Kit & Krysta explain what is likely going on inside Nintendo right now as a result of pricing backlash and confusion
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RandomlyRandom67MemberJul 7, 20232,185Really really great video, well worth the launch. They basically go through and describe what is likely happening inside Nintendo right now as a result of the pricing backlash and consumer confusion on pricing. They discuss the "war room" and stuff like that.It's interesting that Krysta was confused about the 90 dollar physical stuff online (they thought it was misinformation but they don't know about physical pricing being more expensive in Europe). If even they are confused with the messaging and pricing details then imagine the reaction of the average consumer right now FistyMemberOct 25, 201722,233What is going on inside Nintendo right now is a lot of reclined relaxation and marg parties because they know they have a captive market. You want their games, you will pay their pricesMeg CherryMemberOct 25, 20177,758Seattle, WAFisty said:What is going on inside Nintendo right now is a lot of reclined relaxation and marg parties because they know they have a captive market. You want their games, you will pay their pricesClick to expand...Click to shrink...should I believe two people who actively worked with NOA for years, or one rando forum poster gonna have to sleep on this oneMr Evil 37MemberMar 7, 202225,572Meg Cherry said:should I believe two people who actively worked with NOA for years, or one rando forum postergonna have to sleep on this oneClick to expand...Click to shrink...ZojirushiMemberOct 26, 20173,609Laughing all the way to the bank I think it's how they call itTripaSecaMemberOct 27, 20173,156So PauloIf they did anything right, they'll for sure have foreseen the backlash. Every company in the US will face this same backlash."The tariff hit us but the consumers can't add 2+2."Hero_of_the_DayAvengerOct 27, 201719,476Fisty said:What is going on inside Nintendo right now is a lot of reclined relaxation and marg parties because they know they have a captive market. You want their games, you will pay their pricesClick to expand...Click to shrink...I am NOT saying I would bet things go bad here. Especially out the gate, things will be absolutely fine.But, Nintendo more than any other company knows the swings of the industry. They have been at the top of the world, and the fucking pits, multiple times over the years. I am sure they are listening and cautious. But, that doesn't mean they will change course at all, especially with everything going on in the world. They surely knew going in that this was going to cause some backlash. Only time will tell if that backlash turns into an actual problem.ClickyCal'MemberOct 25, 201764,564Man I can't imagine if social media was at the way it is now when the 3ds was revealed.KouriozanMemberOct 25, 201724,136Seems obvious, Nintendo CAN'T afford Switch 2 to fail because they have absolutely nothing else to fall onto if that happens.Doesn't mean it'll fail but they gotta prepare for the worst just in case.IMO I don't see it failing, they're coming off on the console that (will) be the best selling one ever, and whatever "social" backlash there is, it's going to be very very popular anyway, like any recent Nintendo backlash (Pokmon, Switch 1 price had it too/etc)poptireAvatar Wrecking CrewThe FallenOct 25, 201714,453Meg Cherry said:should I believe two people who actively worked with NOA for years, or one rando forum postergonna have to sleep on this oneClick to expand...Click to shrink...Lmao FistyMemberOct 25, 201722,233Meg Cherry said:should I believe two people who actively worked with NOA for years, or one rando forum postergonna have to sleep on this oneClick to expand...Click to shrink...Alright, see ya in the Metroid 4 reviews thread where everyone is losing their marblesjungiusMemberSep 5, 20213,324Hero_of_the_Day said:I am NOT saying I would bet things go bad here. Especially out the gate, things will be absolutely fine.But, Nintendo more than any other company knows the swings of the industry. They have been at the top of the world, and the fucking pits, multiple times over the years. I am sure they are listening and cautious. But, that doesn't mean they will change course at all, especially with everything going on in the world. They surely knew going in that this was going to cause some backlash. Only time will tell if that backlash turns into an actual problem.Click to expand...Click to shrink...maybe they have expected this thing won't sell well like switch 1 due to the product and economic uncertainty, so they try to save their revenue and profit margin by nickel diming the existing customers and fanbase.MattBPokmon Master Uncle Works at NintendoAvengerOct 25, 20173,664The confusion about the price is mostly because of the amount of outlets posting stuff from click bait articles.Meg CherryMemberOct 25, 20177,758Seattle, WAFisty said:Alright, see ya in the Metroid 4 reviews thread where everyone is losing their marblesClick to expand...Click to shrink...Nobody posting on a gaming forum in 2025 has any marbles left. That's why we're here.rama_MemberJul 30, 2024463Sony and third parties are going to follow Nintendo's lead and start selling new games for $80+ as well and then it's over and there's no going back.Dark NinjaMemberOct 27, 20178,258Krysta went IN on Doug Bowser there for a bit.krae_manMaster of Balan WonderworldMemberOct 25, 201710,507I don't know how much stock needs to be put into people complaining about pricing. Every single time there are people with unrealistic expectations "The system should have the best specs of any console ever, have 100 hours battery life and cost $199" and the Europe people who think their cost should be identical to the US after the VAT and whatnot.The physical media being significantly more expensive to manufacture and needing parody or close to it with digital pricing is for sure going to be a problem for them though.Meg CherryMemberOct 25, 20177,758Seattle, WAMattB said:The confusion about the price is mostly because of the amount of outlets posting stuff from click bait articles.Click to expand...Click to shrink...It's also because they didn't include the price in their hotly promoted reveal video, leading to people getting info from different sources.Mr Evil 37MemberMar 7, 202225,572jungius said:maybe they have expected this thing won't sell well like switch 1 due to the product and economic uncertainty, so they try to save their revenue and profit margin by nickel diming the existing customers and fanbase.Click to expand...Click to shrink...It can sell extremely well and still sell less than Switch 1. Switch 1 had multiple factors in its favour that Switch 2 won't have.Diogo ArezOne Winged SlayerMemberOct 20, 202019,836Nintendo basically shitting on their main target group with these prices is a strategy that I'm really curious if it'll pay off long term, launch wise they are probably safe tho, it will sell out regardless FistyMemberOct 25, 201722,233Meg Cherry said:Nobody posting on a gaming forum in 2025 has any marbles left. That's why we're here.Click to expand...Click to shrink...My point is alot of the people complaining about price etc are going to be singing a different tune when software and FOMO starts rolling out. Nintendo knows thissazzMemberAug 3, 20205,925London, UKMattB said:The confusion about the price is mostly because of the amount of outlets posting stuff from click bait articles.Click to expand...Click to shrink...nintendo really haven't helped themselves by not including pricing stuff in their direct as well as making physical even more expensive for some ridiculous reason in europe and thus people expect that would be the case elsewheremrbogusMemberJul 14, 20193,374The great thing about entertainment is that its not a necessity. Still have look at that grocery bill every week, but I don't have to look at my Nintendo bill if I don't have to.YohraUtopiaMemberApr 1, 20211,319Fisty said:What is going on inside Nintendo right now is a lot of reclined relaxation and marg parties because they know they have a captive market. You want their games, you will pay their pricesClick to expand...Click to shrink...this is not remotely true. please read a single non-gaming financial or business press report/analysis on this.CharizardMemberOct 25, 20173,128A lot of it is people not understanding that they are certainly taking a big loss in Japan with each console sold in order to preserve that giant market.They think "We are getting ripped off". That is what I'm seeing on social media. The rest is people having unrealistic expectations I'd say.As for the GAME prices...$80 Kirby is NUTS tho????Dinoegg_96AvengerNov 26, 20172,679MattB said:The confusion about the price is mostly because of the amount of outlets posting stuff from click bait articles.Click to expand...Click to shrink...If only there was a way for Nintendo let people know that info...Mr Evil 37MemberMar 7, 202225,572I wonder if people would have preferred the console being more expensive but game prices staying the same.Tom Nook Says...MemberJan 15, 20196,775You don't make a game $80 for the first time ever just two years after you made a game $70 for the first time ever unless you're geared up for the backlash.yyrMemberNov 14, 20174,098White Plains, NYWatching as I type this.None of the announced prices seem unfair to me, considering the horsepower of the hardware, the rising cost of producing games, significant inflation since the release of Switch 1, and of course, the tariff nonsense. It's just that the dollar amount is higher than before, so it's a surprise."AAA prestige titles," as they call them, cost more to produce now than ever before. Why do you think so many of them have in-app purchases now? But Nintendo is known for releasing complete games that don't nickel-and-dime you, so they're not going to be subsidized by whales. The only alternatives are to either increase prices or decrease costs (layoffs, etc).I just visited an inflation calculator, and a $60 game in 2005 dollars would cost $98 in 2025 dollars. $80 for a AAA game now is actually cheaper than $60 then. But the new dollar amount comes with sticker shock.Games need to cost more to support higher salaries and other development costs, and therefore prices need to go up eventually. But there isn't any "good" time to announce a price increase. I don't know what the right answer is, if one exists. Maybe more mid-tier games...?Ring Dings and PepsiMemberJan 23, 20241,428Fisty said:My point is alot of the people complaining about price etc are going to be singing a different tune when software and FOMO starts rolling out. Nintendo knows thisClick to expand...Click to shrink...It's not a 100% given; there's a nonzero chance we're in a 3DS-at-launch situation where Nintendo seriously just misreads the market. I'm sure they too thought "we're launching the successor to the venerated DS, we can truly do whatever we want" before dropping it. icecreamMemberOct 27, 20171,045Meg Cherry said:should I believe two people who actively worked with NOA for years, or one rando forum postergonna have to sleep on this oneClick to expand...Click to shrink...To be fair both are a crapshoot because neither are actually inside Nintendo's decision circle at the moment.We don't know what Nintendo will do. It's OK for some people to panic it's OK for some people to shrug it off. Time will tell.HolmesAVALANCHEThe FallenOct 25, 20174,047MattB said:The confusion about the price is mostly because of the amount of outlets posting stuff from click bait articles.Click to expand...Click to shrink...They talk about the confusion in the video and that's not the cause they landed on.MattBPokmon Master Uncle Works at NintendoAvengerOct 25, 20173,664sazz said:nintendo really haven't helped themselves by not including pricing stuff in their direct as well as making physical even more expensive for some ridiculous reason in europe and thus people expect that would be the case elsewhereClick to expand...Click to shrink...I mean both things can be right. Nintendo could have done a better job giving the info.Ring Dings and PepsiMemberJan 23, 20241,428yyr said:Games need to cost more to support higher salaries and other development costs, and therefore prices need to go up eventually. But there isn't any "good" time to announce a price increase. I don't know what the right answer is, if one exists. Maybe more mid-tier games...?Click to expand...Click to shrink...I said this in another thread but they already increased the price not two years ago with TOTK being $70. In two years Nintendo's "full price" for software has shot up by 33%. Of course there was going to be backlash.LotusOne Winged SlayerMemberOct 25, 2017121,941Mr Evil 37 said:I wonder if people would have preferred the console being more expensive but game prices staying the same.Click to expand...Click to shrink...How much more expensive we talkingFlame LordMemberOct 26, 20173,490Fisty said:Alright, see ya in the Metroid 4 reviews thread where everyone is losing their marblesClick to expand...Click to shrink...I'm sure the Switch crowd is full of people looking to drop $450 to play at 4K60, oh yeah and $20 extra.QuintonStaff Writer at TheGamerVerifiedOct 25, 201722,496Midgar, With LoveIt's a good video. They're knowledgeable and they have a more thorough understanding of the inner workings at play here than 99.99% of us. Even if their experiences are not based upon current conditions at the company, their perspectives remain illuminating.I recommend folks watch it.Mr Evil 37MemberMar 7, 202225,572sazz said:nintendo really haven't helped themselves by not including pricing stuff in their direct as well as making physical even more expensive for some ridiculous reason in europe and thus people expect that would be the case elsewhereClick to expand...Click to shrink...They probably waited until the last moment to finalise pricing, well after the Direct was locked. Also, one could argue that you don't put bad news in a big showcase that's meant to be all positive.YohraUtopiaMemberApr 1, 20211,319sazz said:nintendo really haven't helped themselves by not including pricing stuff in their direct as well as making physical even more expensive for some ridiculous reason in europe and thus people expect that would be the case elsewhereClick to expand...Click to shrink...the price stuff wasn't in there because the video was likely finished before the prices were set because of the level of uncertainty in the global economy. I mean the Japanese GOVERNMENT only started to get even a sense of the severity of Trump's moves... on April 1! Leading to the almost unthinkable until, well, April 1, agreement between Japan, China, and South Korea to collectively coordinate their push back to the US. People on a board like this are very tuned into things like Nintendo games rarely going on significant sales and things like that. But Nintendo knows that the broader audience (which is not only the proverbial "casuals"), particularly for them, is price sensitive on the MSRP. It's one of the reasons they stopped chasing high powered components generations ago.Diogo ArezOne Winged SlayerMemberOct 20, 202019,836Mr Evil 37 said:I wonder if people would have preferred the console being more expensive but game prices staying the same.Click to expand...Click to shrink...Yeah I would, I'd take a 550 console if it meant I didn't have to spend 90 fucking euros on a fucking game Common KnowledgeOne Winged SlayerMemberOct 25, 20177,121Idk I just keep thinking back to how everyone was ready to torch Sony's headquarters over the PS5 Pro price, only for it to be selling like hotcakes mere weeks later. I think these companies know there's going to be backlash at first, but most consumers will eventually relent.NateoMemberOct 27, 20178,839Zojirushi said:Laughing all the way to the bank I think it's how they call itClick to expand...Click to shrink...I dunno I don't think Switch 2 pre-orders have sold out anywhere? This is the first time in Australia in a long time where a Nintendo console hasn't presold out real quick.MattB said:The confusion about the price is mostly because of the amount of outlets posting stuff from click bait articles.Click to expand...Click to shrink...The confusion of the price has nothing to do with clickbait. They have a game at that price its one of their premier games.Mr Evil 37MemberMar 7, 202225,572Lotus said:How much more expensive we talkingClick to expand...Click to shrink...I dunno but more expensive than it is. Let's say 500 or so. Would that have been an easier pill to swallow than game prices changing?Hero_of_the_DayAvengerOct 27, 201719,476Fisty said:My point is alot of the people complaining about price etc are going to be singing a different tune when software and FOMO starts rolling out. Nintendo knows thisClick to expand...Click to shrink...Yes, on Reset Era, there will be a lot of people excited for the console and games. How that translates to normal world? Again, time will tell.I don't think this thing is going to have the massive casual adoption the Switch enjoyed. Unless they really find ways to sell a cheaper system in the coming years. I know so many households with multiple switches. I just cannot imagine that now. Not that that is just because of Nintendos action. But, the economy is about to get real shaky here in the US. And I bet video games feels that.Zok310MemberOct 25, 20175,808Fisty said:What is going on inside Nintendo right now is a lot of reclined relaxation and marg parties because they know they have a captive market. You want their games, you will pay their pricesClick to expand...Click to shrink...I'll take that bet.Paula B. Legend MemberNov 13, 2021357Rio de JaneiroI hope they're right and we get official comments from Nintendo. There are a lot of missinformation being spread ($90 physical games) but aside from that, they need to answer their costurmers. Nintendo has painted itself as "fun for everyone" company because their games were more acessible than the competition and now it's the opposite. Why are they selling Mario Kart World for $80? If they give a "get a second job" type of response, then I wish everyone fun but I'll be skipping this generation and staying with my Switch 1 games.Edit: grammar mistakesRPGsandFGCsMemberJun 30, 2024593CaliforniaI think that was good analysis from them, all things considered. Especially interesting is the time frame, that the public's reaction will get back to Furukawa at NoJ sometime late today due to time zones, if it makes it that far.Unfortunately, I think Nintendo is stuck with it. The price of the console is the price due to the features, that's not getting lowered. If anything tariffs are going to drive it up within the year.They're not going to drop the price of Mario Kart, that ship has sailed. They're stuck with that game being $80 for the foreseeable future. They could probably sneakily drop it down to $70 in a year or two and not totally compromise their "our games don't drop in price" stance, but that's about it.From my uninformed opinion, I think their best course of action that is realistic is to make the MKW bundle a permanent thing. Right now the messaging is that it's temporary, and that's only going to be bad press when supplies run out. MKW is going to be absurdly popular and people can feel like they're getting a deal by getting it for "only" $50.Mauricio_MagusMemberOct 25, 201715,444If tha max price was 70, and that small stupid 10 dollar game was free... I feel like people would have gone "well it sucks but it was expected"Also doesn't help that there's people saying games will be 90 and believing it.Tom Nook Says...MemberJan 15, 20196,775yyr said:I don't know what the right answer is, if one exists.Click to expand...Click to shrink...Switch 2 game vouchers for $120. Gives consumers an option to avoid high prices, and Nintendo get two guaranteed sales.Bundling Mario Kart from day one so as to give people an avenue to avoid paying $80 suggests they're trepidatious about this price point. Even though there are multiple games sold for $80, they all have an officially sanctioned method of avoiding that price for the time being.MarcosBrXDMemberAug 28, 20241,416Fisty said:What is going on inside Nintendo right now is a lot of reclined relaxation and marg parties because they know they have a captive market. You want their games, you will pay their pricesClick to expand...Click to shrink...This
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