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Fox Fox Studio visually emulates the ebbs and flows of pregnancy at maternity store Bumpsuit’s new Austin flagship
Embracing Curves
Fox Fox Studio visually emulates the ebbs and flows of pregnancy at maternity store Bumpsuit’s new Austin flagship
By
Paige Davidson •
May 7, 2025
•
Interiors, Southwest
(Clay Grier)
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Fashion-forward maternity lifestyle brand Bumpsuit opened a new flagship in Austin that both little ones and those expecting can enjoy. The new outpost is designed by Fox Fox Studio, who has collaborated with the brand previously. Fox Fox created a space that both figuratively and literally highlights all things related to pregnancy, including the much-needed comfort to get through the nine-month stretch. The studio, led by cofounders and couple Alice and Will Fox, creatively tied maternity to the design using wavy plywood divider walls to define different zones.
Across the 2,856-square-foot shop, different bends of light plywood—found both in the walls and the custom product tables—dominate the space. The overlapping curved walls conceal and reveal, cultivating a sense of intrigue about what products lie behind each panel. The wood pops against the sheened black floors and ceiling. When asked to describe the orientation of the curves in the store, Will shared with AN Interior, “It was good to have the backbone of the zoning plan before we got into the curves, as it kept us honest and we used curves to execute those zones more effectively.” He continued, “While not deviating much from the programmatic requirements of scale and location, we used curves to have some fun with the movement, flow, proportion, and balance in the final layout.”
Read more on aninteriormag.com.
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