Automotive customization often treads familiar ground, but Jon Olsson continues to push boundaries with his latest creation an Audi RS6 Avant sporting Formula 1-inspired wheels that transform the German performance wagon into something truly otherworldly. The Swedish freestyle skiing legend and automotive enthusiast has once again demonstrated why hes considered one of the most innovative minds in the custom car scene.Jon OlssonDesigner: Jon OlssonFORMULA FOR DISTINCTIONOlssons matte black RS6 has undergone a metamorphosis that instantly commands attention. The centerpiece of this transformation? A set of wheels that bring F1 racing aesthetics to the street in a way thats both jarring and mesmerizing. These arent merely inspired by motorsport theyre a direct visual translation of current Formula 1 wheel design, creating an automotive mashup that feels simultaneously incongruous and perfectly executed.Jon OlssonI always like doing things that are different, Olsson explained in his February 2024 Instagram reveal. Its hard to do different things with wheels because most of everythings been done, but Id say this is a look I havent seen on anything besides a Formula 1 car.The wheels feature the distinctive F1 aesthetic with a black stealthy finish complemented by a vibrant highlighter yellow center hub stripe. The inspiration came when Olsson noticed F1s implementation of larger wheel designs for competing teams, sparking an idea that would take over a year and a half to bring to fruition.ENTREPRENEURIAL VISIONWhat makes this project particularly significant is that its not just another one-off customization for Olssons personal collection. The F1 wheels mark the launch of his new automotive brand, Innominate Unspecified, where he plans to make his innovative designs available to other enthusiasts who appreciate his boundary-pushing aesthetic.Jon OlssonOver the years I have worked on a million cars where I have brought my ideas to life, but it was always one-offs just for me or for other brands, Olsson shared. I finally thought that it was time to change that and start my own brand in the automotive space.Jon OlssonWorking with a partner named nder at Select Cars, who provided crucial production knowledge, Olsson has created a wheel design that transforms not just his RS6 but potentially the aftermarket wheel industry itself. The wheels have been tested on both the Audi RS6 and a McLaren 720S, though many observers noted they looked more at home on the Audis muscular frame.POWER MEETS PRESENCEThe RS6 itself is no slouch in stock form, but Olssons example reportedly produces around 800 horsepower firmly in supercar territory. This potent powerplant works in harmony with Audis sophisticated Quattro all-wheel-drive system and Pirelli P-Zero tires, ensuring the performance capabilities match the aggressive aesthetic.Jon OlssonThe visual impact of these wheels cannot be overstated. They create what automotive journalists have described as an absolutely menacing presence, transforming the already impressive Audi RS6 into something that looks like Batman would drive if he were a Transformer. The wheels dont merely complement the vehicle; they fundamentally redefine its character through a single, bold modification.HISTORY OF INNOVATIONFor those familiar with Olssons automotive journey, this latest creation follows a storied lineage of boundary-pushing builds. His previous RS6 projects include the Phoenix an ABT Audi RS6+ producing 735 hp and 920 Nm of torque and the infamous Audi RS6 DTM with its 1000 horsepower output and distinctive roof box. Tragically, the DTM was stolen and subsequently set on fire around 2015, adding poignancy to his continued passion for developing these vehicles.Olssons background as a former Red Bull team freestyle skier and X Games gold medalist provides context for his approach to automotive customization. The same competitive spirit and eye for the extraordinary that defined his skiing career now manifests in vehicles that refuse to blend in.TECHNICAL EXECUTIONWhile specific technical details about the wheels remain somewhat guarded, the execution of Formula 1 design principles in a street-legal context represents a significant engineering achievement. Formula 1 wheels typically utilize forged magnesium alloy machined as a single piece to maximize strength while minimizing weight a technical approach that differs substantially from conventional street wheels.Jon OlssonAdapting these design elements to wheels compatible with high-performance street vehicles requires considerable engineering to balance aesthetic goals with practical requirements. This integration of racing aesthetics with street-car practicality represents a unique technical achievement that distinguishes them from both conventional street wheels and actual Formula 1 equipment.CHECKERED FLAG THOUGHTSJon Olssons F1-wheeled RS6 represents more than just another custom car its a statement about the creative possibilities that exist at the intersection of motorsport and street vehicle design. By bringing Formula 1 wheel aesthetics to a high-performance wagon, Olsson has created something that challenges conventional boundaries and expands our understanding of what automotive customization can achieve.Jon OlssonAs the inaugural product for his Innominate Unspecified brand, these wheels signal Olssons transition from individual enthusiast to automotive entrepreneur. For those who find mainstream vehicle modifications too predictable, Olssons creations offer a glimpse into a more daring automotive future one where the lines between racing and street aesthetics blur into something entirely new.Whether you view the F1-wheeled RS6 as automotive art or an aesthetic overreach, one thing remains undeniable Jon Olsson continues to create vehicles that demand attention and spark conversation. In a world of increasingly homogenized automotive design, thats an achievement worth celebrating.The post TRACK MEETS STREET: JON OLSSONS AUDI RS6 GETS THE F1 TREATMENT first appeared on Yanko Design.