oops Tesla crushed in Europe as BYD outsells; BEV sales surge 28% Tesla sales fell 49 percent year over year in April. Jonathan M. Gitlin – May 22, 2025 9:52 am | 99 Credit: Getty Images Credit: Getty Images Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only   Learn more The extent of Tesla's meteoric decline in popularity is on vivid display in the latest new car registration numbers coming out of Europe. New car sales were essentially flat in the region last month, with just under 1,400 more cars sold this year than last. But the market is far from static; plug-in sales are booming, with battery electric vehicle registrations up by 28 percent according to the analysts at JATO Dynamics, and plug-in hybrid EV sales increased by 31 percent. Almost every automaker has capitalized on this growth, with a few exceptions—Tesla being the most significant. As the first mainstream BEV-only brand, Tesla led the way in European EV sales and made much of the fact that its Model Y crossover was the best-selling car in Europe for some time. Those days are long gone. Model Y registrations fell by 53 percent last month to just 4,495 units, dropping it to 9th on the list of most-registered BEVs. First place went to the Skoda Elroq, followed by VW's ID.3, ID.7, ID.4, and the new Kia EV3. When you look at sales at the brand level, things get a little worse for the American automaker. Volkswagen sold more EVs than anyone else in Europe last month, increasing by 61 percent to 23,514 units. As for Tesla? It fell to 11th place, with just 7,165 sales in total, a 49 percent decrease year on year. Beating it to 10th place was China's BYD. Barred from the US market by protectionist laws and now heavy new tariffs, BYD has focused instead on Europe. Its PHEVs have been selling strongly there, unaffected by tariffs aimed at BEVs, but even its BEV sales have now eclipsed Tesla, with 7,231 registrations last month. "Although the difference between the two brands' monthly sales totals may be small, the implications are enormous," said Felipe Munoz, global analyst at JATO Dynamics. "This is a watershed moment for Europe's car market, particularly when you consider that Tesla has led the European BEV market for years, while BYD only officially began operations beyond Norway and the Netherlands in late 2022." Jonathan M. Gitlin Automotive Editor Jonathan M. Gitlin Automotive Editor Jonathan is the Automotive Editor at Ars Technica. He has a BSc and PhD in Pharmacology. In 2014 he decided to indulge his lifelong passion for the car by leaving the National Human Genome Research Institute and launching Ars Technica's automotive coverage. He lives in Washington, DC. 99 Comments