The journey of creating a product doesnt end at designits where it begins. KeyShot, a trusted name in product visualization and rendering, is evolving that journey with its innovative Product Design-to-Market Suite. Imagine a world where designers, developers, and marketers dont work in silos but move together in perfect sync. Thats the vision KeyShot is bringing to life, and its already shaking up workflows for companies big and small.We sat down with Garin Gardiner, Product Director of KeyShot Hub, to uncover how this suite is solving challenges designers didnt even know had solutions. From effortless collaboration to smarter asset management, KeyShot isnt just keeping up with the demands of the design worldits rewriting the rules. Dive into this conversation to explore how KeyShot is empowering creators to dream big and deliver faster.Click Here to Download Now: The whitepaper for an in-depth look at how this new framework can transform your business.Yanko Design: What specific areas in the product design process does KeyShots new Product Design-to-Market Suite address? How does this optimize a business workflow in ways that older versions of KeyShot didnt?Garin Gardiner: Our flagship product, KeyShot Studio, is primarily geared towards the individual designer. It was the first scientifically accurate rendering engine, now used in over two-thirds of Fortune 500 companies, with thousands of customers around the world. Weve always worked closely with our customers to keep Studio relevant to their needs, and over two decades of development, we learned about other significant needs related to the design process, team workflows and business logistics. We saw a huge opportunity to help and to revolutionize the way products are brought to market.Were introducing a concept called Product Design-to-Market, which is a holistic strategy that connects the many departments involved in product creation and market delivery. You can think of it as bridging the product design and go-to-market processes. Instead of working in silos, were encouraging a smooth exchange of information and assets across design, development and marketing teams. The result is faster iteration, better alignment, and a seamless transition from first sketch to market delivery.Of course, you need the right tools to make this vision a reality. Our Product Design-to-Market Suite, which includes KeyShot Studio, also provides comprehensive design team support in KeyShot Hub and connection to the management and distribution of marketing assets in KeyShot Dock.Yanko Design: How have early adopters responded to KeyShot Hubs collaboration capabilities, and can you share how it has improved their design process?Garin Gardiner: It is amazing how nearly every customer weve talked to, when we ask them how theyre navigating team workflows, say they struggle managing a central repository for their team to find the core items they use frequently. When individuals cant find what theyre looking for, they often create duplications, and theres so much time wasted in that. Hub provides that central repository, so everyone has access to the current version of the file, meaning no duplications are necessary. Plus, changes to the file can automatically be tracked and you can easily revert back to a previous version.Another favorite is the shared material library in Hub. Customers say being able to work from the same material library makes a huge difference. If a material gets modified, the entire team will automatically get the latest and greatest the next time they use a material. They are also able to tag it for easier searchability, so they arent creating duplicate materials, like they often do today.Hubs related assets feature is really resonating with customers. When you apply materials to a scene and save it to the Hub, you are able to see all those materials linked to the scene in the Hub for a quick CMF view of your scene.Tagging is another feature customers appreciate. When saving a rendering to the Hub it will automatically attach tags Model Sets, Camera, Studio, Environment, Image Style, Colorway, and Materials. These tags can then be used to search for renderings. Searches can be saved for later re-use by all members of the team. Our customers care a lot about their CMF its a key aspect of what they do. They can also manually update tags if they prefer.Customers are also loving the side-by-side comparison feature between versions. You can select two versions and real-time compare them using a dynamic slider; its really helpful to compare differences between versions, especially when the differences are in small details. Our customers create a lot of versions of the same rendering and being able to compare versions side-by-side is helpful.These are all features that Hub users say address the team and workflow challenges theyre facing today. Ultimately, its all about saving time and enabling easy collaboration, so designers can focus on their craft rather than administrative tasks. And you can see how everything works in a full demo of Hub available on YouTube.Yanko Design: What developments in other industries are providing inspiration for KeyShot as it paves the way forward with its new Product Design-to-Market Suite?Garin Gardiner: Theres certainly movement toward breaking down silos and supporting cross-collaboration. We have seen how companies like Microsoft have enabled richer collaboration using the cloud through their Teams platform. We have also seen design tools like Fusion transform how their customers work with Fusion Team.These developments were part of what inspired us to offer a purpose-built Product Design-to-Market Suite to better support our customers. Now KeyShot provides speedy and intuitive rendering, support for design team workflows, and support for marketing.Yanko Design: Were very excited about KeyShot Docks enhanced Digital Asset Management system! How do you envision it helping companies better organize and distribute their 3D assets across marketing and sales channels?Garin Gardiner: Right now, marketing teams are typically responsible for generating their own images and animations, separate from product design. They budget for product visuals and often make them from scratch, spending time and money on photography and design work. But they could be saving time and money by repurposing the 3D renderings already produced by design teams, which make it easy to create an infinite amount of marketing-worthy product visuals. CAD models and KeyShot scenes can be stored in KeyShot Dock, providing a connection between marketing and product design and empowering marketing to use those assets across go-to-market channels.Our customers tell us that 3D visuals are much more effective than 2D images or product photography; 3D visuals lead to higher conversions and lower return rates.Customers can expect regular updates to Dock. Over time, we are looking to enable viewing 3D interactive files like GLBs and even the possibility of generating on-demand 3D viewables from CAD models like SolidWorks, STEP and more.Yanko Design: How do you see technologies like AI and machine learning influencing the future of 3D rendering and Digital Asset Management, and will KeyShot incorporate these innovations?Garin Gardiner: Were considering how to incorporate AI into our tools in a way that adds value to users. While generative AI can provide impressive results in image generation, we still believe that accurate rendering down to highly detailed materials and brand elements will require physics-based rendering. However, we are analyzing how AI can help our customers achieve greater efficiency in their workflows or increase the speed and quality of rendering, through processes like sampling light rays used by rendering algorithms or denoising rendered images.On the marketing side, AI has the potential to make it faster and easier for teams to generate 2D renderings as a replacement for physical photography. Imagine feeding AI with 100% accurate product data and using it to generate creative environments around accurate renderings.These are all possibilities were looking at right now. AI has so much potential to provide creative and logistical support its all about making the most of it.Image Credits: Silvester KsslerClick Here to Download Now: The whitepaper for an in-depth look at how this new framework can transform your business.The post How Collaborative Tools are Revolutionizing the Design Pipeline: An Interview with KeyShot first appeared on Yanko Design.

Weve seen Motocompo knock-offs, personal electric commuters and cargo bikes that would put a four-wheeler to shame. This one by San Francisco-based company Otherlab is radically different though. Dubbed Lightfoot, the electric cargo scooter has built-in solar panels to employ limitless solar power to charge the in-built battery.The electric scooters 120W solar panels sandwich the considerably large 45.2 L storage compartment which is big enough to store essentials like a backpack, grocery bags, books, or any other essentials. One of these panels is hinged to allow access to the inside compartment. This space is also used to conceal the UL-certified 1.1 kWh battery and the 600W on-board charger.Designer: OtherlabThe padded seat on the bike is comfortable enough for a single rider, however, if a pillion needs to take the ride home that option is also open as the bike has footplates too. Lightfoot is powered by a couple of 750W brushless DC motors that generate 90Nm peak torque and hurl it to a top speed of 20 miles per hour. Whether it can scoot around medium-grade hilly terrain is still not clear, but based on specifications alone it should be able to do that. The motors are plugged into the 1.1kWh battery capable of having a 37-mile range on a single charge.The solar panels charge up in broad sunlight to add around 3 miles with an hour of charge, and 18 miles on a full sunny day. People who are heavy users will mostly rely on the wall plug charging option and the solar charge will be a bonus. The bike will be a good option for users who will use it for short trips to the supermarket or local metro station.Otherlab has kept in mind the maintenance and repairability of the scooter at any service center or local garage since it comes with off-the-shelf components making up the functional parts of the ride. Another set of deal-making features are the one-year complete bike guarantee and two-year mechanical guarantee. To top it off youll also get the ironclad buy-back guarantee as the company is promising a buy-back option if the user is not satisfied with LIghtfoot. Interestingly the goofy little scooter will be available to buy in the US from January for a price of $4,995. We can expect it to make an appearance at CES 2025 in Las Vegas.The post This solar powered electric scooter is a cooler sibling of the Motocompo moped first appeared on Yanko Design.

MSI Titan 18 HX A14V review: Fast, furious, and very flawed.Intel Core i9 14900HX | RTX 4090 (175 W) | 128 GB DDR5 | 6 TB SSD (total) | $4,800 | 4,800

I wonder if the people who made those "over-investments" still have jobs?This is the second round of layoffs at Thunderful this year.

Daly's founder discusses how she became 'The Crowdsourceress' and the importance of a "holistic and niche" approach to PR.

The HP Chromebook Plus 15a-nb0004na offers good value as an office laptop, but its creative potential is limited.

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Mr. Carr, who currently sits on the commission and is a vocal critic of Big Tech, has said the agency should regulate the tech industry.

MacworldAs someone who has reviewed Macs for a long time, Im often asked for shopping advice and whether now is a good time to buy a Mac. Its an excellent question since Apple has been fairly sporadic with its Mac releases. Macs are expensive and people want reassurance that theyre making a timely investment. No one wants to buy something, start using it, and realize they just couldve stuck with what they already had. Nor does anyone want to make a purchase only to have something better come along in a short time.When it comes to Macs, the decision to buy a new one is rarely a quick and easy one, but with the release of the M4 Mac lineup, theres less hedging than ever before. As I reviewed the new iMac and MacBook Pro and got the lowdown about the Mac mini, I was struck by just how compelling these new Macs are. This recent release makes for the most compelling set of Macs that Apple has had in quite some time.And if youre wondering whether its time to buy a Mac in a general sense, the answer is yes.If you are looking for a MacBook deal, nows a good time, see: best Black Friday MacBook deals and best Black Friday 2024 Mac deals. And for anything else read: Best Black Friday 2024 Apple dealsThe maturation of Apple siliconThe M4 is the fourth generation of Apple silicon in the Mac, and after an explosive (figuratively) start with the M1 and some hiccups with the M2 and M3 releases, the M4 feels like the chip is finally hitting its stride.The M4 impresses with its speed and efficiency. It almost doubles the speed of the M1 in multi-core performance, but more impressively, its 32 percent faster than the Intel 2.7GHz Xeon W-3265M 24-core CPU, which was used in the 2019 Mac Pro. Also, the Intel chips Thermal Design Power is 205 watts while the M4s TDP is 22 watts. Thats a lot of bang without using a lot of power.Geekbench 6 benchmarksResults are expressed as Geekbench scores. Higher scores/longer bars are faster.The M4 Max, according to Geekbench 6 results, sets a record for Mac performance. The M4 Pro (the 14-core CPU, 20-core GPU version) is faster than an M2 Ultra. It keeps getting better with Apple silicon and there are no signs of performance plateaus.RAM increase without a price increaseOther than the speed boost, the biggest reason this Mac lineup is more compelling is that Apple did the right thing and doubled the base amount of unified memory to 16GB. That had a domino effect across the Mac lineupApple didnt just boost its most affordable models from 8GB to 16GB, but the more expensive standard configurations went up, too. For example, the M2 Pro Mac mini standard configuration started at 16GB, but the M4 Pro Mac mini now starts at 24GB.The additional RAM will help your Mac run a lot smoother and thats great, but perhaps the best part is that Apple implemented the increase without increasing the prices. For a lot of consumers, that means they no longer must dish out the extra $200/200. Apple even updated all the MacBook Airs, including the $999 M2 model, to 16GB without raising the prices. Nice.The Nano-texture glass option (left) is $150/150 but is worth the extra money.FoundryMore than performanceOne of the reasons why I sometimes advise people to wait for the next release cycle is because while the latest Macs have the fastest chips, they also have old features. For most general consumers, even an M1 provides more than enough speed to get things done, so more speed alone isnt really worth the upgrade.But the M4 Macs brought some overdue new features. First and foremost, youll now get the same 12MP Center Stage camera found in the iPhone and iPad, a huge upgrade from the 1080p FaceTime HD camera in previous generations. Theres also a Nano-texture glass option in both the iMac and MacBook Pro, which is great for cutting down glare, and the M4 Pro and M4 Max Macs get Thunderbolt 5 as well. These are fantastic features that will future-proof your purchase.Then theres the redesign of the Mac mini. The Mac mini was small before, but its tiny now and looks incredible on your desk. The small form factor is also a better fit for more imaginative projects and the front-facing ports are a nice upgrade. The lack of USB-A ports might be an issue for some, but the MacBook and iMac havent had them for years.Have no fear of buyingThe MacBook Air, MacBook Pro, Mac mini, and iMac are all great buys right now. Its not a stretch to say Apples 2024 Mac lineup represents the best value ever and you dont need to ask whether its a good time to buy. It isno matter which model you want. And with Black Friday right around the corner, you can save some money too.The only exception is the Mac Studio and Mac Pro. If you need one of Apples highest-end Macs, youll have to wait a little longer. Theyre still languishing with older M2 Max and Ultra chips, and as you can see in the benchmark chart above, theyve been surpassed by the far-cheaper M4 Pro and M4 Max machines. Based on our experience with the M4 chips as well as the latest rumors, it looks like the upcoming M4 Ultra is going to be a serious beast to round out an already incredible lineup.For more help deciding which Mac to buy or to find the Best MacBook read our guides.Apple 14-inch MacBook Pro (M4)Best Prices Today: 0.01 at idealo1779 at Computeruniverse1799 at notebooksbilliger.deRead our full Apple 14-inch MacBook Pro (M4) review Apple 14-inch MacBook Pro (M4 Pro)Best Prices Today: 0.01 at idealo2145 at notebooksbilliger.de2249 at Computeruniverse2.089,00 at amazon.deApple 14-inch MacBook Pro (M4 Max)Price When Reviewed:3.799 EuroBest Prices Today: 0.01 at idealo3599 at Computeruniverse3799 at Alternate3.379,00 at amazon.deApple 16-inch MacBook Pro (M4 Pro)Price When Reviewed:2.899 EuroBest Prices Today: 2.571,25 at tease-Shop2.602,14 at digitalo.de2.899,00 at AppleRead our full Apple 16-inch MacBook Pro (M4 Pro) review Apple 16-inch MacBook Pro (M4 Max)Price When Reviewed:4.099 EuroBest Prices Today: 4099 at Alternate4099 at Computeruniverse4099 at notebooksbilliger.deMac Mini M4Best Prices Today: 679 at notebooksbilliger.de689 at Alternate699 at Computeruniverse670,96 at amazon.deApple Mac mini (M4 Pro)Best Prices Today: 0.01 at idealo1559 at Alternate1599 at notebooksbilliger.deRead our full Apple Mac mini (M4 Pro) review Apple iMac (M4)Price When Reviewed:1.749 EuroBest Prices Today: 0.01 at idealo1649 at notebooksbilliger.de1748 at Alternate1.749,00 at amazon.deRead our full Apple iMac (M4) review