Jawmuncher Crisis Dino Moderator Oct 25, 2017 44,816 Ibis Island As Gamers Express Concern About Borderlands 4 Potentially Costing $80, Gearbox Chief Randy Pitchford Says: ‘If You’re a Real Fan, You’ll Find a Way to Make It Happen’ - IGN Gearbox chief Randy Pitchford has responded to a fan who expressed concern about the prospect of paying $80 for Borderlands 4, saying: “if you’re a real fan, you’ll find a way to make it happen.” www.ign.com The Quote Here's the exchange: "Randy, this game better not be 80 dollars. Don't take that risk, a lot of gamers aren't gonna pay 80 dollars and feed this notion of constant increase of the price tag. You are the CEO, you have some say with the price when it comes to your publisher." And here's Randy Pitchford's response: "A) Not my call. B) If you're a real fan, you'll find a way to make it happen. My local game store had Starflight for Sega Genesis for $80 in 1991 when I was just out of high school working minimum wage at an ice cream parlor in Pismo Beach and I found a way to make it happen." Click to expand... Click to shrink... Unsure of the price, and it's not his call Last week, during a PAX East panel, Pitchford insisted that he didn't know the Borderlands 4 price but refused to rule out $80. "I'll tell you the truth. I don't know. That is the truth. I'll hit it straight on. It's an interesting time," he said. "On one level, we've got a competitive marketplace where the people that make those choices want to sell as many units as possible and they want to be careful about people that are price-sensitive. There are some folks who don't want to see prices go up, even the ones deciding what the prices are. Click to expand... Click to shrink... Take-Two Boss is open to $80 In a recent interview, IGN asked Take-Two boss Strauss Zelnick if the company would go to $80 for its games. Zelnick wouldn't say either way, but did say consumers would be "willing to pay for the very best." "I have said for a long time that we offer enormous value and that that's our job," Zelnick said. "Of course, we certainly believe that compared to other forms of entertainment, whether that's movie tickets or live events or streaming services, the value for our entertainment that we offer is just astonishing, and it's our job. It's our job to deliver much more value than what we charge. That's our goal. We think consumers are willing to pay for the very best. It's our job to make the very best." Click to expand... Click to shrink... More at the Link Firstly, if the game is going to cost $80, I would HOPE that means the Switch 2 version would be on the cart. Game-Key prices are going to garner even more ire when they're used for fully priced titles instead of "cheaper" releases. With that said, 2K was one of the first publishers to instantly jump on the $70 price raise when the PS5/XSX launched, so I would definitely expect $80 to be the new norm in the US for any titles from them and Borderlands 4 being the start wouldn't be a stretch. I am curious to see how the higher base price impacts games where selling a season pass alongside it is a big deal (As DLC for BL has always been a key part of its success). Could just be everything costs more across the board, but I guess we'll see.  Last edited: Today at 10:35 AM Zukkoyaki Member Oct 25, 2017 14,279 I really like Gearbox's games but Randy is a dumbass.   Bucca Member Oct 25, 2017 5,517 fuckin lmao   Kouriozan Member Oct 25, 2017 24,800 Would not be surprised, the industry kept waiting for the moment to increase price (of AAAs) again and Nintendo just opened the way for everyone else, haha.   PlanetSmasher The Abominable Showman Member Oct 25, 2017 132,841 Even if he is technically right (I saved up my allowance for the SNES JRPGs I wanted to play in the 90s) it's really not something you come out and say.   Greywaren Member Jul 16, 2019 13,084 Spain I know there are way worse people out there, but I really, REALLY can't stand this guy. It's something visceral and every time he opens his mouth I dislike him a bit more.   Teenage Fansub Member May 24, 2019 24,228 Finding a way is waiting for it to be free on EGS.   Televoid Uncle Works at Nintendo Member Nov 28, 2024 1,443 I don't think the whole "If it works for Mario Kart and GTA, it'll work for our franchise!" is going to go the way they want it to go.   S1kkZ Member Oct 27, 2017 5,094 sell your body for BL4!   jroc74 Member Oct 27, 2017 34,026 Aaww shit.   Diogo Arez One Winged Slayer Member Oct 20, 2020 20,319 Ok Randy whatever floats your boat, I'll just wait until it's free on PS+ like usual then   ponylegs Member Jun 23, 2024 420 Brazil I'm not going to make it happen   AstralSphere Member Feb 10, 2021 13,106 Sometimes it really is better to not say anything at all. Much, much easier too. Like, before you say something publicly, think to yourself "am I about to say something incredibly out of touch that makes me sound like a prick, even if I really strongly believe it?". Randy and lot of these execs seem to lack that filter.  Kirksplosion Member Aug 21, 2018 2,661 In that case, it seems I'm not a real fan of any franchise or series.   Falchion Member Oct 25, 2017 44,397 Simply make it happen you poors.   ditusjack Member Oct 26, 2017 720 Man, the industry bout to get quite the reality check on theses prices increase.   Squirrel09 Member Nov 4, 2017 1,911 I have all the main borderlands games and never bought any of them. I can wait lol   Dust C H A O S Member Oct 25, 2017 41,028 DURING MY TIMES WE PAID $80 FOR STARFLIGHT ON SEGA GENESIS AND WERE HAPPY GOD DANG IT BOBBY   rodeo_chirb Member Jun 16, 2020 459 PlanetSmasher said: Even if he is technically right (I saved up my allowance for the SNES JRPGs I wanted to play in the 90s) it's really not something you come out and say. Click to expand... Click to shrink... Right? Like believe what you want, but this man is just constantly putting his foot in his mouth. Just end it at "not my call".   kodax_shc Member Oct 27, 2017 7,401 Southern California In 1991, the cost of living was also not insane like it is today. At $80 this game is DoA.  Bardeh Member Jun 15, 2018 3,838 Damn. Guess I'm not a real fan, sorry Randy   gary! Member Jan 17, 2024 220 Will be discounted fast   CognitiveAtrophy Member Oct 27, 2017 2,520 Or just wait a month and get it for half of that. Plus the patches it will inevitably need. There's absolutely no benefit to buying games day one.  ElectricBlanketFire What year is this? Member Oct 25, 2017 34,681 Real fans have money.   SunBroDave "This guy are sick" Member Oct 25, 2017 15,112 You really have to almost admire his unearned confidence, where the hell does he get all that from and how do I get a piece of it   Kyrios Member Oct 27, 2017 19,035 PlanetSmasher said: Even if he is technically right (I saved up my allowance for the SNES JRPGs I wanted to play in the 90s) it's really not something you come out and say. Click to expand... Click to shrink... Yeah I came in thinking he was going to say some stupid shit as usual but it really is just him saying the quiet part out loud. Still a dumb thing to say publicly, but yeah.  Arsene no Kiseki Member Oct 25, 2017 5,623 Canada Yeah I'm going to wait until its in a bundle, BL3 and Tiny Tina tanked in price fast.   FizzMino Shinra Employee Member Sep 15, 2022 5,004 Colorado, USA I mean it probably isn't his call. And what do you want him to say? "Yeah $80 sucks don't buy the game my team just spent 5 years making"?  Nemesis121 Member Nov 3, 2017 16,364 Not a real fan ain't paying $80 for a game..   julia crawford Took the red AND the blue pills Member Oct 27, 2017 40,550 this man really is talking about boots and straps   VilleEricson Member Oct 27, 2017 301 Sweden Randys comments makes me think of: "We have a console thats offline, it's called the Xbox 360" Or whatver that stupid idiot said. Same vibe. And I don't like it.  akilshohen Member Dec 8, 2017 1,439 With how borderlands 3 crashed my Xbox to reset, I think not.   Dust C H A O S Member Oct 25, 2017 41,028 He is right in that diehards will pay for sure anything.   Reedirect Member Oct 27, 2017 2,410 He always finds a way to say something dumb.   thankyoumerzbow Prophet of Truth Member Dec 8, 2020 12,202 having 70 trillion guns is really a steal for 80$   Diogo Arez One Winged Slayer Member Oct 20, 2020 20,319 ElectricBlanketFire said: Real fans have money. Click to expand... Click to shrink... At this point the gaming industry might as well forbid you from playing videogames if you aren't a CEO of a company swimming in money   Ouroboros Member Oct 27, 2017 16,117 That big "there's an xbox for you, its called the 360" energy.   ClickyCal' Member Oct 25, 2017 65,438 FizzMino said: I mean it probably isn't his call. And what do you want him to say? "Yeah $80 sucks don't buy the game my team just spent 5 years making"? Click to expand... Click to shrink... It's alienating people that may indeed be long time fans of the series, but can't afford to fork over $80 to Pitchfork.   Xando Member Oct 28, 2017 37,627 Can't wait to hear all these guys whine about how their games didn't meet expectations   SilverX Member Jan 21, 2018 15,762 $80 game and probably $50 seasons lol. Fuck off Gearbox   JakeNoseIt Catch My Drift Verified Oct 27, 2017 4,751 imagine being this addicted to own goaling yourself   maze001 Member Sep 18, 2024 644 He's right but it sounds obnoxious to say that out loud lmao. Borderlands is a series whose games are always packed with content and post-launch support so it's not like these guys are trying to sell you a 15 hour game that you'll play once and then never touch again. For games like this the value proposition is still high even at $80   Beelzebufo Member Jun 1, 2022 5,860 Canada Do Borderlands fans wake up and think "no, I can't play BL4 today"? No, they get up and make it happen!   Rosebud Two Pieces Member Apr 16, 2018 51,186 lmao, I'll wait for Humble Bundle   OP OP Jawmuncher Crisis Dino Moderator Oct 25, 2017 44,816 Ibis Island kodax_shc said: In 1991, the cost of living was also not insane like it is today. At $80 this game is DoA. Click to expand... Click to shrink... Always find it funny how that element is just ignored a lot of the time. Games used to cost $80-$100! Ignoring the fact that having a roof over your head was vastly cheaper to acquire among other things.  Gavalanche Prophet of Regret Member Oct 21, 2021 25,858 Yes, my way of making it happen is wait for a sale. There are so many games coming out, and most of tem aren't $80. For that price, I can probably buy three indies that I want. So I am patient, I will wait.  Philippo Developer Verified Oct 28, 2017 8,824 Typical Randy L. What a fucking asshole of an answer, god.  HououinKyouma The Wise Ones Member Oct 27, 2017 9,097 Am I going crazy or are gamers kinda willing this shit into existence? All these "can't wait to pay $100 for GTA6" posts are so bizarre and are becoming more and more frequent. (This is the closest I'll come to a gaming conspiracy theory lol) (Oh and this also doesn't excuse companies from milking their customers dry)  barjed Project Lead Verified Aug 31, 2018 1,802 You can't make this shit up, lol   Pancakes R Us Member Oct 27, 2017 9,280 Hah, get a second job, lads. Also, this is one of those games that'll get a discount so hold out to avoid paying the higher price if you feel 80 is too much.