Case StudyVegas Creates the Coolest NHL Experience with GreyscalegorillaThe Golden Knights use Greyscalegorilla Plus for Teams to create thrilling in-arena content that stands out from the spectacle of Las Vegas. by Greyscalegorilla Key Takeaways Greyscalegorilla helps the Vegas Golden Knights Entertainment team create thrilling in-arena content quickly without sacrificing quality. The Greyscalegorilla Teams workflow is vital to the rapid turnaround required to create engaging noise prompts to invigorate fans. Deliverable approval happens faster thanks to high-quality Greyscalegorilla assets and plugins that always work. The Vegas Golden Knights hockey franchise regularly plays for sell-out crowds of 18,000+ in the T-Mobile Arena on the Vegas strip. Founded in 2017, the team quickly established itself as an NHL powerhouse, reaching the Stanley Cup finals in its first season and winning the Stanley Cup championship in 2023. The teams Entertainment, Experience and Production department is tasked with delivering exciting in-arena content that stands out from the surrounding spectacle of Las Vegas. The departments three motion graphics artists offer a real-world example of how a Greyscalegorilla Teams account can streamline the fast-paced workflow required to create supercharged fan engagement. That was one of the first things I did when I got here we need to get this. We need licenses for Greyscalegorilla. Dan Senior Sr. Motion Graphics Manager, Vegas Golden Knights CREATING HIGH QUALITY CONTENT AT TOP SPEED Dan Senior is Sr. Manager of Motion Graphics for the Vegas Golden Knights. When he started with the organization, one of the first things he did was bring Greyscalegorilla into the org, having used the site throughout his career. Really, I just showed my manager look at the amount of resources available to us here, and look at the quality of them, Senior says. All of the textures, HDRIs, and things like that. And just the ease of use in the Cinema 4D environment, to be able to iterate quickly, produce, and version out ideas very quickly. Seniors team is tasked with creating eye-catching in-arena content and high-energy in-game moments like elaborate on-ice projections and on-screen noise prompts designed to get the crowd on its feet. Generally, the attitude is bigger is better, Senior says. You know, the more things exploding on ice projections, the better. We have to constantly push ourselves in what we can achieve in the space of time that we have, and Greyscalegorilla assets offer the high fidelity and speed we need to flip these grand, high-resolution ice projections quickly. Im almost certain most NHL teams dont do ice projections, Senior says. But theyre very much a big showy element of what we do here in Las Vegas, and they require tools you can rely on. Assets that are going to look good in any situation and work to a very professional standard. When youre planning all of that out, where do you go to find the assets you need? When it comes to Greyscalegorilla, I know I dont have to worry. Noise prompts are a really good way to make sure the crowd is involved and interactive. The Signal plugin has been a godsend for making noise prompts. Jalen Jones Sr. Motion Graphics Designer, Vegas Golden Knights MOTION GRAPHICS FOR MAXIMUM ENGAGEMENT Senior Motion Graphics Designer Jalen Jones has been with the Vegas Golden Knights Entertainment Team since October, 2018. On top of theme-night, play-by-play, and specific sponsor-centric graphics, one of his tasks is creating content designed to engage and energize fans during games. We take the entertainment part of in-game entertainment very seriously. Our crowd is rowdy; anything that tells them to make noise, theyre pretty much going to make noise, Jones says. Jones is often tasked with creating multiple animated noise prompts that display on T-Mobile Arenas massive screens during matches. To get them done and shipped for approval quickly, Jones depends on Signal, Greyscalegorillas proprietary Cinema 4D animation plugin. Im using pretty much everything. All the Materials. All the Textures. A lot of the HDRI stuff. Light Kit Pro. Just the Library in general, Jones says. But Signal is my go-to for making noise prompts, because Im able to animate assets without having to worry about doing keyframes myself. With Signal, once you figure out a certain look or animation that you want, you can take it from one project into another. And that saves a lot of time just when it comes to putting a project together. Saving time and steps is important in an industry defined by constant fan engagement, long seasons, and ever-evolving stakes. Jones and his Golden Knight teammates turn to Greyscalegorilla to keep them ahead of the game. Really, it just helps everything, whether Im doing a little background animation or noise-prompt text jumping or a helmet nodding to the beat, its super helpful. Thats how the workflow goes using Greyscalegorilla. Greyscalegorilla Teams is Trusted by the Best in the Game Leave a Comment:Cancel This site uses Akismet to reduce spam. Learn how your comment data is processed.