The Woman Behind Farrow & Balls Most Iconic Colors Has a New Favorite for 2025
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Boz GagovskiEvery item on this page was hand-picked by a House Beautiful editor. We may earn commission on some of the items you choose to buy.Known for its 132 carefully curated paint colors, Farrow & Ball does not take adding new shades lightly. Its collections, or palettes, as color curator Joa Studholme prefers to call them, arent influenced by trend cycles and consumer data; they come about only when she and her team have a gut feeling its time for something new. Well, now is the time: The British company is introducing its first new palette in two years. The 12 colors in itnine new, three archivalare inspired by childhood nostalgia and a connection with the earth. Were starting to take baby steps out of the gray mania, says Studholme, who was inspired by finding joy in familiar things. This palette pulls from the indulgence of everyday colors that were surrounded by all the time but dont necessarily notice. Her own home, shown above, features Duster on the backsplash, Marmelo on the cupboards, and Reduced Green on the lower cabinets.Shop the New Shades Farrow & Ball has never brought colors back from its archives before. Etruscan Red, Broccoli Brown, and Sap Green are being reintroduced as part of this grounded palette since theyre perfect complements to new colors. After trying to develop a deep terra cottaan iteration of Etruscan Red, Studholme admitsto pair with the new lighter clay color Naperon, she realized the ideal match was already right in front of her. When you perfected it the first time, why would you try and duplicate it? she says. Boz GagovskiDibber is featured on Studholmes radiator.The colors you see all the time are hidden heroes, and we should indulge in those items that are kind of old, slightly nostalgic, or part of our fondest memories, Studholme says. One such hue is Dibber, a deep muddy green that can read almost like khaki in the right lighting. Its named for the gardening tool used to create holes in the soil. As Studholme says, you cant get much more grounded than that. Boz GagovskiSap Green covers the hallway walls, while the upper third of the powder room features Scallop.Boz GagovskiThis room is painted in Naperon.Other new colors fill gaps in the existing palette, something Studholme listens out for in customer feedback. We have a shade called Light Blue, and so many people said that they loved it but it leaned too silvery. That kind of comment sticks in my head, she says. Cue Kekelugn, Studholmes solution, a cleaner version with less gray undertones. Two other new standouts Studholme points to are Duster, named for the yellow dusting cloths she remembers from childhood, and Reduced Green, a self-aware subdued teal. The palette is full of treasures that are right under our nose, but I think these colors will enhance our homes as well, she says.Follow House Beautiful on Instagram and TikTok.
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