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Ex-Nintendo marketers urge company to make big Switch 2 change
Former Nintendo staff have urged the company to change its marketing around the Switch 2 after some have complained that the console is riding a wave of confusionTech12:47, 01 May 2025You will need to act fast to get a Switch 2(Image: Nintendo)We're desperate to get our hands on the Nintendo Switch 2, but it'd be fair to say that the sequel to one of the most beloved consoles of all time has hardly been a slam dunk.While there's little Nintendo can do about 'diabolical' Trump tariffs, there's been plenty of misunderstandings that can give Microsoft's rough Xbox One launch a run for its money.‌From knowing how much of a game is on a cartridge, to questions about which peripherals work with which games and the upgrade process for Switch 1 games.‌That's prompted Kit Ellis and Krysta Yang, former Nintendo marketing employees, to comment on the rollout on their recent podcast. Here's what they have to say (thanks, GamesRadar).Speaking on the Kit and Krysta Podcast, the duo suggested Nintendo needs to simply lay everything out in a way that's easy to fans to understand.Article continues belowThe company has sidestepped elements of its Switch 2 messaging that seem too specific or niche, the pair argue, and need to consider putting as much information out there as possible."Just give people all the information on all of these topics, as many topics as you can think of, [and] let people read to their hearts' content," Ellis says."Just put the onus on the customer," Yang adds, suggesting interested readers will "decide when to stop reading, they will decide what is interesting for them to learn about and what isn't."‌The console launches on June 5"You have to be, as the creators of the thing, you're responsible for giving them [fans] all the information for them to parse through," Yang adds.‌She points to an interaction during her time at Nintendo surrounding the Wii U, which famously suffered a rough launch."I remember asking Japan, 'So what guidelines should we put around any of the system features, any of the UI, any of the stuff that's baked into the front end?'"They were like, 'Who cares about that? Why would anybody care about that?' It's a big part of a new console experience, and honestly, that was something that was kind of an issue with the Wii U, so maybe they should have paid a little bit more attention to that. So maybe it's just a matter of them not grasping the great interest around all of these things."Article continues belowFor more on Nintendo Switch 2, be sure to check out our hands-on impressions, as well as our most-wanted Switch 2 ports.For the latest breaking news and stories from across the globe from the Daily Star, sign up for our newsletters.‌‌‌
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