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Apple Watch Series 10 features a larger display, thinner design, and smarter watch faces. Its the only model that displays seconds on the watch face in always-on mode. Theres just one catch: only three watch faces support this hardware feature. Now, that number has grown to a whopping four.The watch face situation on Apple Watch is really weird right now. People want more ways to customize their watch faces. The dream of third-party watch faces has been lost to time. Meanwhile, Apple is actually removing watch faces for no apparent reason (other than the Siri face).Yet, the strangest strategy has been supporting a new Apple Watch hardware feature on so few faces.Apple Watch Series 10 can show continuously updating seconds, even in always-on mode. However, this feature is limited to three watch faces:Flux, a digital watch face with a rising line indicator tracking the passing secondsReflections, a form-over-function analog face that includes a seconds hand but lacks numbers around the dialActivity Digital, another digital watch face and the only numerical representation of seconds I guessed at launch that existing faces would be brought up to speed in an update to watchOS 11. I was wrong.The good news is that Apples new Unity Rhythm face in watchOS 11.3 supports always-on seconds, just like Reflections. The bad news? This sums up Apples watch face game plan: introduce a few new watch faces annually that feature always-on seconds, while simultaneously removing some less popular watch faces that lack this feature.Ideally, this is incorrect, and watchOS 12 updates all watch faces to support always-on seconds. A standard analog watch face with numerals, like Utility or California, should support always-on seconds especially if Apple isnt going to update each face. Every watch face should support the hardwares capabilities though.Best Apple Watch and accessoriesAdd 9to5Mac to your Google News feed. FTC: We use income earning auto affiliate links. More.Youre reading 9to5Mac experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Dont know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel