We've heard before that PlayStation may have won the marketing rights to GTA 6, and that same rumour has cropped up again this week here's all we know, and why it mattersTech09:00, 22 Mar 2025Would you buy a console for GTA 6?(Image: Rockstar)Grand Theft Auto 6 is still slated to arrive this year, but the lack of marketing has some fans climbing the walls and some building entire maps.While the closest we may get now is some of the lighting features in GTA 6, some fans have put two and two together to make what they think is four after a content creator teased more PlayStation collaborations to come in 2025.Article continues belowWith the account suggesting a new marketing deal is coming for PlayStation, fans have assumed it's something related to Rockstar and it's not the first time we've heard it.Over on the GTA 6 subreddit, fans spotted a post on X( formerly Twitter) from Detective Seeds, a YouTuber, which said "There are 2 more Playstation partnerships that have not been announced yet and should happen before summer show."It follows reports that People Can Fly, co-developer on Gears of War E-Day, has signed a deal for a new project, and when pressed, Detective Seeds suggested at least one of the deals includes a heavy marketing component.That's naturally set fans into overdrive on Reddit, and while some have joked it'll be for 2K's other crime-focused adventure launching this year (Mafia: The Old Country), but there is a history of PlayStation partnering with Rockstar for console bundles and the like.GTA 6 is still coming this year (apparently)(Image: Rockstar)So, why does it matter? In truth, for many people it might not if you're an Xbox gamer, you'll know GTA is coming. But for anyone that doesn't have a console capable of playing GTA 6 yet, seeing the PlayStation logo at the end of an advert might be all they need to see to make their decision.In fact, they might never even bother to check out Xbox as a result, so having that kind of sway is likely to be important for Sony or Microsoft when it comes to the marketing plan rollout from Rockstar.Expect those rights to have been expensive, too, given just how massive GTA 6 could be for the gaming industry and beyond.It could also mean that GTA 6 on PC gets knocked further down the line, but we'll hopefully hear more soon.For more on GTA 6, check out when AI predicts the game will launch, as well as the series' best celebrity cameos so far.Article continues belowFor the latest breaking news and stories from across the globe from the Daily Star, sign up for our newsletters.