Free-to-play Xbox and Playstation video game eFootball has now taken on one of the hottest young prospects in world soccer as a brand ambassadorTech17:10, 20 Feb 2025Lamine Yamal in eFootballOne of the hottest young names in world sport has signed up as a brand ambassador of the eFootball video game alongside Lionel Messi.Barcelona and Spain ace Lamine Yamal joins the likes of the Argentine legend and fellow footie kings Luis Suarez and Neymar Jr as the latest face of the game.The 17-year-old has become a household name in the last year after wowing soccer fans with his silky pitch side skills.And game makers Konami hope his new star power will help to boost the millions of players theyve got enjoying the free-to-play Playstation 5 and Xbox Series X hit on consoles.Lamine's character in the gameREAD MORE: Daily Star's newsletter brings you the biggest and best stories sign up todayTo celebrate Lamine joining the game, they released a glitzy new trailer for his inclusion.Theres also new in-game content featuring the lad, including a new epic player character in his likeness and a new Carnival Campaign, where players can earn free eFootball coins and exclusive in-game rewards.A spokeswoman for the game said: At just 17 years-old, Yamal has already made history as one of the most exciting young talents in football.His incredible skill, vision, and passion for the game align perfectly with eFootballs mission to deliver an authentic and immersive football experience to players worldwide.Late last year, Neymar Jr and Suarez signed up alongside old teammate Lionel Messi to star in the game.Article continues belowThe trio - known as MSN in their heyday - were a global footballing force together in the mid twenty teens, winning leagues and cups galore over three seasons.