Ive been attending and covering HPs partner events like Amplify for decades, and it has always struck me that HP treats its partners like family.That kind of partner relationship is vastly different from what Ive seen at other companies Ive worked for firms that claim to value partners but often treat them like a burden theyd rather not deal with. HPs approach should be the standard. Instead, it is the exception. Enrique Lores is a unique CEO, and while HP has had some problematic CEOs, Lores embodies the empathy and customer focus of HPs founders.It is rare to see a CEO mingling with attendees, soliciting feedback, and engaging in meaningful conversations at events. Typically, CEOs retreat to the background after a brief appearance on stage, leaving the spotlight to others.However, HPs Amplify partner event was different. It was marked by the unusual presence of HPs CEO, who actively roamed the event floor, interacting with partners and attendees alike. This level of engagement was unprecedented and set the tone for a truly remarkable experience.Lets talk about HP Amplify this week. Then, well close with my Product of the Week, an upcoming notebook from HP that uses the Qualcomm Snapdragon solution correctly which, sadly, is also an exception.HPs Focus on End Users and PartnersThe HP Amplify event was unusual not only because of the CEOs approachability but also because of its extreme focus on end users and partners.Unlike many industry events that primarily showcase engineering feats and product specifications, Amplify prioritized the experiences and needs of its customers and partners.HP demonstrated a commendable dedication to understanding and addressing the real-world applications and challenges faced by those who use its products daily.AI Tools Streamline Customer, Partner ServiceInternally, HP has been pioneering the aggressive use of artificial intelligence (AI).At Amplify, the demonstration of AI tools designed to streamline the process of matching customers and partners with the right products was particularly noteworthy. These AI solutions enhance the efficiency and accuracy of product recommendations, ensuring that the end users receive the most suitable options to meet their needs.This focus on AI extends beyond internal operations, showcasing HPs commitment to leveraging advanced technologies to improve customer satisfaction.PC and Printer SecurityHPs leadership in security was evident across both its PC and printer lines. With a strong emphasis on protecting user data and ensuring safe operations, HP continues to innovate in this critical area.Its unique Quantum Safe printer offerings represent a significant leap forward in safeguarding sensitive information. These printers are designed to address the emerging threats of quantum computing, ensuring they remain secure even as technology evolves.Expanding AI PC Product LinesIn an impressive move, HP announced the introduction of 60 new AI PC products. This significant expansion positions HP at the forefront of the desktop AI PC market.By focusing on desktop AI capabilities, HP is not only catering to current market demands but also paving the way for future dominance.This initiative highlights HPs strategic approach to incorporating AI into its product development, ensuring it remains competitive and innovative.Employee Care: A Legacy of CompassionHPs unique focus on employee care was another highlight of the Amplify event. This mindset is not a recent development but a foundational principle dating back to the companys inception. The companys commitment to its employees is reflected in various initiatives and policies aimed at ensuring their well-being and professional growth. This approach fosters a positive work environment and contributes to the companys overall success.Sustainability and Product ReuseHPs advancements in product reuse and a market-leading focus on sustainability were prominently showcased at Amplify.The company has made significant strides in reducing environmental impact through innovative practices and sustainable product designs. HPs dedication to sustainability is evident in its efforts to create products that are not only efficient but also environmentally responsible.HP Supply Chain Prepared for DisruptionHPs proactive logistics pivot in anticipation of the trade wars has positioned it as arguably the best-prepared vendor in the industry.By adapting logistics strategies to mitigate potential disruptions, HP has ensured continuity and reliability in its supply chain. This level of preparedness demonstrates HPs foresight and strategic planning capabilities, making it a dependable partner in uncertain times.Training Partner AIs: Empowering Through KnowledgeOne of the most compelling aspects of HPs strategy is its dedication to training partner AIs. By focusing on desktop AI, HP is uniquely positioned to help users understand and maximize the potential of personal AI capabilities. This educational approach ensures that partners and end users are equipped with the knowledge and tools needed to thrive in an increasingly AI-driven world.HP CEO Honored for Ethical LeadershipAt the core of HPs business philosophy is the belief that doing good leads to doing well. This principle was exemplified by HP CEO Enrique Lores recent recognition with the Lifetime Achievement Award from Just Capital a prestigious accolade that underscores HPs commitment to empathy, heart, and ethical business practices.The award is a testament to the companys dedication to making a positive impact on society while achieving business success.Wrapping Up: Key Takeaways From HP Amplify 2025HPs Amplify partner event was a remarkable showcase of innovation, strategic thinking, and heartfelt commitment to both customers and partners.From the CEOs hands-on engagement to the companys focus on AI, security, sustainability, and employee care, HP demonstrated why it is a leader in the industry.As HP continues to push the boundaries of technology and prioritize the well-being of its stakeholders, HP proves that the company you want to do business with is one that cares deeply about doing good to do well.So, the next time you see a CEO asking attendees for feedback, you might want to pinch yourself and make sure youre not dreaming. If you are dreaming, lets hope its about HPs innovative products and its CEO winning awards for being such a compassionate leader.Because with HP, reality really does feel like a dream.HP EliteBook 6 G1qImage Credit: HPQualcomms Snapdragon laptop solution was uniquely positioned to benefit from Microsofts AI PC effort, but Qualcomms strength isnt in processors; its in connectivity. While the processor was impressive, decoupling it from the 5G modem significantly weakened the offering.The issue with 5G modems is that they arent extremely popular. However, I expect that will change as we advance AI use because, today, most AI capability is in the cloud, not on the PC, which makes the connectivity option far more critical.The upcoming HP EliteBook 6 G1q includes a modem and features HP Go, a service that connects you instantly for about $20 per month. Ive used 5G laptops in the past, and they can be a godsend when Wi-Fi isnt available or when it sucks.As you would expect, this laptop has massive battery life, meaning you can leave your power supply behind (the last Qualcomm laptop I had could go several days without needing a charge), and Qualcomms latest has far greater compatibility. The penalty for running it in emulation (for applications that arent native) has dropped to around 4%, which most folks wont even notice.I havent had a chance to use the laptop yet, and were still waiting on pricing and availability. Still, this is what Qualcomm-based AI PCs should have always been.With Microsoft finally releasing Recall, which runs continuously, I expect this product to shine very well competitively, so its my Product of the Week.