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This story originally appeared inThe Debrief with Mat Honan, a weekly newsletter about the biggest stories in tech from our editor in chief.Sign up hereto get the next one in your inbox.Ive been mulling over something that Will Heaven, our senior editor for AI,pointed out not too long ago: that all the big players in AI seem to be moving in the same directions and converging on the same things. Agents. Deep research. Lightweight versions of models. Etc.Some of this makes sense in that theyre seeing similar things and trying to solve similar problems. But when I talked to Will about this, he said, it almost feels like a lack of imagination, right? Yeah. It does.What got me thinking about this, again, was a pair of announcements from Google over the past couple of weeks, both related to the ways search is converging with AI language models, somethingIve spent a lot of time reporting on over the past year. Google took direct aim at this intersection by adding new AI features from Gemini to search, and also by adding search features to Gemini. In using both, what struck me more thanhow wellthey work is that they are really just about catching up with OpenAIs ChatGPT. And their belated appearance in March of the year 2025 doesnt seem like a great sign for Google.Take AI Mode, which itannounced March 5. Its cool. It works well. But its pretty much a follow-along of what OpenAI was already doing. (Also, dont be confused by the name. Google already had something called AI Overviews in search, but AI Mode is different and deeper.) As the company explained in a blog post, This new Search mode expands what AI Overviews can do with more advanced reasoning, thinking and multimodal capabilities so you can get help with even your toughest questions.Rather than a brief overview with links out, the AI will dig in and offer more robust answers. You can ask followup questions too, something AI Overviews doesnt support. It feels like quite a natural evolutionso much so that its curious why this is not already widely available. For now, its limited to people with paid accounts, and even then only via the experimental sandbox of Search Labs. But more to the point, why wasnt it available, say, last summer?The second change is thatit added search history to its Gemini chatbot, and promises even more personalization is on the way. On this one, Google says personalization allows Gemini to connect with your Google apps and services, starting with Search, to provide responses that are uniquely insightful and directly address your needs.Much of what these new features are doing, especially AI Modes ability to ask followup questions and go deep, feels like hitting feature parity with what ChatGPT has been doing for months. Its also been compared to Perplexity, another generative AI search engine startup.What neither feature feels like is something fresh and new. Neither feels innovative. ChatGPT has long been building user histories and using the information it has to deliver results. While Gemini could also remember things about you, its a little bit shocking to me that Google has taken this long to bring in signals from its other products. Obviously there are privacy concerns to field, but this is an opt-in product were talking about.The other thing is that, at least as Ive found so far, ChatGPT is just better at this stuff. Heres a small example. I tried asking both: What do you know about me? ChatGPT replied with a really insightful, even thoughtful, profile based on my interactions with it. These arent just the things Ive explicitly told it to remember about me, either. Much of it comes from the context of various prompts Ive fed it. Its figured out what kind of music I like. It knows little details about my taste in films. (You dont particularly enjoy slasher films in general.) Some of it is just sort of oddly delightful. For example: You built asmall shed for trash canswith a hinged wooden roof and needed a solution to hold it open.Google, despite having literal decades of my email, search, and browsing history, a copy of every digital photo Ive ever taken, and more darkly terrifying insight into the depths of who I really am than I probably I do myself, mostly spat back the kind of profile anadvertiserwould want, versus a person hoping for useful tailored results. (You enjoy comedy, music, podcasts, and are interested in both current and classic media)I enjoy music, you say? Remarkable!Im also reminded of something an OpenAI executive said to me late last year, as the company was preparing to roll out search. It has more freedom to innovate precisely because it doesnt have the massive legacy business that Google does. Yes, itsburning moneywhile Google mints it. But OpenAI has the luxury of being able to experiment (at least until the capital runs out) without worrying about killing a cash cow like Google has with traditional search.Of course, its clear that Google and its parent company Alphabetcan innovate in many areassee Google DeepMinds Gemini Roboticsannouncementthis week, for example. Or ride in a Waymo! But can it do so around its core products and business? Its not the only big legacy tech company with this problem. Microsofts AI strategy to date has largely been reliant on its partnership with OpenAI. And Apple, meanwhile, seems completely lost in the wilderness, asthis scathing takedown from longtime Apple pundit John Gruber lays bare.Google has billions of users and piles of cash. It can leverage its existing base in ways OpenAI or Anthropic (which Google also owns a good chunk of) or Perplexity just arent capable of. But Im also pretty convinced that unless it can be the market leader here, rather than a follower, it points to some painful days ahead. But hey,Astra is coming. Lets see what happens.