Xsolla, a global video game commerce company, revealed a customizable loyalty-as-a-service solution to help developers integrate rewards into their games purchase flows. The service boosts lifetime value and converts non-paying players by allowing them to earn and redeem points, thereby enhancing engagement, retention, and recurring revenue with minimal setup. Developers can deploy these loyalty programs across direct-to-consumer stores, web shops, and any Xsolla checkout process.Unlike offerings from third-party platforms, this solution enables developers to maintain full control over user data and relationships while providing expert guidance and best practices. The program is fully customizable, allowing adjustments to loyalty point names, icons, and configurations to align with each games brand identity and player behavior.Key features include:Cashback Rewards: Players receive a percentage of their purchases as points, which can be applied as discounts on future transactions.Loyalty Points: Integration with direct-to-consumer platforms lets players redeem exclusive items using earned points.Cross-Title Loyalty Programs: Publishers with multiple games can drive cross-marketing efforts by rewarding players across their entire catalog.Tier-Based Rewards: Players are incentivized to reach spending milestones with rewards such as discounts, exclusive content, or personalized gifts.These tools provide developers with the means to create personalized loyalty programs for direct-to-consumer journeys, noted Chris Hewish, Chief Strategy Officer at Xsolla. Our solution is designed to drive player retention, increase revenue, and build stronger player relationshipswhile ensuring developers remain in full control of their loyalty program mechanics.The loyalty solution is easy to integrate via the Xsolla Publisher Account, eliminating the need for coding and accelerating time-to-market. Developers already using Pay Station can launch the service with a one-click setup for their stores, in-game or in-app.Visit this page to learn more.Source link The post Xsolla Launches a Customizable Loyalty as a Service Solution appeared first on CG SHARES.