Marvel Rivals’ costume customization feels fresh but piles extra costs onto already pricey skins
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Marvel Rivals Season 2, with its most recent patch on April 17, added a dazzling array of additions to NetEase Games’ hero shooter, including the highly anticipated costume customization system. Customize: Costume Colors is a new feature that allows players to change the color palettes of chosen high-rarity skins, adding a new level of personalization to heroes such as Luna Snow, Magik, Winter Soldier, and Psylocke.
At first glance, it appears to be a vivid addition to a game already well-known for its comic-inspired graphics and frenetic gameplay. The prospect of personalizing classic Marvel characters to own preferences is obviously appealing, particularly in the Hellfire Gala-themed Season 2, where design reigns supreme.
However, beneath the glossy veneer sits a thorny issue: the game’s monetization. Players have expressed their anger with the requirement for a new currency, Unstable Molecules, to enable these color changes, on top of the already high prices for luxury skins. While Marvel Rivals has established a reputation for generosity through free skins and events, this decision appears to be a step toward predatory microtransactions, alienating free-to-play players, and raising concerns about the game’s long-term accessibility.
New Marvel Rivals custom skin color feature feels like a cash grab
The costume customization feature in Marvel Rivals falls short due to its limited and expensive implementation. Players must first purchase luxury skins, which are often priced around 2200 Lattice (approximately $20-25), and then spend an extra 600 Unstable Molecules, equivalent to $6, for a single color palette.
Unstable Molecules can be exchanged 1:1 with Lattice to unlock custom colors. Image by VideoGamer.
This layered barrier diminishes the feature’s allure by tying personalization to additional purchases rather than increasing the value of existing cosmetics. Unlike games like Fortnite, where skins frequently feature free secondary style variations, Marvel Rivals’ approach is exploitative, especially given that just a few legendary skins now support customization.
The addition of Unstable Molecules as a new currency confuses the game’s already complex economy, which includes Lattice, Units, and Chrono Tokens. Players have already slammed the feature, with some calling it “insanely expensive” and condemning NetEase for turning recolors, a low-effort tool, into a premium offering. For a game that prides itself on accessibility, with all heroes free to unlock, this decision risks alienating its free-to-play audience, making customization appear like a luxury for big spenders rather than a universal benefit.
Marvel Rivals players want free costume customizations for expensive skins
Upon the release of this feature, several players on social media have voiced their opinions on why adding another currency in the game adds to the confusion and thus declared Unstable Molecules unnecessary.
One such player wrote, “Why another currency? Why couldn’t it just be challenges or something? At this point, we’ll have dabloons and smackaroos by season 5.” Another chimed in, “It’s weird how we can buy the actual costume for units, yet the recolor needs paid currency.”
To those unaware, Unstable Molecules are exactly what the costumes of Fantastic Four members are made of. Looks like Reed is charging everyone for a glow-up to their costume using his molecules. Doom would’ve done that for free for everyone, but that’s something we’ll see in the future, as NetEase has expressed interest in bringing more ways to earn this currency, even for free.
Marvel Rivals
Platform(s):
macOS, PC, PlayStation 5, Xbox Series S, Xbox Series X
Genre(s):
Fighting, Shooter
Related Topics
Marvel Rivals
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