For a phone thats supposed to be the cheapest iPhone in Apples catalog, the company sure used some clever tricks to make the device feel larger than life.Take a minute to watch the iPhone 16E launch and youll notice something you really cant get your eyes off it. Even for a budget phone with one camera lens, the 16E looks dynamic and gorgeous in the video. No, it isnt the colors that make the video pop, its the camera angles. Apple deliberately used exaggerated perspectives and highly zoomed-in shots of the iPhone to make it look more outstanding than usual. And no, it isnt a new camera trick car companies have been using it for decades, giving their automobiles more 3-dimensional depth.Designer: AppleThe use of close-up camera angles creates a dynamism that makes ordinary objects look extraordinary.The iPhone 16E debuted today (ditching the SE moniker) with a design that seems to have lined up perfectly with all the rumors and speculations (but without the Camera Control button we were expecting). Apple announced a $599 price tag for the phone, which comes with a notch, a single camera lens (although Apple calls it a 2-in-1 camera), an aluminum frame, and wireless charging (without MagSafe) all in all, its a decent entry-level iPhone with nothing remarkably different so to make the phone look out of the ordinary, Apple relied on a clever optical technique called exaggerated perspective or hyper-perspective.Heres an example of regular vs. hyper perspective when compared side by side. I made the render below to perfectly demonstrate how changing your perspective literally changes the products appeal. The first shot adopts Apples exaggerated perspective technique, creating a phone that feels like its jumping out of the screen. Meanwhile, the photo on the right appears nice, but doesnt stand out.Image Credits: Sarang ShethThe reason the phone on the left looks more appealing lies in how we perceive objects. Stand at the bottom of a skyscraper and look up and it really feels grand. The same skyscraper when viewed from any normal angle a hundred yards away looks like any other building. Its because our eyes are guided by lines. The phone on the left has lines that converge at a point, while the phone on the right has parallel lines. Theres dynamism, motion, and drama in the first photo but not so much in the second one. Even though its literally the same product.Apple combined this visual trick with some brilliant cinematography. The camera movement is almost continuous with barely any breaks. Scenes are connected by the camera seemingly zooming in, hovering around, or panning across different scenarios. It feels like youre floating through Apples keynote like a hummingbird or a bee, observing the phone from an angle that makes it look much more grand than it is. The USB-C port looks massive, the braided charging cable feels thick enough to grip with your entire palm. At 5.78 inches, its literally the smallest iPhone in this entire 16 series, but the clever used of hyper perspective with those gorgeous close-up shots makes it look like the opposite.The most remarkable thing is that Apple claims its entire presentation was shot on the iPhone too, which is pretty interesting because current iPhones dont have the ability to shoot such exaggerated perspectives or such fancy close-ups. Sure, the 0.5x camera does a fairly good job of making things look more dramatic, but what Apple doesnt tell you is that theres also a lot of other equipment involved. External lenses, dramatic lighting, professional rigs, all these contribute to the incredible cinematography that weve come to expect from Apple.However, this use of unusual perspective instantly stood out (no pun intended!) as I watched the keynote. The iPhone 16E is by no means a flagship or flagship killer but everything Apple does (and says) is superlative, so the best way to demonstrate that is to make the phone look vastly more interesting than it actually is. This is also a visual trick we can use too, relying on the 0.5x camera to do more than just take ultrawide landscape shots. Know that you can use the same lense for product or even human photography too, just to make things look extra awesome!The post You Probably Didnt Notice This Clever Camera Trick In Apples iPhone 16E Video first appeared on Yanko Design.