![](https://images.macrumors.com/t/6Yd4NiGMHGjmNsendZlnbhgy5RM=/400x0/article-new/2025/02/Apple-Ad-on-X.jpeg?lossy)
Apple Resumes Advertising on X
www.macrumors.com
Wednesday February 12, 2025 2:18 pm PST by Joe RossignolApple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the social media platform in November 2023 following controversial remarks made by its owner Elon Musk.For example, the @Apple account is running an ad promoting Safari's privacy features. The ad was spotted by MacRumors contributor Aaron Perris. The @AppleTV account has also been running ads for the Apple TV+ show Severance.A report last month indicated that Apple was considering advertising on X again, and evidently it has decided to do so, at least for now.Apple is one of many major brands that have paused advertising on X at least once, with others including Disney, Coca-Cola, Sony, IBM, Comcast, and more. Disney and many other brands have cautiously returned to advertising on the platform since.Musk acquired Twitter in 2022, and rebranded the platform as X the following year. Under his ownership, X has taken a softer approach to content moderation, allowing extremist views to proliferate on the platform. Also, disgraced rapper Kanye West made a series of racist and sexist posts on X last week, before deactivating his account.Apple's CEO Tim Cook, and other senior executives at the company like marketing chief Greg Joswiak, have maintained a presence on Twitter-turned-X ever since Musk acquired the platform. Apple's former marketing chief Phil Schiller decided to leave the platform, however, and moved to other platforms like Mastodon and Bluesky.Monday February 10, 2025 3:05 am PST by Tim HardwickOppo has confirmed a February 20 global launch for its Find N5, which the company claims is the world's thinnest device in the foldable phone category. The phone is expected to be re-branded as the OnePlus Open 2 in the US.The Chinese vendor has been teasing the device in the last few weeks, touting its waterproofing and nearly invisible display crease, and highlighting its thinness by compa...Read Full Article 124 commentsSaturday February 8, 2025 3:51 pm PST by Joe RossignolThe end of an 18-year era is on the horizon for the iPhone.Apple reportedly plans to announce a new iPhone SE as soon as next week, and the device is expected to feature a full-screen design with Face ID, instead of a Touch ID home button. That means Apple will no longer sell any new iPhone models with a home button, for the first time since the original iPhone launched.The home button...Read Full Article Monday February 10, 2025 10:56 am PST by Juli CloverThere continue to be signs of a new MacBook Air with an M4 chip, indicating that we could see the machine launch in the not too distant future. A private account on X today shared the identifiers that the MacBook Air will use, and those identifiers correspond to the M4 chip.According to the source, both the 13-inch MacBook Air and the 15-inch MacBook Air will be equipped with Apple's...Read Full Article 106 commentsMonday February 10, 2025 10:04 am PST by Juli CloverApple today released watchOS 11.3.1, a minor update to the operating system that runs on the Apple Watch. watchOS 11.3.1 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2.watchOS 11.3.1 can be downloaded by opening up the Apple Watch app and going to General > Software Update. To install the new software, the Apple Watch needs to...Read Full Article 17 commentsMonday February 10, 2025 10:11 am PST by Juli CloverApple today released macOS Sequoia 15.3.1, a minor update to the macOS Sequoia operating system that came out last September. macOS 15.3.1 comes a few weeks after the launch of macOS Sequoia 15.3. Mac users can download the macOS Sequoia update through the Software Update section of System Settings. Apple has also released macOS 13.7.4 and macOS 14.7.4 for those who are...Read Full Article 56 commentsWednesday February 12, 2025 6:49 am PST by Joe RossignolAs the wait continues for Apple's long-rumored, fourth-generation iPhone SE, French electronics retailer Boulanger has prematurely published a product listing for a "new" model of the iPhone SE. The placeholder page says the device is "coming soon," but it offers no further information, and the price shown is obviously not real.The listing was spotted by a reader of the French technology...Read Full Article 51 commentsMonday February 10, 2025 7:42 am PST by Joe RossignolApple's long-awaited Powerbeats Pro 2 are finally expected to be announced this Tuesday. Ahead of time, one lucky Walmart customer was able to get their hands on the earbuds early, according to a since-deleted Reddit post over the weekend.A leaked image of the Powerbeats Pro 2 in Electric Orange "My local Walmart had them in the cage," the Reddit user explained. "I asked if I can buy them...Read Full Article 62 commentsMonday February 10, 2025 10:09 am PST by Juli CloverApple today released iOS 18.3.1 and iPadOS 18.3.1, minor updates for the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.3.1 comes two weeks after Apple released iOS 18.3.The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. Apple has also released iPadOS 17.7.5 for those still running...Read Full Article 47 commentsSunday February 9, 2025 3:53 pm PST by Joe RossignolApple today increased its estimated trade-in values for select Mac models in the United States, with the full changes outlined below.Apple says the extra trade-in credit for select Macs is available with the purchase of an eligible new Apple device through April 2.The trade-in values increased by between $10 and $50. Model New Value Old Value MacBook Pro Up to $925 ...Read Full Article 81 comments
0 Comments
·0 Shares
·41 Views