We wouldnt have gone a dime over five dollars, personally, but someone out therepresumably a diehard Pokmon fan with outrageously deep pocketsjust dropped $87,840 on a Cheeto that achieved viral fame thanks to being shaped like a Charizard. The resemblance is well, if you squint, maybe? Pokemon.com The flaming tail is at least a spot-on detail because as you can plainly tell, the Cheetozard is formed from a Flamin Hot Cheeto rather than the less-scorching, lighter-colored regular variety. The lucky (?) buyer also got a custom Pokmon card as well as a storage box, presumably more to preserve the snack foods value rather than spare anyone who might dare to handle it the dreaded cheese-dust fingers. At three inches long, thats over $29,000 per orange inch! Goldins auction site notes It was initially discovered and preserved sometime between 2018-2022 by 1st & Goal Collectibles. The Cheeto surged in popularity on social media platforms in late 2024. It was featured on memorabilia site Arena Club as well as 1st and Goal Collectibles. Is this a wise investment for the future (what is the shelf life of a single Cheeto? Is is on par with a Twinkie, for instance)? But more urgently: is this yet another illustration of how Pokmons secondhand market has gotten entirely out of control? Who can forget, for instance, the Van Gogh kerfulffle of fall 2023? Or the ultra-rare card that Goldin sold back in 2021 for an eye-watering $1.2 million? Dont hold back, share your reactions below. Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, whats next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.