Netflix acquired the Roald Dahl Story Company in 2021but its been tapping into the authors vast catalogue since 2018, when it inked an animation-specific deal to bring his work to the streamer. However, when you think Roald Dahl, Netflix isnt exactly the first thing that comes to mind; lately, the immediate association is either Timothe Chalamet or off-brand, AI-generated attraction that went viral for being so amazingly terrible. Thats not to say the streamer has forgotten about its valuable and expensive IP (in 2021, the Hollywood Reporter noted that while terms of the full catalogue-rights deal were not made public, the 2018 animated deal was for a reported nine figures). Projects created under its umbrella have included 2022s Matilda the Musical, starring Emma Thompson and Lashana Lynch; Wes Andersons 2023 The Wonderful Story of Henry Sugar, which won a short-film Oscar and was followed by three more Dahl shorts also directed by Anderson; and animated film The Twits, due later this year from Phil Johnston (Ralph Breaks the Internet). And now, Netflix has announced its latest Dahl project, its first to make use of arguably Dahls most popular creation: Charlie and the Chocolate Factory. (As THR points out, Chalamets Wonka film, released in late 2023, pre-dated the Dahl-Netflix deal.) Weirdly, though, it takes a cue from another of Netflixs big-ticket franchises, Squid Game, in the form of a reality competition called The Golden Ticket. While Squid Game: The Challenge was both controversial and confusing, it was also a big hitand you see how some enterprising producer was able to pull game show out of Dahls original book, which follows a group of kids and their parents who, after snagging those elusive golden tickets, find themselves in the running to inherit Willy Wonkas fantastical factory. Unlike the fictional Squid Game, the also-ran characters in Chocolate Factory arent cut down with machine guns, but they do face some grim consequencesincluding being dumped down a garbage chute and turning into a giant blueberry. The Golden Ticket is still in the casting phase, but Netflix is only considering applicants 18 and up, so no actual children will be put through its paces. Details are scarce this early in the process, but a press release posted on the streamers Tudum site bills The Golden Ticket as an all-new reality competition inspired by the bold and imaginative universe of Wonka.It continues: Just like Charlie Bucket and the other children in Roald Dahls original 1964 novel Charlie and the Chocolate Factory, a group of lucky contestants will have the chance to step into the whimsical wonderlandand to enter, youll need a coveted golden ticket. To achieve sweet success in this high-stakes social experiment, players will have to adapt and strategize, as a golden ticket only gets you so far. Wonkas guests must withstand games, tests, and temptations designed to prove their instincts, resilience, and ability to thrive in the chaos of a retro-futuristic dreamscape. Oompa-Loompas not included, apparently, though theres always a chance your Netflix addition might come back to haunt you, a la poor Mike Teevee. You can check out how to apply for the show at the casting website, which brings some Squid Game connotations back into the picture by calling The Golden Ticket a social experiment like no other and promising a huge prize. What could go wrong? Want more io9 news? Check out when to expect the latest Marvel, Star Wars, and Star Trek releases, whats next for the DC Universe on film and TV, and everything you need to know about the future of Doctor Who.