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CD Projekt likes to be unusually transparent about every single project that it has in different stages of production and how far along in the process they are, but as far as a formal announcement and a proper marketing cycle are concerned, expect the studio to approach the upcomingThe Witcher 4differently from how it handledCyberpunk 2077.Speaking in an interview with Eurogamer, joint CEO of CD Projekt, Micha Nowakowski, talked aboutCyberpunk 2077smarketing cycle, which saw CD Projekt RED entering a prolonged final stretch of marketing with a blowout at E3 2019 with Keanu Reeves onstage, with the games release not coming until a year and a half later. That, incidentally, followed a trailer at E3 2018, not to mention a CGI announcement teaser all the way back in January of 2013.With its future projects, however, the company intends to have shorter marketing cycles that last about a year, which is something that it has expressed in the past as well.To be honest, when we were kicking off the marketing campaign officially with pre-orders, which was the Keanu on stage [moment, at E3 in June 2019], the plan was actually to launch roughly one year later. It just didnt really work. So we didnt really plan for like a two-year campaign, and I still think that one year would really be fine [in terms of] time for a promotional campaign of that game.[We] learned a lot of good practices from that experience: so announce the date when youre like really, really sure of it, he continued. And now I think we have much better tools to be sure of that date, which we on a smaller scale proved to ourselves with Phantom Liberty.He added, For a new game, we would still expect a slightly longer but not two-year lasting campaign.That said, even though full announcements will be made closer to release, Nowakowski says fans can still expect less formal info drops here and there, coming in the form of concept art, or even some video assets, or something to whet the appetite of the fans.Having said that, I want to stress: it doesnt mean we would not tease or drop some cool assets before [a full reveal], he explained. Because the marketing campaign, slightly earlier before the launch of the game, thats different than the actual, say, mass attack. Mass attack is when you announce the date, you start collecting the pre-orders and it really is that race from that point, that moment, to the moment you launch the game.If I ask you, what do you know about The Witcher 4? The answer is not much, probably yes, theres theories and so on. But theres nothing really specific, he continued. So we want to drop the crumbs here and there so that people and the media as well can, you know, pick up on it and try to figure out what it is were trying to say this time. So that [is something] we can start doing a little bit earlier.CD Projekt recently announced thatThe Witcher 4has entered full production, though it remains to be seen how long itll be before the game is ready to be shown off. As per the studio, the fantasy RPG will be bigger thanThe Witcher 3andCyberpunk 2077. Read more on that through here.
