In B2B SaaS, product-led growth (PLG) has become a powerful engine for early traction. But when it‘s time to scale to enterprise? You’ll need to build on it with sales-assisted growth. Lisa Vecchio explains how.

Originally published at EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs by Anush Yolyan. The integration will deliver simple, accessible, and streamlined email security for vulnerable inboxes Global, 4 November 2024 – US-based email security firm EasyDMARC has today announced its integration with Pax8 Marketplace, the leading cloud commerce marketplace. As one of the first DMARC solution providers on the Pax8 Marketplace, EasyDMARC is expanding its mission to protect inboxes from the rising threat of phishing attacks with a rigorous, user-friendly DMARC solution. The integration comes as Google highlights the impressive results of recently implemented email authentication measures for bulk senders: a 65% reduction in unauthenticated messages to Gmail users, a 50% increase in bulk senders following best security practices, and 265 billion fewer unauthenticated messages sent in 2024. With email being such a crucial communication channel for businesses, email authentication measures are an essential part of any business’s cybersecurity offering.  Key features of the integration include: Centralized billing With centralized billing, customers can now streamline their cloud services under a single pane of glass, simplifying the management and billing of their EasyDMARC solution. This consolidated approach enables partners to reduce administrative complexity and manage all cloud expenses through one interface, providing a seamless billing and support experience. Automated provisioning  Through automated provisioning, Pax8’s automation capabilities make deploying DMARC across client accounts quick and hassle-free. By eliminating manual configurations, this integration ensures that customers can implement email security solutions rapidly, allowing them to safeguard client inboxes without delay. Bundled offerings The bundled offerings available through Pax8 allow partners to enhance their service portfolios by combining EasyDMARC with complementary security solutions. By creating all-in-one security packages, partners can offer their clients more robust protection, addressing a broader range of security needs from a single, trusted platform. Gerasim Hovhannisyan, Co-Founder and CEO of EasyDMARC, said: “We’re thrilled to be working with Pax8  to provide MSPs with a streamlined, effective way to deliver top-tier email security to their clients, all within a platform that equips them with everything needed to stay secure.  As phishing attacks grow in frequency and sophistication, businesses can no longer afford to overlook the importance of email security. Email authentication is a vital defense against the evolving threat of phishing and is crucial in preserving the integrity of email communication. This integration is designed to allow businesses of all sizes to benefit from DMARC’s extensive capabilities.” Ryan Burton, Vice President of Marketplace Vendor Strategy, at Pax8 said:  “We’re delighted to welcome EasyDMARC to the Pax8 Marketplace as an enterprise-class DMARC solution provider. This integration gives MSPs the tools they need to meet the growing demand for email security, with simplified deployment, billing, and bundling benefits. With EasyDMARC’s technical capabilities and intelligence, MSPs can deliver robust protection against phishing threats without the technical hassle that often holds businesses back.” About EasyDMARC EasyDMARC is a cloud-native B2B SaaS solution that addresses email security and deliverability problems with just a few clicks. For Managed Service Providers seeking to increase their revenue, EasyDMARC presents an ideal solution. The email authentication platform streamlines domain management, providing capabilities such as organizational control, domain grouping, and access management. Additionally, EasyDMARC offers a comprehensive sales and marketing enablement program designed to boost DMARC sales. All of these features are available for MSPs on a scalable platform with a flexible pay-as-you-go pricing model. For more information on the EasyDMARC, visit: https://easydmarc.com/ About Pax8  Pax8 is the technology marketplace of the future, linking partners, vendors, and small to midsized businesses (SMBs) through AI-powered insights and comprehensive product support. With a global partner ecosystem of over 38,000 managed service providers, Pax8 empowers SMBs worldwide by providing software and services that unlock their growth potential and enhance their security. Committed to innovating cloud commerce at scale, Pax8 drives customer acquisition and solution consumption across its entire ecosystem. Find out more: https://www.pax8.com/en-us/ The post EasyDMARC Integrates With Pax8 Marketplace To Simplify Email Security For MSPs appeared first on EasyDMARC.

Anthropic on Thursday announced Claude Gov, its product designed specifically for U.S. defense and intelligence agencies. The AI models have looser guardrails for government use and are trained to better analyze classified information.The company said the models it’s announcing “are already deployed by agencies at the highest level of U.S. national security,” and that access to those models will be limited to government agencies handling classified information. The company did not confirm how long they had been in use.Claude Gov models are specifically designed to uniquely handle government needs, like threat assessment and intelligence analysis, per Anthropic’s blog post. And although the company said they “underwent the same rigorous safety testing as all of our Claude models,” the models have certain specifications for national security work. For example, they “refuse less when engaging with classified information” that’s fed into them, something consumer-facing Claude is trained to flag and avoid. Claude Gov’s models also have greater understanding of documents and context within defense and intelligence, according to Anthropic, and better proficiency in languages and dialects relevant to national security. Use of AI by government agencies has long been scrutinized because of its potential harms and ripple effects for minorities and vulnerable communities. There’s been a long list of wrongful arrests across multiple U.S. states due to police use of facial recognition, documented evidence of bias in predictive policing, and discrimination in government algorithms that assess welfare aid. For years, there’s also been an industry-wide controversy over large tech companies like Microsoft, Google and Amazon allowing the military — particularly in Israel — to use their AI products, with campaigns and public protests under the No Tech for Apartheid movement.Anthropic’s usage policy specifically dictates that any user must “Not Create or Facilitate the Exchange of Illegal or Highly Regulated Weapons or Goods,” including using Anthropic’s products or services to “produce, modify, design, market, or distribute weapons, explosives, dangerous materials or other systems designed to cause harm to or loss of human life.” At least eleven months ago, the company said it created a set of contractual exceptions to its usage policy that are “carefully calibrated to enable beneficial uses by carefully selected government agencies.” Certain restrictions — such as disinformation campaigns, the design or use of weapons, the construction of censorship systems, and malicious cyber operations — would remain prohibited. But Anthropic can decide to “tailor use restrictions to the mission and legal authorities of a government entity,” although it will aim to “balance enabling beneficial uses of our products and services with mitigating potential harms.” Claude Gov is Anthropic’s answer to ChatGPT Gov, OpenAI’s product for U.S. government agencies, which it launched in January. It’s also part of a broader trend of AI giants and startups alike looking to bolster their businesses with government agencies, especially in an uncertain regulatory landscape.When OpenAI announced ChatGPT Gov, the company said that within the past year, more than 90,000 employees of federal, state, and local governments had used its technology to translate documents, generate summaries, draft policy memos, write code, build applications, and more. Anthropic declined to share numbers or use cases of the same sort, but the company is part of Palantir’s FedStart program, a SaaS offering for companies who want to deploy federal government-facing software. Scale AI, the AI giant that provides training data to industry leaders like OpenAI, Google, Microsoft, and Meta, signed a deal with the Department of Defense in March for a first-of-its-kind AI agent program for U.S. military planning. And since then, it’s expanded its business to world governments, recently inking a five-year deal with Qatar to provide automation tools for civil service, healthcare, transportation, and more.See More:

Posted on : June 5, 2025 By Tech World Times Technology  Rate this post The Software as a Service (SaaS) industry has been on an unstoppable trajectory since its inception, revolutionizing how businesses and individuals consume and manage software. The landscape of subscription services within this sector continues to evolve at a rapid pace. Driven by customer expectations, technological advancements, and economic shifts, several trends are emerging that promise to reshape the SaaS industry. These trends will not only influence the way software is delivered and managed but also impact the overall subscription economy. Check out these subscription trends that are set to redefine the SaaS industry in the next few years. 1. Personalization and Customer-Centric Models Businesses are increasingly recognizing the value of tailored experiences, and SaaS companies are responding with personalized subscription offerings. By leveraging user data and machine learning algorithms, providers are crafting customized solutions that cater to individual needs, preferences, and usage patterns. Personalization also extends to the billing process, where SaaS payment processing systems are adapting to offer flexible pricing models, such as pay-per-use and tiered subscriptions. 2. Integrated Payment Solutions and Subscription Management SaaS payment processing will become a seamless and integrated part of the subscription experience. Innovations in financial technology will streamline the billing process, providing users with a unified dashboard to manage all their subscriptions. This will simplify financial management for both consumers and businesses. Companies will be able to offer various payment methods, automate billing cycles, and handle currency conversions with ease, making it easier for them to serve a global customer base. 3. The Rise of Usage-Based Pricing Usage-based pricing is gaining traction as a fair and transparent way to bill for cloud services. Instead of flat monthly or annual fees, SaaS providers will charge customers based on the actual resources consumed. This model aligns the cost with the value derived, encouraging more efficient use of resources and reducing waste. It also allows companies to scale more easily, leading to more granular and sophisticated pricing structures that can handle these complex calculations. 4. Subscription Model Innovation To stand out in a crowded market, SaaS companies are experimenting with innovative subscription models that go beyond the typical monthly or annual plans. These include freemium models, where users get a basic version of the software for free and pay for additional features, and dynamic pricing that adjusts based on demand and supply. The goal is to create a more nuanced pricing strategy that appeals to a wider range of customers and enhances the overall perceived value of the service. 5. Emphasis on User Experience and Customer Retention The importance of user experience is paramount in the SaaS industry, and in 2025, companies will invest heavily in creating delightful onboarding processes, intuitive user interfaces, and proactive customer support. The focus on customer retention will be a key driver for subscription growth, as it becomes more cost-effective than acquiring new ones. This shift will lead to the integration of more sophisticated tools for tracking customer engagement and satisfaction, allowing for targeted interventions to reduce churn rates. 6. Expansion into Emerging Markets As developed markets become saturated, SaaS companies are setting their sights on emerging economies. To cater to these diverse markets, providers will need to adapt their offerings to suit local preferences and constraints, such as language, cultural nuances, and payment methods. This trend will result in the rise of regional SaaS leaders and increased competition from local players, pushing the industry to become more global and inclusive. 7. Increased Adoption of AI and Automation Artificial intelligence and automation will play a significant role in the SaaS industry, optimizing everything from customer support to sales and marketing. Chatbots and virtual assistants will become commonplace for handling routine inquiries, while AI algorithms will be used to predict customer behavior and offer personalized recommendations. Automation will streamline backend processes, reducing costs and enhancing the overall efficiency of subscription management. This integration will lead to more intelligent and proactive services, with the potential for predictive analytics to anticipate customer needs before they even arise. The SaaS industry is poised for continued growth and evolution, with these seven subscription trends at the forefront. Personalization, integrated payment processing, usage-based pricing, innovative models, user experience enhancements, emerging market expansion, and the integration of AI and automation are all shaping the future of this dynamic sector. The most successful SaaS companies will be those that embrace these trends, adapting their offerings and operations to meet the changing demands of the modern subscription economy. With the right strategies in place, they will be able to deliver superior value to their customers and thrive in an increasingly competitive landscape. Tech World TimesTech World Times (TWT), a global collective focusing on the latest tech news and trends in blockchain, Fintech, Development & Testing, AI and Startups. If you are looking for the guest post then contact at techworldtimes@gmail.com