• Gigabyte is offering access to a $300K supercomputer for free, but there's a catch
    www.techspot.com
    In a nutshell: Gigabyte has an intriguing offer for those who need access to a supercomputer. Through its Giga Computing subsidiary, the company offers qualified users the opportunity to test drive one of the world's most advanced supercomputers for free. Of course, as with all "free" offers, there is a catch. In a week-long trial dubbed "Launchpad," Giga Computing will grant users access to its cutting-edge Gigabyte G383-R80 server. This machine is powered by four of AMD's latest Instinct MI300A APUs, combining CPU and GPU horsepower for accelerated computing tasks. It also features up to eight hot-swappable 2.5" NVMe/SATA/SAS bays and 12 PCIe 5.0 x16 slots with capacities of up to 61.44TB. Networking is no joke either, with built-in 10Gbit/s Ethernet and support for add-in cards like QSFP56.The server is well suited for demanding AI training, inference workloads, and high-performance computing applications. Several other builds are available, including an Nvidia HGX H100 system.The program is not without some limitations. Users only get access for seven days. However, they can request an extension of up to two weeks if needed. Gigabyte also selects who gets access during the trial period. Distributors are ineligible, and applicants must outline their project and need for access.If Gigabyte deems a proposal worthy, it will reach out within three business days to clarify the details and instructions. Once approved, users get remote access to the server within two weeks. They will also be required to get their project up and running within three days. So this isn't a program for just any average Joe. It is intended for serious researchers or professionals.The trial program is open to applicants worldwide who want to put their latest tech through its paces. The company aims to help users get familiar with the hardware and ensure their software runs smoothly on these high-powered systems. After the trial, Gigabyte will purge user accounts and any related data to protect privacy. TechRadar notes that users wishing to preserve their data can set up a permanent Gigabyte G383-R80 account with the same configuration. The catch is that it'll cost $304,207. // Related Stories
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  • The EU is cracking down on ads in Windows 11s Start menu
    www.digitaltrends.com
    To align with the EUs Digital Markets Act (DMA), Microsoft is updating Windows 11s Start Menu Search, but only for users in the European Economic Area, as Tech Radar reports. The software giant is introducing more transparent labels to distinguish between web search results and local ones. This move is part of broader changes that let users uninstall Edge and turn off Bing integration, reinforcing transparency and user choice.The changes are in a new Windows 11 Insider Preview Build, build 27764. Notably, X user @alex290292 shared a screenshot that shows the new Start menu user interface with the Windows and Web search from Bing sections. These changes are great news since they give users more control over Windows 11. Specifically, the modifications include adding custom web search providers to Windows Search, letting users remove the Edge browser, and turning off Bing web search.Recommended VideosWhat is the EUs Digital Markets Act (DMA)? Its a set of rules that prevent big tech giants from leveraging their dominance to stifle competition. With this set of rules, Microsoft has to play nice and not force users to use their services only. Other great changes are coming, including right-clicking on a pinned app and seeing a new jump list. When you right-click on the Start menu or taskbar, this change gives you quick access to recent folders, files, or tasks associated with an app. However, Microsoft has not released any official information that mentions these changes are coming to more countries, but I wouldnt hold my breath. Moreover, beyond these search improvements, Microsoft is also testing an improved Windows Search on Copilot+.Editors Recommendations
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  • The Antiquities Review: Exhibiting Humanity in an AI World
    www.wsj.com
    Jordan Harrisons vividly imagined drama at Playwrights Horizons skips across centuries, past and future, as it depicts the evolving relationship between people and technology.
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  • DeepSeek is TikTok on steroids, senator warns amid push for government-wide ban
    arstechnica.com
    "Deeply disturbing" DeepSeek is TikTok on steroids, senator warns amid push for government-wide ban Lawmaker urged passing DeepSeek ban on government devices is a "no-brainer." Ashley Belanger Feb 6, 2025 12:28 pm | 26 The DeepSeek logo is in Hangzhou, Zhejiang province, China, on February 5, 2025. Credit: NurPhoto / Contributor | NurPhoto The DeepSeek logo is in Hangzhou, Zhejiang province, China, on February 5, 2025. Credit: NurPhoto / Contributor | NurPhoto Story textSizeSmallStandardLargeWidth *StandardWideLinksStandardOrange* Subscribers only Learn moreLawmakers are now pushing to immediately ban the Chinese chatbot DeepSeek on government devices, citing national security concerns that the Chinese Communist Party (CCP) may have built a backdoor into DeepSeek to access Americans' sensitive private data. If passed, DeepSeek could be banned within 60 days.DeepSeek shocked the world when it debuted last month. Rumored to rival OpenAI's o1 reasoning model despite costing significantly less to develop, DeepSeek's open source model is free to download. That propelled its popularity, making DeepSeek the most-downloaded app in the US.As DeepSeek was rapidly installed on an increasing number of US phones, research emerged yesterday suggesting that DeepSeek is linked to a Chinese telecom company, China Mobile. In an analysis shared with AP News, Ivan Tsarynny, the CEO of Feroot, revealed that DeepSeek apparently hid code that sends user login information to China Mobile.China Mobile, lawmakers noted, was "banned by the Federal Communications Commission (FCC) for use in the United States.""Its mindboggling that we are unknowingly allowing China to survey Americans and were doing nothing about it," Tsarynny told AP News.Tsarynny's analysis prompted bipartisan legislation announced today from US Representatives Josh Gottheimer (D-N.J.) and Darin LaHood (R-Ill.). Their bill, the No DeepSeek on Government Devices Act, will be introduced today to address what they consider an "alarming threat to US national security.""We have deeply disturbing evidence that they are using DeepSeek to steal the sensitive data of US citizens," Gottheimer said in the press release. "This is a five alarm national security fire," he warned, urging a probe to "get to the bottom of DeepSeeks malign activities."While the text of the bill is currently unavailable, the release suggested that Americans are already "sharing highly sensitive, proprietary information with DeepSeekcontracts, documents, and financial records.""In the wrong hands, this data is an enormous asset to the CCP, a known foreign adversary," lawmakers warned."We simply cant risk the CCP infiltrating the devices of our government officials and jeopardizing our national security," Gottheimer said in the release. Because of the alleged link to China Mobile, he told The Wall Street Journal that passing the law should be a "no-brainer."Other countries have banned or partially banned DeepSeek on government devices, including Australia, Italy, South Korea, and Taiwan. Several federal agencies have also quickly moved to restrict federal workers' DeepSeek use, including the US Navy and NASA. And Texas became the first state to ban DeepSeek on state-issued devices last month, along with several other Chinese apps growing in popularity in the US, like RedNote, which became a popular TikTok alternative when TikTok briefly shut down.Trumps Commerce Secretary pick suspicious of DeepSeekTikTok has been banned on government devices since 2022, and Donald Trump is currently trying to work out a deal to save the app after TikTok was briefly blocked nationwide. As national security fears around TikTok swirl, one Senator, John Curtis (R-Utah), warned yesterday that DeepSeek is "TikTok on steroids" while questioning Howard Lutnick, Trump's pick for Commerce Secretary.According to Curtis, it's unlikely that DeepSeek's development was "done cheaper and better than" models in the US, prompting Lutnick to respond, "Well, its easy to be cheaper if you steal it"seemingly referencing OpenAI claims that DeepSeek used its data improperly.But while the national security concerns require a solution, Curtis said his priority is maintaining "a really productive relationship with China." He pushed Lutnick to address how he plans to hold DeepSeekand the CCP in generalaccountable for national security concerns amid ongoing tensions with China.Lutnick suggested that if he is confirmed (which appears likely), he will pursue a policy of "reciprocity," where China can "expect to be treated by" the US exactly how China treats the US. Currently, China is treating the US "horribly," Lutnick said, and his "first step" as Commerce Secretary will be to "repeat endlessly" that more "reciprocity" is expected from China.But while Lutnick answered Curtis' questions about DeepSeek somewhat head-on, he did not have time to respond to Curtis' inquiry about Lutnick's intentions for the US AI Safety Institute (AISI)which Lutnick's department would oversee and which could be essential to the US staying ahead of China in AI development.Viewing AISI as key to US global leadership in AI, Curtis offered "tools" to help Lutnick give the AISI "new legs" or a "new life" to ensure that the US remains responsibly ahead of China in the AI race. But Curtis ran out of time to press Lutnick for a response.It remains unclear how AISI's work might change under Trump, who revoked Joe Biden's AI safety rules establishing the AISI.What is clear is that lawmakers are being pressed to preserve and even evolve the AISI.Yesterday, the chief economist for a nonprofit called the Foundation for the American Innovation, Samuel Hammond, provided written testimony to the US House Science, Space, and Technology Committee, recommending that AISI be "retooled to perform voluntary audits of AI modelsboth open and closedto certify their security and reliability" and to keep America at the forefront of AI development."With so little separating China and Americas frontier AI capabilities on a technical level, Americas lead in AI is only as strong as our lead in computing infrastructure," Hammond said. And "as the founding member of a consortium of 280 similar AI institutes internationally, the AISI seal of approval would thus support the export and diffusion of American AI models worldwide."Ashley BelangerSenior Policy ReporterAshley BelangerSenior Policy Reporter Ashley is a senior policy reporter for Ars Technica, dedicated to tracking social impacts of emerging policies and new technologies. She is a Chicago-based journalist with 20 years of experience. 26 Comments
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  • Dont panic, but an asteroid has a 1.9% chance of hitting Earth in 2032
    arstechnica.com
    Observation arc Dont panic, but an asteroid has a 1.9% chance of hitting Earth in 2032 More data will likely reduce the chance of an impact to zero. If not, we have options. Stephen Clark Feb 6, 2025 12:00 pm | 69 Discovery images of asteroid 2024 YR4. Credit: ATLAS Story textSizeSmallStandardLargeWidth *StandardWideLinksStandardOrange* Subscribers only Learn moreSomething in the sky captured the attention of astronomers in the final days of 2024. A telescope in Chile scanning the night sky detected a faint point of light, and it didn't correspond to any of the thousands of known stars, comets, and asteroids in astronomers' all-sky catalog.The detection on December 27 came from one of a network of telescopes managed by the Asteroid Terrestrial-impact Last Alert System (ATLAS), a NASA-funded project to provide warning of asteroids on a collision course with Earth.Within a few days, scientists gathered enough information on the asteroidofficially designated 2024 YR4to determine that its orbit will bring it quite close to Earth in 2028, and then again in 2032. Astronomers ruled out any chance of an impact with Earth in 2028, but there's a small chance the asteroid might hit our planet on December 22, 2032.How small? The probability has fluctuated in recent days, but as of Thursday, NASA's Center for Near Earth Object Studies estimated a 1.9 percent chance of an impact with Earth in 2032. The European Space Agency (ESA) put the probability at 1.8 percent. So as of now, NASA believes there's a 1-in-53 chance of 2024 YR4 striking Earth. That's about twice as likely as the lifetime risk of dying in a motor vehicle crash, according to the National Safety Council.These numbers are slightly higher than the probabilities published last month, when ESA estimated a 1.2 percent chance of an impact. In a matter of weeks or months, the number will likely drop to zero.No surprise here, according to ESA."It is important to remember that an asteroids impact probability often rises at first before quickly dropping to zero after additional observations," ESA said in a press release. The agency released a short explainer video, embedded below, showing how an asteroid's cone of uncertainty shrinks as scientists get a better idea of its trajectory.Refining the riskScientists estimate that 2024 YR4 is between 130 to 300 feet (40 and 90 meters) wide, large enough to cause localized devastation near the impact site. The asteroid responsible for the Tunguska event of 1908, which leveled some 500 square miles (1,287 square kilometers) of forest in remote Siberia, was probably about the same size. The meteor that broke apart in the sky over Chelyabinsk, Russia, in 2013 was about 20 meters wide.Astronomers use the Torino scale for measuring the risk of potential asteroid impacts. Asteroid 2024 YR4 is now rated at Level 3 on this scale, meaning it merits close attention from astronomers, the public, and government officials. This is the second time an asteroid has reached this level since the scale's adoption in 1999. The other case happened in 2004, when asteroid Apophis briefly reached a Level 4 rating until further observations of the asteroid eliminated any chance of an impact with the Earth in 2029.In the unlikely event that it impacts the Earth, an asteroid the size of 2024 YR4 could cause blast damage as far as 30 miles (50 kilometers) from the location of the impact or airburst if the object breaks apart in the atmosphere, according to the International Asteroid Warning Network (IAWN), established in the aftermath of the Chelyabinsk event.The asteroid warning network is affiliated with the United Nations. Officials activate the IAWN when an asteroid bigger than 10 meters has a greater than 1 percent chance of striking Earth within the next 20 years. The risk of 2024 YR4 meets this threshold. The red points on this image show the possible locations of asteroid 2024 YR4 on December 22, 2032, as projected by a Monte Carlo simulation. As this image shows, most of the simulations project the asteroid missing the Earth. Credit: ESA/Planetary Defense Office Determining the asteroid's exact size will be difficult. Scientists would need deep space radar observations, thermal infrared observations, or imagery from a spacecraft that could closely approach the asteroid, according to the IAWN. The asteroid won't come close enough to Earth for deep space radar observations until shortly before its closest approach in 2032.Astronomers need numerous observations to precisely plot an asteroid's motion through the Solar System. Over time, these observations will reduce uncertainty and narrow the corridor the asteroid will follow as it comes near Earth.Scientists already know a little about asteroid 2024 YR4's orbit, which follows an elliptical path around the Sun. The orbit brings the asteroid inside of Earth's orbit at its closest point to the Sun and then into the outer part of the asteroid belt when it is farthest from the Sun.But there's a complication in astronomers' attempts to nail down the asteroid's path. The object is currently moving away from Earth in almost a straight line. This makes it difficult to accurately determine its orbit by studying how its trajectory curves over time, according to ESA.It also means observers will need to use larger telescopes to see the asteroid before it becomes too distant to see it from Earth in April. By the end of this year's observing window, the asteroid warning network says the impact probability could increase to a couple tens of percent, or it could more likely drop back below the notification threshold (1 percent impact probability)."It is possible that asteroid 2024 YR4 will fade from view before we are able to entirely rule out any chance of impact in 2032," ESA said. "In this case, the asteroid will likely remain on ESAs risk list until it becomes observable again in 2028."Planetary defendersThis means that public officials might need to start planning what to do later this year.For the first time, an international board called the Space Mission Planning Advisory Group met this week to discuss what we can do to respond to the risk of an asteroid impact. This group, known as SMPAG, coordinates planning among representatives from the world's space agencies, including NASA, ESA, China, and Russia.The group decided on Monday to give astronomers a few more months to refine their estimates of the asteroid's orbit before taking action. They will meet again in late April or early May or earlier if the impact risk increases significantly. If there's still a greater than 1 percent probability of 2024 YR4 hitting the Earth, the group will issue a recommendation for further action to the United Nations Office for Outer Space Affairs.So what are the options? If the data in a few months still shows that the asteroid poses a hazard to Earth, it will be time for the world's space agencies to consider a deflection mission. NASA demonstrated its ability to alter the orbit of an asteroid in 2022 with a first-of-its-kind experiment in space. The mission, called DART, put a small spacecraft on a collision course with an asteroid two to four times larger than 2024 YR4.The kinetic energy from the spacecraft's death dive into the asteroid was enough to slightly nudge the object off its natural orbit around a nearby larger asteroid. This proved that an asteroid deflection mission could work if scientists have enough time to design and build it, an undertaking that took about five years for DART. Italy's LICIACube spacecraft snapped this image of asteroids Didymos (lower left) and Dimorphos (upper right) a few minutes after the impact of DART on September 26, 2022. Credit: ASI/NASA A deflection mission is most effective well ahead of an asteroid's potential encounter with the Earth, so it's important not to wait until the last minute.Fans of Hollywood movies know there's a nuclear option for dealing with an asteroid coming toward us. The drawback of using a nuclear warhead is that it could shatter one large asteroid into many smaller objects, although recent research suggests a more distant nuclear explosion could produce enough X-ray radiation to push an asteroid off a collision course.Waiting for additional observations in 2028 would leave little time to develop a deflection mission. Therefore, in the unlikely event that the risk of an impact rises over the next few months, it will be time for officials to start seriously considering the possibility of an intervention.Even without a deflection, there's plenty of time for government officials to do something here on Earth. It should be possible for authorities to evacuate any populations that might be affected by the asteroid.The asteroid could devastate an area the size of a large city, but any impact is most likely to happen in a remote region or in the ocean. The risk corridor for 2024 YR4 extends from the eastern Pacific Ocean to northern South America, the Atlantic Ocean, Africa, the Arabian Sea, and South Asia.There's an old joke that dinosaurs went extinct because they didn't have a space program. Whatever happens in 2032, we're not at risk of extinction. However, occasions like this are exactly why most Americans think we should have a space program. A 2019 poll showed that 68 percent of Americans considered it very or extremely important for the space program to monitor asteroids, comets, or other objects from space that could strike the planet.In contrast, about a quarter of those polled placed such importance on returning astronauts to the Moon or sending people to Mars. The cost of monitoring and deflecting asteroids is modest compared to the expensive undertakings of human missions to the Moon and Mars.From taxpayers' point of view, it seems this part of NASA offers the greatest bang for their buck.Stephen ClarkSpace ReporterStephen ClarkSpace Reporter Stephen Clark is a space reporter at Ars Technica, covering private space companies and the worlds space agencies. Stephen writes about the nexus of technology, science, policy, and business on and off the planet. 69 Comments
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  • How futurism took an abrupt right turn in the 20th century
    www.newscientist.com
    A painting by Benedetta Cappa Marinetti, wife of Filippo Tommaso Marinetti and a fellow futuristBenedetta Cappa Marinett Galleria dArte Moderna di Rome/ AlamyThe word futurism was born in a car crash. At least, that is the story that poet Filippo Tommaso Marinetti told back in 1909, when he coined the term in an editorial for French newspaper Le Figaro. He and some friends had spent a wild night drinking and arguing about art when they decided to hop into Marinettis 1908 Fiat and speed down an Italian road. Startled by two cyclists, Marinetti lost control of the
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  • Trump's old-school leadership style might not work well long-term
    www.businessinsider.com
    Donald Trump's leadership style can bring short-term wins but long-term risks.His approach to leadership and negotiations is something of a throwback, experts told BI.Some corporate leaders will likely try to adopt a more hard-nosed approach with workers.If you live in Canada or Mexico or you're a government worker, you might consider it the art of the raw deal.President Donald Trump's approach to leadership and negotiation more pugilistic than pluralistic has allowed for what he sees as quick wins in trade spats with America's closest neighbors, looming cuts in the federal workforce under Elon Musk's lead, and the rollback of back diversity, equity, and inclusion efforts.Only weeks into his second term, the allure of the president's at-times-brash style will likely embolden some corporate leaders fed up with return-to-office fights, discussions about DEI, and flagging worker engagement to adopt a brass-knuckles approach of their own, leadership experts told Business Insider.Yet, they said, shifting into Trump mode could come at a cost."Donald Trump's brand harkens back to an older time in America," Erik Helzer, a core faculty member of the Center for Innovative Leadership at the Johns Hopkins Carey Business School, told BI.He added that the president's leadership style points to "an older understanding of how to lead."One problem with following in his footsteps: leaders' shoes may not be big enough."A small number may be successful at imitating it, but the vast majority of people don't have the kind of power that Elon Musk and Donald Trump have," Brian Ott, a distinguished professor of communication at Missouri State University, said.Adopting the Trump playbookElizabeth Lotardo, author of the book "Leading Yourself," told BI that leaders tempted to replicate the president's muscular stance should consider, among other things, the timelines they face."The trap is to view the time horizon as similar. Donald Trump is playing a four-year game. CEOs, the good ones anyway, are hopefully looking at a longer-term horizon," she said.Helzer said Trump's approach will likely trickle down into corporate America, though he added that some CEOs will buck that trend.High-profile companies, including JPMorgan and Apple, have defended the work of their companies around DEI, for example.Lotardo said the president's move to force the roughly half of federal workers who can do their jobs remotely to go to an office five days a week could ultimately be a Pyrrhic victory. It could achieve a stated goal of thinning government payrolls but could also drain expertise and make it harder for the government to innovate if top talent flees, she said.A 'master negotiator'Helzer said Trump's stance on trade appeared designed to be provocative and follow the negotiation principle of "make the first offer." Doing so means subsequent offers are anchored to the first, he said."From the standpoint of trying to gain the upper hand in negotiation, there may be some strategy associated with that," Helzer said.That's how the White House sees it."President Trump, a master negotiator, is strategically leveraging his skills to fulfill the promises that earned him a resounding mandate from the American people," Harrison Fields, principal deputy press secretary, said in a statement to BI.Indeed, the future president wrote in his best-known book, "The Art of the Deal," that dealmaking is his art."Other people paint beautifully or write poetry. I like making deals, preferably big deals. That's how I get my kicks," Trump also posted in 2014.Rulership vs leadershipOtt at Missouri State University told BI that Trump often demonstrates "rulership" rather than leadership."Leadership requires, by definition, followership," which involves people voluntarily doing things without coercion, Ott said. "Real leadership is leading and building consensus.""He has no interest in consensus-building," he said, referring to Trump."He will get people to acquiesce, but that doesn't necessarily mean they're partnering," Helzer, from Johns Hopkins, said, referring to Trump's recent trade moves.Ott said that even though the president and supporters like Musk, newly installed as a "special government employee," appear to be getting what they want, leaders who try to copy the Trump playbook might find they fall short.Throwback leadershipMaria DeLorenzis Reyes, an executive leadership coach who said she has worked with more than 1,600 companies, told BI that Trump's approach to trade with Canada and Mexico, for example, might seem to some observers to be one of strength, though she doesn't see it that way."It models this leadership style that's completely opposite to what's needed," DeLorenzis Reyes said.Trump's methodology is a throwback to a command-and-control style of leadership that was more popular three or four decades ago, she said. Yet that practice ultimately isn't as effective as inspiring people behind an idea, DeLorenzis Reyes said. Using fear as a cudgel can reduce quality work, collaboration, and innovation, she said."Leadership that marginalizes or disrespects members of teams hinders an organization's ability to actually operate and be productive," DeLorenzis Reyes said.In her experience, she said, some corporate leaders appeared to talk a good game about concepts they might view as squishy, like empathy and connecting with workers. In some cases, that extended to corporate DEI programs that mushroomed after the 2020 killing of George Floyd and even flexibility in how workers get their jobs done after the pandemic.Now, DeLorenzis Reyes said, Trump's tone is giving some permission to consider walking away from things they perhaps felt forced into in recent years.A reversion to Mad Men-era leadership might work now that it's harder for many desk workers to find a job than just a few years ago. In the longer term, when the pendulum of power swings back toward workers, harder-line leaders could get pinched, she said, when it comes to attracting skilled workers.In the meantime, for some CEOs, reverting to an old-school leadership style and less touchy-feely management techniques is a return to their comfort zones."They never really bought into it," DeLorenzis Reyes said of more recent ways of working. "They just wanted to get back to the way things were."
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  • Why so many creators are getting into podcasting
    www.businessinsider.com
    YouTube creators are using podcasts to reinvent their images and reach new audiences.Video podcasts now resemble talk shows, and can help creators build new communities.These creators are monetizing with memberships, merchandise, and live shows.Early-day YouTubers like Trisha Paytas, Tana Mongeau, Logan Paul, and many others are cashing in on the podcast boom by creating a new identity, audience, and brand.Paytas, who built an audience of 5 million YouTube subscribers with personal vlogs from her kitchen floor and public feuds, has taken her career to the next level through her podcast "Just Trish," for example. She signed last year with the Hollywood talent agency CAA and expanded her business with a merchandise line and cross-country tour. Mongeau, who rose to fame with her NSFW storytime videos, cohosts a podcast called "Cancelled," which has helped reinvent her image and reframe her online persona as more relatable. And, Paul's "Impaulsive" podcast has both helped him stay relevant and establish a more mature audience.Thanks to video, podcasting has taken on an entirely new meaning and is attracting more digital creators. Once a solo audio-only experience, today's creator podcasts mimic talk shows. The boom in video podcasts has also grown YouTube into a top podcasting platform in the US."For existing YouTube creators, podcasting on YouTube gives them more tools in their creative tool belt," Kai Chuk, YouTube's head of podcasting, told Business Insider. "It gives them more flexibility to create in ways that hopefully make their lives easier."Podcasts have helped more creators expand their businesses and make money through memberships, touring, and merchandise.For instance, Paytas, who posts video episodes of her podcast on YouTube, also publishes bonus content like extra episodes and reaction videos behind a Patreon paywall for her 46,309 paying members.Many podcasts use a similar strategy, including "Pretty Basic," which creates paywalled content for Patreon, "Brooke and Connor Make a Podcast," which uses the creator startup Fourthwall, and the "H3 Show," which has a tiered membership through YouTube.'The podcast was an opportunity for me to have a totally clean slate'Lauren Riihimaki, who goes by LaurDIY on YouTube, initially built a kid and family-friendly following online with her viral crafting and DIY videos.Riihimaki, 31, now hosts a podcast called "Wild 'Til 9" with her husband, where the couple shares relationship advice and speaks about more mature topics like marriage and life in your 30s."I've been a creator for like 13 or 14 years," Riihimaki told BI. "Part of how I've been able to sustain this career is by being flexible in the art of the pivot. I ended up with a very family-friendly audience with a younger demographic. Growing older, I no longer felt connected to the content."Podcasts are helping creators like Riihimaki engage audiences in new ways."The podcast was an opportunity for me to have a totally clean slate and a brand new audience," she said.Chuk said YouTube encourages podcasters to use tools that build community among their listeners, like going live, using its premieres feature that lets fans watch a new video together and chat in real time, and interacting in the chat."If you're watching a podcast live, that's a very different feel as an audience member than just clicking on something that's been pre-recorded," Chuk said. "You feel like you're part of the experience."YouTube has also found that audiences tend to watch podcasts on their TVs and with friends. Last year, viewers watched over 400 million hours of podcasts monthly on living room devices, tuning into podcasts similar to a late-night talk show, according to YouTube."People want to watch their favorite podcasts in the comfort of their living room," Chuk said. "It makes sense. But that's certainly something we didn't expect three or four years ago."Podcasts open up more opportunities to make money, like with touring and merchandiseAlex Cooper might be the best example of an influencer who's turned a podcast into a sprawling business empire. Cooper's podcast company, Unwell Network, offers several shows, and she recently launched an electrolyte drink called Unwell Hydration.For the average creator, there are several ways to monetize a podcast, from memberships and merchandise to live shows and brand deals. And the podcast format can open up more revenue streams than traditional YouTube videos.For instance, podcasts are typically over an hour long, which makes them an easy format for a live show or tour. The longer the podcast, the more advertisements a creator can place. Unlike an average YouTube video, a podcast typically includes multiple ads sprinkled throughout the show and even product placement.Some podcasts also have a distinct brand and a logo, which may make it easier to create merchandise around.Creators don't need to be Cooper-level famous to earn big from their shows, either.TikTok star Jake Shane has taken his viral success to YouTube and Spotify with his podcast, "Therapuss," where Shane interviews guests in a talk-show format. He's spun his podcast success into a cross-country tour."It's a unique medium that's matured so much," said Casey Adams, founder of the podcast agency Listener.com. "It's very early still, in terms of what a successful business looks like on the back end of podcasting."On YouTube, Chuk said the company has seen a rise in new podcast genres like kids and sports. Recently, kids' content studio Pocket.watch partnered with GoKidGo to launch music and mystery-led podcasts for kids with YouTube talent like Diana Kidisyuk and the creators behind the YouTube channel "GEM Sisters.""This is a brand and a channel that can create so much enterprise value if you do it right," Adams said. "It's not just let me get a mic and talk to my friend. It's like a real business, a real brand."
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  • All the ways Elon Musk is breaking the law, explained by a law professor
    www.vox.com
    Elon Musks Department of Government Efficiency is moving fast and breaking the law lots of laws.The scope of Trump and Musks sweeping effort to purge the federal workforce and slash government spending has shocked the political world in part for its ambition, but also in part because of its disregard for the law.David Super, an administrative law professor at Georgetown Law School, recently told the Washington Post that so many of Musks moves were so wildly illegal that he seemed to be playing a quantity game, and assuming the system cant react to all this illegality at once.I reached out to Super so he could walk through this quantity game so he could take me on a tour of all of the apparent lawbreaking in Musks effort so far. A transcript of our conversation, condensed and edited for clarity, follows.The legality of Musks use of administrative leave to sideline civil servants Andrew ProkopOne thing that really has struck me about the new administrations tactics so far is this extremely aggressive use of paid administrative leave. Career officials whove resisted DOGEs demands have been quickly put on administrative leave. So were government officials working on DEI. Nearly all of the staff of USAID, the US Agency for International Development, has met that fate. Is this a legal use of administrative leave? How do normal administrations use it?David SuperThis is very strange and likely illegal. Federal law limits administrative leave to 10 workdays per year. So they will be exhausting the cap very quickly for many of these people.Normal administrations use it the way normal businesses use it, as a patch for a variety of problems. If theres someone whos accused of wrongdoing and you need time to investigate and the matter is serious, administrative leave can be the solution. If somebody clearly needs some time off for a compelling reason, such as major losses, and theres no way of doing it with other forms of leave, this can be done. So its a bit of a gap filler in statute and in intent and in ordinary use. This is making strategic use of it on a vastly grander scale and theres simply no legal authority for that. Andrew ProkopThe administration also sent the fork in the road email, saying that if civil servants agreed to resign, theyll go on administrative leave and be paid their full salaries until September 30. What are the legal issues there?David SuperWell, theyre making a promise that is contrary to federal law and that has very serious consequences. The appropriations clause of the Constitution says that federal money can only be spent pursuant to an appropriation by Congress, and Congress can limit its appropriation in any number of ways. Theyve limited the appropriation, for salaries, to generally only 10 days of administrative leave per calendar year. So when theyre promising more than that, they are violating the appropriations clause. Theyre also violating the Antideficiency Act [a law prohibiting federal employees from committing funds that havent been appropriated]. And then, when they make promises of money to people past March 14, the end of the current continuing resolution, theyre also committing federal funds in advance of an appropriation, which is both unconstitutional and unlawful. Andrew ProkopThey seem to be thinking of it as a hack they likely think that firing people is legally risky, but putting them on paid administrative leave is a tricky step short of that, that perhaps they could get away with.David SuperWell, one question is whether theyll actually do it. Theyre certainly promising it. But theyve also suggested that they may not be bound by contracts. So its very possible that people will submit their resignation on this basis, that OPM [Office of Personnel Management] will sign them to contracts committing that, and then will simply not comply, and will argue that they cant legally comply because of the cap on administrative leave. At that point the people who were foolish enough to take this invitation may sue to try to enforce their deals. And my guess is the courts will say, we cant enforce the deal that no one had any authority to make.Andrew ProkopAll right, lets move to spending. Weve seen an incredibly broad order about freezing federal grants put on hold by the courts. Theres also been talk of Musks team trying to block specific grants from being paid out. What are the legal issues with that?David SuperWell, the biggest issue is that the Supreme Court ruled nine to nothing that when Congress directs that money be spent, the president is obliged to do it. So thats an obstacle that will be very difficult for them to overcome. Presidents can certainly send recommendations to Congress that funds should be cut. The Impoundment Control Act provides an expedited procedure for having those recommendations considered. But the president simply doesnt have this unilateral authority.The Trump administration has come up with a lot of far-fetched legal theories about why theyre able to do all these things. But these legal theories really come from the same place as that idea that the vice president has the power to overturn the popular judgment in a presidential election and give the election to whomever the vice president chooses. That was an absurd theory when they tried to persuade Mr. Pence to do it, and its been an absurd theory ever since. Yet the ideas that were seeing popping up here come from the same very strange form of bizarre Constitutional ideas.Andrew ProkopTrump and Musk are trying to disband USAID and move it over to the State Department. This seems to be blatantly defying the face of the congressional statute creating that agency, right? Is it any more complicated than that? David SuperIt really isnt. Section 6563(a) of Title 22 of the US code says, there is a USAID. It doesnt say there can be. It doesnt say, If the president wants to. It says, there is a USAID. So to close it down means to defy that statute. Musks own appointment and the Treasury Departments payment system Andrew ProkopI also want to ask about Elon Musk himself and his position in the government. The administration has said he is a special government employee, though they are not saying exactly when he officially got that status. Theyre saying that its up to him whether to declare a conflict of interest regarding his business, with anything hes working on. What are the legal problems here?David SuperWell, there are many such problems. There are a number of integrity-of-government rules designed to keep people who do business from governments controlling the purse strings that affect them. We dont know what Mr. Musks status is. We dont know if he has any status at all or theyre waiting to see what happens and they try to provide it to him retrospectively. So were really very much at a loss to how all of this might come together. But it appears that he is being given access to information that could be extremely helpful to use against his competitors. Simply saying, Well, we hope that hell do the right thing on conflicts of interest falls far, far short of the obligations of the government.Andrew ProkopTheres been much reporting about Musk and his team getting into the Treasury Departments payment systems. What are the legal red flags about that? David SuperThere are a number of those. There are very elaborate requirements in federal law about who can control federal funds who can issue payments on the behalf of the federal government. In all likelihood, the people involved do not qualify under those terms. It also means that theyre getting access to extraordinarily sensitive private information that is covered by the Privacy Act and a number of other statutes and regulations designed to protect the American people from identity theft. If reports that theyve copied this information onto other servers are true, and those servers get hacked, then many of us could have our bank accounts emptied by the federal government. By contrast, Mr. Musk has been saying that hes identifying false payments, or illegal payments, and saving the federal government $4 billion a day or some enormous figure of that kind. Theres no reason to believe that the data in this system would allow one to tell whats legal and whats not, leaving aside the fact that Mr. Musk is not authorized to make those sorts of decisions. So it seems that theres either wishful thinking or something worse going on in how theyre trying to justify this. (Update: After this conversation, the Trump administration agreed to temporary limits on DOGEs access to Treasurys payment systems.)Will the courts stop this?Andrew ProkopIs there any other area of blatant lawbreaking that I neglected to mention? David SuperHe has said that he has the authority to abrogate federal rules without going through the procedures required by the Administrative Procedure Act. That would fundamentally upend the regulatory system in this country and could be very disturbing for regulated businesses. If a different president decided to use that reported power to ratchet up regulations, I suspect both liberals and conservatives would be very concerned about that proposal. Andrew ProkopYou told the Washington Post that you thought they were playing a quantity game of betting that if they blatantly defied a lot of laws at the same time, the system wouldnt be able to handle or effectively respond to what theyre doing. How do you think that that has worked out for them so far?David SuperThe funding freeze was enjoined. Many of these other moves are unlawful and likely will be fairly quickly enjoined. But I think that President Trump is following through on the statements hes made a number of times that his appointments to the Supreme Court owe him and should show him loyalty, and he believes that between his three appointees and Justices Thomas and Alito, that he can have a majority willing to allow him to violate any federal law he wants to. See More: Politics
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  • E3 organisers are back with a new games convention called iicon
    metro.co.uk
    Fontainebleau Resort we hope theyre not going to regret this (ESA)Rather than try to rebuild E3, the ESA has created an entirely different event to bring the games industry together every year; one thats not open to the public.The death of E3 in 2023 was tragic but not all that surprising. The writing was on the wall for a while, as more and more publishers pulled out, and then the coronavirus pandemic hammered home the final nail in its coffin.At the time, E3 organisers the Entertainment Software Association (ESA) made some vague comments about trying to get it started again but with the Summer Game Fest increasingly taking its place there seems little likelihood that will ever happen.That said, the ESA has announced its putting together a new kind of gaming convention, albeit one more interested in bringing together changemakers across industries than showing off new games and hardware.Said convention is dubbed the Interactive Innovation Conference or iicon for short, with its inaugural event scheduled for April 27 to April 30, 2026, at, perhaps tellingly, the Fontainebleau Resort in Las Vegas.All the big names have already agreed to attend, including Nintendo, Sony, Microsoft, Take-Two Interactive, Epic Games, EA, Square Enix, and Ubisoft among others.With iicon, we are creating a space for visionaries across industries to come together, connect and reimagine whats possible through interactive entertainment, reads a statement by ESA president and CEO Stanley Pierre-Louis on the organisations website.Nintendo of America president Doug Bowser, who also serves as the ESAs chairman of the board, adds, Its a natural role for ESA to host and support an event that fosters an open exchange of new ideas with our peer industry leaders.iicon is bringing together changemakers from across industries to envision how the strengths of the interactive entertainment industry can break entirely new ground.More TrendingThere are several similar statements on the website from other key figures, like Take-Two CEO Strauss Zelnick and Xbox president Sarah Bond. But behind all the corpo speak, its clear this is an event solely for industry executives rather than the general public or journos.It seems very much like the idea is to replicate the rarely discussed aspect of E3 where companies would meet and socialise behind closed doors, which was handy for not just big companies but also smaller developers looking for a publishing deal.Publishers seemingly regret losing that aspect of E3, although youve got to wonder whether holding an event like this in Las Vegas, where theres going to be a lot of after hours socialising, is just an industry scandal waiting to happen.As for gaming events that are actually about the games, Summer Game Fest is unsurprisingly on track to return this year. Just last week, its official X account confirmed that the event will run from June 6 to June 9, although there are currently no further details. Heres hoping this years event is a bit more exciting than 2024s (Summer Game Fest)Emailgamecentral@metro.co.uk, leave a comment below,follow us on Twitter, andsign-up to our newsletter.To submit Inbox letters and Readers Features more easily, without the need to send an email, just use ourSubmit Stuff page here.For more stories like this,check our Gaming page.GameCentralSign up for exclusive analysis, latest releases, and bonus community content.This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Your information will be used in line with our Privacy Policy
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