Ever since the new Barbie live-action movie came out, the doll franchise has received renewed interest and, of course, collaborations that make pink the new black. Given Barbies colorful history, despite its strong association with a single hue, its not really that surprising that it continues to have a large following, especially ones that are willing to cough up the dough to buy products with distinct Barbie themes, whether or not theyll actually use those products.Weve seen Barbies design language used and reinterpreted for a variety of objects, from miniaturized designer chairs, cameras, and, of course, chic clamshell phones. It, therefore, doesnt come as a shock that wed also get a rugged G-SHOCK watch in this iconic bright pink hue, but this collaboration with the worlds most famous doll does more than just give the worlds most iconic rugged watch a superficial paint job.Designer: CasioWith some Barbie-themed products, its probably enough to give the item a pink color and some branding and call it a day. The G-SHOCK Barbie edition, however, goes a little deeper, down to almost every visible part. Building up on Casios GMA-S110 known for its gear-shaped parts, the Barbie edition gives each component a different hue of pink as well as a different texture, perhaps to convey the metaphor of having subtle differences in personalities and characters even if were all united by a single pink color.Of course, not everything in the watch is pink, or else it would be impossible to read. The clock hands and bezel inlays are painted black to stand out from the pink background. In the dark, when its almost impossible to see color anyway, the watch turns on an amber light that gives it a rather spooky aura.Theres no shortage of Barbie branding to be found, from the engraved case back to the Barbie logo at the 3 oclock position to a heart motif inset dial at the 9 oclock position. Even the strap has its fair share of accents, like the Barbie Silohead logo at one end of loop.Invisible to the naked eye, Casio reveals that key components of the watchs bezel and band use bio-based resin to help reduce the products negative impact on the environment. It turns the watch into more than just a fashion accessory, becoming a strong statement that not only supports sustainable living but also women empowerment.The post Barbie-themed G-SHOCK watch has a beauty thats more than skin-deep first appeared on Yanko Design.