In New York, Laura Gonzalez creates a romantic shopping fantasia for famed Parisian retailer Printemps
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Spring is HereIn New York, Laura Gonzalez creates a romantic shopping fantasia for famed Parisian retailer PrintempsByRichard Martin March 24, 2025East, Interiors (Gieves Anderson/Printemps)SHAREParisian designerLaura Gonzalezcould have easily been overwhelmed by a project that involved hard-launching a famed and venerable French luxury retailer inside one of Manhattans most well-respected art deco buildings, One Wall Street. The challenge: How to marry the rich heritage of the Printemps brand, founded in a classic Boulevard Haussmann building in Paris in 1865, with the architectural style of a classic Manhattan address?Gonzalezs answer was to flex. Instead of developing a singular style to define this important new addition to the Financial Districts cultural landscape, she created ten distinct spaces by turns colorful and whimsical, futuristic and fresh, and reverential to the brands and the buildings storied pasts.Read more about the storied store on aninteriormag.com. New YorkRetail
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