Horizon Forbidden West Actress Ashly Burch Talks about Controversial AI Aloy Demo A week ago, we saw Horizon Forbidden West's protagonist Aloy control...
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Horizon Forbidden West Actress Ashly Burch Talks about Controversial AI Aloy DemoA week ago, we saw Horizon Forbidden West's protagonist Aloy controlled by AI, and players were less than impressed, calling the stiff text-to-speech model "creepy" and "cursed."She wasn't voiced by her usual actress Ashly Burch, but the precedent itself is naturally alarming, so Burch posted a video on Instagram, where she addresses the controversy. After the demo's leak, Guerrilla got in touch, reassuring her that the video "didn't reflect anything that was actively in development," and the studio didn't use her performance nor facial or voice data.Burch says she isn't scared for her career in particular, but "I feel worried about this art form. Game performance as an art form."The actress has joined SAG-AFTRA's strike, which stands to protect actors from unauthorized use of their performance for AI training. "What we're fighting for is that you have to get our consent before you make an AI version of us in any form," Burch says. "You have to compensate us fairly, and you have to tell us how you're using this AI double."Alas, the latest proposal from the bargaining group was "filled with alarming loopholes that will leave our members vulnerable to AI abuse," so the strike continues."I feel worried not because the technology exists, [and] not even because game companies want to use it, because of course they do they always want to use technological advancements," Burch explains. "I just imagine a video like this coming out that does have someone's performance attached to it that does have someone's voice or face or movement and the possibility that if we lose this fight, that person would have no recourse. They wouldn't have any protections, any way to fight back. That possibility, it makes me so sad."
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