographic summer adventure together!
    Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The Hottest Summer Fonts of 2025
    Not all fonts are created equal when it comes to capturing that perfect summer essence. I’ve handpicked the most vibrant, energetic typefaces that’ll make your designs feel like a breath of fresh ocean air. Here are my top picks:
    Summer Sunshine

    Summer Sunshine is a vibrant decorative font that exudes warmth and cheer. Its playful letterforms and sunny aesthetic make it perfect for summer-themed designs and joyful projects.Summer Days

    Summer Days is a lively script font that captures the essence of carefree summer vibes. Its fluid, handwritten style and energetic character make it ideal for creating designs with a fresh and vibrant feel.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere.

    Summer Crab

    Summer Crab is a unique serif font with a handwritten twist, perfect for summer-themed typography. Its quirky design combines elegance with a touch of whimsy, making it suitable for both formal and casual summer projects.Sunrise Waves

    Sunrise Waves is a brushy sans-serif font that evokes the calm and beauty of a beach at dawn. Its smooth lines and balanced proportions make it versatile for various summer and coastal-themed designs.Summer Wednesday

    Summer Wednesday is a charming script font that captures the essence of lazy summer days. Its relaxed, handwritten style is perfect for creating designs with a casual, vacation-like atmosphere.Summers Typeface + BONUS vector

    Summers Typeface is a versatile script font that comes with bonus vector elements. Its flowing monoline letterforms and additional graphics make it an excellent choice for creating comprehensive summer-themed designs and branding materials.Sunroof & Summer

    Sunroof & Summer is a carefree handwritten font that embodies the spirit of summer road trips. Its natural, spontaneous style is perfect for creating designs with a laid-back and adventurous feel.Summerica Typeface

    Summerica Typeface is a playful serif font with a hint of nostalgia. Its unique blend of classic and whimsical elements makes it ideal for summer holiday designs and retro-inspired projects.Summer Heaven

    Summer Heaven is a delightful script font that radiates warmth and happiness. Its sunny disposition and fluid letterforms make it perfect for creating designs that evoke the joy of perfect summer days.Summer – Handwriting Font

    Summer is a versatile handwriting font that combines sans-serif elements with a script-like flow. Its natural, easy-going style makes it suitable for a wide range of summer-themed designs and personal projects.AL – Blue Season

    AL – Blue Season is a refreshing cursive font that captures the essence of cool summer breezes. Its flowing letterforms and subtle blue hues make it perfect for creating designs with a calm, seasonal atmosphere.Summer Fruits – Layered Font

    Summer Fruits is a playful layered font that adds depth and vibrancy to designs. Its fruity aesthetic and customizable layers make it ideal for creating eye-catching summer-themed typography and graphics.Sunburned Tropic – Summer Brush Font

    Sunburned Tropic is a bold brush font that exudes tropical summer vibes. Its rough, organic texture and energetic strokes make it perfect for creating designs with a beachy, sun-soaked feel.FLIES SUMMER

    FLIES SUMMER is a modern sans-serif display font with a unique twist. Its clean lines and subtle summer-inspired details make it versatile for various design projects, from branding to editorial layouts.Summer Festival

    Summer Festival is a lively decorative fun font that captures the excitement of outdoor events. Its playful letterforms and festive character make it ideal for creating designs for summer concerts, fairs, and celebrations.Summer Journey

    Summer Journey is a versatile font that combines decorative and sans-serif elements. Its unique design evokes a sense of adventure, making it perfect for travel-themed projects and summer vacation designs.Summer Times

    Summer Times is a chunky, fun script font that radiates positivity with its mid-century font style. Its bold letterforms and playful style make it excellent for creating eye-catching headlines and designs with a cheerful summer vibe.Summer Foliage Font

    Summer Foliage Font is a nature-inspired typeface that blends sans-serif and script elements. Its organic shapes and leafy details make it perfect for creating designs with a fresh, summery botanical theme.Summer Dust Font

    Summer Dust Font is a clean and airy typeface that combines sans-serif and handwritten styles. Its light, breezy character makes it ideal for creating designs with a soft, summery atmosphere.Summer Splash

    Summer Splash is a vibrant splashy water font with a decorative flair. Its energetic letterforms and splashy details make it perfect for creating designs that evoke the fun and excitement of summer water activities.Summer Vibes

    Summer Vibes is a relaxed sans-serif font with a handwritten feel. Its casual style and subtle imperfections make it ideal for creating designs with a laid-back, beachy atmosphere.Summer Dance

    Summer Dance is a lively script font with decorative elements. Its fluid, rhythmic letterforms make it perfect for creating designs that convey movement and joy, ideal for summer event promotions.Summer Show

    Summer Show is a bold display font that combines sans-serif and decorative features. Its striking design and summer-inspired details make it excellent for creating eye-catching headlines and promotional materials.Summer Tropics

    Summer Tropics is a fun and chunky script font that exudes tropical vibes. Its playful letterforms and bold character make it perfect for creating designs with a lively, vacation-like atmosphere.Summer Diary

    Summer Diary is a charming decorative font with a personal touch. Its handwritten-style letterforms and subtle embellishments make it ideal for creating designs that evoke memories of summer adventures.Salty Bash Handwriting Script

    Salty Bash is a carefree handwriting script with a beachy vibe. Its natural flow and slightly weathered appearance make it perfect for creating designs with a relaxed, coastal feel.Summer Flash

    Summer Flash is a dynamic decorative font with a sense of energy and movement. Its bold, eye-catching design makes it ideal for creating impactful summer-themed headlines and promotional materials.Summer Tropica – Playful Font

    Summer Tropica is a fun and vibrant font that combines script and sans-serif elements. Its playful character and tropical flair make it perfect for creating designs with a lively summer atmosphere.Ocean – Hand Writing Summer Font

    Ocean is a refreshing wavy font with a beachy feel. Its natural flow and subtle irregularities make it ideal for creating designs that evoke the relaxed atmosphere of seaside vacations.Summer Party

    Summer Party is an energetic script font that captures the excitement of summer festivities. Its lively letterforms and dynamic style make it perfect for creating designs for summer events and celebrations.Summer Funny – Summer Display Font

    Summer Funny is a quirky and playful display font with a chunky design. Its fun character and bold presence make it ideal for creating eye-catching headlines and designs with a lighthearted summer vibe.Summer Lemonade + Extras

    Summer Lemonade is a refreshing script font that comes with extra design elements. Its crisp, fluid letterforms and additional graphics make it perfect for creating comprehensive summer-themed branding and designs.Tropical Summer Font

    Tropical Summer Font is an exotic blend of script and decorative elements. Its lush, organic design and tropical motifs make it ideal for creating designs with a vibrant, paradise-like atmosphere.Fest Summer Font

    Fest Summer Font is a bold and chunky script that radiates fun and excitement. Its playful letterforms and energetic style make it perfect for creating designs for summer festivals and outdoor events.Fresh Kids – Fun Display Font

    Fresh Kids is a lively bubble font designed with children in mind. Its playful character and cheerful design make it ideal for creating kid-friendly summer designs and educational materials.Summer Blaze – Summer Brush Font

    Summer Blaze is an energetic brush font that captures the heat of summer. Its bold strokes and dynamic character make it perfect for creating designs with a sun-soaked, beachy vibe.Beach Vibe – Summer font

    Beach Vibe is a laid-back sans-serif font with a summer twist. Its relaxed style and subtle coastal elements make it ideal for creating designs with a cool, holiday atmosphere.SUMMER QUICK – Fun Font

    SUMMER QUICK is a lively sans-serif display font with a fun, casual feel. Its quirky letterforms and energetic style make it perfect for creating designs with a spontaneous summer vibe.Benji Holidas Summer Display Font

    Benji Holidas is a charming decorative font with a summery disposition. Its unique letterforms and playful design make it ideal for creating eye-catching headlines and designs for summer holidays and events.What Makes a Font Feel Like Summer?
    Ever wondered what gives certain fonts that unmistakable summer vibe? It’s not magic– there are specific design elements that trigger those warm, sunny associations in our minds.
    Relaxed, Flowing Letterforms
    Summer fonts often feature loose, organic shapes that mirror the laid-back nature of the season. Think flowing scripts that feel like ocean waves or casual handwritten styles that look like they were penned on a beach towel. These relaxed letterforms create an instant sense of ease and vacation mode.
    The beauty lies in their imperfection – slightly uneven baselines, varying letter sizes, and that wonderful hand-drawn quality that says “life’s too short to stress about perfect alignment.”
    Bright, Energetic Personality
    Summer fonts radiate energy and optimism. They’re the typographic equivalent of a sunny day – bold when they need to be, playful in their character variations, and always ready to put a smile on your face.
    Many summer fonts incorporate fun details like decorative flourishes, tropical motifs, or beach-inspired elements that add personality and charm. These little touches transform ordinary letters into summer storytelling devices.
    Vintage Beach Resort Vibes
    There’s something irresistibly nostalgic about classic summer typography. Fonts that reference vintage surf culture, retro vacation postcards, or mid-century beach resort signage tap into our collective summer memories.
    These typefaces often feature bold, confident letterforms with a touch of that authentic vintage wear – like sun-faded signs that have weathered countless summers and still look absolutely perfect.
    Where to Use Summer Fonts
    Summer fonts are incredibly versatile, bringing that vacation energy to a wide range of design applications. Their cheerful, relaxed nature makes them perfect for projects that want to feel approachable and fun.
    Event and Festival Branding
    Summer fonts are absolute stars when it comes to music festivals, beach parties, food truck events, and outdoor celebrations. Their energetic personality helps capture the excitement and community spirit of summer gatherings.
    From concert posters that need to grab attention from across a crowded street to wristbands that become summer souvenirs, the right summer font sets the perfect tone for memorable experiences.
    Hospitality and Tourism
    Beach resorts, vacation rentals, travel agencies, and tropical restaurants all benefit from summer fonts that instantly communicate relaxation and escape. These typefaces help potential guests imagine themselves already on vacation.
    Whether it’s a boutique hotel’s website, a restaurant’s poolside menu, or a travel blog’s header, summer fonts create that crucial emotional connection with wanderlust.
    Food and Beverage
    Ice cream shops, juice bars, beachside cafes, and summer pop-up stands rely on fonts that feel as refreshing as their offerings. Summer fonts help communicate that products are fresh, fun, and perfect for hot weather.
    From smoothie shop logos to popsicle packaging, these fonts add flavor before customers even take their first taste.
    Social Media and Digital Design
    Summer fonts absolutely shine in digital spaces where catching attention is crucial. Instagram posts, Pinterest graphics, blog headers, and email newsletters all benefit from typography that stops the scroll and says “summer!”
    Where to Avoid Summer Fonts
    While summer fonts bring joy and energy to many projects, there are definitely situations where their casual, playful nature might not be the best fit.
    Corporate and Professional Contexts
    Financial institutions, law firms, medical practices, and other professional services typically need fonts that convey trust, reliability, and expertise. Summer fonts, with their relaxed and playful nature, might undermine the serious tone these industries require.
    the beach vibes for beach-related projects, and opt for more traditional, authoritative typefaces when professionalism is paramount.
    Technical Documentation
    User manuals, software interfaces, scientific reports, and instructional materials need maximum clarity and readability. Summer fonts, while beautiful, can sometimes sacrifice legibility for personality – not ideal when clear communication is critical.
    Formal Occasions
    Wedding invitations, memorial services, graduation ceremonies, and other formal events typically call for more elegant, traditional typography that matches the occasion’s gravity and importance.
    How to Choose the Perfect Summer Font
    Selecting the ideal summer font involves balancing aesthetic appeal with practical considerations. Here’s how to nail that perfect summer typography choice:
    Consider Your Audience
    Think about who you’re designing for. A family beach resort might want fonts that feel welcoming to all ages, while a trendy rooftop bar could go for something more sophisticated and contemporary. Young festival-goers respond to different visual cues than luxury vacation travelers.
    Match the Summer Vibe
    Summer encompasses many different moods – from energetic beach parties to serene sunset dinners. Identify the specific summer feeling you want to evoke. Is it playful and energetic? Relaxed and tropical? Nostalgic and vintage? Let this guide your font selection.
    Test Readability
    Summer fonts often prioritize personality over perfection, but your message still needs to be clear. Test your chosen font at various sizes and in different contexts to ensure it maintains readability across all applications.
    Consider Seasonal Flexibility
    If you’re designing for a brand that operates year-round, consider how your summer font choice will work in off-season communications. Some fonts are specifically summery, while others have enough versatility to work across seasons with different color palettes or supporting elements.
    Alternatives to Traditional Summer Fonts
    While dedicated summer fonts are fantastic, there are other typographic approaches that can capture seasonal energy:
    Tropical Script Fonts
    Flowing scripts with exotic flair can evoke tropical paradise without being explicitly summer-themed. These work beautifully for destination weddings, luxury resorts, and high-end travel brands.
    Vintage Surf Typography
    Fonts inspired by classic surf culture bring authentic beach credibility to modern designs. These work especially well for brands that want to tap into surf and beach lifestyle culture.
    Hand-Lettered Styles
    Custom hand-lettered looks feel personal and authentic – perfect for small businesses, artisanal products, and brands that want to feel approachable and genuine.
    Common Summer Font Questions
    Let’s tackle some frequently asked questions about summer typography:
    What makes a font look summery?
    Summer fonts typically feature relaxed, flowing letterforms, bright energetic personalities, and often include decorative elements that reference beach, tropical, or vacation themes. They tend to feel casual, approachable, and optimistic.
    Can I use summer fonts year-round?
    While some summer fonts are specifically seasonal, many can work year-round with the right warm color palette and supporting design elements. The key is choosing fonts with enough versatility to adapt to different seasonal moods.
    Are summer fonts professional enough for business use?
    It depends on your business! Summer fonts are perfect for hospitality, food service, entertainment, and lifestyle brands. However, they might not be appropriate for more conservative industries like finance or healthcare.
    How do I pair summer fonts with other typefaces?
    Summer fonts often work well paired with clean, simple sans-serifs for body text. The contrast between a playful summer display font and a readable sans-serif creates visual hierarchy while maintaining that seasonal energy.
    Making Your Designs Sizzle
    Summer fonts are more than just typography – they’re instant mood boosters that transform ordinary designs into sunshine-filled experiences. Whether you’re creating a beach resort’s brand identity, designing the perfect festival poster, or crafting social media graphics that capture those golden hour vibes, the right summer font sets the stage for memorable design.
    Remember, the best summer font isn’t necessarily the most decorative or tropical-looking one. It’s the font that perfectly captures the specific summer mood you’re trying to create while still serving your project’s practical needs.
    So go ahead, embrace those warm-weather vibes in your next design project. Choose fonts that make people want to kick off their shoes, grab a cold drink, and soak up some vitamin D. After all, life’s too short for boring typography – especially in summer!
    What’s your favorite summer font? I’d love to hear about the typefaces that make you dream of beach days and endless sunshine!

    Riley Morgan

    Riley Morgan is a globe-trotting graphic designer with a sharp eye for color, typography, and intuitive design. They are a color lover and blend creativity with culture, drawing inspiration from cities, landscapes, and stories around the world. When they’re not designing sleek visuals for clients, they’re blogging about trends, tools, and the art of making design feel like home—wherever that may be.

    17 Cutest Kawaii Fonts That are So AdorableKawaii fonts are exactly what they sound like – typefaces that embody the Japanese concept of “kawaii”. These...26 Billboard Fonts You Can Read at 80 MPHWhen you’re racing down the highway at 80 mph, you’ve got about 3 seconds to grab someone’s attention with your...40 Christmas Fonts that are ‘Santa-Approved’As a designer with a serious case of Christmas spirit, I can’t help but get giddy when it’s time to...
    #summer #fonts #that #really #sizzle
    39 Summer Fonts That Really ‘Sizzle’
    39 Summer Fonts That Really ‘Sizzle’ In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.As a graphic designer who lives for those long, lazy summer days, I can’t help but get excited when it’s time to break out the summer fonts. There’s something absolutely magical about typography that captures the essence of sunshine, beach vibes, and endless possibilities. Summer fonts are more than just pretty letters on a screen – they’re visual vacation postcards that transport viewers straight to sandy beaches, backyard barbecues, and those perfect golden hour moments. I’ve spent countless hourscurating the perfect collection of typefaces that embody everything we love about the warmest season of the year. Whether you’re designing festival posters, ice cream shop branding, or social media graphics that scream “summer vibes,” the right font can make all the difference. It’s not just about looking good; it’s about evoking that carefree, sun-kissed feeling that makes summer so special. In this comprehensive guide, we’ll dive deep into the most sizzling summer fonts of 2025, explore what makes a font feel summery, and discover how to use these typefaces to bring that vacation energy to any project. So grab your favorite cold drink, find a spot in the shade, and let’s embark on this typographic summer adventure together! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just /mo? Learn more »The Hottest Summer Fonts of 2025 Not all fonts are created equal when it comes to capturing that perfect summer essence. I’ve handpicked the most vibrant, energetic typefaces that’ll make your designs feel like a breath of fresh ocean air. Here are my top picks: Summer Sunshine Summer Sunshine is a vibrant decorative font that exudes warmth and cheer. Its playful letterforms and sunny aesthetic make it perfect for summer-themed designs and joyful projects.Summer Days Summer Days is a lively script font that captures the essence of carefree summer vibes. Its fluid, handwritten style and energetic character make it ideal for creating designs with a fresh and vibrant feel.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Summer Crab Summer Crab is a unique serif font with a handwritten twist, perfect for summer-themed typography. Its quirky design combines elegance with a touch of whimsy, making it suitable for both formal and casual summer projects.Sunrise Waves Sunrise Waves is a brushy sans-serif font that evokes the calm and beauty of a beach at dawn. Its smooth lines and balanced proportions make it versatile for various summer and coastal-themed designs.Summer Wednesday Summer Wednesday is a charming script font that captures the essence of lazy summer days. Its relaxed, handwritten style is perfect for creating designs with a casual, vacation-like atmosphere.Summers Typeface + BONUS vector Summers Typeface is a versatile script font that comes with bonus vector elements. Its flowing monoline letterforms and additional graphics make it an excellent choice for creating comprehensive summer-themed designs and branding materials.Sunroof & Summer Sunroof & Summer is a carefree handwritten font that embodies the spirit of summer road trips. Its natural, spontaneous style is perfect for creating designs with a laid-back and adventurous feel.Summerica Typeface Summerica Typeface is a playful serif font with a hint of nostalgia. Its unique blend of classic and whimsical elements makes it ideal for summer holiday designs and retro-inspired projects.Summer Heaven Summer Heaven is a delightful script font that radiates warmth and happiness. Its sunny disposition and fluid letterforms make it perfect for creating designs that evoke the joy of perfect summer days.Summer – Handwriting Font Summer is a versatile handwriting font that combines sans-serif elements with a script-like flow. Its natural, easy-going style makes it suitable for a wide range of summer-themed designs and personal projects.AL – Blue Season AL – Blue Season is a refreshing cursive font that captures the essence of cool summer breezes. Its flowing letterforms and subtle blue hues make it perfect for creating designs with a calm, seasonal atmosphere.Summer Fruits – Layered Font Summer Fruits is a playful layered font that adds depth and vibrancy to designs. Its fruity aesthetic and customizable layers make it ideal for creating eye-catching summer-themed typography and graphics.Sunburned Tropic – Summer Brush Font Sunburned Tropic is a bold brush font that exudes tropical summer vibes. Its rough, organic texture and energetic strokes make it perfect for creating designs with a beachy, sun-soaked feel.FLIES SUMMER FLIES SUMMER is a modern sans-serif display font with a unique twist. Its clean lines and subtle summer-inspired details make it versatile for various design projects, from branding to editorial layouts.Summer Festival Summer Festival is a lively decorative fun font that captures the excitement of outdoor events. Its playful letterforms and festive character make it ideal for creating designs for summer concerts, fairs, and celebrations.Summer Journey Summer Journey is a versatile font that combines decorative and sans-serif elements. Its unique design evokes a sense of adventure, making it perfect for travel-themed projects and summer vacation designs.Summer Times Summer Times is a chunky, fun script font that radiates positivity with its mid-century font style. Its bold letterforms and playful style make it excellent for creating eye-catching headlines and designs with a cheerful summer vibe.Summer Foliage Font Summer Foliage Font is a nature-inspired typeface that blends sans-serif and script elements. Its organic shapes and leafy details make it perfect for creating designs with a fresh, summery botanical theme.Summer Dust Font Summer Dust Font is a clean and airy typeface that combines sans-serif and handwritten styles. Its light, breezy character makes it ideal for creating designs with a soft, summery atmosphere.Summer Splash Summer Splash is a vibrant splashy water font with a decorative flair. Its energetic letterforms and splashy details make it perfect for creating designs that evoke the fun and excitement of summer water activities.Summer Vibes Summer Vibes is a relaxed sans-serif font with a handwritten feel. Its casual style and subtle imperfections make it ideal for creating designs with a laid-back, beachy atmosphere.Summer Dance Summer Dance is a lively script font with decorative elements. Its fluid, rhythmic letterforms make it perfect for creating designs that convey movement and joy, ideal for summer event promotions.Summer Show Summer Show is a bold display font that combines sans-serif and decorative features. Its striking design and summer-inspired details make it excellent for creating eye-catching headlines and promotional materials.Summer Tropics Summer Tropics is a fun and chunky script font that exudes tropical vibes. Its playful letterforms and bold character make it perfect for creating designs with a lively, vacation-like atmosphere.Summer Diary Summer Diary is a charming decorative font with a personal touch. Its handwritten-style letterforms and subtle embellishments make it ideal for creating designs that evoke memories of summer adventures.Salty Bash Handwriting Script Salty Bash is a carefree handwriting script with a beachy vibe. Its natural flow and slightly weathered appearance make it perfect for creating designs with a relaxed, coastal feel.Summer Flash Summer Flash is a dynamic decorative font with a sense of energy and movement. Its bold, eye-catching design makes it ideal for creating impactful summer-themed headlines and promotional materials.Summer Tropica – Playful Font Summer Tropica is a fun and vibrant font that combines script and sans-serif elements. Its playful character and tropical flair make it perfect for creating designs with a lively summer atmosphere.Ocean – Hand Writing Summer Font Ocean is a refreshing wavy font with a beachy feel. Its natural flow and subtle irregularities make it ideal for creating designs that evoke the relaxed atmosphere of seaside vacations.Summer Party Summer Party is an energetic script font that captures the excitement of summer festivities. Its lively letterforms and dynamic style make it perfect for creating designs for summer events and celebrations.Summer Funny – Summer Display Font Summer Funny is a quirky and playful display font with a chunky design. Its fun character and bold presence make it ideal for creating eye-catching headlines and designs with a lighthearted summer vibe.Summer Lemonade + Extras Summer Lemonade is a refreshing script font that comes with extra design elements. Its crisp, fluid letterforms and additional graphics make it perfect for creating comprehensive summer-themed branding and designs.Tropical Summer Font Tropical Summer Font is an exotic blend of script and decorative elements. Its lush, organic design and tropical motifs make it ideal for creating designs with a vibrant, paradise-like atmosphere.Fest Summer Font Fest Summer Font is a bold and chunky script that radiates fun and excitement. Its playful letterforms and energetic style make it perfect for creating designs for summer festivals and outdoor events.Fresh Kids – Fun Display Font Fresh Kids is a lively bubble font designed with children in mind. Its playful character and cheerful design make it ideal for creating kid-friendly summer designs and educational materials.Summer Blaze – Summer Brush Font Summer Blaze is an energetic brush font that captures the heat of summer. Its bold strokes and dynamic character make it perfect for creating designs with a sun-soaked, beachy vibe.Beach Vibe – Summer font Beach Vibe is a laid-back sans-serif font with a summer twist. Its relaxed style and subtle coastal elements make it ideal for creating designs with a cool, holiday atmosphere.SUMMER QUICK – Fun Font SUMMER QUICK is a lively sans-serif display font with a fun, casual feel. Its quirky letterforms and energetic style make it perfect for creating designs with a spontaneous summer vibe.Benji Holidas Summer Display Font Benji Holidas is a charming decorative font with a summery disposition. Its unique letterforms and playful design make it ideal for creating eye-catching headlines and designs for summer holidays and events.What Makes a Font Feel Like Summer? Ever wondered what gives certain fonts that unmistakable summer vibe? It’s not magic– there are specific design elements that trigger those warm, sunny associations in our minds. Relaxed, Flowing Letterforms Summer fonts often feature loose, organic shapes that mirror the laid-back nature of the season. Think flowing scripts that feel like ocean waves or casual handwritten styles that look like they were penned on a beach towel. These relaxed letterforms create an instant sense of ease and vacation mode. The beauty lies in their imperfection – slightly uneven baselines, varying letter sizes, and that wonderful hand-drawn quality that says “life’s too short to stress about perfect alignment.” Bright, Energetic Personality Summer fonts radiate energy and optimism. They’re the typographic equivalent of a sunny day – bold when they need to be, playful in their character variations, and always ready to put a smile on your face. Many summer fonts incorporate fun details like decorative flourishes, tropical motifs, or beach-inspired elements that add personality and charm. These little touches transform ordinary letters into summer storytelling devices. Vintage Beach Resort Vibes There’s something irresistibly nostalgic about classic summer typography. Fonts that reference vintage surf culture, retro vacation postcards, or mid-century beach resort signage tap into our collective summer memories. These typefaces often feature bold, confident letterforms with a touch of that authentic vintage wear – like sun-faded signs that have weathered countless summers and still look absolutely perfect. Where to Use Summer Fonts Summer fonts are incredibly versatile, bringing that vacation energy to a wide range of design applications. Their cheerful, relaxed nature makes them perfect for projects that want to feel approachable and fun. Event and Festival Branding Summer fonts are absolute stars when it comes to music festivals, beach parties, food truck events, and outdoor celebrations. Their energetic personality helps capture the excitement and community spirit of summer gatherings. From concert posters that need to grab attention from across a crowded street to wristbands that become summer souvenirs, the right summer font sets the perfect tone for memorable experiences. Hospitality and Tourism Beach resorts, vacation rentals, travel agencies, and tropical restaurants all benefit from summer fonts that instantly communicate relaxation and escape. These typefaces help potential guests imagine themselves already on vacation. Whether it’s a boutique hotel’s website, a restaurant’s poolside menu, or a travel blog’s header, summer fonts create that crucial emotional connection with wanderlust. Food and Beverage Ice cream shops, juice bars, beachside cafes, and summer pop-up stands rely on fonts that feel as refreshing as their offerings. Summer fonts help communicate that products are fresh, fun, and perfect for hot weather. From smoothie shop logos to popsicle packaging, these fonts add flavor before customers even take their first taste. Social Media and Digital Design Summer fonts absolutely shine in digital spaces where catching attention is crucial. Instagram posts, Pinterest graphics, blog headers, and email newsletters all benefit from typography that stops the scroll and says “summer!” Where to Avoid Summer Fonts While summer fonts bring joy and energy to many projects, there are definitely situations where their casual, playful nature might not be the best fit. Corporate and Professional Contexts Financial institutions, law firms, medical practices, and other professional services typically need fonts that convey trust, reliability, and expertise. Summer fonts, with their relaxed and playful nature, might undermine the serious tone these industries require. the beach vibes for beach-related projects, and opt for more traditional, authoritative typefaces when professionalism is paramount. Technical Documentation User manuals, software interfaces, scientific reports, and instructional materials need maximum clarity and readability. Summer fonts, while beautiful, can sometimes sacrifice legibility for personality – not ideal when clear communication is critical. Formal Occasions Wedding invitations, memorial services, graduation ceremonies, and other formal events typically call for more elegant, traditional typography that matches the occasion’s gravity and importance. How to Choose the Perfect Summer Font Selecting the ideal summer font involves balancing aesthetic appeal with practical considerations. Here’s how to nail that perfect summer typography choice: Consider Your Audience Think about who you’re designing for. A family beach resort might want fonts that feel welcoming to all ages, while a trendy rooftop bar could go for something more sophisticated and contemporary. Young festival-goers respond to different visual cues than luxury vacation travelers. Match the Summer Vibe Summer encompasses many different moods – from energetic beach parties to serene sunset dinners. Identify the specific summer feeling you want to evoke. Is it playful and energetic? Relaxed and tropical? Nostalgic and vintage? Let this guide your font selection. Test Readability Summer fonts often prioritize personality over perfection, but your message still needs to be clear. Test your chosen font at various sizes and in different contexts to ensure it maintains readability across all applications. Consider Seasonal Flexibility If you’re designing for a brand that operates year-round, consider how your summer font choice will work in off-season communications. Some fonts are specifically summery, while others have enough versatility to work across seasons with different color palettes or supporting elements. Alternatives to Traditional Summer Fonts While dedicated summer fonts are fantastic, there are other typographic approaches that can capture seasonal energy: Tropical Script Fonts Flowing scripts with exotic flair can evoke tropical paradise without being explicitly summer-themed. These work beautifully for destination weddings, luxury resorts, and high-end travel brands. Vintage Surf Typography Fonts inspired by classic surf culture bring authentic beach credibility to modern designs. These work especially well for brands that want to tap into surf and beach lifestyle culture. Hand-Lettered Styles Custom hand-lettered looks feel personal and authentic – perfect for small businesses, artisanal products, and brands that want to feel approachable and genuine. Common Summer Font Questions Let’s tackle some frequently asked questions about summer typography: What makes a font look summery? Summer fonts typically feature relaxed, flowing letterforms, bright energetic personalities, and often include decorative elements that reference beach, tropical, or vacation themes. They tend to feel casual, approachable, and optimistic. Can I use summer fonts year-round? While some summer fonts are specifically seasonal, many can work year-round with the right warm color palette and supporting design elements. The key is choosing fonts with enough versatility to adapt to different seasonal moods. Are summer fonts professional enough for business use? It depends on your business! Summer fonts are perfect for hospitality, food service, entertainment, and lifestyle brands. However, they might not be appropriate for more conservative industries like finance or healthcare. How do I pair summer fonts with other typefaces? Summer fonts often work well paired with clean, simple sans-serifs for body text. The contrast between a playful summer display font and a readable sans-serif creates visual hierarchy while maintaining that seasonal energy. Making Your Designs Sizzle Summer fonts are more than just typography – they’re instant mood boosters that transform ordinary designs into sunshine-filled experiences. Whether you’re creating a beach resort’s brand identity, designing the perfect festival poster, or crafting social media graphics that capture those golden hour vibes, the right summer font sets the stage for memorable design. Remember, the best summer font isn’t necessarily the most decorative or tropical-looking one. It’s the font that perfectly captures the specific summer mood you’re trying to create while still serving your project’s practical needs. So go ahead, embrace those warm-weather vibes in your next design project. Choose fonts that make people want to kick off their shoes, grab a cold drink, and soak up some vitamin D. After all, life’s too short for boring typography – especially in summer! What’s your favorite summer font? I’d love to hear about the typefaces that make you dream of beach days and endless sunshine! Riley Morgan Riley Morgan is a globe-trotting graphic designer with a sharp eye for color, typography, and intuitive design. They are a color lover and blend creativity with culture, drawing inspiration from cities, landscapes, and stories around the world. When they’re not designing sleek visuals for clients, they’re blogging about trends, tools, and the art of making design feel like home—wherever that may be. 17 Cutest Kawaii Fonts That are So AdorableKawaii fonts are exactly what they sound like – typefaces that embody the Japanese concept of “kawaii”. These...26 Billboard Fonts You Can Read at 80 MPHWhen you’re racing down the highway at 80 mph, you’ve got about 3 seconds to grab someone’s attention with your...40 Christmas Fonts that are ‘Santa-Approved’As a designer with a serious case of Christmas spirit, I can’t help but get giddy when it’s time to... #summer #fonts #that #really #sizzle
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    39 Summer Fonts That Really ‘Sizzle’
    39 Summer Fonts That Really ‘Sizzle’ In this article:See more ▼Post may contain affiliate links which give us commissions at no cost to you.As a graphic designer who lives for those long, lazy summer days, I can’t help but get excited when it’s time to break out the summer fonts. There’s something absolutely magical about typography that captures the essence of sunshine, beach vibes, and endless possibilities. Summer fonts are more than just pretty letters on a screen – they’re visual vacation postcards that transport viewers straight to sandy beaches, backyard barbecues, and those perfect golden hour moments. I’ve spent countless hours (probably too many!) curating the perfect collection of typefaces that embody everything we love about the warmest season of the year. Whether you’re designing festival posters, ice cream shop branding, or social media graphics that scream “summer vibes,” the right font can make all the difference. It’s not just about looking good (though these fonts absolutely do); it’s about evoking that carefree, sun-kissed feeling that makes summer so special. In this comprehensive guide, we’ll dive deep into the most sizzling summer fonts of 2025, explore what makes a font feel summery, and discover how to use these typefaces to bring that vacation energy to any project. So grab your favorite cold drink, find a spot in the shade, and let’s embark on this typographic summer adventure together! 👋 Psst... Did you know you can get unlimited downloads of 59,000+ fonts and millions of other creative assets for just $16.95/mo? Learn more »The Hottest Summer Fonts of 2025 Not all fonts are created equal when it comes to capturing that perfect summer essence. I’ve handpicked the most vibrant, energetic typefaces that’ll make your designs feel like a breath of fresh ocean air. Here are my top picks: Summer Sunshine Summer Sunshine is a vibrant decorative font that exudes warmth and cheer. Its playful letterforms and sunny aesthetic make it perfect for summer-themed designs and joyful projects.Summer Days Summer Days is a lively script font that captures the essence of carefree summer vibes. Its fluid, handwritten style and energetic character make it ideal for creating designs with a fresh and vibrant feel.Get 300+ Fonts for FREEEnter your email to download our 100% free "Font Lover's Bundle". For commercial & personal use. No royalties. No fees. No attribution. 100% free to use anywhere. Summer Crab Summer Crab is a unique serif font with a handwritten twist, perfect for summer-themed typography. Its quirky design combines elegance with a touch of whimsy, making it suitable for both formal and casual summer projects.Sunrise Waves Sunrise Waves is a brushy sans-serif font that evokes the calm and beauty of a beach at dawn. Its smooth lines and balanced proportions make it versatile for various summer and coastal-themed designs.Summer Wednesday Summer Wednesday is a charming script font that captures the essence of lazy summer days. Its relaxed, handwritten style is perfect for creating designs with a casual, vacation-like atmosphere.Summers Typeface + BONUS vector Summers Typeface is a versatile script font that comes with bonus vector elements. Its flowing monoline letterforms and additional graphics make it an excellent choice for creating comprehensive summer-themed designs and branding materials.Sunroof & Summer Sunroof & Summer is a carefree handwritten font that embodies the spirit of summer road trips. Its natural, spontaneous style is perfect for creating designs with a laid-back and adventurous feel.Summerica Typeface Summerica Typeface is a playful serif font with a hint of nostalgia. Its unique blend of classic and whimsical elements makes it ideal for summer holiday designs and retro-inspired projects.Summer Heaven Summer Heaven is a delightful script font that radiates warmth and happiness. Its sunny disposition and fluid letterforms make it perfect for creating designs that evoke the joy of perfect summer days.Summer – Handwriting Font Summer is a versatile handwriting font that combines sans-serif elements with a script-like flow. Its natural, easy-going style makes it suitable for a wide range of summer-themed designs and personal projects.AL – Blue Season AL – Blue Season is a refreshing cursive font that captures the essence of cool summer breezes. Its flowing letterforms and subtle blue hues make it perfect for creating designs with a calm, seasonal atmosphere.Summer Fruits – Layered Font Summer Fruits is a playful layered font that adds depth and vibrancy to designs. Its fruity aesthetic and customizable layers make it ideal for creating eye-catching summer-themed typography and graphics.Sunburned Tropic – Summer Brush Font Sunburned Tropic is a bold brush font that exudes tropical summer vibes. Its rough, organic texture and energetic strokes make it perfect for creating designs with a beachy, sun-soaked feel.FLIES SUMMER FLIES SUMMER is a modern sans-serif display font with a unique twist. Its clean lines and subtle summer-inspired details make it versatile for various design projects, from branding to editorial layouts.Summer Festival Summer Festival is a lively decorative fun font that captures the excitement of outdoor events. Its playful letterforms and festive character make it ideal for creating designs for summer concerts, fairs, and celebrations.Summer Journey Summer Journey is a versatile font that combines decorative and sans-serif elements. Its unique design evokes a sense of adventure, making it perfect for travel-themed projects and summer vacation designs.Summer Times Summer Times is a chunky, fun script font that radiates positivity with its mid-century font style. Its bold letterforms and playful style make it excellent for creating eye-catching headlines and designs with a cheerful summer vibe.Summer Foliage Font Summer Foliage Font is a nature-inspired typeface that blends sans-serif and script elements. Its organic shapes and leafy details make it perfect for creating designs with a fresh, summery botanical theme.Summer Dust Font Summer Dust Font is a clean and airy typeface that combines sans-serif and handwritten styles. Its light, breezy character makes it ideal for creating designs with a soft, summery atmosphere.Summer Splash Summer Splash is a vibrant splashy water font with a decorative flair. Its energetic letterforms and splashy details make it perfect for creating designs that evoke the fun and excitement of summer water activities.Summer Vibes Summer Vibes is a relaxed sans-serif font with a handwritten feel. Its casual style and subtle imperfections make it ideal for creating designs with a laid-back, beachy atmosphere.Summer Dance Summer Dance is a lively script font with decorative elements. Its fluid, rhythmic letterforms make it perfect for creating designs that convey movement and joy, ideal for summer event promotions.Summer Show Summer Show is a bold display font that combines sans-serif and decorative features. Its striking design and summer-inspired details make it excellent for creating eye-catching headlines and promotional materials.Summer Tropics Summer Tropics is a fun and chunky script font that exudes tropical vibes. Its playful letterforms and bold character make it perfect for creating designs with a lively, vacation-like atmosphere.Summer Diary Summer Diary is a charming decorative font with a personal touch. Its handwritten-style letterforms and subtle embellishments make it ideal for creating designs that evoke memories of summer adventures.Salty Bash Handwriting Script Salty Bash is a carefree handwriting script with a beachy vibe. Its natural flow and slightly weathered appearance make it perfect for creating designs with a relaxed, coastal feel.Summer Flash Summer Flash is a dynamic decorative font with a sense of energy and movement. Its bold, eye-catching design makes it ideal for creating impactful summer-themed headlines and promotional materials.Summer Tropica – Playful Font Summer Tropica is a fun and vibrant font that combines script and sans-serif elements. Its playful character and tropical flair make it perfect for creating designs with a lively summer atmosphere.Ocean – Hand Writing Summer Font Ocean is a refreshing wavy font with a beachy feel. Its natural flow and subtle irregularities make it ideal for creating designs that evoke the relaxed atmosphere of seaside vacations.Summer Party Summer Party is an energetic script font that captures the excitement of summer festivities. Its lively letterforms and dynamic style make it perfect for creating designs for summer events and celebrations.Summer Funny – Summer Display Font Summer Funny is a quirky and playful display font with a chunky design. Its fun character and bold presence make it ideal for creating eye-catching headlines and designs with a lighthearted summer vibe.Summer Lemonade + Extras Summer Lemonade is a refreshing script font that comes with extra design elements. Its crisp, fluid letterforms and additional graphics make it perfect for creating comprehensive summer-themed branding and designs.Tropical Summer Font Tropical Summer Font is an exotic blend of script and decorative elements. Its lush, organic design and tropical motifs make it ideal for creating designs with a vibrant, paradise-like atmosphere.Fest Summer Font Fest Summer Font is a bold and chunky script that radiates fun and excitement. Its playful letterforms and energetic style make it perfect for creating designs for summer festivals and outdoor events.Fresh Kids – Fun Display Font Fresh Kids is a lively bubble font designed with children in mind. Its playful character and cheerful design make it ideal for creating kid-friendly summer designs and educational materials.Summer Blaze – Summer Brush Font Summer Blaze is an energetic brush font that captures the heat of summer. Its bold strokes and dynamic character make it perfect for creating designs with a sun-soaked, beachy vibe.Beach Vibe – Summer font Beach Vibe is a laid-back sans-serif font with a summer twist. Its relaxed style and subtle coastal elements make it ideal for creating designs with a cool, holiday atmosphere.SUMMER QUICK – Fun Font SUMMER QUICK is a lively sans-serif display font with a fun, casual feel. Its quirky letterforms and energetic style make it perfect for creating designs with a spontaneous summer vibe.Benji Holidas Summer Display Font Benji Holidas is a charming decorative font with a summery disposition. Its unique letterforms and playful design make it ideal for creating eye-catching headlines and designs for summer holidays and events.What Makes a Font Feel Like Summer? Ever wondered what gives certain fonts that unmistakable summer vibe? It’s not magic (though it might feel like it) – there are specific design elements that trigger those warm, sunny associations in our minds. Relaxed, Flowing Letterforms Summer fonts often feature loose, organic shapes that mirror the laid-back nature of the season. Think flowing scripts that feel like ocean waves or casual handwritten styles that look like they were penned on a beach towel. These relaxed letterforms create an instant sense of ease and vacation mode. The beauty lies in their imperfection – slightly uneven baselines, varying letter sizes, and that wonderful hand-drawn quality that says “life’s too short to stress about perfect alignment.” Bright, Energetic Personality Summer fonts radiate energy and optimism. They’re the typographic equivalent of a sunny day – bold when they need to be, playful in their character variations, and always ready to put a smile on your face. Many summer fonts incorporate fun details like decorative flourishes, tropical motifs, or beach-inspired elements that add personality and charm. These little touches transform ordinary letters into summer storytelling devices. Vintage Beach Resort Vibes There’s something irresistibly nostalgic about classic summer typography. Fonts that reference vintage surf culture, retro vacation postcards, or mid-century beach resort signage tap into our collective summer memories. These typefaces often feature bold, confident letterforms with a touch of that authentic vintage wear – like sun-faded signs that have weathered countless summers and still look absolutely perfect. Where to Use Summer Fonts Summer fonts are incredibly versatile, bringing that vacation energy to a wide range of design applications. Their cheerful, relaxed nature makes them perfect for projects that want to feel approachable and fun. Event and Festival Branding Summer fonts are absolute stars when it comes to music festivals, beach parties, food truck events, and outdoor celebrations. Their energetic personality helps capture the excitement and community spirit of summer gatherings. From concert posters that need to grab attention from across a crowded street to wristbands that become summer souvenirs, the right summer font sets the perfect tone for memorable experiences. Hospitality and Tourism Beach resorts, vacation rentals, travel agencies, and tropical restaurants all benefit from summer fonts that instantly communicate relaxation and escape. These typefaces help potential guests imagine themselves already on vacation. Whether it’s a boutique hotel’s website, a restaurant’s poolside menu, or a travel blog’s header, summer fonts create that crucial emotional connection with wanderlust. Food and Beverage Ice cream shops, juice bars, beachside cafes, and summer pop-up stands rely on fonts that feel as refreshing as their offerings. Summer fonts help communicate that products are fresh, fun, and perfect for hot weather. From smoothie shop logos to popsicle packaging, these fonts add flavor before customers even take their first taste. Social Media and Digital Design Summer fonts absolutely shine in digital spaces where catching attention is crucial. Instagram posts, Pinterest graphics, blog headers, and email newsletters all benefit from typography that stops the scroll and says “summer!” Where to Avoid Summer Fonts While summer fonts bring joy and energy to many projects, there are definitely situations where their casual, playful nature might not be the best fit. Corporate and Professional Contexts Financial institutions, law firms, medical practices, and other professional services typically need fonts that convey trust, reliability, and expertise. Summer fonts, with their relaxed and playful nature, might undermine the serious tone these industries require. Save the beach vibes for beach-related projects, and opt for more traditional, authoritative typefaces when professionalism is paramount. Technical Documentation User manuals, software interfaces, scientific reports, and instructional materials need maximum clarity and readability. Summer fonts, while beautiful, can sometimes sacrifice legibility for personality – not ideal when clear communication is critical. Formal Occasions Wedding invitations (unless it’s a beach wedding!), memorial services, graduation ceremonies, and other formal events typically call for more elegant, traditional typography that matches the occasion’s gravity and importance. How to Choose the Perfect Summer Font Selecting the ideal summer font involves balancing aesthetic appeal with practical considerations. Here’s how to nail that perfect summer typography choice: Consider Your Audience Think about who you’re designing for. A family beach resort might want fonts that feel welcoming to all ages, while a trendy rooftop bar could go for something more sophisticated and contemporary. Young festival-goers respond to different visual cues than luxury vacation travelers. Match the Summer Vibe Summer encompasses many different moods – from energetic beach parties to serene sunset dinners. Identify the specific summer feeling you want to evoke. Is it playful and energetic? Relaxed and tropical? Nostalgic and vintage? Let this guide your font selection. Test Readability Summer fonts often prioritize personality over perfection, but your message still needs to be clear. Test your chosen font at various sizes and in different contexts to ensure it maintains readability across all applications. Consider Seasonal Flexibility If you’re designing for a brand that operates year-round, consider how your summer font choice will work in off-season communications. Some fonts are specifically summery, while others have enough versatility to work across seasons with different color palettes or supporting elements. Alternatives to Traditional Summer Fonts While dedicated summer fonts are fantastic, there are other typographic approaches that can capture seasonal energy: Tropical Script Fonts Flowing scripts with exotic flair can evoke tropical paradise without being explicitly summer-themed. These work beautifully for destination weddings, luxury resorts, and high-end travel brands. Vintage Surf Typography Fonts inspired by classic surf culture bring authentic beach credibility to modern designs. These work especially well for brands that want to tap into surf and beach lifestyle culture. Hand-Lettered Styles Custom hand-lettered looks feel personal and authentic – perfect for small businesses, artisanal products, and brands that want to feel approachable and genuine. Common Summer Font Questions Let’s tackle some frequently asked questions about summer typography: What makes a font look summery? Summer fonts typically feature relaxed, flowing letterforms, bright energetic personalities, and often include decorative elements that reference beach, tropical, or vacation themes. They tend to feel casual, approachable, and optimistic. Can I use summer fonts year-round? While some summer fonts are specifically seasonal, many can work year-round with the right warm color palette and supporting design elements. The key is choosing fonts with enough versatility to adapt to different seasonal moods. Are summer fonts professional enough for business use? It depends on your business! Summer fonts are perfect for hospitality, food service, entertainment, and lifestyle brands. However, they might not be appropriate for more conservative industries like finance or healthcare. How do I pair summer fonts with other typefaces? Summer fonts often work well paired with clean, simple sans-serifs for body text. The contrast between a playful summer display font and a readable sans-serif creates visual hierarchy while maintaining that seasonal energy. Making Your Designs Sizzle Summer fonts are more than just typography – they’re instant mood boosters that transform ordinary designs into sunshine-filled experiences. Whether you’re creating a beach resort’s brand identity, designing the perfect festival poster, or crafting social media graphics that capture those golden hour vibes, the right summer font sets the stage for memorable design. Remember, the best summer font isn’t necessarily the most decorative or tropical-looking one. It’s the font that perfectly captures the specific summer mood you’re trying to create while still serving your project’s practical needs. So go ahead, embrace those warm-weather vibes in your next design project. Choose fonts that make people want to kick off their shoes, grab a cold drink, and soak up some vitamin D. After all, life’s too short for boring typography – especially in summer! What’s your favorite summer font? I’d love to hear about the typefaces that make you dream of beach days and endless sunshine! Riley Morgan Riley Morgan is a globe-trotting graphic designer with a sharp eye for color, typography, and intuitive design. They are a color lover and blend creativity with culture, drawing inspiration from cities, landscapes, and stories around the world. 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