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The shopping season has arrived, and the WIRED team has all the best Black Friday deals and discounts for you.

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MacworldBlack Friday is here and its a fantastic time to pick up a deal on an iPad. While technically just 24 hours (the day after Thanksgiving in the U.S. or November 29, 2024, also known as today) Black Friday has gradually expanded to encompass the whole weekend and Cyber Monday (December 2), as well as the weeks and days leading up and beyond to the big weekend.This means you need to keep your eyes peeled all month long for killer iPad savings. Or, better still, let us keep our eyes peeled for you. This article is where we round up the best-value deals on the various iPad models available in both the U.S. and the U.K., as well as provide automated price comparison tables that will pull in the lowest prices across all the major retailers. Bookmark this page and check back for the best Black Friday bargains as well be updating this page as more discounts come in.Want a list of all the best Apple deals? Check out our round up of the best Black Friday deals on Apple products weve seen so far and see how much you can save.Best iPad deals for Black Friday 2024This Black Friday, Amazon, Best Buy, and other retailers in the U.S., U.K., and elsewhere are already slashing prices to all-time lows. Here are the best prices weve found so far:10th-gen iPad dealsThe 10th-gen iPad is the only iPad that wasnt updated in 2024. However, Apple cut the price by $100 to $349, making it a far more attractive purchase. Its the only iPad that cant run Apple Intelligence, but it still gets our full recommendation for anyone on a budget.U.S.Amazon, 10th gen iPad (64GB): $279 ($70 off, MRSP $349)Amazon, 10th-gen iPad (256GB): $410 ($89 off, MSRP $499)Amazon, 9th-gen iPad (256GB): $280 ($200 off, MSRP was $479 Clearance)U.K.Amazon,10th-gen iPad (64GB): 289 (40 off, RRP 329)Amazon, 10th-gen iPad (256GB): 437.69 (61.31 off, RRP 499)John Lewis, 9th-gen iPad (64GB): 259 (110 off, RRP was 369 Clearance)iPad mini dealsThe iPad mini was updated in October with an A17 Pro processor and 8GB of RAM so its able to run Apple Intelligence, as well as double the storage, from 64GB to 128GB. Otherwise, the display and design are the same. If you dont care about Apple Intelligence, you can still find a great price on an older A15 model, but remember that you get more storage in the newer one. U.S.Amazon, iPad mini (A17 Pro, 128GB): $459 ($40 off, MSRP $499)Amazon, iPad mini (A17 Pro, 512GB): $764 ($35 off, MSRP $799)Amazon, iPad mini (A15, 256GB): $500 ($149 off, MSRP $649 Clearance)U.K.Amazon, iPad mini (2024, A17 Pro, 128GB): 467.97 (31.03 off, RRP 499)Amazon, iPad mini (2024, A17 Pro, 256GB) 559.97 (39.03 off, RRP 599)KRCS, iPad mini (2024, A17 Pro, 512GB): 783.02 (15.98 off, RRP 799)iPad Air dealsThe newest iPad Air now comes in two sizes, 11 inches and 13 inches like the iPad Pro. It has an M2 processor and a repositioned front camera. Otherwise, its the same as the M1 model, which we loved.U.S.Amazon,11-inch M2 iPad Air (128GB): $499 ($100 off, MSRP $599)Amazon, 11-inch M2 iPad Air (1TB): $949 ($150 off, MSRP $1,099)Amazon,13-inch M2 iPad Air (128GB): $699 ($100 off, MSRP $799)Amazon, 13-inch M2 iPad Air (1TB): $1,199 ($100 off, MSRP $1,299)U.K.Amazon, 11-inch iPad Air (M2, 128GB): 559.97 (39.03 off, RRP 599)Amazon, 11-inch iPad Air (M2, 512GB): 843.97 (55.03 off, RRP 899)Amazon, 13-inch iPad Air (M2, 128GB): 749 (50 off, RRP 799)Amazon, 13-inch iPad Air (M2, 512GB): 1,054.97 (44.03 off, RRP 1,099)iPad Pro dealsThe iPad Pro was updated this spring with a new thinner design built around an M4 processor and OLED display. Its the absolute best tablet Apple (or anyone else) makes, but its also very expensive and probably more than most people need.U.S.Amazon, 11-inch M4 iPad Pro (256GB, 8GB RAM): $850 ($149 off with coupon, MSRP $999)Amazon,11-inch M4 iPad Pro (2TB, 16GB RAM): $1,799 ($200 off, MSRP $1,999)Amazon, 13-inch M4 iPad Pro (256GB, 8G RAM): $1,099 ($200 off, MSRP $1,299)Amazon,13-inch M4 iPad Pro (2TB, 16GB RAM): $2,099 ($200 off, MSRP $2,299)U.K.Amazon, 11-inch M4 iPad Pro (256GB): 934.97 (64.03 off, RRP 999)Amazon, 11-inch M4 iPad Pro (512GB): 1,124.97 (75 off, RRP 1,199)John Lewis, 13-inch M4 iPad Pro (256GB): 1,217.97 (81.03 off, RRP 1,299)Amazon, 13-inch M4 iPad Pro (512GB): 1,404.97 (94 off, RRP 1,499)iPad Accessory Black Friday dealsU.S.Amazon, Apple Pencil 1st gen: $59 ($40 off, RRP $99)Amazon, Apple Pencil (2nd gen): $80 ($49 off, MSRP $129)Best Buy, Apple Pencil (USB-C): $69 ($10 off, MSRP $79)Best Buy, Apple Pencil Pro: $99 ($30 off, MSRP $129)Amazon, Apple Magic Keyboard for 11-inch iPad Pro M4: $250 ($49 off, MSRP $299)Amazon, Apple Magic Keyboard Folio for 10th gen iPad: $199 ($50 off, MSRP $249)Amazon, Apple Magic Keyboard for 11-inch iPad Air M2: $225 ($74 off, MSRP $299)U.K.Amazon, Apple Pencil Pro: 109 (20 off, RRP 129)Amazon, Apple Pencil (USB-C): 69 (10 off, RRP 79)Amazon, Apple Pencil (1st gen): 79 (20 off, RRP 99)Amazon, Magic Keyboard for iPad Pro 11-inch M4: 284 (15 off, RRP 299)Amazon, Magic Keyboard Folio for iPad (10th generation): 199 (50 off, RRP 249)For a more comprehensive guide to the available dealsas well as any deals that have popped up since we last updated this articlesee our automated tables below for the lowest prices currently available on each iPad model. If youre not sure which model is right for you, read our in-depth iPad buying guide. To check if the Apple Pencil works with your iPad read: Apple Pencils compared: Which Apple Pencil works with your iPad?Does Apple discount iPads for Black Friday?Every year Apple holds a shopping event from Black Friday (November 29) to Cyber Monday (December 2). However, since Apple rarely discounts its products, the event consists of gift card offers rather than actual savings.Apples Black Friday shopping event for 2024 includes a $100/80 Apple Gift Card with purchases of the iPad Pro; $75/60 Apple Gift Card with the iPad Air, and $50/40 Apple Gift Card with the iPad 10th gen. Youll notice that the iPad mini isnt includedthats because it is too new and Apple always leaves the newest products out of the deal. Get Apple's Black Friday offer (U.S.) Get Apple's Black Friday offer (U.K.)Its not a bad saving if you want to buy more than one Apple product, as you can use your voucher to make a second purchase, or credit it to your account and pay for all your subscriptions for a few months. If you are looking for bigger deals though you will need to look elsewhere.Heres how the amounts compare to previous years.202420232022iPad Pro$100$50n/aiPad Air$75$75$50iPad mini$50$50iPad (10th gen.)$50$50n/aBelow you can find up to date takes showing the best deals right now. Latest 10th-gen iPad deals ($449/499)RetailerPrice339View Deal399View Deal333,00 View Deal333,00 View Deal333,00 View Deal349,00 View Deal368,73 View Deal368,73 View Deal370,00 View Deal370,00 View Deal370,00 View Deal376,32 View DealPrice comparison from over 24,000 stores worldwideView more pricesProductPricePrice comparison from BackmarketLatest 9th-gen iPad deals ($329/369)NewRefurbishedRetailerPrice15.9View Deal25.9View Deal359View Deal15.99View Deal355,51 View Deal356,98 View Deal362,98 View Deal363,65 View Deal376,21 View Deal376,21 View Deal417,39 View DealPrice comparison from over 24,000 stores worldwideView more pricesProductPriceiPad 10.2 (2021) 9. Generation 64 GB WLAN Space Grau263View DealPrice comparison from BackmarketLatest iPad mini deals ($499/569)RetailerPrice579View Deal599View Deal599View Deal599View Deal555,97 View Deal556,67 View Deal564,54 View Deal569,99 View Deal569,99 View Deal590,21 View Deal590,21 View Deal599,00 View Deal599,00 View Deal599,00 View DealPrice comparison from over 24,000 stores worldwideView more pricesProductPricePrice comparison from BackmarketLatest 11-inch M2 iPad Air deals ($599/599)RetailerPrice599View Deal659View Deal679View Deal699View Deal599,00 View Deal599,00 View Deal599,00 View Deal599,00 View Deal650,41 View Deal653,99 View Deal658,64 View Deal692,09 View Deal699,00 View Deal699,00 View DealPrice comparison from over 24,000 stores worldwideView more pricesProductPricePrice comparison from BackmarketLatest 13-inch M2 iPad Air deals ($799/799)NewRefurbishedRetailerPrice879View Deal899View Deal899View Deal949View Deal854,94 View Deal879,00 View Deal879,00 View Deal881,50 View Deal893,94 View Deal899,99 View Deal899,99 View Deal927,17 View Deal927,17 View Deal929,00 View DealPrice comparison from over 24,000 stores worldwideView more pricesProductPriceiPad Air M2 11 (2024) 6. Generation 128 GB WLAN Space Grau680View DealPrice comparison from BackmarketLatest 11-inch M4 iPad Pro deals ($999/999)NewRefurbishedRetailerPrice1299View Deal1329View Deal1359View Deal1.299,00 View Deal1.299,00 View Deal1.326,48 View Deal1.349,00 View Deal1.364,48 View Deal1.443,24 View Deal1.449,00 View Deal1.449,00 View Deal1.556,53 View DealPrice comparison from over 24,000 stores worldwideView more pricesProductPriceiPad Pro 11 M4 (2024) 5. Generation 256 GB WLAN + 5G Space Schwarz1098.97View DealPrice comparison from BackmarketLatest 13-inch M4 iPad Pro deals (MSRP $1,299/1,299)NewRefurbishedRetailerPrice1,45 View Deal1.389,00 View Deal1.436,00 View Deal1.449,00 View DealPrice comparison from over 24,000 stores worldwideProductPriceiPad Pro 12.9 (2022) 6. Generation 128 GB WLAN Space Grau779.26View DealPrice comparison from BackmarketBlack Friday 2024: Best deals for Apple productsCheck out these roundups for the best Apple deals:Apple Black Friday 2024 saleBest Black Friday 2024 Apple dealsBest Black Friday 2024 Mac DealsBest Black Friday 2024 MacBook dealsBest Black Friday 2024 AirPods dealsBest Black Friday 2024 Apple Watch dealsBest Black Friday 2024 iPad dealsBest Black Friday 2024 iPhone dealsBest Black Friday 2024 Mac monitor dealsBest Black Friday 2024 SSD and external hard drive dealsBest Black Friday 2024 Apple accessory dealsBest Black Friday deals on Mac Thunderbolt and USB-C docks and hubsBest Black Friday deals on iPhone and MacBook chargersBest Black Friday deals on MagSafe wireless chargers and power banks

MacworldBlack Friday may be over, but the deals arent going anywhere (well, some of them anyway). While some of the best deals are completely sold out or wont arrive until January, there are still some great bargains remainingsome of our favorites, in fact. Here are the top 5 Apple deals still on sale, in stock, and ready to ship.AppleM3 MacBook Air for $844The MacBook Air is probably getting a new chip in just a few short months, but the current model is about as perfect of a aptop as youre going to get. It has a great display, design, and keyboard, and it now comes with 16GB of RAM standard, all for under $850. That same laptop wouldve cost you $1,299 just a few months ago, a savings of over $450.Get the M3 MacBook Air for $844Macwelt/Apple/Amazon10th-gen iPad for $259Earlier this year, the 10th-gen iPad went from a somewhat overpriced budget model to a killer entry-level bargain tablet with a $100 price cut. But its Black Friday price of $259 is a downright steal. Yes, its the only iPad Apple sells that isnt able to run Apple Intelligence, but at this price, who cares? Youre getting a gorgeous 10.9-inch display, 64GB of storage, a 12MP Center Stage FaceTime camera, and all-day battery life for less than the price of a HomePod.Get the 10th-gen iPad for $259Amazon4-pack of AirTags for $73AirTags are absolutely the unsung hero of Apples accessory lineup, turning your non-Apple devices into smart trackable items that seamlessly hook into the same network that keeps tabs on our MacBooks and iPhones. Apple usually sells a 4-pack for $99, which is a decent price, but you can get four for just $73 at Amazon, bringing the per-AirTag price down to just $18.25, the best price weve ever seen.Get a 4-pack of AirTags for $73AppleStudio Display for $1,300Apples Studio Display isnt cheap, and even at this incredible sale price of $1,300, its more expensive than most laptops. But the $300 Black Friday discount brings it down to a reasonable, even attractive price. Youre not just getting a tremendous 5K Retina display, a 12MP camera with Center Stage, a trio of studio-quality mics, and a six-speaker sound system with spatial audio, along with one Thunderbolt 3 port and three USB-C ports. For $1,300, thats hard to beat.Get the Studio Display for $1,300AppleAirPods Pro 2 for $154With the ANC AirPods 4 available for $165, it would normally be hard to recommend the AirPods Pro 2, which have a five-year-old design and havent had a proper update and two years. But Apple keeps them fresh with new features, most recently an incredible Hearing Protection feature that uses a clinical-grade hearing test to turn the AirPods Pro into a bona fide hearing aid. And at nearly $100 off, its hard to recommend anything else.AirPods Pro 2 for $154

If youve read this column for long, you probably know that when it comes to tech purchases and tech decisions in general, really Im typically not one to be hasty.Its practically in my blood at this point. Ive spent so many years studying, researching, and obsessing over this stuff (both personally and professionally!) that its tough for me to commit to buying a new product or even using a new service without really digging in and thinking through the implications.Plain and simple, I like to feel confident that whatever Im using is not only the best in some broad, general sense but is, critically, the best for me and my specific work purposes. Its the same thing I encourage everyone else to do, too, when considering new tech twists and turns (whether via my own recommendations or any other source).Thats why I really surprised myself when I happened to be walking through a Best Buy the other day and ended up walking out with a brand spankin new $600 laptop a Chromebook, to be specific.But Goog almighty, am I ever glad I made that uncharacteristically fast decision.[Get fresh Googley insight in your inbox with my free Android Intelligence newsletter. Three new things to know and try each Friday!]Googles Pixelbook and my ChromeOS journeyBefore I get to the specific Chromebook I purchased and why, let me back up real quick for a pertinent bit of perspective.Ive been both using and writing about Googles ChromeOS platform since its very earliest days back before the devices around it were even called Chromebooks.Ive personally owned and relied on Googles precious Pixelbook since that devices debut in 2017. While Id had plenty of other ChromeOS vessels before it, the Pixelbook was the first Chromebook I truly fell for thanks to its rare combination of power, practicality, and design. The devices sleek and minimalist form and in-a-league-of-its-own keyboard made it a singular treat to use and served as the perfect match for the more-than-capable computing power inside.The Google Pixelbook Chromebook, released in 2017.GoogleFor years, the Pixelbook left me with little to ask for. But despite the fact that the laptop is still technically being supported with regular ongoing ChromeOS updates and will continue to be all the way through August of 2027 (!) the system has more recently started showing its age.Ive been thinking about a replacement for it for a while now. But while Ive tried out tons of perfectly capable and decent Chromebook options, Ive yet to find one that really speaks to me and stands out in the same way.The reason, Ive come to realize, is that more and more, current Chromebooks are mostly about being good enough. For most people and purposes whether businesses, schools, or just budget-conscious individual device-buyers thats perfectly fine and probably makes a lot of sense. But for those of us who place an emphasis on design and device quality both inside and out, the options have been a little lackluster lately. And so despite my motivation to find a suitable replacement for my rapidly aging Pixelbook, nothing Ive considered had quite fit the bill.At least, that was the case until an alluring new digital vixen caught my eye. And, as youve no doubt realized by now, it didnt take long to realize it was the one Id been waiting for.ChromeOS, take 2: My next Chromebook chapterId been intrigued by the new Samsung Galaxy Chromebook Plus since I first heard about it ahead of its arrival this autumn. But it wasnt until I spent several minutes with the system in a physical store that I realized just how special it actually was and how much it filled the void Id been seeking to satisfy since my poor Pixelbook started growing a little rusty.So, first things first: The Samsung Galaxy Chromebook Plus is far less clunky than its awkward name suggests. Its sleek and almost shockingly minimal in its design with an eye-catchingly subtle blue casing and an understated Samsung logo on the outer cover but no branding of any sort on the inside. (One of my biggest tech-nerd pet peeves is paying hundreds of dollars for a device and then being forced to stare at an ugly company tramp stamp right atop or beneath the screen for every second that I use the damn thing.)Samsungs Galaxy Chromebook Plus is refreshingly sleek and free from over-the-top branding.SamsungThat alluring appearance is definitely what drew me in. But the way the Chromebook feels is what ultimately won me over.No two ways around it: The Galaxy Chromebook Plus is a skinny fella. This thing is thin in a way I havent experienced on a laptop since well, the Pixelbook.Thin is in with Samsungs Galaxy Chromebook Plus.JR Raphael, IDGIn a sharp-as-can-be contrast to the typical utilitarian Chromebook of our current moment, the Galaxy Chromebook Plus feels light and luxurious. Its a body that makes you want to carry and, dare I say, caress it constantly. All over-the-top tenderness aside, its a premium computer through and through and the closest thing Ive seen to a spiritual successor to Googles fading Pixelbook star.Now, do all those surface-level superficialities matter, you might ask? As with so many things in the tech decision-making matrix, the answer depends entirely on you. Some people are perfectly satisfied with a utilitarian tech approach and knowing that their laptop has what counts on the inside and hey, thats okay! But some of us also appreciate the design and form and how those factors affect the overall experience of carrying and using a device.And my goodness, when it comes to the Galaxy Chromebook Plus, is that experience ever exceptional.The sweet surprise of Samsungs Galaxy Chromebook PlusNo exaggeration: Samsungs Galaxy Chromebook Plus is just a delight to work on a true treat that makes you want to carry it everywhere and never put it down. The display is an AMOLED panel, which results in richer colors and deeper blacks than most standard laptop screens, and the 15.6 display size is such a pleasant change after years of squeezing into smaller laptop dimensions. That arrangement also includes the side perk of a larger, less cramped keyboard, complete with a number pad at the right.Even the keyboard is unusually roomy on the Galaxy Chromebook Plus.SamsungAll in all, the Galaxy Chromebook feels lavishly spacious, and the slim frame keeps it from seeming at all bulky or even the least bit unwieldy. The whole thin race can slide into silly territory quickly, but Im tellin ya: This laptops slimness is such a sweet surprise and something you really do appreciate. Its an absolute pleasure to use and, provided your budget can support it, adding that pinch of pleasure into your workday can make a world of difference when it comes both quality of life and productivity.Im also happy to share that the qualities of the Galaxy Chromebook that gave me pause early on havent proven to be particularly problematic in real-world use:I worried that the systems 8GB of RAM might be insufficient for my multitasking-heavy, resource-intensive style of work but so far, at least, the computers been quite capable of handling anything I throw at it.As reported, Samsung has been permitted to preload some of its own apps on the Chromebook something that hasnt traditionally been permitted in the ChromeOS ecosystem but outside of the presence of a single preinstalled Samsung Notes app (which, thankfully, can easily be removed), there hasnt been anything out of the ordinary or concerning.And while Googles move to replace the signature ChromeOS Launcher/Search/Everything key with a weird new Gemini-connected Quick Insert key still strikes me as misguided, its an easy enough change to work around for anyone in the know. In fact, a quick tweak of the system keyboard settings is all it takes to restore the Launcher key to its proper position and to bump Quick Insert down to the keyboards bottom row, in a newly added G key that seems like a much more sensible spot.The Search/Launcher/Everything key can be returned to its proper place with a couple quick clicks in the ChromeOS settings.JR Raphael, IDGAfter growing accustomed to having a convertible Chromebook that sports a touchscreen, Id also been hesitant to go with a model thats more of a traditional clamshell form without any touch capabilities. But over the past year or so, Ive added a Pixel Tablet into my personal tech lineup and started relying on that for more casual video-watching and other such lean-back-style activity. This has pushed the laptop back into a more narrowly defined role of active keyboard-involving work for me, and consequently, I dont find myself missing the touch and converting factors much at all certainly nowhere near what I wouldve expected if Id considered this same shift a couple years ago.The only big question lingering in my mind now is whats in the cards for ChromeOS from a longer-term perspective. As you may have read, rumors suggest Google could be looking at essentially replacing ChromeOS with Android yes, again or at least replacing it with some future version of Android thats designed to provide a similar sort of desktop-friendly computing experience.While I have my doubts about how effectively Google can pull such a feat off, Im cautiously optimistic that a ChromeOS-Android combo could actually be a good thing at this point and, potentially, could even be less of a drastic front-facing change than most of us might expect.But regardless, if such a move ends up happening and to be clear, thats still a hefty if at this point its almost certainly still years away. For now, I very much enjoy using ChromeOS in its current form. This laptop is guaranteed ongoing operating system updates through June of 2032, at a minimum, and one has to imagine that if Google were to start bringing a future Android version into Chromebooks down the line, itd phase that change in gradually and avoid or at least make optional any sort of dramatic switch in how existing devices operate.Long story short, Im not too worried about what ChromeOS (or whatever were calling it) might look like a decade from now. If it stays the current course hey, cool. Im content! If an enticing option comes along to shift over to a more Chromebook-like version of Android in the future, maybe that could be interesting, too. For the moment, though, I couldnt be happier with the laptop Im using.And, remember: This is coming from someone who had been stubbornly hanging onto his aging Pixelbook and refusing to accept any of the alternatives that had come along in the years since.For now, this Chromebook is the one to beat. And this is the first time in a long time Ive felt fully confident saying that confident enough to pick up this system myself and happily head home with it the very same day I touched it for the first time.Want even more Googley goodness? Come check out my free weekly newsletter to get next-level tips and insights delivered directly to your inbox.

The Competition Bureau of Canada has filed an antitrust lawsuit against Google, accusing the tech giant of abusing its dominant position in the online advertising technology market to stifle competition and harm advertisers, publishers, and consumers.The case, filed with the Competition Tribunal, is the latest in a series of global legal challenges targeting Googles advertising practices.The Bureau announced on Thursday that it had filed an application with the Competition Tribunal, seeking an order that would compel Google to sell two of its advertising technology tools and impose a penalty to ensure compliance with Canadian competition laws.The Competition Bureau conducted an extensive investigation that found that Google has abused its dominant position in online advertising in Canada by engaging in conduct that locks market participants into using its own ad tech tools, excluding competitors, and distorting the competitive process, Commissioner of Competition Matthew Boswell said in a statement.According to the watchdog, Google holds the largest market share across Canadas ad tech stack and has abused its dominant position to entrench its market power.Allegations of market abuseThe Bureaus investigation alleges that Google has entrenched its dominance across the ad tech stack a suite of tools that facilitates the buying and selling digital ad inventory. The Bureau asserts that Google unlawfully tied its ad tech tools together and leveraged its dominant position to distort auction dynamics. These actions reportedly forced market participants to rely on Googles ecosystem, excluded competitors, and disrupted fair competition.Googles conduct has prevented rivals from being able to compete on the merits of what they have to offer, to the detriment of Canadian advertisers, publishers, and consumers. We are taking our case to the Tribunal to stop this conduct and its harmful effects in Canada, Boswell added.The Bureau further claims that Google gave its own tools preferential access to advertising inventory, manipulated pricing to disadvantage rivals, and imposed restrictive terms on publishers transacting with competing platforms.The Competition Bureau has asked the Tribunal to order Google to divest two of its ad tech tools, impose penalties to ensure compliance with Canadas Competition Act and prohibit the company from continuing anti-competitive practices.The Bureaus investigation, which began in 2013, initially focused on Googles search engine practices but expanded earlier this year to include its advertising technology services.Our advertising technology tools help websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers, said Dan Taylor, VP of Global Ads at Google. Google remains committed to creating value for our publisher and advertiser partners in this highly competitive sector. The CCBs complaint ignores the intense competition where ad buyers and sellers have plenty of choice and we look forward to making our case in court.Parallel cases in the US and IndiaThe Canadian lawsuit echoes similar antitrust challenges Google is facing globally, including in the US. The US Department of Justice (DOJ) recently concluded closing arguments in its antitrust case against Google, accusing the company of illegally dominating the online advertising market.In its trial, the DOJ alleged that Google monopolized key ad tech markets, including publisher ad servers and advertiser ad networks, and sought to dominate ad exchanges. Prosecutors argued that Googles practices rigged the rules of the road, preventing fair competition. Google countered by emphasizing the competitiveness of the online ad market and dismissed the DOJs claims as mischaracterizations of legitimate business decisions.Meanwhile, in India, the Competition Commission of India (CCI) on Thursday ordered a probe into Googles restrictive policies for real-money gaming apps. The investigation follows a complaint from the gaming platform WinZO, which accused Google of discriminatory practices by excluding it from the Google Play Store while allowing competitors.In 2022, the Indian authority imposed a monetary penalty of around $300 million on the search engine major for various anti-competitive practices.A global spotlight on Googles practicesEarlier this month the US DOJ has recommended extensive measures to limit Googles dominance, including the potential breakup of its Chrome browser and Android operating system. These products are pivotal distribution platforms for Google Search, which was deemed an illegal monopoly in Federal Judge Amit Mehtas August ruling.These cases collectively highlight the increasing scrutiny of Googles practices worldwide as regulators seek to address concerns about its dominance across various markets, including online advertising, app ecosystems, and gaming platforms.For Google, the stakes remain high, as these lawsuits could lead to significant penalties, structural changes to its business, and a precedent for regulating Big Tech. With competition watchdogs ramping up their efforts globally, the outcomes of these cases could reshape the digital advertising landscape for years to come.