• WWW.CNBC.COM
    Trump extends TikTok deadline for the second time
    President Donald Trump extended a deadline requiring China-based ByteDance to sell U.S. TikTok operations, marking second time Trump taken such an action.
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    Universities divided in response to student visa crackdowns
    In the wake of immigration enforcement showing up on college campuses, and in some cases detaining students and revoking student visas, universities are responding. But the reaction has been strikingly different from school to school across the U.S.Last week, Secretary of State Marco Rubio clarified the Trump administrations right to rescind student visas and deport international students who are critical of Israels U.S.-backed takeover of Palestine. At a press conference he said that at least 300 student visas have already been revoked. The statements, along with the ongoing uptick in immigration raids, further stoked fear in international students.Declarations of supportAmid the worries, some universities are standing firmly by their international students. Tufts University made a bold show of support for Rumeysa Ozturk, the international graduate student who was taken into custody by the Department of Homeland Security (DHS) on March 25. Ozturk was cornered by agents while off-campus after she, along with three other students, wrote an op-ed urging divestment from companies with direct or indirect ties to Israel. Ozturk was accused of supporting Hamas, while the article made no mention of the group.On April 2, Tufts University President Sunil Kumar issued a declaration in support of a motion filed by Ozturks legal team. The statement made clear that Tufts supports Ozturk and believes there are absolutely no legal grounds for her detainment. The University has no information to support the allegations that she was engaged in activities at Tufts that warrant her arrest and detention. The statement called for the students immediate release so that she can continue her education at the university.Updated guidance for the international school communityOther schools are responding to the possibility of deportations and detainments, too, simply by updating guidance on school platforms or sending school-wide emails. In February, Johns Hopkins University (JHU) in Baltimore sent a memo to its student body, advising bystanders not to intervene with immigration agents. Obstructing or otherwise interfering with certain government activity can be a crime, the memo states. Do not attempt to notify any person who may be subject to federal immigration enforcement that federal law enforcement officers are present, or engage in any behavior in an effort to enable them to leave the premises or hide.A representative from JHU told Fast Company in an emailed statement that the university shares the concerns arising from recent detentions of international students and scholars across the country and pointed to the importance of due-process. The statement continued, explaining that the school does not provide information about the immigration status of members of our community unless required by law, and Johns Hopkins safety, security, and police officers do not request information regarding citizenship, but said if immigration agents presented a warrant or court order, the university would comply. The representative pointed to JHUs personalized immigration-related service and support for international students through its Office of International Services.The representative did not respond to a question about whether the university would consider issuing a declaration of support, similar to Tufts, if a student were to be taken into custody by DHS.Temple University in Philadelphia released a statement regarding immigration enforcements recent arrests and detainment of students on other campuses, too. In it, President John Fry wrote, Please know that if a similar situation were to arise here at Temple University, we are committed to doing all we lawfully can to assist our students in these circumstances. When pressed, as to whether the school would offer legal statements of support to students if detained, a representative deferred Fast Company to another representative who, ultimately, did not reply by the time of publication. Shortly after Frys statement, the university announced that one student had their visa revoked and self-deported.Harvards Dean of Students, Thomas G. Dunne, similarly addressed concerns over possible deportations or detainments in a school-wide email. The email did not advise students on what to do in the presence of ICE, but rather, directed students to the Harvard University Police Department and Harvard Office of the General Counsel. Yale went further, publishing a page on the school website dedicated to answering student questions on what their rights are when it comes to dealing with immigration agents. It advised students that agents must present a warrant to enter nonpublic areas of campus, and gave specific and thorough advice for both students and staff on what to do when encountering immigration enforcement.Penalizing students for exercising first amendment rightsStunningly, other schools have gone in another direction entirely, seeming to turn away from supporting international students and graduates. At Columbia University, outraged students chained themselves to the gate outside the school this week to protest the detainment of Mahmoud Khalil, the graduate student who was taken by ICE agents after organizing pro-Palestinians demonstrations. And some staff have come out fiercely against the arrest. But the university hasnt released statements pressing for Khalils release.Instead, Columbia itself has even disciplined students for participating in pro-Palestine demonstrations. In a campus-wide email, the schools judicial board announced they had expelled, suspended, and even revoked degrees from some students who occupied Hamilton Hall last spring to protest the ongoing genocide. The announcement said the board determined findings and issued sanctions to students ranging from multi-year suspensions, temporary degree revocations, and expulsions related to the occupation of Hamilton Hall last spring.In response to questions on whether the school would consider releasing a statement in support of Khalil, a representative pointed Fast Company to a March 13 statement, which said, Columbia continues to make every effort to ensure that our campus, students, faculty, and staff are safe. Columbia is committed to upholding the law, and we expect city, state, and federal agencies to do the same. The representative did not say if the school would provide legal statements to help expedite Khalils release.Some say, its not enoughAs universities are being tested, some students and staff feel that the response from their schools have been utterly inadequate. A graduate student worker with the Johns Hopkins University Union, who only wanted to be referred to as April M. for safety reasons, told Fast Company that JHU has refused to meet the needs of students and workers. International students and workers make up a significant percentage of Hopkins population, and Hopkins Justice Collective has been making a clear call for a sanctuary campus and denunciation of current university practices, which the university has not only ignored, but papered over with essentially an affirmation of our feelings.They added, Acknowledgment means nothing when student visas can be revoked without notice. The graduate student also said that students at JHU are actively wiping their phones, cancelling flights to their home countries, and staying inside out of fear, all while the university ramps up its private police force, growing the punitive muscle of the university that costs millions.The feeling that universities arent doing enough to stand up to the new anti-first-amendment push is shared by some professors, too. Jason Stanley, an American professor of philosophy at Yale who wrote the books How Fascism Works: The Politics of Us and Them and Erasing History: How Fascists Rewrite the Past to Control the Future, is taking his lessons, and at least two other professors, to Canada. Suddenly if youre not a citizen of the United States, you cant comment on politics if youre a professor? Stanley told CNN on his decision to move out of the country. Thats crazy, said Stanley. Thats not a free society.While the professor blames the Trump administration, he feels now is the time for colleges to stand up to the president. Instead, he isnt seeing the reaction from universities that he wouldve hoped for, saying, Theyre humiliating the universities and I dont see the universities standing up to it.
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  • WWW.CORE77.COM
    Reader Submitted: 101010 LAYER 10th Anniversary
    LAYER, the London-based design studio led by Benjamin Hubert, will launch an immersive exhibition during Milan Design Week 2025 titled 101010. This landmark exhibition celebrates LAYER's 10-year anniversary with a curated retrospective of the studio's decade-long work, alongside the new, and thought-provoking 101010 collection. The new collection comprises six innovative social design prototypes created in collaboration with leading design and fashion brands that LAYER has partnered with over the past decade Andreu World, Bitossi Ceramiche, Kvadrat, MDF Italia, Muuto, Orrefors, and RBURN. Keep, a glass fermentation vessel designed by LAYER in collaboration with Orrefors.Host, an urban beehive designed by LAYER in collaboration with Andreu World.The 101010 collection of prototypes addresses some of the most pressing challenges facing humanity today and in the coming years.Credit: LAYERHost is a modular urban beehive designed to increase biodiversity in cities. It was designed by LAYER with Spanish furniture brand Andreu World.Credit: LAYERLight is an algae biofuel powered lantern designed by LAYER in collaboration with Muuto. The model wears Shield, a protective garment designed by LAYER with RBURN and made using reclaimed military fabrics.Credit: LAYERKeep is a fermentation vessel that utilises a unique water seal to make it airtight, designed by LAYER in collaboration with Swedish glass brand Orrefors. The model wears Shield, designed by LAYER with RBURN.Credit: LAYERBenjamin Hubert wearing Shield, a protective garment for extreme climates designed by LAYER with RBURN.Credit: LAYERLight, designed by LAYER in collaboration with Muuto.Credit: LAYERCollect is a rainwater collecting and filtration device that can be easily disassembled for storage and eas of movement. It was designed by LAYER in collaboration with MDF Italia and Kvadrat. The model wears Shield, designed by LAYER with RBURN.Credit: LAYERHost, a modular urban beehive designed by LAYER in collaboration with Andreu World.Credit: LAYERView the full project here
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  • WWW.YANKODESIGN.COM
    Rolls-Royce Phantom Cherry Blossom: Celebrating Cultural Heritage in Timeless Elegance
    A white Rolls-Royce Phantom against cascading pink petals creates more than a striking visual. This exceptional creation transforms automotive luxury into a moving celebration of Japans most beloved natural spectacle.The Phantom Cherry Blossom transcends conventional automotive design and is a deeply personal meditation on impermanence, beauty, and cultural heritage.Designer: Rolls-RoyceCommissioned by a Japanese client seeking to preserve treasured Hanami memories for future generations, this singular creation showcases the zenith of Rolls-Royces bespoke capabilities. The technical achievements alone astound250,000 meticulously placed stitches and revolutionary 3D embroidery. Yet what truly distinguishes this vehicle lies in how it captures the ephemeral essence of the cherry blossom season in permanent form.How does an automobile become a cultural bridge? What happens when traditional Japanese aesthetics meet contemporary luxury? This remarkable commission unfolds the answers.The Cultural Significance of Cherry BlossomsCherry blossomssakuraoccupy a profound position in Japanese culture that reaches far beyond their aesthetic appeal. These delicate pink and white flowers emerge for roughly one week each spring. Their brief appearance creates breathtaking landscapes that have inspired countless artistic and philosophical expressions throughout Japanese history.The reverence for these fleeting blooms stems from the Japanese concept of mono no awarea poignant awareness of impermanence. Cherry blossoms perfectly embody this philosophical ideal. Their spectacular but brief appearance serves as a powerful reminder that lifes most beautiful moments often pass quickly.Hanami (flower viewing) traces back over a millennium to Japans Heian period. Initially an aristocratic pastime, the tradition eventually permeated all social classes.Modern Japan embraces this tradition with remarkable enthusiasm. The Japanese Meteorological Agency meticulously tracks the cherry blossom front as it advances northward across the archipelago each spring. Millions follow these forecasts with anticipation typically reserved for major sporting events or breaking news.The social aspect of Hanami proves equally important. Families and friends gather beneath blooming cherry trees in parks and along riverbanks. They spread tarps, share elaborate meals and sake, and simply appreciate the beauty unfolding above them. This gathering transcends mere recreationit represents a cultural ritual acknowledging lifes ephemeral nature while celebrating its inherent beauty.Cherry blossoms have become Japans unofficial cultural ambassadors worldwide. Washington D.C.s famous cherry treesa 1912 gift from Tokyos mayorattract over 1.5 million visitors annually. Similar celebrations occur globally from Stockholm to Sydney, though none quite capture the philosophical depth of the Japanese tradition.Sakuras cultural significance permeates every aspect of Japanese lifefrom centuries-old ukiyo-e woodblock prints to contemporary anime, from seasonal food packaging to corporate logos. They symbolize not merely springs arrival but a deeper truth about existence: beauty and impermanence remain inextricably linked.This rich cultural context elevates the Phantom Cherry Blossom beyond decorative luxury. The vehicle becomes a philosophical statement rendered in metal, leather, and thread.Design: Where Tradition Meets InnovationThe Phantom Cherry Blossoms exterior is an exercise in elegant restraint. Finished in Crystal over Arctic White, it provides the perfect canvas for a hand-painted Coachline that tapers gracefully toward the rear passenger door. This subtle exterior flourish culminates in a delicate cherry blossom motifan elegant preview of the artistic expression waiting within.Opening the coach doors reveals a transformed interior space. The cabin becomes a mobile Hanami experience, capturing the sensation of sitting beneath a cherry tree in full bloom.The bespoke Starlight Headliner serves as the centerpiece, where embroidered cherry branches adorned with delicate white blossoms stretch across the ceiling. This design choice transcends mere decorationit tells a story. The embroidery extends across rear door panels and the Privacy Suite partition, creating a three-dimensional environment where art and function harmonize perfectly.What distinguishes this commission beyond typical automotive luxury lies in the unprecedented technique developed specifically for this project. For the first time in Rolls-Royce history, artisans employed sculptural 3D embroidery, adding tactile dimension to the interior design. Each petal undergoes individual hand-shaping before being stitched into place, creating self-supporting structures that interact with interior lighting to cast soft, natural shadowsmimicking how real blossoms would behave in changing light conditions.The embroidered cherry tree employs an offset tatami stitch, directly inspired by ancient Japanese weaving techniques. This represents respectful homage rather than appropriation, with Rolls-Royce artisans studying traditional Japanese crafts to authentically represent these elements.Even the bespoke umbrellas housed within the doors continue the theme with a falling petal motif. Every detail contributes to a cohesive artistic vision.The alignment of 11 separate embroidered panels required extraordinary precision to create the illusion of branches flowing naturally across different surfaces. A single artisan oversaw this process to ensure perfect continuity throughout the cabin.Performance: The Foundation of SerenityThe Phantom Cherry Blossom builds upon the exceptional mechanical platform of the standard Phantom Extended. Its 6.75-liter twin-turbocharged V12 engine delivers 563 horsepower and 664 lb-ft of torque with characteristic Rolls-Royce refinement.Power delivery happens with supernatural smoothness. The engine remains virtually silent at idle and whisper-quiet under acceleration. This mechanical serenity creates the perfect environment for appreciating the bespoke interior artistry.The Phantoms Architecture of Luxury aluminum spaceframe delivers a driving experience that isolates passengers from road imperfections with uncanny effectiveness. Advanced air suspension with stereo cameras scans the road ahead, preparing the suspension system for upcoming surface changes before theyre encountered.This engineering excellence aligns perfectly with the Japanese aesthetic principle of Miyabithe appreciation of elegant refinement. The Phantom communicates its capabilities through refinement rather than ostentation, similar to how cherry blossoms captivate through subtle perfection rather than overwhelming visual force.For the client, this mechanical foundation provides the essential canvas upon which the artistic expression can flourish. Without this foundation of serenity, the intricate embroidery and thoughtful design touches would lose their impact amid the noise and vibration of lesser vehicles.Sustainability: Creating a LegacyLegacy forms the central concept behind this commission. The client specifically requested a vehicle that would preserve cherished Hanami memories for future generationsessentially creating a permanent record of an impermanent natural phenomenon.This fascinating paradoxmaking the fleeting eternalraises interesting questions about sustainability in luxury objects. The Phantom Cherry Blossom represents an approach to sustainability through permanence and multigenerational ownership.Unlike products designed for planned obsolescence, this Phantom explicitly aims to be preserved and passed down through generations. In this sense, it embodies the Japanese concept of mottainaithe sense that disposing of something with remaining value constitutes waste.The 250,000 stitches comprising the interior embroidery represent not merely aesthetic beauty but hundreds of hours of human craftsmanshipa resource investment intended to last for decades rather than seasons.The embroidery alone required six months of development. The Starlight Headliner required three weeks of continuous work to complete. This investment of time and human skill creates an object designed to appreciate in significance rather than depreciate with passing years.Value and Meaning: Beyond the MaterialDiscussing monetary value for such a bespoke creation almost misses the fundamental point. While Rolls-Royce maintains discretion regarding the commissions cost, it undoubtedly commands a substantial premium over the Phantom Extendeds approximately $600,000 base price.The true value lies in what cannot be quantified. How do you price the preservation of a cultural experience? What monetary figure captures the worth of a family legacy made tangible?For the commissioning client, this vehicle represents something beyond transportation or status. It embodies memory, tradition, and cultural values in physical form. The Phantom becomes a time capsule of sortspreserving the essence of Hanami for future generations who might otherwise only experience it through stories or images.The vehicles value extends to its contribution to craft preservation. The techniques developed for this commission push the boundaries of whats possible in automotive embroidery. These innovations may influence future projects both within and beyond the automotive sector.Rolls-Royces willingness to undertake such challenging bespoke projects demonstrates the continued relevance of ultra-luxury automobiles in an age increasingly focused on utility and efficiency. The Phantom Cherry Blossom reminds us that automobiles can transcend their primary function to become expressions of cultural values, personal memories, and artistic vision.The Phantom Cherry Blossom arrives at a significant momentthe 100th anniversary of the Phantom nameplate in 2025. Throughout its century-long history, the Phantom has served as Rolls-Royces flagship, carrying everyone from royalty to rock stars. This bespoke creation honors that heritage while pushing into new territory.What makes this particular Phantom special goes beyond its technical achievements. The vehicle succeeds because it authentically connects with the cultural significance of cherry blossoms rather than merely appropriating their visual appeal.The cherry blossom has universal appeal because it reminds us of lifes fundamental truths: Beauty exists, beauty passes, and we must appreciate beauty in the moment.In creating a permanent tribute to this impermanent wonder, Rolls-Royce has achieved something paradoxical and profound. The Phantom Cherry Blossom preserves what cannot be preservedthe feeling of sitting beneath falling petals on a perfect spring day, aware that the moment will soon pass but all the more beautiful because of it.For a luxury automobile to engage with such philosophical depth demonstrates the continued evolution of what we expect from our most exclusive possessions. They must do more than function perfectly or look beautifulthey must connect with something meaningful in human experience.The Phantom Cherry Blossom accomplishes this with remarkable grace. It transforms metal, leather, and thread into a meditation on time, beauty, and cultural heritage. In doing so, it reminds us that true luxury transcends materials to touch something essential about what it means to be human.The post Rolls-Royce Phantom Cherry Blossom: Celebrating Cultural Heritage in Timeless Elegance first appeared on Yanko Design.
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  • WWW.WIRED.COM
    Nintendo Delays Switch 2 Preorders Thanks to Trumps Tariffs
    In an unprecedented move, Nintendo has pushed preorders for its highly anticipated Switch 2 to an unknown date. Why? Trumps tariffs.
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    Trump Extends Deadline for a TikTok Deal
    The app was facing a Saturday deadline to change its ownership or face a ban in the United States.
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    Cant decide between AirPods Pro and Powerbeats Pro 2? Dont buy either yet
    MacworldEarlier this year, Apple officially introduced the Powerbeats Pro 2 after a near-six-year wait. Compared to their predecessor, these earbuds have shrunk in size, become lighter, and adopted smarter features. More importantly, though, theyve incorporated a heart rate sensor for the first time on an Apple audio product. Given that the AirPods Pro 2 share the same $249 price tag, are overdue for an update, and lack heart-rate monitoring, many users shopping for a pair of earbuds might gravitate toward the Powerbeats Pro 2. Or they may still be tempted by the recent AirPods Pro 2 addition of Hearing Protection and its overall smaller design. Well, anyone struggling to decide which pair of new earbuds to buy, we have some advice: Save your money for now.Underpowered PowerbeatsIn typical Apple fashion, the latest Beats earbuds miss out on some key features offered by the AirPods Pro 2. Despite packing the same H2 chipset, the Powerbeats Pro 2 lack Adaptive Audio support, which combines the ANC and Transparency modes to suppress loud noises without completely isolating users from their surroundings.They similarly dont support the handy Conversation Awareness perk, which lowers media volume whenever you talk to someone. And the Hearing Protection features that turn your AirPods Pro into an over-the-counter hearing aid are also predictably absent, as are MagSafe charging, head gestures, and the U1 chip for precise Find My tracking.Thats a lot for an Apple user to give up. And Apple has shown an impressive willingness to keep adding features to the AirPods Pro 2, which probably wont be the case with the PowerBeats Pro. So when youre talking about features, the AirPods Pro 2 clearly have the advantage.AirPods Pro 2 have a minimal aesthetic compared to the Powerbeats Pros ear loops.FoundryDesign decisionsBeyond the performance, the AirPods Pro 2 look sleeker than the Powerbeats Pro 2. Not only are they smaller and lighter, but they also shed the Powerbeats iconic ear hooks designed to help keep the earbuds secure during intense workouts. If you have trouble keeping AirPods in your ear, the Powerbeats are a good option.Otherwise, while the AirPods Pro 2 feature pressure-sensitive surfaces for media control, the Powerbeats Pro 2 still resort to traditional buttons. While they work well, they almost objectively give the gadget a cheaper feel. Additionally, despite both sets being resistant to sweat and water splashes, only the AirPods can withstand dusty environments.The PowerBeats do have extra color options that the classic white AirPods Pro 2 dont have, but unless they really want a pair of electric orange earbuds, most people will be happier with the clean, minimal AirPods aesthetic.The beat goes onSome may think that the Powerbeats Pro 2s heart rate sensor is more valuable than any of the above-mentioned perks. And while it is a neat feature for a pair of earbuds, a wearable heart-rate sensor is hardly a novel feature for anyone whos worn an Apple Watch at some point over the past decade. The Powerbeats Pro 2 have a built-in rate-rate sensor.FoundryIts also worth noting that the heart rate sensors implementation on the Powerbeats Pro 2 is far from perfect. For starters, the monitor only works with a handful of supported apps, which oddly doesnt include Apples own Fitness+ service. And if youre wearing an Apple Watch, your iPhone will simply prioritize its readings and ignore the Powerbeats Pro 2, with no way to pick a default heart rate monitoring device on your iPhone.Furthermore, the AirPods Pro 3 reportedly launching in September, are rumored to adopt heart-rate monitoring tech as well. So, assuming Apple doesnt hike the AirPods Pro 3 price, youll get the best of both worlds for the same $249. And its a near-certainty that they will support Apple Fitness+ and play nicer with the Apple Watch, along with any other goodies Apple has planned.Wait it outunless you use AndroidAll of this isnt to say that the Powerbeats Pro 2 or AirPods Pro 2 are badweve reviewed both and theyre excellent. However, if you wait for just a few more months, you may be able to grab an even better set of buds once the AirPods Pro 3 debut. Not only will they potentially adopt the Powerbeats heart rate sensor, but theyre also rumored to have an even more compact design.Apple is likely to launch the third-generation of AirPods Pro this fall.FoundryNevertheless, there are still a couple of reasons why Powerbeats Pro 2 are a good pick now. For one, the AirPods Pro 3 definitely wont have ear hooks. If you have trouble getting AirPods Pro to stay in your ears, the Powerbeats Pro are a great option. Another Powerbeats benefit is the longer battery life. The latest Powerbeats Pro can offer up to 45 hours of listening on a single charge, while AirPods Pro 2 only last for about 30 hours. Its unlikely that AirPods Pro 3 will add more than an hour or two to the listening duration, so if you need the best possible battery life, Powerbeats are the way to go.And theres one more thingPowerbeats fully supports Android devices, thanks to Beats companion app. On a Galaxy or Pixel phone, theres no official way to customize, update, or meaningfully control AirPods (though they will pair and play music). Those fully invested in the Apple ecosystem, however, will want to wait a few months to see if something better comes along.
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  • WWW.COMPUTERWORLD.COM
    Apple, tariffs, and the art of war
    We are still within the sequence of energies described in Newtons Third Law of Motion, every action has an equal and opposite reaction. In this case, Apple, alreadybadly bruised by Trumps tariffsand their impact on its business, will now take another kicking as nations react to those oddly calculated trade taxes. Europe is gunning for Apples services, while China is about to stick some of the worlds rarest components behind its own trade wall.The third lawChina, predictably, isnt happy. Not only has it slapped a reciprocal 34% tariff against US goods, but it also introduced export restrictions onrare earth materials this will have a direct and significant impact on tech, as these are used in almost every electronic device.That includes Macs and PCs, smartphones and tablets, as well as weapons systems, energy-generation tech, and electric cars. China produces around 90% of the worlds refined rare earths and the new export restrictions are being applied against exports to all countries. The exports havent been banned, but the latest move does give Beijing the strategic power to restrict them or even turn them off. (Not all is lost, of course. Other nations also have some of these materials,including Canada, forexample).France, meanwhile, is warning that the EUs second line response to these tariffs will be aimed at digital services, such as those provided by all the Big Tech firms Amazon, Apple, Google, Meta, and Microsoft.This is also a strategic approach, given that services are popular across the region and have already emerged as the bulwark against the recession those firms all knew was coming but never called out, preferringsocialism for the rich. (And given Apples really under pressure in the EU, at what point will the US decide to relent in some fields to give its big tax revenue generator a break?)Also, in the run up to this chapter, dont be too surprised if Apple and other companies selling products into the US imported bigly piles of hardware to meet short-term demand.Tactical silenceDont expect to hear much from Apples leadership quite yet. Execs recognize that the sensible approach is to stay under water until others throw their own responding stones into the pool as the rocks of Trumps tariff troubles ripple across an angry world trade pond.They may have gamed out a whole range of potential scenarios, but must now wait to see whats left after the storm. Its only after both action and reaction have had time to play out that defensive plans can be put into effect.I dont imagine they feel particularly optimistic in the medium term. Investment bank JP Morgan nowsees a 60% chanceof global economic recession this year, up from a still uninspiring 40% before. A recession would further deepen the damage to consumer confidence, and no doubt cut tithes from product sales across every category, not just iPhones. But Americas biggest company will be especially impacted, and given it already supports 2.9 million US jobs, whats good for Apple is good for America.As is whats bad.Battle of the bean countersWhile the extent of the tariffs and the unpredictable nature of reactions to them makes the future hard to see, Apples leadership is shrewd. Theyll have read TheArt of Warenough times to understand the need to preserve what resources they do possess and use what defensive opportunities they can exploit.Look at it this way: every company involved in hardware production rationally knows that the cost of repatriating production to the US would be trillions of dollars, and would take years, even if there were enough skilled workers to handle all that.With trillions at stake, what do they do? Backstage, anticipate political maneuvering, lobbying, and a chance for a cohort of people not usually celebrated too much at Apple to shine. Im talking about lawyers, accountants, tax experts, PR types, and corporate staff.This really is their time.Way I see it, just as product design saved Apple in the late 90s with a messagethat echoed the zeitgeist then, tactical use of obscure tax and territorial law has now become equally important to the future of Apple and any other multinational company exposed to risk. In terms of profit and revenue, this is the time when the back room professionals must save the day. Defend. Delay. Navigate. Obfuscate. Be ready to innovate. Your shareholders are counting on you.You can follow me on social media! Join me onBlueSky, LinkedIn, andMastodon.
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  • APPLEINSIDER.COM
    Apple will take a $33 billion hit to its bottom line because of Trump tariffs
    Investment bank Morgan Stanley has told investors that while Apple may have brought forward some iPhone 16 production ahead of Trump's new tariffs, there is little more it can do to mitigate a $33 billion cost increase it is about to incur.Apple reportedly stepped up importing iPhones ahead of the tariff announcementPresident Trump did not expect China to retaliate against his tariffs, and Morgan Stanley says its analysts didn't even contemplate tariffs being this high. But reportedly, Apple did at least expect that it would fail to get exemptions this time around.According to a Morgan Stanley note to investors seen by AppleInsider, the company's analysts claim to know that "Apple has pulled forward some iPhone builds." There are no further details, but depending on the quantity of iPhones already completed and imported into the US, Apple could hold off price increases for a time. Continue Reading on AppleInsider | Discuss on our Forums
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