Subscribe to Nintendo Life on YouTube812k The Switch 2 marketing campaign is well underway around the globe and now Nintendo's Australian branch has joined in on the fun with a new commercial. It's far from a tear-jerker - like that other one featuring the guy on the bus playing Zelda, but it does the job. The focus here is on being able to connect with others "anytime, anywhere" with games like Mario Kart World and the new GameChat accessory. The people in the video include a local comedian named Andy Lee and two Aussie Rules players: "Andy Lee takes to the track with mates Patrick Cripps and Marcus Bontempelli in Mario Kart World. Chat, share and hang out together anytime with GameChat, only on Nintendo Switch 2." Although this video might not seem like much, especially if you've already pre-ordered the new hardware, these types of commercials have proven to be a hit for Nintendo in terms of raising brand awareness. This also probably means we can expect to see more lifestyle-like commercials during the Switch 2 generation. One Nintendo advertisement that did things a bit differently in recent times was a throwback to Paul Rudd's SNES commercial. The new one for Switch 2 reintroduced the same star and was generally well-received. Super together! Pure Xbox"Wake up the human inside" Where to buy Switch 2 consoles, accessories & games It's about ensuring the "game experience" is at its best Are you a fan of this kind of marketing from Nintendo? Would you like to see some commercials with a bit more attitude or just focused more on the games? Let us know in the comments. Related Games See Also Share:0 0 Liam is a news writer and reviewer for Nintendo Life and Pure Xbox. He's been writing about games for more than 15 years and is a lifelong fan of Mario and Master Chief. Hold on there, you need to login to post a comment... Related Articles ICYMI: 12 Switch Games Will Receive Free Switch 2 Upgrades ARMS, Pokémon and much more Switch Users Are Getting Error Codes After Updating To Version 20.0.0 Update: A fix has been deployed Palworld Dev Announces "Disappointing" Game Changes Resulting From Nintendo's Lawsuit "We have had to make certain compromises" PSA: My Nintendo Store Switch 2 Invites Are Starting To Roll Out Refresh that inbox The Company That "Leaked" Switch 2 Is Being Sued By Nintendo Genki "used Nintendo's trademarks... in violation of Nintendo's rights"