Those shopping for the design-inclined know the MoMA Design Store Soho is the place to go. The more-than-just-a-museum-gift-shop, opened in 2001 at 81 Spring Street in a 19th-century building with cast iron columns and masonry walls concealed by past renovations. Peterson Rich Office (PRO) has been selected to redesign the 6,600-square-foot, 2-story space in New York’s preeminent shopping district, and reveal its historic innards. The renovation by PRO will reimagine the ground floor space, MoMA said in a statement, to “better reflect how visitors engage with retail and design today.” It aims to create balance between the historic architecture, and reveal its 19th century elements that have long been kept from sight. “MoMA Design Store has consistently served as a vital platform for bringing museum-quality design into everyday life,” PRO cofounder Nathan Rich told AN. “For PRO,” Rich added, “this renovation represents more than a project—it’s an opportunity to honor both MoMA’s legacy of design excellence and Soho’s storied architectural heritage. We’re crafting a space where innovation meets history, ensuring the Design Store continues to inspire New Yorkers and visitors alike for generations to come.” One of the most noticeable changes to MoMA Design Store Soho will be a new entrance for improved sight lines between the shop and the surrounding neighborhood. Today’s Spring Street entrance will be swapped out with storefront windows; the north wall will feature a large, commissioned artwork that catches eyeballs and draws people in. Aside from exposing these features and new exterior arrangements, PRO imagines modern lighting systems, thoughtful display structures, and “intentional negative space” “MoMA Design Store plays a vital role in extending the Museum’s mission beyond its walls—connecting our audiences to the values of good design through everyday experiences,” MoMA COO James Gara said in a statement. “This renovation strengthens that connection, creating a renewed cultural and retail destination rooted in both MoMA’s legacy and Soho’s creative energy.” Toward that end, the redesigned Soho store will have new displays that highlight current exhibitions and programming at the flagship. “The new Soho store will be a more flexible, immersive, and intuitive environment,” added Jesse Goldstine, MoMA Retail general manager. “We’re not only better showcasing the products we believe in, we’re strengthening the store’s relationship to the Museum while offering moments of joy and discovery to everyone who walks through our doors.” MoMA Design Store Soho will close to the public on May 16 for renovations to begin, and reopen later this fall.