By Matthew Gault Published February 13, 2025 | Comments (35) | LONDON, ENGLAND - DECEMBER 12: Chief Executive of Apple, Tim Cook gives a thumb's up during a tour the Apple Headquarters on December 12, 2024 in London, England. The King will engage with Apple employees, learning about their work and contributions to both the tech industry and wider community, before having the opportunity to speak with them about their personal achievements. Photo by Chris Jackson/Getty Images In 2023, Apple pulled its advertising on X after Elon Musk replied to an anti-Semitic comment on the platform. In 2025, Apple has started buying ads on the platform again despite Musk seeming to do a Nazi-salute during a speech at the Trump inauguration and endorsing far-right candidates in Germany. MacRumors first noticed that Apples ads had returned to X on Wednesday. Since then theyve been popping up across peoples timelines. After Musk took control of Twitter and turned it into X, he got really loose with moderation rules. If youve been on the platform lately you know that its full of a lot of Nazi content. Kanye West recently went on a long pro-Nazi tirade on the platform before buying ad space at the Super Bowl and selling Swastika shirts. In 2023, other Big Tech companies like Apple stopped advertising on X because their content would often end up being featured next to Holocaust denial, racism, and bizarre pro-Nazi content. If you threw a rock at Twitter back then youd hit a racist or anti-Semitic tweet featured next to an ad for a Mac. With Apple returning to the platform it joins other illustrious advertisers such as Amazon and Nixon Groyper, a now-suspended bluecheck account that bought ad space on X to push Holocaust denial. Imagine being born a gentile in this generation, on this continent located an ocean away from Europe, and viscerally hating this ONE foreign dictator from 80 years ago for no reason other than my teacher showed me Schindlers list or the museum tour guide told us he turned jews into soapand STILL believing that at the age of 30 or 40 lmao, Nixon Groypers ad said above a picture of a smiling Hitler. Its time to start re-evaluating your perspective of history. Apple, Amazon, and other returning advertisers now have a chance to be featured next to pro-Nazi content on Elon Musks X. Sure, X suspended Nixon Groyper, but the well of anti-Semitic, racist 4-chan-style content on the site is bottomless. Big Tech is getting more comfortable with Musk since hes developed a strong relationship with President Donald Trump. He also sued many of them (but not Apple) saying that their massive boycott of his Nazi-filled platform was unfair. During a conversation with The New York Times in 2023, Musk gave a simple and clear message to advertisers who had fled: Go fuck yourself. He called the boycott blackmail. Two years later, some of those advertisers have come crawling back.Daily NewsletterYou May Also Like By Matt Novak Published February 13, 2025 By Matthew Gault Published February 13, 2025 By James Whitbrook Published February 13, 2025 By Matt Novak Published February 13, 2025 By Matthew Gault Published February 12, 2025 By Matt Novak Published February 12, 2025