PAVONE / Design Studio MaoomSave this picture!© Sungkee jin (soulgraph photography) Architects: Design Studio Maoom Area Area of this architecture project Area:  125 m² Year Completion year of this architecture project Year:  2021 Photographs Photographs:Sungkee jin (soulgraph photography) Lead Architects: Minkyu Choi, Yeonjong-Kim , Jeonghwan Lee More SpecsLess Specs Save this picture! Text description provided by the architects. Pavone reimagines the concept of the studiolo, a private chamber of curiosity and contemplation, as a space for visual delight, where visitors can observe the relationships between objects and experience a new way of enjoying clothing. It is a place that inspires meaningful lifestyle changes through the pleasure of discovery. Here, designers committed to creating garments of true quality come together. Furniture placed according to necessity, from workspaces to fitting rooms, transforms into objects of art. Guests are invited to engage with these pieces, experiencing new forms of value through observation and interaction.Save this picture!Pavone Tailor Private Library, this private collection, preserves the tailor's sensibility, inviting select guests to explore the space as if navigating between collections and objects. Within this imaginative landscape, they discover fragments of newness and contemplate the brand's philosophy.Save this picture!Save this picture!Save this picture!Save this picture!In "Pavone – Tailor," twelve distinct objects quietly await their moment to step onto the stage. Having completed their rehearsals, they wait in silence, and the air is filled with a subtle tension. These objects exist to assist visitors in discovering transformation through clothing, helping them savor the value of the new.Save this picture!Save this picture!The existing order of objects fosters new relationships. Events arise between them – sometimes supported gently by the objects, sometimes initiated by them. They form silent gaps of empathy between visitors, and through these exchanges, the brand's evolving image is continuously shaped over time.Save this picture!Although each object's materiality differs, a shared hue permeates them all, embodying the brand's consistent, delicate identity. This "visual fragrance" lingers, a memory formed through repeated visual encounters. Rooted in the traditions of tailoring, Pavone aspires to reinterpret the relationships between objects and grow into a brand that continually creates new value through fresh perspectives.Save this picture!"Reception Zone: Table & Signature Lamp" – The reception area serves both as a welcoming and farewell point, symbolizing the beginning and end of the brand experience."Tailor Work Zone" – A large table for fabrics and patterns, sewing machines, and storage displays. The work zone features calm, stable forms, infused with the brand's most sincere colors, embodying the spirit and attitude of the makers."Object Display & Clothes Rack" – Located at the heart of the flow, this central object merges form and function seamlessly. It not only stores garments but also transforms into a flexible exhibit piece as needed.Save this picture!Save this picture!"Basting Zone: Hidden Mirror & Waiting Bench" – This space is for preliminary basting work before final sewing. At first glance, the mirror is hidden within a structural column, revealing itself only when needed. A deep blue bench positioned against the wall offers a waiting area for companions."Communication Table & Side Bookshelf" – A space where tailors and clients spend time together, reviewing fabric samples and having conversations."Fitting Zone: Fitting Box, Clothes Rack, Display Shelf" – A space dedicated to celebrating the moment when clients find their final form. Within this intimate setting, the secretive fitting box becomes a place for transformation, like a cocoon. Emerging from the box, clients experience the sensation of stepping into a new chapter, embodying the brand's idea of encountering a changed self between the beginning and end of a journey.Save this picture! Project gallerySee allShow less Project locationAddress:50, Dosan-daero 78-gil, Gangnam-gu, Seoul, South KoreaLocation to be used only as a reference. It could indicate city/country but not exact address.About this officeDesign Studio MaoomOffice••• Published on May 10, 2025Cite: "PAVONE / Design Studio Maoom" 10 May 2025. ArchDaily. Accessed . <https://www.archdaily.com/1029882/pavone-tailor-private-library-design-studio-maoom&gt ISSN 0719-8884Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否 You've started following your first account!Did you know?You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream