The AJ100 practices next generation retrofit of 151 Shaftsbury Avenue, an early 2000s office building in Londons West End, was granted consent by Camden Councils planning committee last month.Drawn up for Royal London Asset Management Property, BGYs vision for the nine-storey mixed use building retains some 90 per cent of the structure, whose floor are will increase by 763m2 floor area, from 6,563m2 to 7,214m2.BGYs vision involves a rooftop and corner extension to the block to create a 10-storey office-led development, while remodelling of the fourth and seventh storey will enable external terraces to be carved out.AdvertisementOn the ground floor, inactive frontages will be replaced by commercial use and existing residential units on site will be untouched.The current building, which is next to the Grade II-listed Odeon cinema, will see its faade replaced by a design incorporating stepped brick piers and spandrel panels to create movement and interest with play on light and shadow.Planning officers said in a report recommending the application for removal that the current 151 Shaftsbury Avenue was considered to contribute little to the street scene or townscape. They added that BGYs designs would ensure the building has a better relationship to surrounding listed structures.Joseph Kane, senior development manager at Royal London Asset Management Property, said: The proposals will transform the building while retaining over 90 per cent of the existing structure, with the revitalised building bringing the site to life and supporting the local economy. We look forward to working with Camden Council and the local community as we move towards the delivery stage.Work is due to begin in 2026.AdvertisementCurrent site view