Getting worried about GTA 6? You're not alone, but Take-Two CEO Strauss Zelnick has said it's all part of the plan — here's what he had to say in a recent interviewTech11:48, 10 Apr 2025Will GTA 6 make 2025 after all?You've got to hand it to Rockstar Games — the team does what it wants, and in a world of games being revealed years in advance, the company has sat on Grand Theft Auto 6 for almost 18 months.The game is likely to be the biggest game of 2025 (and likely of all time), but as we covered yesterday, the studio's radio silence has fans feeling a little cautious about getting their hopes up — could GTA 6 be hit with a late delay?‌Article continues belowWhile the prevailing timeline is an October launch, we're still waiting for Rockstar to give us a second trailer. In fact, we're waiting to get just about anything.As it happens, though, it's all part of the plan.‌Take-Two Interactive CEO Strauss Zelnick spoke to Bloomberg recently, and was asked about GTA 6's marketing campaign — or lack thereof.“We do have competitors who will describe their release schedule for years in advance,” Zelnick said.“We found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement on the one hand and balance the excitement with unmet anticipation. We don’t always get it exactly right, but that’s what we are trying to do.”‌GTA 6 is still slated for 2025, as far as we know(Image: Rockstar Games/AFP via Getty Ima)Zelnick is right, though — Rockstar has done this to great effect. GTA 5's first trailer debuted in November 2011, before the second one arrived in April 2013, just months before its eventual launch.‌Red Dead Redemption 2 got trailers in October 2016 and September 2017, with the game eventually launching in 2018 following a series of delays.“The anticipation for [GTA 6] may be the greatest I’ve ever seen for an entertainment property, and I’ve been around the block a few times and I’ve been in every entertainment business there is," Zelnick told Bloomberg."We want to maintain the anticipation and the excitement,” he added — which means this quiet period could be the calm before the storm.Article continues belowFor more on GTA 6, check out why Rockstar Games might follow a Nintendo-set precedent for its pricing, and how other publishers are scrambling to clear the game's inevitable 'blast zone'.For the latest breaking news and stories from across the globe from the Daily Star, sign up for our newsletters.‌‌‌