Torriden Flagship Store / YGGGRSave this picture!StoreSeoul, South KoreaArchitects: YGGGRAreaArea of this architecture projectArea:385 mYearCompletion year of this architecture project Year: 2024 PhotographsPhotographs:Yong Joon Choi Construction: YGGGRMore SpecsLess SpecsSave this picture!Text description provided by the architects. In the heart of Seongsu-dong, there is a space that feels like a small ocean blooming within the city. Torriden's flagship store in Seongsu is serene and crystal-clearlike a single drop of waterexpressing the very essence of the brand in its purest form.Save this picture!Save this picture!Its exterior is wrapped in undulating glass that evokes the illusion of walking on the surface of water. Natural light filters through the glass, refracting gently into the space and casting soft ripples across walls, floors, and shelves. This is not just architectural ornamentationit is a visual translation of Torriden's core values: hydration, purity, and clarity.Save this picture!Save this picture!Step inside, and you're surrounded by a soft, fluid atmospherealmost as if swimming through water. The interplay of light and shadows, refracted through glass, shimmers throughout the space like flowing waves. Each product, displayed on transparent shelves, appears to float mid-air like droplets, enhancing the sensory experience.Save this picture!This is a strategic design choice, crafted to clearly convey the brand's message. In Seongsuan iconic neighborhood where sensory-driven brands gatherTorriden needed a unique visual language to immediately captivate attention. This space is not merely a place to showcase products, but a tangible realization of the brand's worldview and storytelling.Save this picture!Every element of the store has been thoughtfully designed. From the moment you take a step, reach for a product, or simply gaze at the shifting light, every gesture becomes part of an immersive experienceone that flows effortlessly within a moisture-rich atmosphere.Save this picture!Save this picture!In this way, the Seongsu flagship store designed by YGGGR is not only a space that embodies Torriden's philosophy, but also a poetic stage for sensory experiences. It is architecture that speaks in nature's voice, offering a gentle and emotional message within the heart of the city.Save this picture!Project gallerySee allShow lessProject locationAddress:17, Seongsui-ro 7ga-gil, Seongdong-gu, Seoul, South KoreaLocation to be used only as a reference. It could indicate city/country but not exact address.About this officeYGGGROfficeMaterialsGlassConcreteMaterials and TagsPublished on April 04, 2025Cite: "Torriden Flagship Store / YGGGR" 04 Apr 2025. ArchDaily. Accessed . <https://www.archdaily.com/1028700/torriden-flagship-store-ygggr&gt ISSN 0719-8884Save!ArchDaily?You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream