## Introduction

Brand mascots have been part of marketing strategies for decades, serving as recognizable figures that embody the essence of companies and their products. From the iconic Bibendum, also known as the Michelin Man, to the energetic Benny the Bull, mascots tell stories and create connections. This article explores the journey of various brand mascots, highlighting those that have left an indelible mark, as well as those that have faded into obscurity.

## The Evolution of Brand Ma...