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TechnologyThe Gleeful Cruelty of the White House X AccountWelcome to the 4chan administration.By Charlie WarzelIllustration by The Atlantic. Source: Getty.March 28, 2025, 6:03 PM ET On March 18, the official White House account on X posted two photographs of Virginia Basora-Gonzalez, a woman who was arrested earlier this month by U.S. Immigration and Customs Enforcement. The post described her as a previously deported alien felon convicted of fentanyl trafficking, and celebrated her capture as a win for the administration. In one photograph, Basora-Gonzalez is shown handcuffed and weeping in a public parking lot.The White House account posted about Basora-Gonzalez again yesterdaythis time, rendering her capture in the animated style of the beloved Japanese filmmaker Hayao Miyazaki, who co-founded the animation company Studio Ghibli. Presumably, whoever runs the account had used ChatGPT, which has been going viral this week for an update to its advanced 4o model that enables it to transform photographs in the style of popular art, among other things. The White House did not respond directly to a request for comment, instead referring me to a post by Deputy Communications Director Kaelan Dorr that says, in part, The arrests will continue. The memes will continue.Its worth pausing here: The internet has been flooded with AI-generated images in this exact Studio Ghibli style. Some people have used it for images of pets or family members. Others opted for a trollish register, leading ChatGPT to spit out cutesy renderings of JFKs assassination, planes hitting the World Trade Center, and the torture at Abu Ghraib. On X, the prevalence of these images became an event unto itself, one in which the White House decided to participate by sharing a cartoon of a woman crying in handcuffs.This is how the White House account operates now. In previous administrations (including much of Donald Trumps first term), the account was used to post anodyne updates, highlight press releases, and share information about the administration. It was, to be fair, often painfully dull or written in the stilted language of a brand. Now the account exists to troll its political enemies and delight the MAGA faithful.Read: The internet is worse than a brainwashing machineOn Wednesday, the account posted a picture of Vice President J. D. Vance shooting a tactical rifle, referring to the bullets he fired as freedom seeds, a term popular among gun YouTubers. When Google Maps adopted the Gulf of America language pushed by the administration, the White House account celebrated by sharing a video in which the words Gulf of Mexico are wiped off the globe. In February, it posted an AI-generated picture of Trump as an American monarch, wearing a crown. The images caption reads, Long live the king. After the disastrous Oval Office ambush of Ukrainian President Volodymyr Zelensky, the account posted a photo of Vance staring at Zelensky with the caption Have you said thank you once? Although the account sometimes shares actual news, its frequently preoccupied by rapid-response engagement bait for MAGA diehards. Less information, more content. The intent is not to inform but to go viral.Beyond the fact that this kind of shitposting is so obviously beneath the office, the posts are genuinely sinister. By adding a photo of an ICE arrest to a light-hearted viral trend, for instance, the White House account manages to perfectly capture the sociopathic, fascistic tone of ironic detachment and glee of the internets darkest corners and most malignant trolls. The official X account of the White House isnt just full of low-rent 4chan musings, its an alarming signal of an administration thats fluent in internet extremism and seemingly dedicated to pursuing its casual cruelty as a chief political export.To be clear, the actions of the second Trump administrationthe dismantling of the federal government via DOGE, the apprehension and detainment of immigrants and green-card holders with seemingly no due processare of far more consequence than what it posts on social media. But White House posts are not random missives either: Theyre official government communications from the executive branch, sent out to 1.4 million followers, to say nothing of whatever additional reach these posts receive via algorithmic recommendation and ad hoc sharing.The accounts true obsession is immigration: @WhiteHouse has posted dozens of mugshots of immigrants arrested by ICE. Each one lists an offense theyve been arrested for in big block letters, and usually the catchphrase MAKE AMERICA SAFE AGAIN is appended. Earlier this month, after the Department of Homeland Security commented on the deportation of a Lebanese professor at Brown Universitya violation of a court order temporarily protecting her from expulsionthe White House account responded by posting a photo of Trump waving goodbye from a McDonalds drive-through window. (The picture was taken during a 2024 campaign stunt.) On Valentines Day, the account wrote, Roses are red / Violets are blue / Come here illegally / And well deport you.And in an infamous example, on February 18, the White House account posted a 41-second video of faceless men being shackled and marched onto planes. The posts caption read, ASMR: Illegal Alien Deportation Flight. (ASMR is short for autonomous sensory meridian response, or the titillating sensation caused by certain noises, such as whispering, tapping, or crinkling; videos of people making such noises are enormously popular across social media.) The subtext of the White House post is far from subtle and is reminiscent of something out of 4chans notoriously bigoted politics message board: Watching allegedly undocumented immigrants bound in chains is a pleasurable, even sensual experience. Like any trolling post, its meant to be simultaneously taken seriously and played off as a dumb online joke. Even those inside the Trump administration seemed taken aback by the audacity of the post. Even some MAGA supporters appeared uncomfortable by @WhiteHouses brazenness. If you guys could stick with the grim shock and awe, and leave the edgy gloating to those of us who dont work in the White House I think that would probably be better for optics, one user wrote on X. The ASMR deportation video, as of this writing, has been viewed almost 104 million times on X.Exactly who is running the White House X account is an object of fascination for close observers. Some accounts fantasize that Trumps college-age son, Barron, is running it. Those outside of Trump fandom have insisted that it is being run by edgelordsone post referred to the operator as an incel reddit user. One Bluesky user described the account as lowkey goebbelsmaxxing, a reference to the Nazi propagandist. (The White House did not respond to a request to identify who writes the accounts posts.) What all the speculation suggests is that at least someone with access to the account is intimately familiar with far-right internet spaces and culture, specifically Groypers, a term for the loose online movement that has succeeded the alt-right. Earlier this year, the writer John Ganz argued that Groyperism totally suffuses the cultural environment of the right. He and others have suggested that the culture is present in the offices of Republican representatives in Washington, D.C., including in the White House. (A Trump staffer was fired in the first administration for associating with white nationalists; hes now back, in a role at the State Department.) Although the identities of whoever is running the account are, at present, unknown, whats clear is that their output appears to delight prominent extremists online. The message coming from the account, to borrow language from one far-right X user, is clear: The posters are in control.Read: X is a white-supremacist siteAnd the posters have goals. The first is to engage and supply their loyal audiences with constant memes and content. The second is perhaps more strategic. The accounts blatant humiliation of immigrants who it alleges have heinous criminal records is intentional. The goal is to goad their opponents into defending people accused of indefensible crimes. The primary accusation from the MAGA faithful toward people who are outraged about the White Houses Studio Ghibli post or the ASMR video is that the left is more concerned with defending fentanyl dealers and immigrants accused of rape and robbery than they are about the safety of the country. Disappointing that folks are more upset about this meme than they are about the fentanyl crisis, Dorr said in the same post that the White House pointed me to. But this is a false binary; in all cases, the chief objections are to the dehumanization and glee on display and the worrying lack of due process.The White House is after something more than just shock value. Its propaganda, and Trumps allies are learning the playbook. This week, Department of Homeland Security Secretary Kristi Noem posted a video on X from a prison in El Salvador where deported immigrants are being held. Behind Noem are dozens of men in one jail cell, many shirtless with tattoos; their heads have all been shaved during intake. The prisoners are props, a backdrop for Noems message of intimidation to undocumented immigrants: If you do not leave, we will hunt you down, arrest you, and you could end up in this El Salvadorian prison. Like the ASMR post or the Ghibli cartoon, the implication is that these deportees are utterly undeserving of any shred of human dignity. There are many other examples, such as FBI Director Kash Patels recent posts, one of which features him walking around in camouflage, set to rock music, as FBI agents blow open doors with explosives. Taken together, the posts offer a bracing but useful insight into how the administration sees itself, and the message of casual cruelty and overwhelming force it wants to project to the rest of the world. That this administration should fully embrace the tactics and aesthetics of online far-right extremists and technological tools like generative AI to further its message makes perfect sense. These are reliable ways to increase engagement, gain attention, and illustrate a precise vision of the future they want to usher in. Even so, the account is chilling. Those whove spent enough time in the online spaces that have clearly influenced this administrationor at least whoever runs its social accountsknow how this goes. This is a game of accelerationism and nihilism, using tools and platforms that excel at depersonalizing, thus rendering empathy for others ever more difficult. That this sociopathic posting style is coming out of this administrationthat it has been so thoroughly mainstreamed by the rightsuggests that the cultural architecture of the internet has changed. There is still a fever swamp, but now the White House sits on top of it.Explore More Topics
