Naoe manAssassin's Creed Shadows brought in a million players on its first day, but it's weird that Ubisoft isn't sharing sales numbersFor the first time in a while, Ubisoft has delivered some good news for its workers, investors and anyone who cares about the publisher's continued existence.Image credit: Ubisoft News by Sherif Saed Contributing Editor Published on March 21, 2025 Assassin's Creed Shadows may be about to signal a rebound for publisher Ubisoft. The company announced that the action RPG has had over 1 million players in its first 24 hours on sale.This is obviously pretty good for any game, but the real news here is that those arent actual sales figures, which is a little concerning.To see this content please enable targeting cookies. Assassins Creed games always do well for Ubisoft, so there was little worry that Shadows wouldnt also deliver. Much of the pre-launch doom and gloom about the publishers future was warranted, however - and the constant delays certainly didn't help.But here we are, one day after release, and we have a sign of life. Ubisoft announced in a Tweet Thursday that Shadows has passed 1 million players. This milestone was reached just on its first day on sale, and likely includes all platforms.Ubisoft has yet to reveal hard sales numbers, either shipped or sold. In fairness, the publisher doesnt typically do that; its more concerned with active player numbers, as all the modern Assassins Creed games incorporate many live service elements that rely on player retention, and not necessarily the initial sales bump. Naoe is not sure about this. | Image credit: Ubisoft/VG247Over on Steam, the games performance has been, well, fine, though nothing particularly special. Shadows currently sits at the top of Steams top sellers for its third week running. After launch, the game peaked at 41,412 concurrent players (via SteamDB).If youve been keeping up with the performance of other major Steam releases in 2025, 41,000 will no doubt look small compared to Monster Hunter Wilds 1.3 million concurrent, or Kingdom Come Deliverance 2s 256,000 series record. As positive word of mouth continues to spread, however, Shadows player base will surely grow over the weekend.Its also worth keeping in mind that, because Ubisoft spent several years not publishing its games - including Assassins Creed - on Steam, its audience is a little more fragmented on PC. Well find out when the dust settles. If you havent decided yet whether you want to jump into Assassins Creeds interpretation of Feudal Japan, maybe our five star Shadows review will help.