Bobby Kotick Calls Former EA & Unity Chief the Worst CEO in Video Games
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Perfectly embodying the idiom about the pot calling the kettle black, former Activision Blizzard CEO Bobby Kotick ousted shortly after Microsofts acquisition of the gaming giant has declared ex-Electronic Arts and Unity boss John Riccitiello the worst CEO the video game industry has ever seen during the latest episode of Kleiner Perkins Grit podcast.Speaking to podcast host Joubin Mirzadegan and Kleiner Perkins advisor and former EA CCO Bing Gordon, Kotick revealed that during his time at Activision Blizzard, the company always feared that Gordon might rise to the position of EAs head honcho so much so that they would have paid for Riccitiello to stay a CEO forever.Kotick went on to reveal that they thought he was the worst CEO in video games, and given that its Bobby Kotick were talking about, its almost certain that he isnt giving Riccitiello this title because of the declining quality of EA games back then, the introduction of microtransactions in the late 2000s and early 2010s, or the companys poor treatment of employees, and instead, his judgment stems from EAs disappointing financial performance at the time one of the main reasons Riccitiello resigned in the first place.While I doubt anyone in our audience would rush to defend Riccitiello whether for his time at EA or, more notably, his tenure as CEO of Unity Technologies, where the fallout from his profit-first mindset is still being felt its undeniably ironic to hear Bobby Kotick of all people criticizing him. After all, the two share many similarities, the most glaring being what Id like to call B2B thinking: a relentless drive to maximize profits while relying exclusively on analytics, graphs, and input from other high-level executives, all while completely disregarding the human element and the wishes of ones own customers the very people willing to pay for ones products.As a result, both CEOs have lost their positions, Unity is in shambles recently undergoing yet another round of layoffs, and its engine falling behind Unreal Engine in 2024 in terms of how much profit it has brought to its users and Activision Blizzard has become, in the eyes of many, a shell of its former self, with its latest major releases either drowning in negative reviews, fading into irrelevance, or both, and only the companys name and Microsoft behind its back saving it from total bankruptcy. With that in mind, Kotick calling Riccitiello the worst CEO of all time reminds me of a certain 2004 episode from a certain satirical animated TV show, leaving one to wonder which of the two is actually worse.And what do you think about Koticks remark? Who would you call the worst CEO of the gaming world of all time? Leave your thoughts in the comments!Dont forget to join our80 Level Talent platformand ournew Discord server, follow us onInstagram,Twitter,LinkedIn,Telegram,TikTok, andThreads,where we share breakdowns, the latest news, awesome artworks, and more.Source link The post Bobby Kotick Calls Former EA & Unity Chief the Worst CEO in Video Games appeared first on CG SHARES.
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