By AJ Dellinger Published March 15, 2025 | Comments (0) | Silhouetted figures in front of a white background and the words 'Hey Siri.' Sebastien Bozon/Getty Images Last week, in a classic Friday news dump, Apple made the deeply embarrassing announcement that it would be delaying plans to infuse its voice assistant Siri with artificial intelligence-powered capabilities. But that announcement didnt just send its stock price tumbling. According to a new report from Bloomberg, its also caused morale within its Siri team to spiral, too. Per the inside account of Apples issues, Robby Walker, a senior director in Apples Siri division, held an all-hands meeting for the team and acknowledged that things werenot great. He acknowledged that team members might feel angry, embarrassed, and burned out by the whole situation. You might have co-workers or friends or family asking you what happened, and it doesnt feel good, he reportedly said, according to Bloomberg. What also doesnt feel good is the apparent fact that Apples marketing kinda left the Siri folks hanging out to dry. They started running ads promoting the features that would be available in the suped-up Siri last year, promising that itd arrive by June of this year. Those features were supposed to be part of the broader suite of Apple Intelligence offeringsone of the primary selling points of the iPhone 16, which otherwise didnt offer a whole lot of upgrades. But now those arent coming.In fact, it seems theres no clear timeline for when they actually will arrive. Walker reportedly told the team that while Apple would like for their new intelligence features to roll out along with the launch of iOS 19, expected to be available this summer, it doesnt mean that were shipping then. Currently, Bloomberg reports that the in-progress Siri feature only works the way its supposed to between two-thirds to 80% of the timewhich both sounds woefully insufficient and, if you have any experience with Siri, is about in line with how well it already works. While missing a deadline is painful and embarrassing, maybe the Siri team should take solace in the fact that most people probably arent missing those promised features all that much. A December 2024 survey from trade journal SellCell found that 73% of iPhone owners found the companys new AI features to add little to no value.That said, voice assistants like Siri kinda seem like a no-brainer application for artificial intelligence. Its surprising that its taken so long for companies to get around to actually integrating it. Apple isnt alone in this problem. It took until last month for Amazon to announce AI-powered features for its Alexa voice assistant, and even those are getting slow-rolled as the company introduces them to a limited selection of devices for the time being. For all the hype AI generates, it seems like finding ways to get consumers to use it is harder than it may seem.Daily NewsletterYou May Also Like By Florence Ion Published March 14, 2025 By Thomas Maxwell Published March 14, 2025 By Thomas Maxwell Published March 12, 2025 By Thomas Maxwell Published March 11, 2025 By Kyle Barr Published March 11, 2025 By Sherri L Smith Published March 11, 2025