Senior Paid Social Manager (LinkedIn & Facebook Ads) B2B FocusAre you an expert in LinkedIn Ads and Facebook Ads with a track record of delivering results for B2B clients? Do you have digital agency experience and know how to build, optimize, and scale paid social campaigns that drive high-quality leads? If so, we want to hear from you!About Digital TraxDigital Trax is a fast-growing digital marketing agency dedicated to helping B2B companies establish a strong digital foundation through expert strategy and execution. We specialize in building omni-channel funnels, ensuring our clients generate high-quality leads, and drive revenue growth.We dont just run adswe develop data-driven strategies, implement conversion-focused campaigns, and provide end-to-end execution to help businesses scale. From audience targeting messaging development and conversion optimization, we handle it all. As we grow, were looking for driven marketers who want to make an impact and be part of our exciting journey.Why Join Us?Were in the early stages of an exciting journey and growing fast! This is a unique opportunity to step in at a pivotal moment, make a real impact, and help shape the future of the company. As we scale, youll have the chance to take ownership, drive strategy, and eventually build and lead a team. If youre looking for a high-growth environment where you can grow quickly alongside the company, this is the perfect role for you!About the RoleWere looking for a Senior Paid Social Manager to lead B2B-focused paid media strategies across LinkedIn and Facebook. This role requires a deep understanding of paid social advertising, audience targeting at various stages in the buying cycle, ad copywriting, conversion tracking, and methodical A/B testing. Youll play a crucial role in helping our clients generate leads, drive engagement, and generate ROI.What Youll Be DoingCampaign Strategy & Execution Set up, manage, and optimize LinkedIn and Facebook ad campaigns to drive conversions for B2B clients.Audience Creation & Targeting Build highly segmented audiences using first-party data, lookalike models, and platform-specific targeting features.Ad Copy & Creative Briefs Write compelling ad copy and develop clear creative briefs to guide designers and video teams.A/B Testing & Optimization Run structured experiments to test different creatives, messaging, and targeting approaches.Campaign Analysis & Recommendations Regularly analyze performance data, identify trends, and provide actionable insights to improve results.Conversion Tracking & Reporting Implement and troubleshoot tracking (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager) to measure campaign performance.Requirements5+ years of experience in paid social advertising, specifically LinkedIn Ads & Facebook AdsStrong background in B2B marketing with proven success in generating leads and pipeline growthExperience working in a digital marketing agency managing multiple client accountsProficiency in Meta Ads Manager, LinkedIn Campaign Manager, and CRM integrations (HubSpot, Salesforce, etc.)Strong copywriting skills and experience crafting high-converting ad copyAnalytical mindset with expertise in campaign measurement and reportingAbility to manage budgets effectively and scale campaigns profitablyApply NowLet's start your dream job Apply now