• AMD Ryzen 9 9950X3D review: A no-compromise CPU for demanding gamers
    www.engadget.com
    How can we push CPUs forward? That's the question the computing industry has been asking since the Intel 4004 processor launched in 1971. Chipmakers have tried cranking up clock speeds, adding multiple cores and miniaturizing chip architectures to make them faster and more efficient. The conflict between RISC and CISC chip instruction sets (ISAs) "reduced" designs versus "complex" ones rages on to this day with RISC-V.For the past few years, AMD has been exploring a unique approach to speeding up some of its processors with 3D V-Cache, a technology that stacks more L3 cache on top of Ryzen cores. By doing so, the company avoids crowding the 2D plane of its chips, and it's able to cram in more memory without making its CPUs larger. With the Ryzen 9 9950X3D, AMD has now evolved 3D V-Cache to the point where every hardcore gamer will want one even if few people actually need a $700 CPU.3D V-Cache first appeared in the Ryzen 5800X3D in 2022, and AMD brought it to laptops in 2023. While there were some obvious downsides initially the 5800X3D had slower clock speeds than the standard Ryzen 5800 AMD has steadily improved the technology. The Ryzen 7 7800X3D and Ryzen 9 7900X3D were both notable for reaching the same maximum clock speeds as their 2D counterparts. While AMD's second-generation 3D V-Cache technology isn't as big of a leap in the 9950X3D (and other recent chips like the 9900X3D and 9800X3D), the company has managed to overcome the few compromises it's had to make so far. Simply put, the Ryzen 9 9950X3D is a beast of a CPU for gaming and productivity work alike.What's new in the Ryzen 9 9950X3D?The 9950X3D is a 16-core processor with a 4.3GHz base clock speed and a boost speed of 5.7GHz, just like its 2D sibling the 9950X. The big difference between the two is in their total L2 and L3 cache: the 9950X has 80MB, while the 3D V-Cache technology crams 144MB in the 9950X3D. By having more cache, the 9950X3D is able to tackle more processing loads without hitting RAM, which could take eight to 10 times as long, according to Robert Hallock, AMD's director of technical marketing.The major upgrade in the Ryzen 9 9950X3D, in addition to being powered by AMD's new Zen 5 cores, lies in the positioning of its 3D V-Cache layer. Previously, it sat on top of Zen 3 and Zen 4 cores, which slightly hindered cooling and overall performance. Now, the 3D V-Cache layer sits below the 9950X3D's Zen 5 cores, which gives those hotter elements direct access to your CPU fans heatsink. The 9950X3D has the same 170 Watt TDP (Thermal Design Profile) as its 2D variant, so cooling shouldn't be a huge problem, and unlike most other 3D V-Cache chips, it's also fully overclockable.Devindra Hardawar for EngadgetIn-use: An absolute powerhouseI expected the Ryzen 9 9950X3D to wallop every other PC CPU I've tested, but I didn't expect the leap to be so dramatic. In the Geekbench 6 single-threaded CPU benchmark, it was 20 percent faster than the Ryzen 9 7900X I was previously using. The 9950X3D was also 33 percent faster in the same benchmark's multi-threaded test. (I didn't have a 7950X3D for direct comparison, but based on a median of scores from 3DMark users, it hits 14,290 points. The 9950X3D reached 17,025, or 19 percent faster, in my testing)CPUGeekBench 6 CPU3DMark CPU ProfileCinebench 2024AMD Ryzen 9 9950X3D3,366/18,95017,025 Max134/2,124AMD Ryzen 9 7900X2,822/14,21612,553 Max113/1,103Apple M4 Max4,090/26,394N/A190/2066Apple M2 Ultra2,776/21,403N/AN/AI've only seen better scores from Apple's hardware. The M4 chip is slightly faster for single-threaded tasks, while the M4 Max and M2 Ultra chips in the Mac Studio trounce AMD's multi-threaded Geekbench 6 scores. Still, you could build a solid Ryzen 9 system for far less than the Mac Studio M4 Max's $2,000 starting cost, even while accounting for the 9950X3D's $700 price tag.Apple doesn't always come out ahead. In the Cinebench 2024 multi-threaded benchmark, the 9950X3D slightly surpassed the M4 Max chip. That result is also a sign that AMD's flagship chip will be a big help for Windows-based content creators. The 9950X3D and the M4 Max both took 14 seconds to transcode a 4K clip into 1080p, which is the fastest result we've ever seen.The major appeal of the 9950X3D is that it'll also be able to handle demanding games over the next few years without bottlenecking high-end GPUs like NVIDIA's RTX 5080 and 5090. On my system, which is using an RTX 5090 and 64GB of RAM, the 9950X3D reached 195 fps in Cyberpunk 2077 while playing in 1080p with high graphics settings. The Ryzen 9 7900X, on the other hand, hit 166 fps with the same GPU and RAM. You'll see less of an immediate uplift at higher resolutions, where your video card is doing more of the work. Cyberpunk hit 64 fps in 4K without DLSS upscaling on the 9950X3D, while it struggled to reach 56 fps on the 7900X with the same settings.For 4K, in particular, the 9950X3D could be useful for scaling performance for monitors with faster refresh rates. On the 7900X, Dragon Age: The Veilguard ran at a smooth 250 fps in 4K with graphics settings and frame generation cranked up, but with the newer chip I saw 270 fps. If youre running a 4K 240Hz monitor with a less powerful GPU, youll likely have a better shot of edging close to 240 fps thanks to 3D V-Cache.Given all of its power, I was surprised to find that the 9950X3D ran at a relatively cool 81.5 Celsius at 100 percent load. It also idles between 30C and 35C, depending on what youre doing. Those results are pretty impressive for a CPU that can push up to 170 Watts.Devindra Hardawar for EngadgetShould you buy the Ryzen 9 9950X3D?Much like NVIDIA's $2,000 RTX 5090, I can't easily recommend the $700 Ryzen 9 9950X3D to most people. Most gamers would likely be better off with the Ryzen 7 9800X3D, which sells for a more reasonable $479. Sure, it has half as many cores, but the majority of titles don't tap into many of those to begin with. There's also the $600 12-core 9900X3D, which could be more useful for people who actually need a healthy amount of CPU cores.You could of course consider AMD's current chips without 3D V-Cache, like the Ryzen 7 9700X, which has an MSRP of $359 but is currently selling for under $300. But if you're already in the market for an expensive video card, it's likely worth paying a bit extra to get more L3 cache. When AMD first debuted the 5800X3D, the company claimed 3D V-Cache alone boosted 1080p performance by 15 percent. As games get more complex and demanding, having more available cache could be even more useful. (And it's also easier to pay more for a better chip now than buying a new one in a few years.)As for Intel, it only has plans to bring its version of the technology, dubbed Local Cache, to next-generation Xeon server chips, according to der8auer and Bens Hardware (via Tom's Hardware). Intel's current high-end desktop chip, the 24-core i9-14900K, is no gaming slouch, but it's saddled with just 36MB of L3 cache.Wrap-upIf anything, the Ryzen 9 9950X3D is yet another sign that AMD is on a hot streak. After releasing a pair of excellent midrange GPUs, which showed that the company can genuinely go toe-to-toe with NVIDIA, this CPU and its accompanying 3D V-Cache technology is a reminder of how AMD is far ahead of Intel in many ways. And lets not forget that it was also the first x86 chipmaker to include NPUs in laptop and desktop CPUs. While its certainly not the best deal around, if you can afford it, the 9950X3D is the best desktop CPU you can buy today.This article originally appeared on Engadget at https://www.engadget.com/computing/amd-ryzen-9-9950x3d-review-a-no-compromise-cpu-for-demanding-gamers-152452811.html?src=rss
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  • One of our favorite air purifiers is still down to a near record-low price for the Amazon Spring Sale
    www.engadget.com
    Levoit's Core 400S air purifier is down to $190 from its usual $220 price, thanks to the Amazon Spring Sale. While its not the lowest price weve seen the air purifier briefly hit $177 last year its still a solid discount on one of the most convenient air purifiers for large spaces. Just clip the $30 on-page coupon to get the discount. This deal is part of a larger Levoit sale during the Spring Sale that includes other air purifiers, humidifiers and more. Weve featured Levoit in our list of the best air purifiers for its strong performance and smart features. The Core 400S can cover rooms up to 1,980 square feet using a three-stage filtration system to capture allergens, dust, pet dander and smoke. It also includes a smart sensor that adjusts fan speed based on air quality, so youre not running it at full blast when you dont need to. One of the Levoit Core 400S biggest selling points is its low noise output, which makes it a good fit for bedrooms or home offices. If you need to knuckle down and get some work done without distraction whilst keeping your rooms air clean and fresh, even at higher speeds, it stays relatively quiet compared to bulkier purifiers. It also supports smart controls via the VeSync app, allowing you to tweak settings, set schedules or monitor air quality from your phone. If you have a smart home ecosystem in place, you can connect the purifier to third-party voice assistants like Alexa and Google Assistant an added layer of convenience that allows you to control the Core 400S with simple voice commands. Its 360-degree filtration system uses activated carbon to remove gases and odors, while an efficient middle filter captures 99.97 percent of pollutants as small as 0.3 microns. The built-in air quality sensor continuously monitors pollution levels, automatically adjusting performance as needed. You can track real-time air quality data on the LCD screen or through the VeSync app, which is handy (and interesting) to have access to at all times. At night, sleep mode keeps things extra quiet and subtle, dimming the display and operating at the lowest settings or you can turn off the display completely for total darkness. If youve been looking for an air purifier that can handle larger spaces without taking up too much room, this deal is worth considering, saving you over $30 on its usual price thanks to the Amazon Spring Sale.This article originally appeared on Engadget at https://www.engadget.com/deals/one-of-our-favorite-air-purifiers-is-still-down-to-a-near-record-low-price-for-the-amazon-spring-sale-133052953.html?src=rss
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  • Remember the Shark fan that spits on you to keep you cool? Now it has a portable sibling for on-the-go misting
    www.techradar.com
    With the FlexBreeze HydroGo, you'll never have to be without your own personal wind (and mist) machine again.
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  • In Texas, water is the new oil as cities square off over aquifers that may soon dry out
    www.fastcompany.com
    In Central Texas, a bitter fight over a $1 billion water project offers a preview of the future for much of the state as decades of rapid growth push past the local limits of its most vital natural resource.On one side: Georgetown, the fastest growing city in America for three years straight, which in 2023 signed a contract with an investor-funded enterprise to quickly begin importing vast volumes of water from the Simsboro Formation of the Carrizo Wilcox Aquifer, 80 miles to the east.On the other side: the cities atop the Simsboro that rely on its water. Bryan, College Station, and the Texas A&M University System, a metro area with almost 300,000 people, have sued the developer to stop the project. A trial is set for the first week of May.The site of a water pipeline project by the company Recharge through Lee County into Williamson County is pictured on March 28. [Photo: Dylan Baddour/Inside Climate News]Were going to fight this thing until the end, said Bobby Gutierrez, the mayor of Bryan. It effectively drains the water source of the cities.The pump and pipeline project to Georgetown, developed by California-based Upwell Water, is the largest of at least a half dozen similar projects recently completed, under construction or proposed to bring rural Carrizo Wilcox aquifer water into the booming urban corridor that follows Interstate 35 through Central Texas.It would eventually pump up to 89 million gallons per day, three times the usage of the city of Bryan, to Georgetown and its neighboring cities.That basically stops all the economic development we have, Gutierrez said. Were talking about our survival.The fight over the Upwell project could well be a prelude for the broader battles to come as cities across Texas outgrow their water supplies. Lawmakers in the state Capitol are pushing to avert a broad scarcity crisis with funding to desalinate seawater, purify salty groundwater, and treatoilfield wastewaterto add to the supply. But all of these solutions remain years from realization. In the near term, only import projects from freshwater aquifers will continue to meet the growing water demands of thirsty Texas cities.Regulation of such projects falls to a patchwork of small, rural agencies called groundwater conservation districts, which might not be fully equipped or empowered to manage plans for competing regional water needs that can affect entire cities for generations to come.Texas law offers limited clarity, generally preferring a landowners right to pump their own groundwater over regulations on private property. Despite fierce denunciations of the Upwell project from nearby city leaders, no one has alleged that its developers have broken any laws.Were following the rules. Why are we being vilified? said David Lynch, a managing partner at Core Capital investment firm in Houston and a partner in the Upwell project. I think they feel uncomfortable about whats coming and their reaction is to make us go away.After all, hes not the only one doing this. Five years ago, San Antonio started pumping up to 49 million gallons per day through a 140-mile pipeline from the Carrizo Wilcox Aquifer. Another pipeline was completed last year and will soon begin pumping to the city of Taylor and the new Samsung microchip manufacturing complex there. Another, scheduled for completion this year, will take water into the cities of Buda and Kyle.After the lawsuit delayed the Upwell projects tight timeline, Georgetown commissioned two other pipeline projects from the same aquifer.[Image: Paul Horn/Inside Climate News]People are starting to pay enough for water to make these sorts of projects work, Lynch said, driving his black Ford Super Duty Platinum truck down the dirt roads of Upwells 9,000-acre farm property and well field in Robertson County. Theres no cheap water left in Texas.In the middle of all this is the little Brazos Valley Groundwater Conservation District, based in the small town of Hearne and also a defendant, alongside Upwell, in the lawsuit.District manager Alan Day feels for the cities of Bryan and College Station. To an extent, he said, theyre right. The more pumping from the aquifer, the sooner everyone will reach conditions of scarcity, though he doesnt think it will happen as quickly as city leaders say.At the same time, he said, Bryan cant claim the water. Groundwater is a private property right in Texas as sacred as any other. Everyone is allowed to pump whatever their land produces.Water is the new oil, said Day, a former ranch manager of 27 years. They have a commodity that can be sold and they have every right to sell it.At this time, he said, he has no authority to stop landowners from pumping as long as they fulfill the requirements of the permitting process, which Upwell did. Even if he could do it, Day chuckled at the notion that state leaders would let his tiny office put the brakes on development along the I-35 corridor, home to manufacturing campuses of Tesla, Samsung, and Apple, and offices of Amazon, Meta, and Google, as well as one of the nations largest clusters of data centers and its fastest growing cities.However, Day said, there will come a day when that changes. The laws for his district, like all others in Texas, specify a threshold at which new rules kick in. Its called the desired future condition, or DFC, a level below which the district is not willing to go. When they get there, everyone will face restrictions on pumping and the days of groundwater abundance will be over for the Simsboro portion of the aquifer. To date, no district in Texas has hit its DFC.Day said hes only following the rules. Hell honor the property rights of landowners who want to pump, and when they hit the DFC, hell implement restrictions district-wide.What does that do to the growth of Bryan and College Station and Texas A&M and anyone else who is depending on Simsboro? Day asked. It stops it.The offices of the Brazos Valley Groundwater Conservation District in the tiny town of Hearne. [Photo: Dylan Baddour/Inside Climate News]The Texas MiracleThis situation follows a generation of steep growth and development that state leaders have dubbed the Texas Miracle. The population of Williamson County, seated in Georgetown, 28 miles north of Austin, doubled in 17 to 700,000 people while itsmedian household incomeincreased by more than 90%. Neighboring counties share similar stories, where sprawling subdivisions and shimmering tech campuses now cover former ranchlands.Georgetown needs to add millions of gallons per day to its water supply within the next several years. When it signed the pipeline contract in 2023 that stipulated deliveries beginning in 2030, it was acting on a much tighter timeline than decades that are typically considered for large scale water planning.Based on hyper growth that weve seen in our water territory, weve seen the need for higher levels of contracted water sooner than we originally anticipated, said city manager David Morgan.Most of the new water will serve new residential areas, he said, and will be used primarily to irrigate lawns and other neighborhood landscaping. Williamson County is also courtinga cluster of five large data centersthat it expects would bring another 100,000 people to the county.But what if Bryan, and the cities of the Brazos Valley, want data centers, too? The region is currently pursuing ambitious opportunities in semiconductors, nuclear energy, aerospace, defense, and life sciences, said Susan Davenport, president of the Greater Brazos Partnership, an economic development group.These sectors, along with the growing workforce and families who support them, are directly dependent on access to our local water resources, she said.Gold Rush on WaterAlthough many major projects importing groundwater into Central Texas are just now being realized, the plans have been in the works for decades, according to Michelle Gangnes, a retired finance lawyer and co-founder of the Simsboro Aquifer Water Defense Fund.In 1998, Gangnes moved from Austin to rural Lee County. That same year, San Antonio, 140 miles away, announced plans to import 49 million gallons per day from wells in Lee County on the site of an old Alcoa aluminum smelter. A prolonged fight ensued and the project was never realized, but many others would follow.Thats what started the whole gold rush on water, Gangnes said. It resulted in all these groundwater districts being formed, trying to resist the water rush on the Simsboro.The groundwater districts were formed by an act of the Texas legislature in 2001. But, when the time came to make groundwater rules, powerful interests kept them loose, according to Ken Kramer, who previously directed the Texas office of the Sierra Club for 24 years. Chief among them was T. Boone Pickens, the iconic Texas oilman who also wanted to export groundwater from his land holdings in the Panhandle.There was heavy lobbying by groundwater exporters to make sure that groundwater districts could not stop exports, Kramer said. Groundwater then became more of the target for moving water to growing areas and populations.A sign on a water pipeline scar in Lee County on March 28. [Photo: Dylan Baddour/Inside Climate News]Under a principle in Texas called the right of capture, landowners are allowed to pump from their land whatever they are able to. Changes made to the Texas Water Code in 2001 stipulated that withdrawals are allowed so long as they dont affect other permit holders unreasonably, which lacks a firm legal definition. That leaves lots up to interpretation for the groundwater districts of Texas.They live in a difficult world where its unclear exactly what their power is to tell somebody no, said Robert Mace, executive director of the Meadows Center for Water and the Environment at Texas State University. If you tell somebody no youre almost guaranteed to get sued.In recent years, several major pipeline projects into Central Texas came online. San Antonio eventually got its Carrizo Wilcox Aquifer water through a 6-foot-wide, 140-mile-long Vista Ridge pipeline which began drawing water from Burleson County in 2020, causing levels in neighboring landowners wells to plummet.The old Alcoa wells in Burleson County were also put to use. A developer called Xebec Holdings bought the 50-square-mile property in 2022 and signed deals to pipe almost 18 million gallons per day to the City of Tyler.Theres constantly people out there trying to lease water rights to see if they could do a project to sell water, said Gary Westbrook, general manager of the Post Oak Savannah Groundwater Conservation District. Were going to have to find a way to regulate. You cant just say no.The Gatehouse Pipeline is currently under construction to Georgetown, with another one called Recharge in development. Morgan, the Georgetown city manager, said those two projects were identified and accelerated after the lawsuit challenged the Upwell project.We believe the lawsuit is going to likely delay getting that fully resolved, he said.The Upwell ProjectUpwell Water, a San Francisco-based financing firm,announcedin 2020 that it had raised $1 billion from investors to monetize water assets.Upwell partnered with CoreCapital investors in Houston, which bought its 9,000-acre Robertson County farm property in 2021. Lynch, the managing partner at CoreCapital, said he expected to sit on the property for 10 years until the economics of water made it attractive to develop a major export project.But as soon as he entered the market, he found eager buyers willing to pay well.We bought it and all of a sudden we had everybody calling saying we need water, Lynch said. Then we said, we have more demand than we can supply, lets talk to the neighbors.Upwell recruited seven neighboring landowners to put company wells on their property and contribute to the export project.These arent regular irrigation wells, which in this area can tap water 40 feet down. These are 1,400 feet deep, cased in 2-foot-wide steel pipe, able to produce large volumes.Mark Hoelscher, a landowner who is selling groundwater from his land to the Upwell project, stands in front of a 1,200-foot-deep Simsboro Well in rural Robertson County on March 20. [Photo: Dylan Baddour/Inside Climate News]Its a million-dollar hole, said Mark Hoelscher, one of the neighboring landowners involved in the project, as he looked up at one of the diesel-powered well installations. Its big time.In October 2022, Upwellreceived permitsfor 16 wells to pump nearly 45 million gallons per day without any challenges in the hearing process. Four months later it receivedits permitto export the water out-of-district. Then in September 2023, the district issued permits for another 32 wells belonging to the seven adjoining landowners to produce an additional 45 million gallons per day.Until that point, authorities in the Bryan-College Station metro area, some 30 miles south, apparently remained unaware of the project transpiring in Robertson County. Not until September 2024, when the district considered applications for updated permits to export the combined 89 million-gallon-per-day production of all 48 wells, did Texas A&M University enter into the proceedings, filing a request for review by the State Office of Administrative Hearings.Texas A&M University declined to comment for this story.No one has questioned the fact that we own the land and we have rights to the water underneath it, said Hoelscher, a third generation landowner in the Brazos River Valley. The fact of the matter is the water is ours.The LawsuitOne week later, A&M fileda lawsuitin state district court seeking a temporary injunction stopping the groundwater district from recognizing any of the permits associated with the Upwell project until a hearing is held.A&M argued that the previously issued permits should be open for re-examination because some board members of the groundwater district were ineligible for service at the time the permits were originally approved.In November, Bryan and College Stationfiled papersto join the lawsuit. It said their ability to produce groundwater from their Simsboro wells and the economic vitality of the region will be adversely affected if the Contested Applications are granted.College Station Mayor John Nichols, a former professor of agricultural sciences at Texas A&M, said in a statement: The transfer of groundwater from our district to users in other areas is one of the most significant issues facing the College Station/Bryan area. Im a staunch proponent of private property rights, but we are deeply concerned about the long-term impact of excessive extraction on our community.He called on lawmakers to adopt statewide groundwater regulations ensuring the rights of current permit holders over new water users.None of that, however, matters to the trial that will take place in early May. All the judge will decide is whether or not A&M and the cities have rights to challenge the previously issued permits.In court filings, Upwell argued A&Ms petition demands that the Court turn back time and recognize a nonexistent right to administratively contest final groundwater permits that the Brazos Valley Groundwater Conservation District properly noticed and issued to Intervenors months and years priorall without any complaint or contest by any party, including Plaintiff.If the judge denies A&Ms request, the permits will be issued and work will begin on the Upwell project pipeline.If the judge grants A&Ms request, the permits will head into a potentially yearslong process of state administrative hearings that could threaten the viability of the project and its promised returns to investors.Construction on a water tank and tower, part of a Manville Water Supply Corp project through Lee County to Williamson County, on March 28. [Photo: Dylan Baddour/Inside Climate News]Desired Future ConditionWhether or not the pipeline gets built, other similar projects are likely to follow. The situation is headed in one direction: towards the DFC, the threshold at which restrictions begin.In the Brazos Valley and surrounding districts, that threshold is a 262-foot drop in water wells from levels measured in 2000. In the 25 years since then, pumping has led the wells water to drop by one quarter of that allotted reduction, according to district manager Day, suggesting ample water supplies remain.But, that remains to be seen. In total, Day said his district has issued permits for up to 291 million gallons per day of pumping from the Simsboro Formation, averaged yearly, of which 89 million gallons per day are associated with the Upwell project. However, only a fraction of that permitted volume is actually pumped.If all permitted pumping were to suddenly come online, Day said, computer models showed they would hit the DFC in six years.In reality it wont happen quite that fast. The Upwell project plans to scale up its pumping gradually over years. And many farmers hold irrigation permits to pump much more water than they ever actually will, unless they also encounter the opportunity to join an export project.When the aquifer hits the DFC, the rules say it mustnt fall further. That means all users would face mandatory curtailment. Its unclear how such unprecedented measures would be enforced in Texas.For Gutierrez, the mayor of Bryan, this management method creates a contest for investors to tap the water-wealthy Simsboro Formation and sell off its bounty before time runs out.They want to exploit everything we have for their personal benefit, he said. Its a race of who can take the most amount of water in the least amount of time to deplete a resource for their pocketbooks.Dylan Baddour, Inside Climate NewsThis article originally appeared on Inside Climate News. It is republished with permission. Sign up for their newsletter here.
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  • Maxs new logo just got a little more HBO
    www.fastcompany.com
    Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to its logo. This time, its swapping blue for a metallic black and white logo.According to Max, the color change is part of a larger refresh. Max says the standalone logo will be in the black-and-white color scheme, but an updated color palette, chosen to allow for flexibility of the logo in app and in marketing materials, will be unveiled in the coming months.[Images: HBO Max]Why Max updated its logoMax includes content from HBO and other Warner Bros Discovery brands, like Adult Swim, Animal Planet, Cartoon Network, CNN Films Discovery, and TNT, but the new logo appears to put HBOwhich is responsible for top shows for the streamer like The White Lotus, The Sopranos, and Successionback at the center. The new logo reflects the black-and-white color palette of HBOs branding and retains the circle inside the counter of the A in Max, a callback to the circle inside the O in the HBO logo.[Images: HBO Max]Throughout the streaming wars, individual brands have updated their visual identities to stand out in a sea of blue logos. Disney+ updated its logo last year from blue to teal, and when Max first rolled out its blue logo, its former global chief marketing officer Patrizio Spagnoletto said the specific shade was chosen because it stood apart from Paramount blue and Prime blue. Together with the logo mark, the color communicated something about how the streamer wanted to be perceived, he said.With our blue and the way that the logo is designed, what we were going for is a combination of premium but accessible, Spagnoletto said in 2023.In black and white, the new Max logo seems to be amping up the premium aspect of its brand and downplaying the accessible. A Nielsen survey of the top 10 most-streamed shows in the U.S. may suggest why, with HBO shows like True Detective and The White Lotus among the few Max shows with enough viewers to make it onto the list dominated by Netflix, Disney+, and Hulu shows. Its a strategy that just might work.
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  • Oculta Studios Kinetic Vases Reimagine Tradition at Milan Design Week 2025
    www.yankodesign.com
    Imagine walking into a space where ancient echoes meet the dynamism of the present. Thats the vibe Oculta Studio is bringing to Milan Design Week 2025 with their captivating Kinetic Vases. After a debut that sparked curiosity at Mexico City Art Week 2025, these arent your grandmas dusty heirlooms. Theyre a vibrant reimagining of traditional ceramic vases, infused with the unexpected element of movement, turning them into mesmerizing kinetic sculptures.Designer: Oculta StudioWhats so compelling here is how Oculta Studio is playing with our perceptions. Were used to seeing historical vases as static objects, frozen in time. But these pieces challenge that notion head-on. Theyre not just beautiful to look at; they do things. They shift, they transform, prompting us to think about the inherent fragility and constant evolution of the objects that surround us. Its like the past isnt fixed but is instead in a perpetual state of becoming.The studios exploration delves into some pretty profound ideas. By introducing kinetic elements, theyre not just making eye-catching art; theyre making a statement about impermanence. Think about it these are vessels, traditionally meant to hold and preserve. Now, theyre actively changing, almost as if theyre breathing or responding to the passage of time. This controlled transformation, through what the studio describes as controlled fractures and shifting forms, beautifully illustrates the transient nature of both material and memory. What we hold dear, what we remember its all subject to change.Set to be a highlight in Milans vibrant Isola District from April 7th to 13th, the exhibition promises a unique experience. Youll witness firsthand the intriguing intersection of time-honored craftsmanship and cutting-edge kinetic innovation. Its a blurring of boundaries, really are these historical artifacts being reinterpreted, or are they entirely new forms of artistic expression inspired by the past? Perhaps its a bit of both, and thats what makes it so engaging. Oculta Studio isnt just presenting pretty objects; theyre sparking a dialogue. Theyre inviting us to reconsider our relationship with the artifacts of history and to embrace the beauty inherent in change and impermanence. Keep an eye out for these Kinetic Vases theyre poised to be a thought-provoking and visually stunning contribution to Milan Design Week 2025.The post Oculta Studios Kinetic Vases Reimagine Tradition at Milan Design Week 2025 first appeared on Yanko Design.
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  • Space Mission Data And Magnesium Come Together in Ross Lovegroves Innovative Chair Design
    www.yankodesign.com
    Ross Lovegrove designed the PolarisGo chair with data from the Polaris Dawn space mission, injecting magnesium into its design. Constructed from aerospace-grade aluminum alloy, Lovegrove collaborated with CreativeWorkStudios, drawing inspiration directly from the missions launch shock wave data. Lovegrove revealed his access to the flight data, explaining his unique approach I have taken this data and translated it into a frequency that is passed through the frame of the GO Chair creating four distinct polarized focus points in each corner of the seat, said the designer.He refers to the chairs main surface, adorned with ripples that mimic the shockwaves from the space mission data. The ripples meet at the center, honoring the four astronauts of the Polaris Dawn mission. Their names have been laser etched into each corner, forging a deeper connection with history and space memorabilia.Designer: Ross LovegroveTo design the PolarisGo Chair in collaboration with CreativeWorkStudios, Ross Lovegrove revisited his iconic Bernhardt Go Chair, first unveiled in New York in 2001. Originally aluminum, Lovegrove wanted a lighter design while maintaining the chairs anatomical lines. It was too heavy in aluminum, so he collaborated with Audis advanced engineering in Ingolstadt, known for using magnesium to lighten car wheels. The entire development program is then undertaken in Nurnberg. It results in a chair with a 30 percent reduction in its specific weight, said Lovegrove.Magnesium is injected into the aerospace-grade aluminum alloy to preserve the chairs sculptural design, inspired by space-mission data. The result is a lightweight, malleable seat. Only 210 units exist, each unique due to the Polaris Dawn mission data. The chair is part of permanent collections at Pariss Centre Pompidou, Philadelphia Museum of Art, and Kirkland Museum of Fine & Decorative Art. It has also featured in Londons Design Museum and New Yorks Guggenheim Museum, marking its significance in modern design history.In terms of design, Ross Lovegrove keeps a large portion of the rear open. This feature aids ventilation, and also mirrors the window shapes of the Polaris Dawn space mission aircraft. The industrial designer achieves a suspended effect for the seats curved back, giving it a unique appearance. He acknowledges that working with aerospace-grade aluminum alloy and injected magnesium poses challenges, yet the rewards are impressive.The rear legs of the chair, inspired by space-mission data, slope gracefully downward. The seat itself curves and flows, echoing the alien body forms seen in sci-fi films. Ross Lovegrove mentions that the chair appears in movies like Passengers (2016). These fluid designs also draw inspiration from components of the 2024 flight aircraft, embodying the design ethos of their creator. A portion of the proceeds from each Ross Lovegrove PolarisGo Chair is donated to St. Jude Childrens Research Hospital, supporting research into cancer and other diseases.The post Space Mission Data And Magnesium Come Together in Ross Lovegroves Innovative Chair Design first appeared on Yanko Design.
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  • How to use Houdini 20s new feather tool
    www.creativebloq.com
    Learn how to use Houdini 20s new feather tool with Mario Leone. Perfect for creating realistic birds or fantasy creatures with detailed feather simulations
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