blog.polyhaven.com
Things are a bit crazy at the moment so the usual bi-monthly Dev Log will be a bit late.In the meantime, I thought it might be time we talk about our stance on AI in general. In the 3D and related art industries, there has been a great deal of concern about the future of peoples careers and the ethics of current AI tools.As a publisher, especially of CC0 content, we obviously have some thoughts about all this.The obviously bad stuffThe rest of this post might be somewhat controversial to some, so lets be clear about what we think makes AI sometimes bad.Copyright law has yet to catch up with generative AI, so in many places, its a bit unclear what is and isnt legally allowed. Hence we need to lean more on morals and ethics than the black and white law itself.We believe that if you do not expressly give permission in some way for others to use your work for any purpose, or in a database, or specifically for AI training, then its not OK to train an AI with it.Some freelancers are receiving less work because of AI, and that sucks.Some people have been laid off because their employer chose to replace them with an AI, and that sucks.Some people are earning less, because their work has been devalued by the accessibility of AI, and that sucks.As time goes on, more and more artists will likely be affected like this and be forced to adapt or suffer.We wont make assets with AIOne thing thats always been clear about publishing content on the internet is that there are volumes and volumes of trash, particularly when it comes to free content.Long before AI-generated assets were a twinkle in anyones eyes, we made the decision to focus on quality over quantity. Its why we spend weeks on every photoscanned texture instead of pumping out dozens of procedural textures like most other publishers.With the introduction of AI-generated textures, HDRIs, and even 3D models, we predict a further increase of trash content on the internet, and we have no intention of joining this trend just to make some numbers go up.However, in the long term, we believe these tools will improve and the quality of their outputs will meet or exceed the assets we make. Even still, we will not be using generative AI tools exclusively to create assets en masse.Thats not to say we outlaw any kind of AI tool entirely we already do use some AI tools to make some of our assets sometimes. For example, ArtEngine (RIP) has some handy tools to help make our photoscanned textures seamless. They often dont work well, but when they do they save a lot of time that would have otherwise been spent painting and clone stamping manually.The way we see it, as an artist you probably dont actually care how the assets you need are made. Whether the fire extinguisher you want for your project is modeled in Blender and textured in Substance, photoscanned from real life, or generated with some AI, you dont really care. As long as you can get a nice fire extinguisher, under a permissive license that suits your needs, you probably dont care how exactly it was made.But we do.But not because we hate AIWe have nothing against generative AI, in fact, we think its pretty cool. We just recognize that these tools rely on a good foundation of data. The more real data (as opposed to generated data) they have access to, the better their generated results will be, meaning potentially the better your game or VFX shot will be.Poly Haven has always been about lowering the barrier of entry for people to create higher quality 3D art by providing tools and content to everyone for free equally. In many ways, generative AI has similar potential to level the playing field.Our choice not to make generated content is not based on some legal or moral stance, but out of a choice to be part of the source data used for training long term.We want Poly Haven to stick to its core values, being a source of high-quality 3D content based on photographic data and real life, available to everyone as freely as possible.But at what cost?The reality of the progression of technology is that some jobs will be made less valuable as automation improves, even to the point of becoming obsolete.Many people make the counterargument that your job wont be replaced by AI, just that your job will be made easier and more efficient.Thats true in some cases, but that also means employers and clients may want to pay less for your work, or let you go because they dont need as many people for that role now.This issue has been, and still is being, debated to death on the internet (and since the Industrial Revolution of course), so thats not what I want to talk about here. Instead, I want to focus on what it means for Poly Haven.Realistically, were working ourselves out of a job to some extent. Were providing the ethically sourced no-strings-attached training data to tools that may ultimately replace us. Why go to some website to dig through hundreds of wood materials, when you can stay in your texturing software and ask it for exactly what you want?Sure, there is some value in a library of any kind (regardless of how the content is created) that you can browse through when you dont really know what you want yet, but this can be implemented alongside generative tools too.The reality is, we think, that the future of small asset libraries like Poly Haven might not look too good. Whether its generative tools removing the need for 3rd party asset libraries entirely, or just massive one-stop shops like FAB promises to be, taking over any hope of competition, we feel it might be time to start adapting.What were doing about itFirst of all, Poly Haven the website is not going anywhere. Its relatively cheap to host the website itself, so theres no danger of all our assets vanishing because AI took our jobs.Its also not fundamentally changing. Poly Haven will still be a 3D asset library of CC0 content, and were still OK with people using our assets to train their AIs. Were actually kind of proud that we can be one of the few platforms that allow this unconditionally and without questioning laws or ethics.What were talking about is Poly Haven the team: The people who make the assets.Whats the future for us?We intend to use some of our excess resources to branch out a little and work on things that are related to asset creation, but not strictly just for those purposes. Something that we can use to help us make good assets, but with other goals and benefits as well.In other words, we plan to make video games.Weve had this idea for some time, but originally more as a dogfooding idea than anything else. We wanted to make bigger content using our assets, not just static scenes and simple animations, to help guide us to make more usable assets. The Blender Studio does something similar, making short films to help guide what features are developed for Blender and how theyre implemented. We could do the same, but for us, personally, short films are perhaps not as interesting as video games. We also think video games are maybe a little safer from being replaced by AI than films or other pre-rendered media since they have several more layers of complexity.A modest game or two as a testing ground for our environment assets was the original idea. Now that we see the future of asset creation as a career in a bit of jeopardy, it seems this game development idea can serve another purpose as well: Diversifying our skills and income in the long term.We obviously dont think we can make an amazing AAA game right off the bat, but we also dont have to. The future is not here yet, so we have some time to work on this idea slowly and make sure it aligns with what Poly Haven is today, while at the same time setting us up for what our team might need to transition to tomorrow.Were not becoming a game studio. We still make assets. Were just trying to do that better, have some fun, and secure our future at the same time.As always, I have to express our undying thanks to our Patrons who support us and enable us to do what we feel is right and good for everyone, instead of chasing profits like most other corporate publishers. We couldnt do this without you <3PS: Images in this post were generated with various AIs. Sorry The satire was too tempting.
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